Outline

Introduction

Research Background

Literature Review

Research Questions

Research Objectives

Research Schedule

Action Research Plan and Methodology

Research Design

Conceptual Framework of the Study

Research Findings

Conclusion and Recommendations

Q&A
Introduction
 The chosen organization is Pioneer ICT Training Center
 Pioneer company was founded in 2017
 The company is located in downtown Bangkok
 It provides training such as ICT and Language courses
 It sells electronics products such as computers, printers, routers, and others
 Popular services are CCTV installation, computer, and printer services
LITERATURE REVIEW
1) The digital tools have improved the customers’ engagement
2) Digital marketing and social media have a significant effect on younger customers.
3) Most customers find information and evaluate it to avoid misinformation and minimize risks
4) Having a good understanding of this domain could manipulate customers’ behavior, and develop
effective strategies to draw the customers’ attention
OCCUPATION
Types of Software
System
Software
Application
Software
How to Make Coffee
Start
Prepare Ingredients
One more
cup
Boil Water
Add Coffee to Cup
Pour hot water and Stir
End
Collaboration
management
Critical
thinking
leadership
technology
creativity
adaptability
communication
Social and culture
awareness
Education is the best
tool to change the
world.
2
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1+𝑥 𝑛 =1+
+
+⋯
1!
2!
Movie Time
EDUCATION LEVEL
Education
Number of Respondents
Percentage
High School or Lower
24
30 %
Undergraduate
19
23.8 %
Graduate
30
37.5 %
Post-graduate
7
8.8 %
Total
80
100 %
Table 4.3 Education Level with Number of Respondents and Percentage (Source: Survey)
Fruit Juices
6
5
4
3
2
1
0
Mango Juice
Apple Juice
male
Orange Juice
female
children
Lime Juice
Overall Mean Score
Digital Advertisements
Online Reviews and Ratings
Social Influences and
Recommendations
Digital Awareness and Adaptability
2,8
2,9
3
3,1
3,2
3,3
Figure 4.11 The Overall Mean Scores of Different Factors Affecting Customer Behavior (Source: Survey)
ONLINE REVIEWS AND RATINGS
Online Reviews and Ratings
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
30,00%
35,00%
I believe verified reviews are more trustworthy.
I prefer rating services to help others.
I trust services that have a higher star rating.
I believe online reviews are more effective than word-of-mouth
Figure 4.8 The Impact of Online Reviews and Ratings (Source: Survey)
40,00%
45,00%
DIGITAL MARKETING AND ADVERTISEMENTS
Digital Marketing and Advertisements
40,00%
30,00%
20,00%
10,00%
0,00%
Strongly Agree
Agree
Neutral
Disgree
Strongly Disgree
I want to pay more for services that I think are good.
I recommended others if the services I received were good
I buy services only if I know the physical location of the service provider.
I am satisfied with the experience online and will buy it again.
Figure 4.9 The impact of Digital Marketing and Advertisements (Source: Survey)
• THANK YOU FOR YOUR TIME AND ATTENTION!
Q&A