Research Paper No. 1632
Dimensions of Brand Personality
Jennifer L. Aaker
August 1997
(Journal of Marketing Research, Vol. 34, No. 3 (August 1997), pp. 347-357)
RESEARCH PAPER SERIES
http://ssrn.com/abstract=945432
Dimensions of brand personality
Jennifer L Aaker
JMR, Journal of Marketing Research; Aug 1997; 34, 3; ABI/INFORM Global
pg. 347
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.