FACTORS AFFECTING THE SALES ON THE UKAY-UKAY BUSINESS IN
CALBAYOG CITY
____________________
A Research Proposal Presented to the
Senior High School Department
Christ the King College
Calbayog City
____________________
In Partial Fulfillment
of the Requirements for the
Senior High School Curriculum
____________________
By
Group 3
Grade 12- St. Agnes of Bohemia
CADILO, Rayner
CAJUARO, Lorea Erydjza B. Cajurao
ERENCIO, Lorenze
GOTIDO, Krisha Aihne N.
MACALOS, Bernadette Ann O.
REYES, Reese
SANTOS, Miles Jacob
TEOXON, Mariane
Chapter 1
INTRODUCTION
Ukay-ukay can be classified as a "unique" sort of product on the market. To begin with, it
has a unique marketing and sales procedure. The second point to consider is how it enters the
system. The market is distinct. Records would be kept when such things are brought into the
country. Reveal that some were never meant to be sold: the government would maintain because
these are either foreign country donations or aid others have been documented. As a gift for
family in the Philippines, Consumers continue to purchase these items for a variety of reasons.
One is their lack of financial resources. When compared to substitute and complementary goods,
prices
are
higher.
Ukay-ukay is becoming a relatively economical source of trendy yet long-lasting
clothing. Clothing for persons with limited financial resources. Some folks would take drastic
measures. Buying ukay-ukay things is preferable to buying ukay-ukay items since the latter are
largely homogeneous with the former. New clothing and accessories that can be purchased in a
relatively high-class establishment shopping malls and stores
The phrase "ukay-ukay" comes from the Visayan word "halukay," which means
"digging." Ukay-ukay shopping is similar to treasure hunting, however instead of looking for a
treasure, you are literally sifting among piles of vintage and high-value clothing. Baguio was the
birthplace of the ukay shopping craze, and is now a known business at Calbayog City.
Ukay-ukay may be considered a “special” type of good available in the market. It has a
different marketing and sale process. Consumer buy these goods because of its low prices when
compared to substitute and complementary goods.
BACKGROUND OF THE STUDY
Ukay-ukay business is somehow popular in Calbayog City but there are some factors that
influenced the sales of the owners. There are a lot of factors that may negatively affect the
business, One of the biggest factor is the spread of Covid-19. Some people might think that it is
not safe to shop in an ukay store because of this. This leads the researchers to study on how huge
will be the impact of these factors to the sales of "ukay-ukay" in Calbayog as of March 2022 and
what alternative ways that can be used for these factors to ensure the sustainability of the sales of
the business mentioned earlier.
Statement of the Problem
The purpose of this study is to evaluate the factors and how they may affect the sales of
the ukay-ukay business in Calbayog City. The researchers sought to answer the following
questions:
1. How may the client depicted in terms of;
1.1. Age
1.2. Gender
2. Where do the clients prefer for their ukay-ukay shopping?
3. How often do they shop in ukay-ukay?
4. What factors is the most considerable to the clients when buying ukay-ukay products?
5. When buying ukay-ukay products, How do the costumers consider the;
5.1. Brand
5.2. Price
5.3. Location
5.4. Risk
5.5 Intention
SCOPE AND LIMITATION
This study focuses the Factors affecting the sales on the ukay-ukay business in Calbayog
City. The data collection will be conducted to randomly selected participants in Calbayog City,
who will represent the population.
This study will focus on how they may affect the sales of the ukay-ukay business in
Calbayog City. Each of the respondents is given the same questionnaires to answer. The results
of this study will be applicable only to the respondents of this study and will not be used as a
measure to the factors affecting the sales on the ukay-ukay business who do not belong to the
population. The main source of data will be the questionnaire, which is prepared by the
researchers.
SIGNIFICANCE OF THE STUDY
The Ukay-ukay owners
It is possible that not all ukay-ukay owners are all aware of the factors that greatly affects
the sales growth of their business. This research will be abounded by sufficient acknowledge in
order to equip them with the knowledge on how to avoid these factors and help them improve
their business by knowing these factors.
The Aspiring Sellers
People might start their own ukay-ukay business. As they are just new to the business,
this research will benefit them the knowledge on what’s not to do during startup of their business
to avoid loss.
Buyer
The research is beneficial to the customers of ukay-ukay for they can buy quality clothes,
shoes, bags and other accessories for an affordable price, targeting a wide range of market from
Ukay market of the community.
Community
Ukay-ukay, as a small medium enterprise benefits the community for it gives additional
income and job opportunity in the local economy.
DEFINITION OF TERMS
For the purpose of Clarification. The important terms used in this study have been defined. The
following terms are:
• Customer- Refers to a person or organization that buys goods or services from a store or
business.
• Profile - Refers to the respondent's gender, age and social economic status.
