Group members – Tahmid Adilah 2311351
Mutahara Hasan Jarin 2320446
Shazin Rahman Purab 2311521
Md Isratul Islam 2330613
Md Nijam Uddin Alvi 2311286
Course title – Principles of Management
Course id – MGT 201
Section – 01
Instructor name – Farzana Chowdhury
Date of submission – Monday, 25th March 2024
Table of Contents
Research methods ………………………………………………………………………………………….2
Executive summary ...................................................................................................................................... 3
Introduction – Company Overview .............................................................................................................. 4
Specific External Environmental Factors…………………….……………………………….……………5
General External Environmental Factors………………………………………..…………………………6
SWOT Analysis………………………………………………………………………………………7 & 8
Stakeholders & Critical Stakeholders………………………………………………..……………….9 & 10
Milestones & Corporate Level Strategies………………………………………………………….11 & 12
Conclusion and Findings………………………………………………………………………………….13
References ………………………………………………………………………………………………14
Appendix…………….……………………………………………………………………………….……15
Page | 1
Research Methods
Our team has chosen Independent University, Bangladesh (IUB) and we gathered information from
various sources that we found on IUB’s multiple websites. My teammates organized information from
IUB’s News & Media website, the Archived News & Media website, IUB at a glance website and IUB
Facts & Figures website. We learnt so much IUB from IUB itself, as if it was telling us to look at IUB
from the inside. We did not only do internal research, but also did external research. To know about
IUB’s competitor BRAC, we gathered research about BRAC’s new campus from BRAC’s own website.
To learn about how pressure groups like the UGC affect IUB, we analyzed the faculties of IUB approved
by UGC.
Our research was mainly secondary research, which is also known as secondary research, meaning
information that we have put forth about the organization that we chose, IUB, had already been gathered,
we just analyzed and organized it. The conclusions that we came to about the specific and general
external environmental factors, SWOT analysis, critical stakeholders, major milestones and corporate
level strategies that IUB has been pursuing, was easy but also challenging at the same time. Having
information about IUB on IUB’s own website helped a lot for sure.
Page | 2
Executive Summary
Independent University, Bangladesh (IUB), established in 1993, is one of the leading private universities
located in Dhaka, Bangladesh. IUB over the period of its existence has emerged as a renowned institution
for higher education in the country, and in its own words, aspires to be one of the leading seats of learning
and research for developing technologically competent, environmentally responsible, globally conscious
future leaders with a strong liberal arts foundation.
IUB, with its more than 450 highly capable faculties, offers diverse undergraduate and graduate programs
in Business Administration, Engineering, Computer Science, Economics, Social Sciences, and
Environmental Science to its enrollment of more than 12000 undergraduate and graduate students and
emphasizes on fostering critical thinking, creativity, and leadership skills.
The IUB campus is spread across 3 acres of land which comprises of modern facilities such as state of the
art laboratories, 95 multimedia classrooms, gymnasiums facilities for both male and female student’s
yoga studio, a swimming pool, various facilities for entertainment and other activities in the basement
such as table tennis and squash courts, multiple carrom and chess stations, spacious sports complex, food
courts etc. IUB also offers secured accommodation opportunities to female and foreign students.
Furthermore, it boasts a top-notch library which is open to all the students of the institution.
IUB focuses on co-curricular activities, and it provides the students with numerous opportunities to
improve their skills. The division of student affairs (DoSA) oversees all the student activities, which
include 48 student clubs. Students are also encouraged to participate in social services such as blood
donation, winter clothing distribution among the needy, various noble fundraising activities etc.
At IUB, students are at the center of everything. The university fosters a supportive and inclusive learning
environment and it offers students with facilities like financial aid based on various logical criteria’s, livein field experience, funding for research activities conducted by students and various global exchange
programme.
Independent University, Bangladesh is still developing and is committed to upholding the highest
standards of quality and integrity in education. Accredited by national and international bodies, the
university continually strives for excellence in all aspects of its operations, ensuring that graduates are
well-prepared to excel in their chosen fields and contribute positively to society. With proper
management in the upcoming days, sky's the limit for IUB.
