Industry: Convenience Store Company: NewDays
1. About the company
NewDays is the Convenience store brand run by the JR East Cross Station Co., Ltd.
JR East Cross Station Co., Ltd is owned by JR East cooperation. All NewDays stores are in
the JR East Train Stations. They make the most of the JR east network to their business.
They concept is” No matter when I go or go home, I'm always nearby” (行きも、帰りも、い
つも近くに)
The number of Stores was 509 and this 7th in 2024. However, sales per store are high
compared to other convenience stores.
In 2001, "JC" stores operated by JR East Convenience Co., Ltd, “Mini Combi" stores
operated by East Japan Kiosk Co., Ltd, and JR East Corporation's convenience department
were merged and became recent “NewDays”. The main founder is JR East.
However, history can trace back more. East Japan Kiosk Co., Ltd was founded by Railway
Kosaikai Foundation in 1987. Railway Kosaikai Foundation was established in 1932.
Their major products are souvenirs/lunch boxes, books, sweets and drinks as same as
normal convenience store. Also, NewDays sells JR goods, this point is unique.
According to JR East Retail Net’s, 2019’s sales was 229.9 billion yen and 2020’ sales was
221.9 billion.
JR East Cross Station Co., Ltd. ‘store sales were, 363.8 billion yen in 2023, 188.5 billion
yen in First half of 2024.
2. Company SWOT Analysis
New Days
good
bad
external
opportunity:
threat:
inbound effect
rising raw material prices,
Unexpectable disaster
internal
strength: ability to develop PB
products, ex) unique onigiri
weakness:
Small store space, limited product
Stores place (in station)
assortment,
Each stores sale is high
Customers are busy
The NewDays opportunity is the inbound effect. Many foreigners used JR line so NewDays
can be increase sales thanks to them.
The strength is their store location. The station is one of the most efficient places to open
convenience stores because many people use the stations every day. Their private brand is
also strong. They sell unique onigiri and delicious sweets.
The threat is an unexpected disaster. During the pandemic, the frequencies of people use
train was decline so that NewDays sales was decline. Nearly situation could happen in the
future. The price rise is also a serious problem.
The weakness is limited store assortment and spaces. NewDays store space are more
limited than other convenience stores, so it is necessary to deeply consider the goods.
NewDays are not so famous compared to other convenience stores, but their sale is steady
and their strength are difficult to imitate. This company has potential of service while other
convenience growth is starting to stop.
3. List of References
https://www.nipponsoft.co.jp/blog/analysis/chain-conveniencestore2024/【2024 年版】コ
ンビニエンスストアの店舗数ランキング(2024.3.11)
https://uub.jp/pdr/m/c_7.html 都道府県データランキング『コンビニエンスストア』
https://www.jreast.co.jp/press/2001_1/20010905/index.html#:~:text=JR%E6%9D%B1%E
6%97%A5%E6%9C%AC%EF%BC%9A%E3%83%97%E3%83%AC%E3%82%B9%E3%8
3%AA%E3%83%AA%E3%83%BC%E3%82%B9%EF%BC%9A2001,%EF%BC%88%E6
%9C%88%EF%BC%89%E3%80%8CNEWDAYS%E3%80%8D%E8%AA%95%E7%94%9
F JR 東日本 WebSite プレスリリース（2001.9．4）
https://merkmal-biz.jp/post/43956 Merkmal 国鉄民営化で生まれた、今は亡きエキナカ
「コンビニ」の数々！ ジャストロール、デイリーイン、生活列車を覚えているか？
(2023.7.17)
https://www.jreast.co.jp/investor/guide/pdf/202003guide1.pdf JR 東日本 2020 年３月期
決算説明会
https://www.jreast.co.jp/press/2020/20201112_ho03.pdf ＪＲ東日本グループ事業の再編
についてのお知らせ（2020.11.12）
https://www.jr-cross.co.jp/ JR-Cross HP