VOCAL FOR LOCAL
A STUDY AT TAKHT SRI PATNA SAHIB, PATNA
GLOBALISATION AND SOCIAL CHANGE
COURSE:HS3107
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DATE OF PRESENTATION: 08-11-2025
AIM OF THIS FIELD VISIT
 Gurudwara Patna Sahib,
being the birthplace of Guru
Gobind Singh Ji, is a sacred
and culturally rich location
that attracts people from all
over the world. Under the
theme “Vocal for Local,” this
study explores how the
Gurudwara balances local
traditions and livelihoods
with global influences like
tourism, technology, and
modernization.
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WHAT IS “ VOCAL FOR LOCAL” ?
 Globalization means the world is becoming more connected — through
travel, trade, technology, and ideas.
 This leads to social change, where people’s lifestyles, choices, and cultures
start to shift.
 Sometimes, this can cause local traditions and small businesses to be
forgotten or replaced by global brands.
 “Vocal for local” helps balance this by encouraging us to:
 Support local shops and workers
 Preserve local culture, food, art and language
 Think global but act local.
 In our visit to Patna Sahib, we saw how local shops, food, and traditions are
still important — even though people from all over the globe visit the place.
 So, Vocal for Local here means valuing and protecting the local spirit while
engaging with the world.
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ABOUT PATNA SAHIB
 Takht Sri Patna Sahib is a famous Sikh
Gurudwara in Patna, Bihar.
 It is the birthplace of Guru Gobind Singh Ji,
the 10th Guru of Sikhism.(Jan-06-358)
 The Gurudwara is a major pilgrimage site —
people come here from all over India and
even from other countries.
 The area around the Gurudwara is full of
local shops, vendors, and community
services, which show the mix of local life and
global visitors.
 The place reflects both religious devotion
and a strong sense of local culture, making it
perfect for studying globalization and social
change.
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INFLUENCE OF GLOBALISATION ON
GURUDWARA
 Impact of Technology
 Social media and online platforms (you Tube), have helped people around the
world to learn about Patna Sahib Gurudwara
 Live streaming of Kirtans on you Tube and social media connects devotees who
cannot travel.
 Increased online visibility has led to growth in the number of visitors overtime.
 Langar(free community meal) serves thousands daily-symbol of equality and global
Sikh identity.
 Transportation and Accessibility
 Earlier, people had to travel for long hours and sometimes felt sick during the
journey.
 Due to better roads and transport facilities, visiting the Gurudwara has become
easier.
 Improved transport leads to more frequent and comfortable visits, even from
outside Bihar and worldwide.
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 Cultural and Religious Reach
 Global live telecasts & social media helped
Patna Sahib gain worldwide followers.
 Many foreigners visit after watching online and
follow Sikh customs respectfully (head covering,
no shoes, traditional attire).
 Even with global visitors, the Gurudwara’s
culture and traditions remain unchanged and
strongly preserved.
 The Gurudwara maintains respect for its sacred
space with rules like no selfies inside, preserving
its spiritual atmosphere.
 Security and Management
 Increased visitors have led to improved police
and security arrangements.
 Crowd management is more systematic than
before.
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INFLUENCE OF GLOBALIZATION
 Shift in Shopping Behavior.
 People prefer online apps & branded stores over small shops.
 Western clothing trends influence youth, reducing demand for
traditional wear.
 Digital Payments (UPI Effect).

UPI made payments easy for both shopkeepers & customers.
 Even small fast-food stalls and handloom shops now accept UPI
instead of cash.
 Some people, especially the uneducated or elderly, fall victim
to scams and fake links.
 Increased digital payments leading to lack of daily records and
also record tracking create fear of taxes among local sellers.
 Business Modernization.
 Shops use online marketing, Google Maps & WhatsApp to
attract customers.
 Govt. support like GST system & digital loans helps small vendors
stay competitive.
 Restaurants
 Restaurants change their menus over time based on customer
tastes and feedback.
 Chefs learn recipes from different states and countries using
YouTube and other online platform.
 Restaurants tie up with apps like "Zomato" and "Swiggy" to deliver
food to a wide range of customers.
 They use Instagram pages and reels to advertise their food,
ambience, and special offers.
 Restaurants decorate and design their interiors to attract the
younger generation.
 Handloom & Cultural Shops
 Traditional shops maintain authentic handloom and craftwork but
face competition from cheap, machine-made products.
 Tourists show strong interest in buying handmade items for cultural
and souvenir value.