Page | 3
Introduction – Company Overview
Founded in 1993, Independent University, Bangladesh (IUB) is a beacon of academic excellence in the
private education sector of Bangladesh. Dedicated to providing a transformative educational experience,
IUB prepares students to thrive in a rapidly changing global landscape. Its mission is to foster creativity
and critical thinking among students, equipping them with the knowledge and skills necessary to become
ethical leaders and responsible citizens. With a diverse range of undergraduate and graduate programs
across various disciplines, including Business Administration, Engineering, Computer Science,
Environmental Science, Economics, Social Sciences, and Liberal Arts, IUB meets international standards.
The university boasts a distinguished faculty who foster a culture of research and innovation, encouraging
interdisciplinary research endeavors that address societal challenges and contribute to knowledge
creation. Through partnerships with leading universities worldwide, IUB facilitates student and faculty
exchanges, joint research initiatives, and academic collaborations, enriching the learning experience and
providing international exposure. Beyond academics, IUB offers a vibrant campus life with
extracurricular activities, clubs, and organizations catering to diverse interests. Its modern facilities,
including well-equipped classrooms, laboratories, libraries, computer centers, auditoriums, sports
facilities, and student accommodation, provide an environment for holistic development. Accredited by
the University Grants Commission (UGC) of Bangladesh and recognized by the Ministry of Education,
Government of Bangladesh, IUB ensures the highest standards of quality and excellence in education. In
essence, IUB is not just an educational institution; it is a dynamic community committed to nurturing
intellectual curiosity, fostering innovation, and shaping the leaders of tomorrow who will make
meaningful contributions to society and the world at large.
Page | 4
Report body
Specific External Environmental Factors
Specific Environment Factors is one of the components of the External Environment. Specific factors can
affect an organization and its external environment performance. These factors have a direct impact on
IUB as an organization. IUB operates as a private university in the Bangladesh education system. The
Specific Environment of Independent University, Bangladesh (IUB) includes the following components:
1.Customers: Independent University, Bangladesh or also known as IUB is an educational organization
whose most important customers are its students. IUB has around 12,000 students enrolled in
undergraduate and graduate levels combined. If so many students were not enrolled in IUB, IUB would
not be where it is right now, which is ranking 3rd among other educational institutes in Bangladesh. The
number of students coming into IUB can affect the amount of budget allocated to the enrollment process
and also increase the revenue for IUB. This could lead to IUB being able to expand even more to
welcome future students resulting in the public having a more positive perception of IUB as an
organization.
2.Competitors: One of the biggest competitors of IUB is BRACU or also known as Brac University.
BRACU is one of the biggest private universities in Bangladesh and became bigger with its new campus.
Their new campus is now their permanent campus located in Badda, Dhaka, with a 13-story building with
3 basements, an auditorium, a multipurpose hall, rooftop playground, and much more facilities. Brac
already has a stellar reputation due to its history, attracting students all over the country. Now with a
bigger and better campus, Brac will be able to attract a lot of students, including those who might have
considered IUB. The effect that Brac’s new campus will have on IUB will definitely be negative. If IUB
is unable to attract students for new semesters, the organization will be in trouble, especially when not
being able to answer the board of directors.
3.Pressure groups: One of the pressure groups that could influence IUB could be the University Grants
Commission of Bangladesh or UGC. According to their website, there are about 9 faculties of IUB that
are UGC approved, for example, the faculty of law. Pressure groups like UGC pressurize private
universities like IUB to maintain the approved faculties strictly. And IUB may not be able to have any
other faculties even if it meant expanding their horizons, because the UGC might not approve.
4.Suppliers: One of the suppliers for IUB could be the suppliers for the IT equipment required for
different sponsored research programme. There is a file in pdf format that can be accessed through the
internet on IUB’s website. The file contains a list of terms and conditions for the suppliers, like, there will
be no provision for advance payment and the payment will be made through an account payee cheque
within 30 days from the date of the bill’s receipt and lastly, the bill will include a copy of work order. If
the supplier does not accept the payment through an account check then IUB will not be able to pay the
suppliers and end up not getting necessary IT equipment in times of need.
