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BUSINESS
MANAGEMENT
LECTURE 1
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Managers and You in the Workplace
• Learning Objective 1
• Tell who managers are and where they work.
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Introduction
You will find managers in a variety of
settings. They run..
• Large corporations
• Medium-sized businesses
• Startups
They are found in …
Who is a Manager?
Managers - Nonmanagerial
employees distinction is blurred in
todays business environment.
For example:
• Hospitals
• Not-for-profit agencies
• Music tours etc.
Source: https://www.valvesoftware.com/tr/about
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Who managers are and
where they work
organization
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Who managers are
and where they work
1.
2.
3.
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Who managers are and
where they work
resources
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Who managers are and
where they work
manager
A manager’s job is not about
personal achievement—it’s
about helping others do their
work.
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Managers and You in the Workplace
• Learning Objective 2
• Describe organizational performance
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What is Management?
efficiency
effectiveness
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organizational
performance
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ORGANIZATIONAL PERFORMANCE SCENARIOS
Case 1:
A tech startup develops a health-tracking
wearable that accurately monitors heart rate,
sleep, and stress. It is affordable, reliable, and
stylish. The company uses a lean production
method and delivers the product with minimal
waste.
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Case 2:
An automobile company invests heavily in
producing a hydrogen-powered luxury car, but
the market isn’t ready. Customers prefer electric
vehicles. However, the engineering is excellent,
and the production results with low waste and
high margins.
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Case 3:
A beverage company launches a new energy
drink with odd flavors and confusing branding.
It overspends on marketing, logistics, and
product development. The drink receives poor
reviews and sees minimal market traction
(demand).
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Case 4:
An online learning platform creates a highquality coding bootcamp (training) that aligns
with market demand. However, poor project
management, bloated (unnecessary) teams, and
unoptimized marketing cause high costs, making
the program too expensive for most potential
students.
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Case 5:
A phone manufacturer misreads the market and
releases a phone with experimental features like
holograms and 3D cameras. These features are
not appealing to most users. Still, the phone is
well-built.
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Case
Category
1
High Efficiency & High Effectiveness
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High Efficiency & Low Effectiveness
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Low Efficiency & Low Effectiveness
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Low Efficiency & High Effectiveness
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High Efficiency & Low Effectiveness
Explanation
Right product, lean
production, meets market
need
Technically strong, but no
market demand
Wrong product, overspending,
poor reception
Right product, but too
expensive due to inefficiency
Cool tech, but wrong market
goal
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Managers and You in the Workplace
• Learning Objective
• Describe levels of management
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Levels of
Management
How can managers
be classified in organizations?
Top
Managers
Middle
Managers
First-line (Frontline)
Managers
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Levels of Management
first-line managers.
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Levels of Management
middle managers,
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Levels of Management
top managers
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Managerial Case Scenarios
Case 1:
Fatima oversees a team of cashiers and
customer service reps at a retail store. She
ensures they show up on time, follow daily
schedules, and meet performance standards.
When someone is sick or late, she rearranges
shifts and reports results to her department
head.
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Case 2:
Daniel works at the corporate office of a fast-food
chain. He designs a new process that helps store
managers reduce waste in food preparation and
labor costs. He also recommends updating
customer service scripts to improve satisfaction
scores across all stores.
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Case 3:
Julia is responsible for setting the long-term
direction of the entire company. She meets with
investors to report on company growth and makes
final decisions about expanding into international
markets. She holds meetings with all department
heads to ensure alignment with strategic goals.
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Case 4:
Emma leads the product marketing team for a tech
company. She reviews team performance,
reallocates budgets, and proposes a new product
direction to executive leadership based on shifting
customer trends.
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Case 5:
Michael manages the warehouse floor. He
ensures that workers are safely loading and
unloading shipments, tracks inventory updates,
and submits daily reports to his supervisor about
package volumes.
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Case
Answer
Explanation
1
A. First-Line Manager
Fatima supervises daily work of front-line
employees.
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B. Middle Manager
Daniel improves efficiency and effectiveness
across stores.
3
C. Top Manager
Julia sets overall company direction and
strategy.
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B. Middle Manager
Emma leads a department and proposes
strategic changes.
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A. First-Line Manager
Michael directly supervises warehouse
workers.
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What Do Managers Do?
Managers perform certain activities or
functions as they efficiently and effectively
coordinate the work of others.
planning
Source: https://www.tallboyprints.com/products/alice-cheshire-cat-art-print
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What Do Managers Do?
organizing
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What Do Managers Do?
leading
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What Do Managers Do?
controlling
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Case Scenarios – Match the Function
Case 1:
Leyla is preparing for the launch of a new
product. She sets sales targets for the first
quarter, outlines marketing goals, and creates a
timeline to ensure everything is ready by launch
day. She also forecasts potential risks and creates
backup plans.
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Case 2:
After noticing a drop in customer satisfaction,
Ahmed analyzes feedback data and realizes the
service team is overwhelmed. He adjusts staffing
schedules, sets new performance metrics, and
introduces a daily quality check system to
address the issue.
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Case 3:
Jorge creates a new department within the
company to handle sustainability initiatives. He
defines job roles, assigns leaders to different
projects, and ensures that each team has the
necessary tools and budget to carry out their
responsibilities.
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Case 4:
Maya gathers her team at the start of a new
project. She communicates a clear vision,
encourages collaboration, inspires the group with a
sense of purpose, and ensures everyone feels
supported and motivated throughout the project.
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Case 5:
During a mid-year review, Karim evaluates his
department’s performance against the annual
goals. He notices that one team is behind schedule,
so he investigates the problem and reallocates
resources to get the team back on track.
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Case
Management
Function
Explanation
1
Planning
Leyla sets objectives and outlines strategies before execution.
2
Controlling
Ahmed monitors outcomes and takes action to fix issues.
3
Organizing
Jorge sets up a new structure and allocates resources.
4
Leading
Maya motivates and influences her team to work effectively.
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Controlling
Karim evaluates progress and makes adjustments as needed.
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MAIN
COURSEBOOK
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Other textbooks
used in the lectures
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Other textbooks
used in the lectures
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Other textbooks
used in the lectures
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