MOOD BOARD RUBRIC
Visual Cohesion:
Poor: 0 - 5
Fair 6 - 10
Good 11 - 15
Excellent 16 -20
Poor: 0 - 5
Fair 6 - 10
Good 11 - 15
Excellent 16 -20
Poor: 0 - 2
Fair 3 - 5
Good 6 - 8
Excellent 9 - 10
Poor: 0 - 2
Fair 3 - 5
Good 6 - 8
Excellent 9 - 10
Poor: 0 - 5
Fair 6 - 10
Good 11 - 15
Excellent 16 -20
Poor: 0 - 5
Fair 6 - 10
Good 11 - 15
Excellent 16 -20
The mood board effectively conveys a consistent
visual style and theme. The imagery, colour
scheme, and typography work harmoniously to
create a cohesive look.
Creativity and Originality:
The mood board demonstrates creative thinking
and originality.
It avoids clichés and generic design choices,
offering fresh and unique ideas.
Typography:
Typography choices are appropriate and
contribute to the overall mood and style.
Fonts are well-suited for the project's purpose
and legible.
Colour Scheme:
The color palette is well-chosen, evoking the
intended mood and emotions.
Colors are harmonious and suitable for the
project's theme.
Image Selection:
Images effectively communicate the project's
message and mood.
High-quality, relevant, and engaging images are
used.
Layout and Composition:
The layout is well-organized, and elements are
thoughtfully arranged. Negative space is used
effectively, and the composition is visually
pleasing.