Page | 5
General External Environmental Factors
PESTLE Analysis
PESTLE analysis is a strategic tool used to analyze and understand the external macro-environmental
factors that can impact an organization or industry. Independent University, Bangladesh (IUB) is an
organization and to achieve success it needs to do PESTLE analysis. The PESTLE analysis of IUB is
given below:
1.Political Condition: Government funding for higher education, scholarships, and research grants can be
influenced by political priorities and budget allocations, affecting IUB's financial stability and future
investment in infrastructure and faculty development. Regulation changes in foreign collaborations,
student visas, and work permits can impact faculty recruitment, as well as partnerships with overseas
institutions, affecting IUB’s quality of education.
2.Economic Condition: Economic conditions influence the affordability of higher education for students
and their families. In times of economic downturn or inflation, students may face challenges in paying
tuition fees, which can affect enrollment rates at IUB. During periods of economic prosperity, there is
more demand for higher education leading to increased enrollment at IUB. Overall, economic factors play
a crucial role in enrollment trends of IUB.
3.Social Condition: The social conditions in Bangladesh effects IUB in various ways. Social attitudes
towards education, including perceptions of higher education’s value and preferences for certain
professions, influence enrollment patterns at IUB. Population growth and changes in demographics
influence the pool of potential students for IUB. Socio-economic status impacts students' ability to afford
tuition fees and other expenses associated with attending IUB.
4.Technological Condition: It is the most rapidly changing aspect of the environment. The adoption of
virtual classrooms facilitates enhances the overall learning experience for students. Technology plays a
pivotal role in driving research and innovation at IUB. So, navigating the evolving technological
landscape is essential IUB to remain competitive, responsive to changing educational needs and for future
growth and success.
5.Legal Conditions: The legal conditions affecting IUB encompasses regulatory frameworks and
compliance requirements. This involves adherence to regulations related to curriculum standards and
faculty qualifications set by regulatory bodies such as the University Grants Commission (UGC) of
Bangladesh. The university also needs to navigate contractual agreements with partners, suppliers, and
vendors, ensuring legal compliance. Changes in these legal frameworks or failure to follow them could
impact the university's reputation.
6.Environmental Condition: Environmental factors affecting IUB encompass climate change impacts and
the management of natural resources. As climate changes pose risks, IUB must consider measures to
reduce potential disruptions to campus activities caused by extreme weather events.
In conclusion, PESTLE analysis of IUB highlights the external factors that influence its operations and
strategic decisions. The analysis reveals the importance of considering political stability, economic
conditions, social trends, technological advancements, environmental concerns, and legal frameworks in
shaping the university's environment. Recognizing these factors allows IUB to identify opportunities for
growth, mitigate risks, and adapt its strategies to remain competitive in the dynamic higher education
landscape of Bangladesh.
Page | 6
SWOT Analysis
SWOT analysis refers to the analysis of an organization's strengths, weaknesses, opportunities and
threats.
To put it in separate elaborate terms:
Strengths: Any activity the organization does well or any unique resource that it has.
Weakness: Any activity that the organization does not execute well or needs resources it does not possess.
Opportunities: Any elements of the environment that the organization can use to its advantage.
Threats: Elements of the environment that can cause hindrance to the organization and is capable of
preventing the organization from reaching its desired target.
Strengths and Weaknesses are part of an organization's internal environment whereas opportunities and
threats are outside factors.
Overall, Independent University, Bangladesh has various strengths, including academic excellence, a
research focus, and international collaborations, but it also faces obstacles such as resource constraints,
market competitiveness, legislative changes, and economic uncertainty. By using its strengths and
resolving its weaknesses, IUB may capitalize on opportunities while mitigating risks to maintain its
position as a top institution in Bangladesh's higher education sector.
A brief explanation of the strengths, weaknesses, opportunities and threats of IUB is shown below:
Page | 7
Strengths:
- Offering diverse undergraduate and
graduate programme.
- Highly qualified and experienced faculty
members.
- Modern facilities e.g. multimedia
classrooms and research labs, library.
- Modern state-of-the-art infrastructure.
- Student Centric approach and emphasis
on skill development.
- International collaborations for research
activities and exchange programs.
- Permanent campus in Dhaka.
- Focused on providing quality education
by ensuring proper care for all.
- Various specialized programme and
workshops.
- Opportunity of getting scholarships and
financial aid.
- Very strong Alumni connections.
- Various productive and socially
beneficial student activities.
- A strong brand name.
Opportunities:
- Expanding core organization.