• Profitability- Refers to the ability of a company to use its resources to generate revenues in
excess of its expenses.
• Trendy- Refers to very fashionable, marked by ephemeral, superficial, or faddish appeal or taste
trendy ideas about success. And up to date fashion sense.
• Ukay-ukay- An ukay-ukay (/ˈuːkaɪ.uːkaɪ/ OO-ky-oo-ky) is a Philippine store where secondhand items such as clothes, bags, shoes and other accessories are sold at a cheap price. Items sold
at the ukay-ukay are commonly imported from North American or European countries.
Chapter 2
REVIEW OF RELATED LITERATURE
There’s more to ukay-ukay than the democratization of fashion. The industry that
sprouted out of second hand clothes generates millions in income for sellers, and saves millions
more for the people who buy from them. In a thesis titled Economics of Secondhand Retail
Trade: An Analysis of the Market for ukay-ukay by Luisito Abueg, the history of the ukay-ukay,
the policies that govern the underground industry, and what it all implies for the Philippines as
struggling economy are painstakingly discussed and dissected. The author completed his Master
of Arts in Economics from the University of the Philippines School of Economics (UPSE),
Diliman, and a preview of his thesis was published in the Philippine Journal of Development
.According to Abueg, the market for secondhand garments flourished from its considered capital,
Baguio City, province of Benguet despite a law that prohibits the wholesale of secondhand
clothes. Although Republic Act number 4653 (ratified July 1966) has been enacted, there is no
clear implementation of this law(e.g., confiscation and/or burning of such imported
commodities).
“It is clear that people see this market as an alternative to counterpart goods burdened
with soaring prices; however, with the invocation of laws that prohibits importation and sale of
secondhand garments, consumers of such commodity have different reactions and suggest
alternative solutions so as not to be affected negatively (in terms of the economic dimensions of
their lives),” said Abueg. According to Abueg, ukay-ukay is a very affordable source of
fashionable yet durable clothing material for those with relatively low incomes.
“Some people would resort to buy ukay-ukay items because the latter are relatively
homogenous with the brand-new garments and accessories that may be bought in relatively highclass stores and shopping malls.” He also explains that Philippine-made textiles and garments are
said to be 30 percent more expensive than their counterparts in the market, due partly to the
inefficient local production and technology processes as well as their relatively low productivity.
Though the thesis was written in 2005, what he wrote remains valid: “The textile and garments
industry still need adequate provisions for the training of as well as incentives for workers,
technological efficiency, development in market production, and creation of regulating bodies,”
he said.
Buying and selling secondhand products has been a part of human culture for
generations. The tremendous development of second-hand product consumption has piqued
experts' interest during the previous 20 years, raising the topic of why buyers buy second-hand
products. The expansion of the Internet has resulted in the development of many applications,
which, when paired with the advent of new electronic devices, provides consumers with the
ability to purchase and sell things via the Internet and mobile devices. The usage of social media
and smart phones has also transformed the second-hand product market for people of all
economic classes. The use of used goods is expanding on a daily basis. Because it is not a simple
kind of mercantilism, it is critical to pay attention to the factors that influence the purchasing of
second-hand goods. It's a way of life, a way of getting the things we need and getting rid of the
things we don't need. (Alam, M. D. (2015)).
CONCEPTUAL FRAMEWORK
DEPENDENT VARIABLE
Factors affecting the sales of
the ukay-ukay business
Individual Factors






Knowledge
Inspiration
Learning
Personality
Attitude
Thoughts and
lifestyle
Environmental
Factors



Culture
Family
Household
Sales of the ukay-ukay
business
Other Factors




Price
Brand
Risk
Location
INDEPENDENT VARIABLE
The conceptual paradigm of the study.
The main objective of this framework is to evaluate the factors affecting the sales of the
ukay-ukay business in Calbayog City. It distinguishes relation between the Independent variable
as the Factors affecting the sales of the ukay-ukay business and the dependent variable as the
sales of the ukay-ukay business. The independent variable includes the Factors affecting the
ukay-ukay business in terms of Individual Factors (i.e. Knowledge, Inspiration, Learning,
Personality, Attitude, and Thoughts and Lifestyle), Environmental Factors (i.e. Culture, Family,
and Household) and other factors that can affect the sales (i.e. Price, Brand, Risk, Location)
THEORETICAL FRAMEWORK
The costumer's buying behavior is influenced by two important factors: Individual
Factors (e.g. knowledge, inspiration, learning, personality, attitude, thoughts and lifestyles) and
Environmental Factors (e.g. culture, family, and household). Additionally there are some other
factors (e.g. price, brand, risk, and location) that a costumer should considers while buying a
product.
