The THREE I’s
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Individual
Interpretation
Institutions
The Person: Role of communication like language and other symbols in society and
communities, (what makes us different?)
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Aggregate vs. the individual (Where do I fit within this society and class?)
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Attention to cultural and historical contexts of our past
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(Anthropology, sociology, psych, linguistics, learning, cognition, language structure,
media, mental worlds, etc.)
Interpretive strats:
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We live our everyday lives through cultural artifacts like news, law, shows, film,
landscapes, ads, museums, documentation systems (Helps us interpret who we are)
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How can we understand the practices associated with the forms of representation?
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The role of media in forming personal identity
Communication as a social force:
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How it shapes economic life, politics, ideas, culture, etc
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Changes in these institutions over time (structures of divergent groups and conflicts)
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Overall: The relations between the self and society, media, language, news, institutions
(WHAT is Communications?)