Module introduction
Module leader: Diane Ross (diane.ross@uhi.ac.uk)
The module is designed to
• Develop academic writing and critical thinking skills
• Develop research skills
• Develop honours level thinking & skills set
• Prepare you to undertake:
1. The dissertation (year 4)
2. Degree and honours level assessment
3. Independent study
4. Support research in employment
Module Information - Outcomes
 1. The ability to conduct research using the appropriate
skills
 2. Identify and analyse a real-life problem to be solved
and present a proposal to address this through a
planned research project
 3. Planned the collection, analysis and critical
interpretation of data
Structure
 Generic delivery on the VLE – face to face delivery arranged
at your partner college
 Materials posted on the VLE (“how to” videos, tips)
 Interactions with peers and lecturer on the VLE discussion
board
 If in doubt: 1) sieve through the material available on
Brightspace 2) Ask your local support 3) Contact the
module leader (diane.ross@uhi.ac.uk)
Assessment
 Peer-reviewed publication critique
 1500 words (± 10%)
 Project proposal
 2000 words (± 10%)
 Assignments to be submitted through Turnitin.
Assessment
Core Resources
 Business Research Methods – Byrnam and Bell
 Research and Writing a Dissertation (as essential
guide) - Fisher
Keywords
examples
Marketing
E-business
Website
Database
Social media Printed press
Literature search:
Literature search:
E-business + Website
or
E-business +
Database
Marketing + social media
or
Marketing + printed press
You can only make inferences
about e-businesses who work
through a website/database
You can only make inferences about the
effectiveness of marketing strategies
using social media / printed press
7. Getting Started
 Access the VLE
 Find a topic/focus
 Core reading
 Thinking time
 Researching time