- Introducing new programs and
specializations.
- Strengthening faculty numbers and
quality.
- Increasing number of people who aspire
to obtain higher education.
- Strengthening and creating global
alliances and operating collaborations.
- Increase face value by engaging with the
local and global community.
Weaknesses:
- High cost of tuition.
- Limited funding or lack of funding for
development and research activities in
certain areas.
- Lack of a capable online portal to
maintain student activities and course
registration process.
- Failure to provide adequate number of
seats for each course.
- Overpopulation within the campus.
- Faces difficulties in gaining the
competitive edge of other competitors.
- Reliance on part time/ adjunct faculties.
- Not being able to completely put up
with the ever-changing govt.
Regulations and the UGC.
Threats:
- Major competitors offering the same or
better quality in some cases. e.g. North
South University, Brac University.
- Economic Uncertainty.
- Although private universities have
gained huge recognition over the years,
public universities are still preferred
over private ones.
- Challenges in getting qualified faculties
and faculty turnover.
- Instability in the internal environment
of the country.
Potential threats to operations and
academic standards due to changes in
government regulations.
- Having to keep up with the rapidly
growing technological environment.
Page | 8
Stakeholders
Independent University, Bangladesh (IUB) is a dynamic educational institution with a wide array of
stakeholders, each playing a crucial role in shaping the university's identity, operations, and outcomes.
Understanding these stakeholders and their respective interests, influence, and relationships is essential
for effective decision-making and strategic management within the university. Here's a breakdown of the
key stakeholders associated with IUB:
1.Students: As the primary beneficiaries of IUB's educational services, students are at the center of the
university's operations. They seek quality education, supportive learning environments, and opportunities
for personal and professional growth. Students' satisfaction and success directly impact the university's
reputation and mission fulfillment.
2.Faculty and Staff: The dedicated faculty and staff members of IUB are instrumental in delivering highquality education, conducting research, and managing administrative tasks. Their expertise, commitment,
and satisfaction significantly influence the university's academic standing, operational efficiency, and
overall effectiveness.
3.Board of Trustees: Serving as the governing body, the Board of Trustees provides strategic direction,
oversight, and governance for IUB. Comprising individuals with diverse backgrounds and expertise, the
board plays a pivotal role in decision-making processes, policy formulation, and ensuring institutional
accountability.
4.Government and Regulatory Bodies: Government agencies and regulatory bodies, such as the
University Grants Commission (UGC) of Bangladesh and the Ministry of Education, exert significant
influence over higher education policies, accreditation processes, and funding allocations. Compliance
with regulatory requirements is essential for maintaining legality, eligibility for funding, and institutional
credibility.
5.Alumni: Alumni form an integral part of IUB's stakeholder community, maintaining connections with
the university even after graduation. They contribute to the university's reputation, support fundraising
efforts, and provide valuable mentorship and networking opportunities for current students.
6.Industry Partners and Employers: Collaboration with industry partners and employers is vital for
ensuring that IUB's programs remain relevant and responsive to industry needs. These stakeholders
provide opportunities for internships, job placements, collaborative research projects, and valuable
feedback on curriculum design.
7.Parents and Guardians: Parents and guardians of students are important stakeholders who often play a
significant role in decision-making processes related to education choices, financial support, and student
well-being. Their satisfaction and confidence in the university's services influence student enrollment and
retention rates.
8.Community and Society: The local community and broader society are stakeholders impacted by IUB's
activities, outreach programs, and contributions to societal development. Maintaining positive
relationships with the community fosters goodwill, social responsibility, and sustainable partnerships.
Page | 9
Critical Stakeholder Justification:
1.Students: At the core of any educational institution are its students. They are not only the recipients of
education but also the driving force behind the university's existence. Satisfied and successful students
contribute to the reputation of the institution through their achievements, both during their time at IUB
and in their future careers. Meeting the diverse needs of students, ensuring their academic success,
providing support services, and fostering a conducive learning environment are imperative for attracting
prospective students, retaining current ones, and ultimately maintaining IUB's competitiveness and
standing in the higher education landscape.