For example a customer needs to buy clothes, Therefore, costumers need to consider
some factors such as price, brand, risk, location and others which make this job easier for the
costumer when choosing the product.
Even all of the factors above (price, brand, risk, and location) have a close relationship
with each other. For example, price has an influence on brand (Jacoby et al., 1971, pp. 170-171),
risk has a strong relationship with the market place (Huang et al., 2004, pp.42-43), and product's
brand image has an influence risk (Huang et al., 2004, p.41).
STATEMENT OF HYPOTHESIS
The ukay-ukay owners had generally moderately manifested or profitability is neither too
much nor too less in their business perception in terms of any factors. Specifically, it interpreted
as highly manifested which means that in terms of business perception, the ukay-ukay owners
consider factors has something to do with making money or making profit which to them is
essential for business success. (Holliday, Schmidheiny, and Watts, 2014).
Marketing research assists business owners and entrepreneurs in identifying and defining
marketing opportunities and problems, as well as developing, refining, and evaluating marketing
actions, monitoring marketing performance, and improving understanding of marketing as a
process. The research can help business owners and entrepreneurs identify and define marketing
opportunities and problems, as well as develop, refine, and evaluate marketing actions, monitor
marketing performance, and improve understanding of marketing as a process.
Chapter 3
METHODOLOGY
This chapter reveals the methods of research to be employed by the researcher in
conducting the study which includes the research design, population of the study, research
instrument
and
its
development establishing its validity and reliability, data gathering
procedures, and the appropriate statistical treatment of data
RESEARCH DESIGN
This study made used of quantitative research method. It is a descriptive design
determines the level of customer satisfaction of ukay-ukay here in Calbayog City. This design
was used since it gathers information from the customers of ukay-ukay. In a survey, the
researcher uses a questionnaire to gather information from the respondents to answer the
research questions. A questionnaire is a very convenient way of collecting information from a
large number of people within a period of time. Hence, the design of the questionnaire is of
utmost importance to ensure accurate data is collected so that the results are interpretable and
generalizable.
RESEARCH LOCALE
The researchers will conduct research among the ukay-ukay stores in Calbayog City. The
respondents will be chosen at random, both male and female. The City of Calbayog is situated in
the western part of the island of Samar. This research was conducted March 2022.
RESEARCH PARTICIPANTS
The respondent of the research will be costumers (male and female) of ukay-ukay store to
find how the factors of the costumer's buying behavior will affect the sales of ukay-ukay owners.
SAMPLING TECHNIQUE
This research targets a wide range of consumers that have different genders and ages that
are familiar with ukay-ukay. To achieve our goal in getting sentiments from wide range of people
we choose to do a voluntary response sampling. It is a sample made up of population that has
voluntarily participated. In this technique, it will be easier to find participants and get their
personal and true opinion about the topic.
RESEARCH INSTRUMENTS
The study used an online questionnaire that will be answered by the respondents. A
survey questionnaire is a set of questions required in a survey. The researchers included closed
ended questions all about the factors affecting the sales of the ukay-ukay business in Calbayog
City.
There are six parts included in the survey, i.e. Profile, Brand, Price, Risk, Location, and
Intension where it is asked about the different factors of buying an Ukay- ukay products. It
contains questions to know what are the views of respondents in buying ukay- ukay product.
DATA GATHERING PROCEDURE
We allotted our time, efforts and cooperation in developing questionnaires web explicit
words so as to serve to its intended respondents. The survey being implemented was done using
suitable questions modified from related research and individual question formed by the
researchers. In the questionnaire, most of it are constructed and are dichotomous questions which
the respondents are able to responds with simple five point scale interpreted as strongly Agree to
strongly disagree. After our adviser have-approved the questions to ask, questions are asked to
possible 80 respondents. The participants had also allotted their valuable time answering the
questions that we asked.
The data gathered from this researched instrument were collected and organized
according to the answers responded by the participants. Along with this questionnaires as
primary data, we also made use of secondary resources which is in the form of published articles
to support the results of the survey.
Chapter 4
DATA ANALYSIS PLAN
Using the data garnered, data analysis plan would encompass a number of
procedures leading to the findings or the result of the study about the Factors Affecting the Sales
on the ukay- ukay business in Calbayog City, the procedures to be observed are as follow:
1. Summarizing the numerical data. This would be done through a tally that will be based on the
certain answer of the respondent in the survey questionnaires using frequency and percentage.
2. Mathematical/Statistical Interpretation of the summarized data using the weighted men and
ranking.
