E-Business Course Outline
Here's the revised E-Business Course Outline with weekly reading chapters and
references. The course uses a combination of the following main textbooks:
Main Textbooks:
1. Chaffey, D. (2020). Digital Business and E-Commerce Management (7th ed.).
Pearson Education. (Referred to as Chaffey)
2. Schneider, G. (2021). Electronic Commerce (13th ed.). Cengage Learning. (Referred
to as Schneider)
Weekly Breakdown with Readings & References
Week 1: Introduction to E-Business
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Topics:
o
E-business vs. E-commerce
o
Evolution of the digital economy
o
Benefits & challenges of e-business
Readings:
o
Chaffey: Chapter 1 – Introduction to Digital Business
o
Schneider: Chapter 1 – Introduction to Electronic Commerce
References:
o
Laudon, K. C., & Traver, C. G. (2021). E-Commerce 2021: Business,
Technology, Society. Pearson
Week 2: E-Business Models
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Topics:
o
B2B, B2C, C2C, C2B, G2C models
o
Revenue generation models
o
Real-world case studies
Readings:
o
Chaffey: Chapter 2 – E-business Models
o
Schneider: Chapter 2 – E-commerce Business Models
References:
o
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. Wiley
Week 3: E-Business Strategy and Planning
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Topics:
o
Strategic alignment
o
SWOT, PESTEL analysis
o
Competitive advantages
Readings:
o
Chaffey: Chapter 3 – E-business Strategy
o
Schneider: Chapter 3 – Strategic Planning
References:
o
Porter, M. E. (2001). Strategy and the Internet. Harvard Business Review
Week 4: E-Commerce Infrastructure
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Topics:
o
Internet, intranet, extranet
o
Web hosting & cloud services
o
Mobile platforms
Readings:
o
Chaffey: Chapter 5 – E-commerce Infrastructure
o
Schneider: Chapter 4 – E-commerce Infrastructure
References:
o
Buyya, R. et al. (2013). Cloud Computing: Principles and Paradigms. Wiley
Week 5: Website Design and Development
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Topics:
o
UI/UX principles
o
Website usability
o
CMS tools (WordPress, Wix)
Readings:

o
Chaffey: Chapter 6 – Online Customer Experience
o
Schneider: Chapter 5 – Building an E-commerce Presence
References:
o
Krug, S. (2014). Don’t Make Me Think, Revisited. New Riders
Week 6: Digital Marketing and SEO
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Topics:
o
SEO/SEM
o
Social media & influencer marketing
o
Email and content marketing
Readings:
o
Chaffey: Chapter 7 – Digital Marketing Communications
o
Schneider: Chapter 6 – Online Marketing Concepts
References:
o
Ryan, D. (2016). Understanding Digital Marketing. Kogan Page
Week 7: CRM and E-CRM
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Topics:
o
Introduction to CRM systems
o
Customer personalization
o
Data analytics in CRM
Readings:
o
Chaffey: Chapter 8 – Customer Relationship Management
o
Schneider: Chapter 7 – Customer Relationship Tools
References:
o
Buttle, F., & Maklan, S. (2019). Customer Relationship Management.
Routledge
Week 8: Midterm Exam / Project Proposal Submission
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No new readings – review Weeks 1–7 material
Week 9: Electronic Payment Systems
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Topics:
o
Payment gateways
o
Digital wallets and mobile payments
o
Cryptocurrency basics
Readings:
o
Chaffey: Chapter 10 – E-Commerce Payment Systems
o
Schneider: Chapter 8 – E-commerce Payment Systems
References:
o
Narayanan, A. et al. (2016). Bitcoin and Cryptocurrency Technologies.
Princeton University Press
Week 10: Security Issues in E-Business
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Topics:
o
Cybersecurity threats
o
Authentication, firewalls, encryption
o
Data protection
Readings:
o
Chaffey: Chapter 9 – E-business Security
o
Schneider: Chapter 9 – Security in E-commerce
References:
o
Stallings, W. (2018). Network Security Essentials. Pearson
Week 11: Legal and Ethical Issues
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
Topics:
o
Data privacy (GDPR)
o
Online contracts and IP rights
o
Ethical frameworks
Readings:
o
Chaffey: Chapter 11 – Legal and Ethical Issues
o
Schneider: Chapter 10 – Legal Environment of E-commerce
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References:
o
Tavani, H. T. (2016). Ethics and Technology: Controversies, Questions, and
Strategies for Ethical Computing. Wiley
Week 12: Supply Chain Management and E-Procurement
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Topics:
o
E-supply chains
o
B2B platforms
o
Logistics and procurement
Readings:
o
Chaffey: Chapter 12 – E-Supply Chain Management
o
Schneider: Chapter 11 – E-commerce and Supply Chain
References:
o
Chopra, S. (2018). Supply Chain Management. Pearson
Week 13: E-Business Analytics and Performance
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Topics:
o
Google Analytics
o
KPIs and metrics
o
Conversion optimization
Readings:
o
Chaffey: Chapter 13 – Performance Management
o
Schneider: Chapter 12 – Measuring and Evaluating E-commerce Success
References:
o
Kaushik, A. (2009). Web Analytics 2.0. Wiley
Week 14: Emerging Technologies and Trends
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Topics:
o
AI, IoT, AR/VR
o
Blockchain applications
o
Future of digital business
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Readings:
o
Chaffey: Chapter 14 – Future Directions
o
Schneider: Chapter 13 – E-commerce Trends
References:
o
Tapscott, D., & Tapscott, A. (2016). Blockchain Revolution. Portfolio
Week 15: Final Presentations & Course Wrap-up
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Group presentations of e-business projects
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Peer and instructor feedback
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No new reading – focus on project presentation and review
E-Business Course Outline customized for a Ghanaian context
Great! Here's your E-Business Course Outline customized for a Ghanaian context. I’ve
retained the original structure while adding locally relevant insights, examples, policies, and
digital trends specific to Ghana and West Africa. This will make the course more applicable
and engaging for students studying in Ghana or focusing on West African digital ecosystems.
If you'd like it as a PDF or Word document, I can generate that for you right after this
version.
� E-Business Course Outline (Ghanaian Context)
Main Textbooks:
1. Chaffey, D. (2020). Digital Business and E-Commerce Management (7th ed.).
Pearson Education. (Referred to as Chaffey)
2. Schneider, G. (2021). Electronic Commerce (13th ed.). Cengage Learning. (Referred
to as Schneider)
Weekly Breakdown with Ghana-Relevant Additions
Week 1: Introduction to E-Business
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

