MGMT201_Assignment_SectionX_LastName_FirstInitial…
Theranos Case Analysis
How to Spot a Con(artist): Separating Confidence from Competence
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In one sentence, what’s your takeway from Part 1?
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In one sentence, what’s your takeway from Part 2?
Persuasion: Analyze Holmes’ strategies, answering in one sentence or less for each of these questions:
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Why was Holmes so persuasive when selling her idea?
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How did Holmes respond to experts who told her the idea was not viable (realistic)?
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How is Holmes similar to Billy Beane in the movie Moneyball and how is she different?
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Why is the Theranos board so important to Holmes’s persuasive strategy?
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What’s strange about the expertise held by the board member and the fact that Theranos is a
medical device company?
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How did Holmes respond to data that the Edison did not work (focus on one specific point in the
movie)?
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Do you personally think that Holmes believes her own story?
Consequences of Culture:
 What originally drew Theranos employees originally to the company?
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How did Holmes utilize exclusivity to influence investors?
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How did Holmes utilize secrecy to influence employees?
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How the culture of Theranos eventually affected the employees and their psychological safety.
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How did culture affect them (1 sent)?
How did culture affect their psychological safety (1 sent)?