2.Faculty and Staff: The expertise, dedication, and satisfaction of faculty and staff are crucial for
delivering quality education and operational efficiency at IUB. Faculty members are responsible for
designing curriculum, conducting research, and imparting knowledge to students. Their academic
reputation, research contributions, and teaching effectiveness significantly impact the university's
credibility and attractiveness to students and stakeholders. Similarly, administrative staff play a vital role
in managing day-to-day operations, providing support services, and ensuring the smooth functioning of
various departments and programs. Retaining talented faculty and staff members through competitive
salaries, professional development opportunities, and a supportive work environment is essential for
sustaining IUB's academic standards and institutional effectiveness.
3.Board of Trustees: As the governing body, the Board of Trustees provides strategic direction, sets
institutional goals, and ensures adherence to the university's mission and values. Their decisions regarding
policies, budget allocations, and leadership appointments have far-reaching implications for the overall
direction and reputation of IUB. Effective governance and transparent decision-making are critical for
maintaining stakeholder trust, ensuring financial sustainability, and positioning IUB as a reputable
institution of higher learning. Moreover, the Board's engagement with key stakeholders, including
students, faculty, staff, alumni, and the community, fosters collaboration, inclusivity, and accountability
within the university ecosystem.
4.Government and Regulatory Bodies: Collaboration with government agencies and regulatory bodies is
essential for ensuring compliance with national education policies, accreditation standards, and legal
requirements. Accreditation by recognized authorities such as the University Grants Commission (UGC)
of Bangladesh validates the quality of education and enhances the credibility of IUB's academic
programs. Moreover, government funding and support play a significant role in sustaining operations,
expanding infrastructure, and promoting research initiatives at the university. By maintaining positive
relationships with governmental entities, IUB can advocate for policy changes, secure funding
opportunities, and contribute to the development of the higher education sector in Bangladesh.
In essence, these critical stakeholders - students, faculty and staff, the Board of Trustees, and
government/regulatory bodies - collectively shape the identity, direction, and success of Independent
University, Bangladesh. Their engagement, support, and collaboration are indispensable for achieving the
institution's mission of providing a transformative educational experience and making meaningful
contributions to society.
Page | 10
Milestones
Over the last few years Independent University, Bangladesh (IUB) has been enjoying a lot of major
milestones as an organization and as a leading educational institution as well. Here are a few that have
highlighted from the website and archive of IUB:
1. Bangladesh’s first national female squash tournament concludes at IUB.
The Independent University, Bangladesh (IUB) hosted the first-ever Bangladesh female squash
tournament in 2024 on February 28 and 29 at its brand-new squash court. This competition, which was
organized with assistance from the Bangladesh Squash Rackets Federation, drew sixty ladies from
different areas. Ten of them were from the Gopalganj and Khagrachari districts' impoverished sections.
Four categories were used for the tournament: under nine, eleven, thirteen, fifteen, and open.
The IUB Squash Court hosted the finals and the prize presentation event on February 29. IUB Board of
Trustees Chairman Didar A. Husain, Trustee A. Quaiyum Khan, Vice Chancellor Tanweer Hasan, Chief
Sports Editor at Prothom Alo Utpal Shuvro, and Secretary General of the Bangladesh Squash Rackets
Federation awarded the prizes to the winners.
2. Spring 2024 Erasmus+ Mobility Program Cohort joins University of Maribor, Slovenia.
Four students from IUB's School of Business and Entrepreneurship left for a semester abroad under the
Erasmus+ Mobility Programme at the University of Maribor in Slovenia in the spring of 2024. The
students include Jannatul Ferdousy (Finance), Maisha Tabassum (HRM), Punno Bikash Aaone (Finance),
and Tamim Forhad Shuvo (Marketing). Their arrival date was February 23, 2024, in Maribor. Due to their
exceptional accomplishments, Maisha and Jannatul were awarded zero-grant scholarships, but Punno and
Tamim were fully funded for their academic pursuits. Every kid has distinct interests outside of the
classroom. With an eye on an academic career, Tamim switched from marketing to finance because of his
love of trading and the stock market. Maisha, an HRM major, wants to create educational institutions that
are suited to the requirements of her students and work towards improving work conditions. Punno hopes
to become financially independent, enjoys geopolitics and gaming, and plans to pursue a job in finance.
Jannatul wants to lead the way in financial innovations and cultivate a global perspective. She is a finance
major with a focus in computer science and engineering. During their life-changing semester abroad,
these students are prepared to widen their views and enhance their comprehension of global viewpoints.
