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LongDbName: Applied Science & Technology Source
ShortDbName: aci
AN: 179171568
Title: Navigating the challenges of generative technologies: Proposing the integration
of artificial intelligence and blockchain.
PublicationDate: 20240901
Contributors: Brewer, Jordan; Patel, Dhru; Kim, Dennie; Murray, Alex;
DocTypes: Article;
PubTypes:
CoverDate: Sep2024
PeerReviewed: true
Source: Business Horizons
IsiType: JOUR
DOIDS: ;
ISBNS: ;
ISSNS: 00076813;
PublisherLocations: ;
RecordType: ARTICLES
BookEdition:
Publisher:
PageStart: 525
PageEnd: 535
PageCount: 11
Volume: 67
Issue: 5
Abstract: The transformative impact of generative AI (GenAI), extending beyond
traditional AI, raises numerous concerns including the replacement of human
roles and AI misuse in an array of industries. This article introduces blockchain
technology as a complementary technological safeguard to address some of these
challenges. We emphasize blockchain's role in promoting transparency, verifiability,
and decentralization in AI development and usage, thereby offering potential
solutions for four distinct challenges: (1) AI toxicity, biases, hallucinations, (2) AI
interest misalignment, (3) AI as a black box, and (4) AI misuse. This article proposes
ways to ensure responsible and transparent AI usage through the integration of
blockchain. We position the convergence of AI and blockchain as a means to
manage AI's societal impact and unlock its benefits—contingent upon collaborative
efforts among various stakeholders such as businesses, developers, and regulatory
bodies. We contribute to the discourse on ethical AI usage and the potential of
blockchain to enhance AI's reliability and accountability for organizations.
DOI: 10.1016/j.bushor.2024.04.011
Language: English
Subjects: Generative artificial intelligence; Language models; Artificial intelligence;
ChatGPT; Blockchains;
plink: https://research.ebsco.com/linkprocessor/plink?id=793d7f60-3cc9-3f8cba21-3f8e40c8923f