Topics:
o
Local landscape: Mobile and internet penetration in Ghana
o
Digital economy status: Ghana’s Digital Transformation Agenda
o
NITA & Smart Workplace (e-Govt initiative)
Readings:
o
Chaffey: Chapter 1
o
Schneider: Chapter 1
References:
o
Ghana Digital Economy Diagnostic Report (World Bank, 2020)
o
National ICT Policy & Strategy (Ghana)
Week 2: E-Business Models
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Topics:
o
Local B2C players: Tonaton, Jumia Ghana
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o
Ghanaian FinTechs using C2B models: ExpressPay, Slydepay
o
E-commerce via WhatsApp and Instagram in local SMEs
Readings:
o
Chaffey: Chapter 2
o
Schneider: Chapter 2
References:
o
Ghana FinTech Outlook Report (BoG, 2023)
o
Osterwalder & Pigneur (2010)
Week 3: E-Business Strategy and Planning
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Topics:
o
Digital strategy in Ghanaian startups
o
Use of SWOT for assessing online agriculture markets
o
Leveraging mobile-first strategies
Readings:
o
Chaffey: Chapter 3
o
Schneider: Chapter 3
References:
o
Porter (2001)
o
TechNova GH: Strategy insights for Ghanaian tech startups
Week 4: E-Commerce Infrastructure
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Topics:
o
Ghana’s internet backbone: MainOne, Vodafone, MTN Fibre
o
Cloud hosting in Africa: reliance on foreign vs. local data centers
o
Mobile-first development due to high mobile penetration
Readings:
o
Chaffey: Chapter 5
o
Schneider: Chapter 4
References:
o
NCA Ghana Internet Reports
o
Buyya et al. (2013)
Week 5: Website Design and Development
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Topics:
o
UI/UX in low-bandwidth environments
o
Popular platforms in Ghana: Shopify, WordPress, Instabiz
o
Local examples: Melcom Online, GhanaPostGPS
Readings:
o
Chaffey: Chapter 6
o
Schneider: Chapter 5
References:
o
Krug (2014)
Week 6: Digital Marketing and SEO
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Topics:
o
Social media dominance in Ghana: Facebook, TikTok, WhatsApp
o
Local influencer marketing strategies
o
Google My Business for Ghanaian SMEs
Readings:
o
Chaffey: Chapter 7
o
Schneider: Chapter 6
References:
o
Ryan (2016)
o
Global Digital Report (Hootsuite & We Are Social)
Week 7: CRM and E-CRM
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Topics:
o
Local CRM platforms (e.g. Hubtel)
o
Personalization challenges: language and localization
o
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Customer feedback via WhatsApp & USSD
Readings:
o
Chaffey: Chapter 8
o
Schneider: Chapter 7
References:
o
Buttle & Maklan (2019)
Week 8: Midterm Exam / Project Proposal Submission
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Review and assessment of local business strategies
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Students may propose e-business models solving Ghana-specific challenges
(agriculture, education, transportation, etc.)
Week 9: Electronic Payment Systems
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Topics:
o
Mobile Money dominance (MTN MoMo, Vodafone Cash)
o
Interoperability via GHIPSS
o
Regulatory framework from Bank of Ghana
Readings:
o
Chaffey: Chapter 10
o
Schneider: Chapter 8
References:
o
BoG Payment Systems Oversight Annual Reports
o
Narayanan et al. (2016)
Week 10: Security Issues in E-Business
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Topics:
o
Ghana’s Cybersecurity Act (2020)
o
Role of Cyber Security Authority
o
Mobile money fraud and phishing in Ghana
Readings:
o
Chaffey: Chapter 9
o

Schneider: Chapter 9
References:
o
CSA Ghana Publications
o
Stallings (2018)
Week 11: Legal and Ethical Issues
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Topics:
o
Ghana’s Data Protection Act (Act 843)
o
Ethical use of customer data in local e-commerce
o
Regulation of online gambling and trading
Readings:
o
Chaffey: Chapter 11
o
Schneider: Chapter 10
References:
o
Data Protection Commission (Ghana)
o
Tavani (2016)
Week 12: Supply Chain Management and E-Procurement
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Topics:
o
Digitizing supply chains for Ghanaian SMEs
o
E-Procurement in public institutions (GHANEPS)
o
Role of logistics companies (Zipline, DHL Ghana)
Readings:
o
Chaffey: Chapter 12
o
Schneider: Chapter 11
References:
o
Chopra (2018)
o
Ghana National E-Procurement Portal
Week 13: E-Business Analytics and Performance
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Topics:
o
Web and mobile analytics for Ghanaian platforms
o
Measuring digital ad campaigns (Facebook Insights, Google Analytics)
o
KPIs for local e-commerce performance
Readings:
o
Chaffey: Chapter 13
o
Schneider: Chapter 12
References:
o
Kaushik (2009)
Week 14: Emerging Technologies and Trends
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Topics:
o
Ghanaian startups using AI and IoT (e.g., Farmerline, mPharma)
o
Blockchain applications for land registration (LandGuard)
o
5G and smart cities in Accra
Readings:
o
Chaffey: Chapter 14
o
Schneider: Chapter 13
References:
o
Tapscott & Tapscott (2016)
o
Ministry of Communications and Digitalisation Ghana – Emerging Tech
Initiatives
Week 15: Final Presentations & Course Wrap-up

Student projects based on local needs (e.g., digital agriculture, health tech, FinTech)

Peer and instructor evaluations
✅ Next Step
Would you like me to:
1. Convert this into a downloadable PDF or Word file?
2. Add grading policies, project rubrics, or assessment criteria?
3. Include case studies of Ghanaian companies (e.g., mPharma, ExpressPay,
Hubtel)?
Let me know how you'd like to proceed!