3. Verbal Interpretation of the produced outcome will be determining the hypothesis of our topic.
Is there significant Factors Affecting the Sales on the ukay- ukay business in Calbayog City, and
are there no significant Factors Affecting the Sales on the ukay- ukay business in Calbayog
City. Like a scale type questionnaire was used by the researchers it used a 5-point scale, in which
point correspondents
Scale
Verbal Interpretation
1
Strongly Agree
2
Agree
3
Maybe
4
Disagree
5
Strongly Disagree
ANALYSIS AND INTERPRETATION OF DATA
This chapter discusses the data analysis and findings from 80 questionnaires completed
by random people who have experienced buying in an Ukay- ukay store. The purpose of this
study was to identify Factors Affecting the Sales on the Ukay- ukay business in Calbayog City.
Data gathered through the questionnaire was subjected to frequency counts. In other
words, the subjects’ responses for each individual question were added together to find the
highest frequency of agreement or disagreement (i.e. the number of times that a particular
response occurs). These responses to the questions, which are quantified, are then presented in
percentage forms. This analysis is presented in tabular form. The researcher uses tables
containing a variable and in some cases, combines two or more variables in a single table.
Table 4.1 Respondents’ Ages at the time of completing the questionnaires
AGE
SCALE
Below 18
19
20
21
22
23 and Above
TOTAL
FEMALE
24
6
3
3
2
17
55
MALE
7
3
1
1
1
12
25
FREQUENCY
32
9
4
4
3
29
80
PERCENTAGE
40%
11.3%
5%
5%
3.7%
35%
100%
This table shows the age categories of subjects who took part in the completion of the
questionnaires. According to Table 4.1, 40% of the respondents has the age of below 18
answered the questionnaires, 11.3% from the age of 19, 5% from the age of 20, 5% from the age
of 21, 3.7% from the age of 22, and 35% from the age of 23 and above.
Table 4.2. Gender of the Respondents
GENDER
FEMALE
55
68.8%
MALE
25
31.3%
TOTAL
80
100%
Based on the table. 0ur female respondent are 68.8%, while our male respondent are
31.1%. Therefore majority of our respondent are Female because it has 68.8% out of 100% of
respondents.
Table 4.3. Where do you prefer to do you Ukay- ukay shopping?
SCALE
FEMALE
MALE
TOTAL
PERCENTAGE
Online Store
7
1
8
10%
In a retailer store
17
12
29
35%
Both
32
12
44
55%
TOTAL
55
25
80
100%
This table shows 7 Females and 1 Male (10%) preferred to their shopping in an online
store, 17 Females and 12 Males (35%) preferred In a retailer store, and 32 Females and 12 Males
(55%) preferred to their shopping to both Online Store and In a retailer store.
Table 4.4. How often do you shop in Ukay- ukay?
SCALE
Very Often
Often
Sometimes
Rarely
TOTAL
FEMALE
5
16
30
4
55
MALE
3
1
11
10
25
TOTAL
8
17
41
14
80
PERCENTAGE
10%
21.3%
51.2%
17.5%
100%
Table 4.4. shows how often the respondents shop in Ukay- ukay. 5 Female and 3 Male
(10%) chose Very often, 16 Female and 1 Male (21.3%) Often shop in Ukay- ukay, 30 Females
and 11 Males (51.2%) chose Sometimes, and 4 Females and 10 Males (17.5%) Rarely shop in
Ukay-ukay.
Table 4.5. What factor is the most considerable fact to you when buying second-hand products?
SCALE
FREQUENCY
PERCENTAGE
Brand
40
50%
Price
56
70%
Risk
26
32.5%
Location
11
13.8%
Quality
3
3.9%
Table 4.5 shows what factors respondents thinks the most considerable fact when buying
second- hand or ukay products. 50% of the respondent chose Brand as the factor that’s most
considerable, 70% of the respondents chose Price, 32.5% of the respondents chose Risk, 13.8%
of the respondents chose Location, and 3.9% of the respondents chose Quality.
THE IMPORTANCE OF A BRAND
Table 4.6.1 The product’s brand is an important factor for me
SCALE
FEMALE
MALE
FREQUENC
PERCENTAGE
1
2
3
4
5
TOTAL
14
10
19
4
8
55
5
3
11
4
2
25
Y
19
13
30
8
10
80
23.8%
16.3%
37.5%
10%
12.5%
100%
Table 4.6.1 shows the 5 point scale of agreement or disagreement of respondents to “the
product’s brand is an important factor for me”. 14 Females and 5 Males (23.8%) Strongly
Agrees, 10 Female and 3 Males (16.3%) Agrees, 19 Female and 11 Males (37.5%) chose Maybe,
4 Females and 4 Males (10%) Disagree, and 8 Females and 2 Males (12.5%) Strongly Disagree.
Table 4.6.2 Brand products fascinate me more when buying Ukay- ukay product
SCALE
FEMALE
MALE
FREQUENC
PERCENTAGE
1
2
3
4
5
TOTAL
8
17
18
9
3
55
4
4
9
6
2
25
Y
12
21
27
15
5
80
15%
26.3%
33.8%
18.8%
6.3%
100%
Table 4.6.2 shows the 5 point scale of agreement or disagreement of respondents to
“Brand products fascinate me more when buying Ukay- ukay product”. 8 Females and 4 Males
(15%) Strongly Agrees, 17 Female and 4 Males (26.3%) Agrees, 18 Female and 9 (33.8%) Males
chose Maybe, 18 Females and 9 Males (33.8%) Disagree, and 3 Females and 2 Males (6.3%)
Strongly Disagree.