 Some shops now use online platforms or export channels to reach
global buyers.
 Western fashion trends reduce local demand for traditional wear,
especially among youth.
 Globalisation brought greater exposure and recognition but also
challenges in sustaining traditional livelihoods.
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EXTENT OF THE INFLUENCE
 Strong Technological Influence
 Most local shops now use UPI / digital payments, even small food
stalls.
 Tourists rely on Google Maps & social media to discover the place.
 Visible Economic Impact
10%
15%
35%
 Shops and vendors adopted GST billing and use digital loans for
business growth.
 Online platforms help sell local handloom & cultural items to
global buyers.
30%
10%
 Cultural Shift (But Balanced)
 Western clothing & fast food are popular among youth.
Technological influence
 Still, traditional culture, langar, dress code & temple rules are
maintained well.
Economic Impact
 Tourism-Driven Global Connect
 Foreign tourists visit, follow local customs → strengthens global
respect for Sikh culture.
 New shops, jobs & services developed to support rising visitors.
Tourism-driven global connect
Cultural Shift
others
ROLE OF TECHNOLOGY
 Digital Payments (UPI Boom)
 Even small vendors and food stalls now accept UPI → faster, cashless, convenient.
 Helps foreign and domestic tourists make quick payments without cash worries.
 Navigation & Tourism
 Google Maps and online apps help tourists locate the Gurudwara, nearby markets,
and food spots.
 Increases footfall and makes the area tourist-friendly.
 Business & Shop Growth
 GST billing apps and digital loans help shopkeepers grow their business officially.
 Clothing shops, handloom stores, and fast-food stalls benefit from online exposure.
 Apps like Flipkart and Myntra increased online shopping, reducing physical store
sales but expanding customer reach.
 Cultural Promotion Online
 Live broadcasts of Gurudwara prayers and events
reach global Sikh communities.

Social media, YouTube, and Google Maps helped
promote local places like the Gurudwara and nearby
shops, attracting visitors from other states and
countries.
 Encourages religious tourism and cultural respect
across borders.
 Youth Employment in Tech-Friendly Jobs.
 Young locals now work as digital payment handlers,
online store managers, and tourist guides using apps.
 With the rise of apps like Zomato and Swiggy, more
people are working as delivery agents, supporting
restaurants and improving customer reach.
Role of Technocrats in Advancing
Change through Globalization
 Digital and Smart Infrastructure
 Apps for crowd management, safety alerts, and temple cleanliness.
 Smart signboards, QR info points, and language translation tools for tourists.
 CCTV and drone monitoring during big gatherings for better security.
 E-Commerce & Local Business Growth
 Local shops and artisans can sell cultural items globally via Amazon, Meesho
etc.
 Digital payments, online stores, and social media marketing can boost
income.
 Cultural Tech Experiences
 Virtual reality (VR) tours & 360° videos let people visit the Gurudwara remotely.
 Augmented Reality (AR) can display historical stories and Sikh teachings on-site
 Eco-Friendly Innovation
 Solar-powered langar kitchens, smart lighting, and waste management
systems.
 Digital queue & ticketing systems to reduce crowd pressure and paper
waste.
 Skill Development for Locals
 Training in UPI, e-commerce, digital tourism, and basic tech skills.
 Youth can start startups offering “heritage tourism + tech” packages.
 Smooth Religious Services
 App-based langar donations, prasad delivery and live darshan.
 Online accommodation booking and donation tracking for
transparency.
 Reflections
 Patna Sahib shows how globalization can support culture instead of
replacing it.
 Technology has connected the Gurudwara with people worldwide,
but traditions like langar, dress code, and prayers stay rooted.
 Local shops have adapted with digital tools while still selling culturally
significant products.
 Suggestions
 Train local shopkeepers and youth in digital tools, tourism apps, and
online sales platforms.
 Create multilingual boards and local language guide counters to
help foreign tourists engage respectfully and easily.
 Encourage eco-friendly tech like solar panels, digital crowd control,
and smart waste systems.
 Promote cultural products through e-commerce to help artisans thrive
globally.
Conclusion
 Globalization at Patna Sahib is not just about change — it's about
balance.
 With the right use of technology, culture, community, and
development can grow side by side.
 A “Vocal for Local + Digital for All” approach can make Patna
Sahib a model for heritage-led globalization.
 GROUP – 17
 ANJALI KUMARI
 GEETHA PRIYA
 KRISHNAVENI
 SRAVANI
 SANDHYA
THANK YOU