Connor Nicol 9/21/2025 QSO 250: 4-1 Assignment: BACCM Strategies I. Introduction Over the last 12 months, our streaming service has had a large increase in customer churn This trend threatens revenue growth and therefore jeopardizes our company’s ability to keep offering diverse and inclusive content. To address this issue effectively, this report will utilize the Business Analysis Core Concept Model (BACCM) to figure out why customer churn is rising and provide recommends and how to reduce the number of cancellations while ensuring that the platform remains inclusive and appealing to a diverse audience. analyze the issue and provide recommendations. II. Key Concepts of the BACCM The Business Analysis Core Concept Model (BACCM) is a framework of six connected business analysis concepts: Change, Need, Solution, Stakeholder, Value, and Context. As Jerry Nicholas explains in the article BACCM (Business Analysis Core Concept Model) | Guidance To Business Analysis 6 Essential Key Concepts, these concepts are dependent and influence each other directly “It’s hard to get a grasp of one of them without understanding others” (Nicholas, n.d). To better understand this framework, it is important to look understand each of the six core concepts. To begin, Change is what takes place in response to a need, and a need is the underlying problem or opportunity that drives the project. Change is important as it ensures the organization adapts and continues to create value and remain competitive. A need is important as by identifying the real problem, it ensures the project will succeed and lead to improvements. Next, the solution is the steps taken to effectively address the stakeholders’ needs. The solution is important as it is the means of how to resolve the issues and create real change. Stakeholders refers to the individuals or groups who influence the project, which is important as they provide critical feedback and insight to help analysts see if their solution succeeds in fulfilling the stakeholders expectations/guideline. Lastly, the value is the benefit delivered to these stakeholders through the success of the project. Value is important as is it the goal and driving factor for the project. Context regards how the environment shapes the project overall, which is important helps put how needs the are understood, how changes are managed, and how solutions must be designed in a broader perspective. III. Why the BACCM Should Be Used for This Project BACCM should be used for this project as it considers 6 concepts that serve as a structure to efficiently approach the issue and deliver effective solutions. By considering the context, change, stakeholders, value, solutions, and needs of our situation, the framework ensures the issue is identified and solutions are made that align with the goals of the company. For example, by looking at needs, the cause of churn may not simply be limited content but instead issues such as clunky navigation, unreliable streaming, cultural shifts, or maybe a declining target market. Ultimately, BACCM widens the scope and helps leadership to identify the root causes and create effective solutions for guiding leadership decisions on how to reduce churn while maintaining the platform’s commitment to inclusivity. IV. Business Analysis Strategies Needed Multiple business analysis strategies will be needed to address subscriber churn. Since stakeholders shape needs, influence solutions, and define value, one key strategy is analyzing the relationship between stakeholders and their input and influence on project’s outcomes. As Nicholas explains, “The stakeholder is an individual (or a group) that has a relationship to and wants to influence the change, the need, or the solution” (Nicholas, para. 22). This is important as it ensures the real needs of executive leadership are identified while also considering their customers. Another strategy is to clearly define and maintain a project vision. As Blash explains in Project Planning: Vision, “The project vision is an idealistic view of the desired outcome. It helps us stay on task and remain oriented to the business value that's driving the project in the first place” (Blash, 0:18-0:24 ). Applying this to the project, our vision would be to reduce churn while ensuring the platform remains inclusive and appealing to a diverse audience. All in all, this strategy ensures all stakeholders share the same understanding of the project’s purpose and goals. Lastly, communicating findings through effective data visualization is essential. As El-Wakeel, Jiles, and Lawson notes, clear visuals makes data actionable and helps to prevent overwhelming decision-makers, “Data analytics--or simply reporting information--without effective visualization can lead to a great risk of the audience getting ‘lost in the data.’” (Wakeel, Jiles, & Lawson, 2020). This is important as it allows leadership to quickly understand insights such as which subscriber groups are at highest risk of churn. To conclude, these strategies help makesure that the analysis is structured, stakeholder-driven, and clearly communicated, leading to solutions that align with the company’s goals and values. V. Applying the Strategies A. Types of analysis Descriptive analysis can summarize churn trends with averages, counts, and pivot tables. Diagnostic analysis, such as correlations or hypothesis testing, can identify patterns like whether churn is higher among users who watch less diverse content. Predictive analysis, including regression, can forecast churn likelihood based on factors like streaming reliability and navigation ease. B. Types of data C. Types of metrics Key metrics include monthly churn rate, retention rate, average watch time, Net Promoter Score (NPS), and customer satisfaction ratings. These metrics show not only the level of churn but also subscriber engagement and satisfaction. D. Tools needed to process the data Excel’s Data Analysis ToolPak enables descriptive statistics, histograms, correlations, and regression analysis, all of which are necessary for understanding churn drivers (Richardson & Watson, 2024, p. 242). For presenting results, visualization platforms such as Tableau or Power BI can transform raw outputs into clear dashboards for leadership. To apply these strategies, the project will require different forms of analysis, specific data, relevant metrics, and the right tool Types of analysis (descriptive to spot churn patterns, diagnostic to identify causes, predictive to forecast future churn). Descriptive analysis can summarize churn trends with averages, counts, and pivot tables. Diagnostic analysis, such as correlations or hypothesis testing, can identify patterns like whether churn is higher among users who watch less diverse content. Predictive analysis, including regression, can forecast churn likelihood based on factors like streaming reliability and navigation ease. VI. Conclusion Ultimately, BACCM keeps the analysis structured and helps by aligning with business goals, making it an effective framework for guiding leadership decisions on how to reduce churn while maintaining the platform’s commitment to diverse and inclusive content. Summarize how BACCM, strategies, and analytics together provide a structured approach to reducing churn. How to do it: Restate the importance of inclusivity and alignment with organizational goals. Keep it concise and professional. References Richardson, V. J., & Watson, M. W. (2024). Introduction to business analytics. McGraw Hill. https://bookshelf.vitalsource.com/books/9781265451813 Nicholas, J. (n.d.). BACCM (Business Analysis Core Concept Model) | Guidance To Business Analysis 6 Essential Key Concepts. Businessanalystmentor.com. https://businessanalystmentor.com/business-analysis-core-concept-model/ Wakeel, F. E., Jiles, L., & Lawson, R. (2020). STORYTELLING WITH DATA VISUALIZATION: Leverage data visualization tools and techniques to tell the story behind the data and deliver greater strategic value. Strategic Finance, 102(6), 34+. https://link.gale.com/apps/doc/A643331417/ITOF?u=nhc_main&sid=bookmarkITOF&xid=5b57c736 . In the article Business Analysis Core Concept Model Explained Using Example, Diwakar Singh explains the definitions of BACCM by utilizing a real-world example of a healthcare mobile app.