Table 4.6.3 I prefer to buy Ukay-ukay products of a well-known brand
SCALE
FEMALE
MALE
FREQUENC
PERCENTAGE
1
2
3
4
5
TOTAL
8
11
19
8
9
55
2
7
12
2
2
25
Y
10
18
31
10
11
80
12.5%
22.5%
38.8%
12.5%
13.8%
100%
Table 4.6.3 shows the 5 point scale of agreement or disagreement of respondents to “I
prefer to buy Ukay-ukay products of a well-known brand”. 8 Females and 2 Males (12.5%)
Strongly Agrees, 11 Female and 7 Males (22.5%) Agrees, 19 Female and 12 Males (38.8%)
chose Maybe, 8 Females and 2 Males (12.5%) Disagree, and 9 Females and 2 Males (13.8%)
Strongly Disagree.
THE IMPORTANCE OF PRICE
Table 4.7.1 The price of the product is very important to me
SCALE
1
2
3
4
5
TOTAL
FEMALE
27
13
5
3
10
55
MALE
FREQUENC
PERCENTAGE
15
0
5
1
1
25
Y
42
13
10
4
11
80
52.5%
16.3%
12.5%
5%
13.8%
100%
Table 4.7.1 shows the 5 point scale of agreement or disagreement of respondents to “The
price of the product is very important to me”. 27 Females and 15 Males (52.5%) Strongly
Agrees, 13 Female and 0 Males (16.3%) Agrees, 5 Female and 5 Males (12.5%) chose Maybe, 3
Females and 1 Male (5%) Disagree, and 10 Females and 1 Males (13.8%) Strongly Disagree.
Table 4.7.2 I prefer to buy Ukay- ukay products because they are cheaper compared to new
products
SCALE
1
2
3
4
5
TOTAL
FEMALE
21
15
6
9
4
55
MALE
FREQUENC
PERCENTAGE
9
7
6
2
1
25
Y
30
22
12
11
5
80
37.5%
27.5%
15%
13.8%
6.3%
100%
Table 4.7.2 shows the 5 point scale of agreement or disagreement of respondents to “I
prefer to buy Ukay- ukay products because they are cheaper compared to new products”. 21
Females and 9 Males (37.5%) Strongly Agrees, 15 Female and 7 Males (27.5%) Agrees, 6
Female and 6 Males (15%) chose Maybe, 9 Females and 2 Male (13.8%) Disagree, and 4
Females and 1 Males (6.3%) Strongly Disagree.
Table 4.7.3 When buying Ukay- ukay products, you bargain about the price
SCALE
FEMALE
MALE
FREQUENC
PERCENTAGE
1
2
3
4
5
TOTAL
15
15
13
9
3
55
4
10
7
2
2
25
Y
19
25
20
11
5
80
23.8%
31.3%
25%
13.8%
6.3%
100%
Table 4.7.3 shows the 5 point scale of agreement or disagreement of respondents to
“When buying Ukay- ukay products, you bargain about the price”. 15 Females and 4 Males
(23.8%) Strongly Agrees, 15 Female and 10 Males (31.3%) Agrees, 13 Female and 7 Males
(25%) chose Maybe, 9 Females and 2 Male (13.8%) Disagree, and 3 Females and 2 Males
(6.3%) Strongly Disagree.
Table 4.7.4 Paying less is the main purpose of purchasing Ukay products
SCALE
FEMALE
MALE
FREQUENC
PERCENTAGE
Y
1
22
9
31
38.8%
2
9
8
17
21.3%
3
12
2
14
17.5%
4
8
3
11
13.8%
5
4
3
7
8.8%
TOTAL
55
25
80
100%
Table 4.7.4 shows the 5 point scale of agreement or disagreement of respondents to
“Paying less is the main purpose of purchasing Ukay products”. 22 Females and 9 Males
(38.8%) Strongly Agree, 9 Female and 8 Males (21.3%) Agrees, 12 Female and 2 Males (17.5%)
chose Maybe, 8 Females and 3 Male (13.8%) Disagree, and 4 Females and 3 Males (8.8%)
Strongly Disagree.