3. IUB retains top spot as Bangladesh's Best Private University in AD Scientific Index
According to the AD Scientific Index 2024, Independent University, Bangladesh (IUB) continues to hold
its position as the best private university in Bangladesh for faculty citations of Scopus-indexed articles.
After the University of Dhaka, ICDDR, and B, it is ranked third overall and second among all private
universities. Tanweer Hasan, PhD, the vice chancellor of IUB, credits the commitment of the faculty and
organizational support for this achievement. Notably, IUB now has 108 academic members total—59
PhD holders. Prof. Mamun Bin Ibne Reaz, Prof. Shah M. Faruque, Prof. Md Abdul Khaleque, and other
faculty members are among the top performers in terms of citations.
Page | 11
Corporate Level Strategies
Independent University, Bangladesh (IUB) has been pursuing some corporate level strategies in order to
fulfill its mission and vision statement.
Aspires to be a premier center for education and research for creating future leaders with a solid liberal
arts background who are ecologically sensitive, internationally aware, and technologically proficient.
Generate graduates with advanced knowledge and employable abilities. Encourage an atmosphere that
will boost innovation and research in support of sustainable development. Create powerful alliances by
collaborating with academics, business, and the community to improve society.
Page | 12
Conclusions and Findings
So, in conclusion, IUB shines as an example of educational excellence, that offers a suitable learning
environment to its students and ensures growth opportunities. IUB, with the assistance of its highly
qualified faculties, offers a diverse selection of academic courses from different specializations. It
furthermore emphasizes on the students improving their skills and offers various useful opportunities to
ensure cultural, educational and personal growth.
IUB is well-known for its commitment to research and innovation and it invites students and teachers to
participate in cutting-edge research initiatives by offering hands-on learning experiences and
collaborative activities. IUB's extensive industrial connections enrich the educational experience by
helping students to get practical experience and insights into their particular professions.
Internationalization is another important facet of IUB's character, as it exposes students to different
cultures and ideas through exchange programs, study abroad options, and collaborations with
international organizations. This promotes cross-cultural understanding and global consciousness,
preparing graduates to be academically skilled, culturally competent, and socially responsible. IUB also
places a high value on student support services, which offer advice and tools for academic and personal
success.
IUB also encourages students to be active participants in co-curricular activities, sports, art, etc. and has
48 clubs for these activities. IUB furthermore puts great importance on helping the students regarding
their mental health and financial situation.
So lastly, we can say, as IUB looks to the future, it remains committed to its mission of providing a
meaningful educational experience that empowers students to become technologically competent,
environmentally responsible, globally conscious and help them become leaders, innovators, and global
citizens. By continuing to uphold its standards of excellence, foster a culture of innovation, and adapt to
the changing needs of society, all the while developing by the day and striving for excellence, IUB will
undoubtedly remain a premier institution of higher learning, shaping the future of Bangladesh and
beyond.
Page | 13
References
http://iub.ac.bd/news-and-events/news-and-media-archive/2024-January/65a51b660f711c721c4ff940
(IUB Milestones)
https://www.bracu.ac.bd/about/brac-university-new-campus
(BRAC as a competitor)
http://iub.ac.bd/about/iub-at-a-glance
(IUB Corporate Level Strategies)
https://www.dhakatribune.com/bangladesh/336862/iub-retains-top-spot-as-bangladesh-s-best-private
(IUB Milestone)
http://www.ugc-universities.gov.bd/university-detail/95
(IUB Pressure Group)
http://iub.ac.bd/document/RFQ%20for%20supplying%20of%20following%20IT%20equipment%20(Clo
ne%20PCs,%20Laptops,%20MacBooks)%20for%20different%20sponsored%20research%20projects%2
0and%20schools%20at%20IUB.pdf
(IUB IT supplier)
http://iub.ac.bd/news-and-events/news-and-media
(IUB Milestones)
http://iub.ac.bd/about/facts-and-figures
(IUB Appendix)
Page | 14
Appendix
New Female Student Enrolment
No. of new students enrolled each year
No. of new female students enrolled each year
Page | 15
Female Increase - Administrative Staff
Female admin staff increase per year
Page | 16