Review Questions
Module 1
In addition to the questions posed in the reading guide for this week’s module, also use the
following questions to evaluate your understanding of the course material:
Comprehension Questions
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What is the distinction between communication and mass communication?
What is the distinction between media and mass media? What are examples of each?
What is the media landscape, and how does it enable, constrain, and privilege certain
paths? What are some specific examples?
What does the communication process look like, according to the Shannon-Weaver
Model? According to the Social Model?
Why is it important to study media at both the micro and macro levels?
How much time do Canadian adults spend using various forms of media? In what ways
do usage trends vary across age groups?
What are the various impacts of media? What is the nature of those impacts on
individuals? On society and culture?
What are some of the good and bad aspects of media today, and how are the good and the
bad illustrated in this week’s assigned reading?
What are the seven dimensions of mass media?
Thinking Questions
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How does your personal media landscape enable, constrain, and privilege certain paths in
your everyday experience?
How did your personal media landscape change with the onset of the COVID-19
pandemic? Which of those changes have and have not lasted into the present day?
How does (or how might) generative AI enable, constrain, and privilege certain paths?
What are some media examples that you think the Shannon-Weaver model of
communication is best suited to study? What are some examples that you think the social
model of communication is best suited to study?