Table 4.7.5 Offering a price for the Ukay product depends on the product`s current condition
SCALE
FEMALE
MALE
FREQUENC
PERCENTAGE
1
2
3
4
5
TOTAL
21
15
9
6
4
55
9
2
5
4
5
25
Y
30
17
14
10
9
80
37.5%
21.3%
17.5%
12.5%
11.3%
100%
Table 4.7.3 shows the 5 point scale of agreement or disagreement of respondents to
“Offering a price for the Ukay product depends on the product`s current condition”. 21 Females
and 9 Males (37.5%) Strongly Agree, 15 Female and 2 Males (21.3%) Agrees, 9 Female and 5
Males (17.5%) chose Maybe, 6 Females and 4 Male (12.5%) Disagree, and 4 Females and 5
Males (11.3%) Strongly Disagree.
THE IMPORTANCE OF RISK IN PURCHASE DECISION
Table 4.8.1 I'm concerned about the performance of Ukay products
SCALE
FEMALE
MALE
FREQUENC
PERCENTAGE
1
2
3
4
5
TOTAL
12
17
13
8
5
55
9
3
8
5
0
25
Y
21
20
21
13
5
80
26.3%
25%
26.3%
16.3%
6.3%
100%
Table 4.8.1 shows the 5 point scale of agreement or disagreement of respondents to “I'm
concerned about the performance of Ukay products”. 12 Females and 9 Males (26.3%) Strongly
Agree, 17 Female and 3 Males (25%) Agrees, 13 Female and 8 Males (26.3%) chose Maybe, 8
Females and 5 Male (16.3%) Disagree, and 5 Females and 0 Males (6.3%) Strongly Disagree.
Table 4.8.2 I’m concerned about the durability of Ukay products
SCALE
1
2
3
4
5
FEMALE
18
14
11
6
6
MALE
FREQUENC
PERCENTAGE
8
5
7
2
3
Y
26
19
18
8
9
32.5%
23.8%
22.5%
10%
11.3%
TOTAL
55
25
80
100%
Table 4.8.1 shows the 5 point scale of agreement or disagreement of respondents to “I’m
concerned about the durability of Ukay products”. 18 Females and 8 Males (32.5%) Strongly
Agree, 14 Female and 5 Males (23.8%) Agrees, 11 Female and 7 Males (22.5%) chose Maybe, 6
Females and 2 Male (10%) Disagree, and 6 Females and 3 Males (11.3%) Strongly Disagree.
Table 4.8.2 It’s more risky to purchase Ukay products online
SCALE
1
2
3
4
5
TOTAL
FEMALE
11
18
14
6
6
55
MALE
FREQUENC
PERCENTAGE
10
7
5
0
3
25
Y
21
25
19
6
9
80
26.3%
31.3%
23.8%
7.5%
11.3%
100%
Table 4.8.2 shows the 5 point scale of agreement or disagreement of respondents to “It’s
more risky to purchase Ukay products online”. 18 Females and 7 Males (31.3%) Strongly Agree,
14 Female and 5 Males (23.8%) Agrees, 14 Female and 5 Males (23.8%) chose Maybe, 6
Females and 0 Male (7.5%) Disagree, and 6 Females and 3 Males (11.3%) Strongly Disagree.
Table 4.8.3 It’s less risky to purchase Ukay products from store
SCALE
FEMALE
MALE
FREQUENC
PERCENTAGE
1
2
3
19
13
12
8
4
3
Y
27
17
15
33.8%
21.3%
18.8%
4
5
TOTAL
5
6
55
6
4
25
11
10
80
13.8%
12.5%
100%
Table 4.8.3 shows the 5 point scale of agreement or disagreement of respondents to “It’s
less risky to purchase Ukay products from store”. 19 Females and 8 Males (33.8%) Strongly
Agree, 13 Female and 4 Males (21.3%) Agrees, 13 Female and 3 Males (18.8%) chose Maybe, 5
Females and 6 Male (13.8%) Disagree, and 6 Females and 4 Males (12.5%) Strongly Disagree.
THE IMPORTANCE OF LOCATION
Table 4.9.1 The location of Ukay-ukay product seller is important to me
SCALE
1
2
3
4
5
TOTAL
FEMALE
15
8
16
11
5
55
MALE
FREQUENC
PERCENTAGE
10
8
4
0
3
25
Y
25
16
20
11
8
80
31.3%
20%
25%
13.8%
10%
100%
Table 4.9.1 shows the 5 point scale of agreement or disagreement of respondents to “It’s
less risky to purchase Ukay products from store”. 15 Females and 10 Males (31.3%) Strongly
Agree, 8 Female and 8 Males (20%) Agrees, 16 Female and 4 Males (25%) chose Maybe, 11
Females and 0 Male (13.8%) Disagree, and 5 Females and 3 Males (10%) Strongly Disagree.
Table 4.9.2 Online Ukay stores are more attractive than physical stores
SCALE
1
2
3
4
5
TOTAL
FEMALE
3
10
17
17
7
55
MALE
FREQUENC
PERCENTAGE
3
1
14
3
12
25
Y
6
11
31
20
12
80
7.5%
13.8%
38.8%
25%
15%
100%
Table 4.9.2 shows the 5 point scale of agreement or disagreement of respondents to
“Online Ukay stores are more attractive than physical stores”. 3 Females and 3 Males (7.5%)
Strongly Agree, 10 Female and 1 Males (13.8%) Agrees, 17 Female and 14 Males (38.8%) chose
Maybe, 17 Females and 3 Male (25%) Disagree, and 7 Females and 12 Males (15%) Strongly
Disagree.
Table 4.9.3 Ukay-ukay place is good for getting information about products, even if there is no
intention to buy them
SCALE
1
2
3
4
5
TOTAL
FEMALE
3
17
24
6
5
55
MALE
FREQUENC
PERCENTAGE
2
6
12
2
3
25
Y
5
23
36
8
8
80
6.3%
28.7%
45%
10%
10%
100%
Table 4.9.3 shows the 5 point scale of agreement or disagreement of respondents to
“Ukay-ukay place is good for getting information about products, even if there is no intention to
buy them”. 3 Females and 2 Males (6.3%) Strongly Agree, 17 Female and 6 Males (28.7%)
Agrees, 24 Female and 12 Males (45%) chose Maybe, 6 Females and 2 Male (10%) Disagree,
and 5 Females and 3 Males (10%) Strongly Disagree.
Table 4.9.4 Testing the Ukay products before buying is desirable
SCALE
FEMALE
MALE
FREQUENC
PERCENTAGE
1
2
3
4
5
TOTAL
15
16
9
7
8
55
7
7
6
1
4
25
Y
22
23
15
8
12
80
27.5%
28.7%
18.8%
10%
15%
100%
Table 4.9.4 shows the 5 point scale of agreement or disagreement of respondents to
“Testing the Ukay products before buying is desirable”. 15 Females and 7 Males (27.5%)
Strongly Agree, 16 Female and 7 Males (28.7%) Agrees, 9 Female and 6 Males (18.8%) chose
Maybe, 7 Females and 1 Male (10%) Disagree, and 8 Females and 4 Males (15%) Strongly
Disagree.
THE IMPORTANCE OF PURCHASE INTENTION
Table 4.9.5 If I find the Ukay product I'm looking for I usually buy it
SCALE
1
2
3
4
5
TOTAL
FEMALE
13
20
7
5
10
55
MALE
FREQUENC
PERCENTAGE
4
7
10
1
3
25
Y
17
27
17
6
13
80
21.3%
33.8%
21.3%
7.5%
16.3%
100%
Table 4.9.5 shows the 5 point scale of agreement or disagreement of respondents to “If I
find the Ukay product I'm looking for I usually buy it”. 13 Females and 4 Males (21.3%)
Strongly Agree, 20 Female and 7 Males (33.8%) Agrees, 7 Female and 10 Males (21.3%) chose
Maybe, 5 Females and 1 Male (7.5%) Disagree, and 10 Females and 3 Males (16.3%) Strongly
Disagree.
Table 4.9.6 I buy Ukay Products on the spot
SCALE
1
2
3
4
5
TOTAL
FEMALE
9
11
20
8
7
55
MALE
FREQUENC
PERCENTAGE
5
6
10
2
2
25
Y
14
17
30
10
9
80
17.5%
21.3%
37.5%
12.5%
11.3%
100%
Table 4.9.6 shows the 5 point scale of agreement or disagreement of respondents to “If I
find the Ukay product I'm looking for I usually buy it”. 9 Females and 5 Males (17.5%) Strongly
Agree, 11 Female and 6 Males (21.3%) Agrees, 20 Female and 10 Males (37.5%) chose Maybe,
8 Females and 2 Male (12.5%) Disagree, and 7 Females and 2 Males (11.3%) Strongly Disagree.
Table 4.9.7 I mix and match different Ukay Products for Fashion
SCALE
FEMALE
MALE
FREQUENC
PERCENTAGE
1
2
3
4
5
TOTAL
16
17
6
9
7
55
6
11
6
2
0
25
Y
22
28
12
11
7
80
27.5%
35%
15%
13.8%
8.8%
100%
Table 4.9.7 shows the 5 point scale of agreement or disagreement of respondents to “I
mix and match different Ukay Products for Fashion”. 16 Females and 6 Males (27.5%) Strongly
Agree, 17 Female and 11 Males (35%) Agrees, 6 Female and 6 Males (15%) chose Maybe, 9
Females and 2 Male (13.8%) Disagree, and 7 Females and 0 Males (8.8%) Strongly Disagree.
Table 4.9.8 I chose to buy Ukay product because its way more cheaper
SCALE
1
2
3
4
5
TOTAL
FEMALE
24
11
6
10
4
55
MALE
FREQUENC
PERCENTAGE
7
10
5
1
2
25
Y
31
21
11
11
6
80
38.8%
26.3%
13.8%
13.8%
7.5%
100%
Table 4.9.8 shows the 5 point scale of agreement or disagreement of respondents to “I
chose to buy Ukay product because its way more cheaper”. 24 Females and 7 Males (38.8%)
Strongly Agree, 11 Female and 10 Males (26.3%) Agrees, 6 Female and 5 Males (13.8%) chose
Maybe, 10 Females and 1 Male (13.8%) Disagree, and 4 Females and 2 Males (7.5%) Strongly
Disagree.
Table 4.9.9 I just like the concept of an Ukay- ukay, and i'm enjoying shopping
SCALE
FEMALE
MALE
FREQUENC
PERCENTAGE
Y
1
14
6
20
25%
2
13
8
21
26.3%
3
15
9
24
30%
4
9
0
9
11.3%
5
4
2
6
7.5%
TOTAL
55
25
80
100%
Table 4.9.9 shows the 5 point scale of agreement or disagreement of respondents to “I
just like the concept of an Ukay- ukay, and i'm enjoying shopping”. 14 Females and 6 Males
(25%) Strongly Agree, 13 Female and 8 Males (26.3%) Agrees, 15 Female and 9 Males (30%)
chose Maybe, 9 Females and 0 Male (11.3.%) Disagree, and 4 Females and 2 Males (7.5%)
Strongly Disagree.
Chapter 5
SUMMARY OF FINDINGS
From the data output by the statistical instruments, the proponents come up with the following
result. The salient findings of the study are as follows:
1.
How consumers prefer to buy ukay-ukay in terms of:
1.1 Location
It was revealed that the outcome of 55% was obtained by the response “Both” hence, this is the
highest voted response. It is then followed by “in a retailer store” which only got 35% Hence 44
out of 100 people prefers buying ukay ukay in both retailer store and online stores.
1.2 Frequency
The response that got the highest vote is “Sometimes” having a response count of 51.2%
followed by “Often” which only got 21.3%. On the other hand, the response that got the lowest
vote is “Very Often” which got only 10%.
2.
Is there a significant factor that buyers consider on buying ukay-ukay products?
Among the five, i.e. Brand, Price, Risk, Location, Quality, the overall outcome to our survey
stated that out of 80 respondents, 56(70%) has chosen the price as the most considerable factor in
buying ukay-ukay or second-hand products.
CONCLUSION
Most of the customers prefer both retailer stores and online for their ukay-ukay shopping.
Most of the clients shop occasionally. Price is the most considerable factors for the clients when
buying ukay-ukay products. Followed by Brand, Risk and Location.
Branded products is
somehow a huge factor when buying from ukay-ukay. Some clients want to buy branded clothes
that are suitable for their budget. Price is the primary factor when buying ukay-ukay. Most of the
customers' purpose is to pay less the amount of the original price of the ukay-ukay. Clients can
also bargain about the price depending on the product's condition.
On the other hand, buying ukay-ukay products are also risky for the customers
perspective. Customers are worried for the performance and durability of ukay-ukay products.
Aside from that, they also consider the risk of buying ukay-ukay online. Costumers also consider
the location of the stores.
Most of the customers' intention of buying ukay-ukay is for cheaper price, Fashion, and
needs as a consumer. Ukay ukay is one of the most popular store in buying clothes because some
of their products is very affordable and have very unique style and fashion. Now a days
costumers buys ukay ukay not by the brand but because of the quality and have a low price
RECOMMENDATION
The commercial importation of secondhand clothing or Ukay-ukay to the Philippines has
been prohibited since 1966. Little we Filipinos know about it. Buying and selling Ukay-ukay has
been habitual to many people because Ukay-ukay is very affordable source fashionable yet
durable clothes for those who fairly small incomes.
The following recommendations are offered based on our research:
01.
The researchers recommend that the customers who are fans of Ukay-ukay won’t prefer
buying Ukay-ukay undergarments since they may contract reproductive diseases.
02.
The researchers recommend that even if Ukay-ukay is washed before it is sold, we should
thoroughly wash it again since we are not sure if it’s safe or not.
03.
The researchers recommend that when buying Ukay-ukay we should check first the
quality and identify if it’s worth it that can satisfy the needs and wants of a customers.
04 Researchers recommends sellers to chose rare and quality bale codes for them to also have
good quality of products.
05 Researchers recommend to have a negotiable relationship with their consumers accordingly to
the quality of the Thrifted products.
06The researchers recommends a better marketing strategy for the sellers to gain more sales on
their physical stores and online shops