Machine Translated by Google Machine Translated by Google Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Table of Contents Jewish Business Secrets Introduction ChapterIContracting the Covenant Yet Knowing How to Breach the Law Respecting trust and keeping contracts creates "The world's leading merchant" Comply with the contract, never cancel the contract Compliance with treaties a form of formal justice Loopholes in the law Taking advantage of the law, thinking in the opposite direction Clever use of nationality to avoid legal taxes Local law enforcement, tactful in pure law enforcement Use the law skillfully to achieve your goals. Teaching for the covenant violator Chapter II: Honesty, Keeping Business Relationships Lasting Forever Trust with people Every sale is the first transaction. Trust yourself, be careful of scams in business. Honest dealing, through harmony creates wealth Honest buying and selling, no false advertising Covenant with God, guaranteed by the "Bible" Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google No shirking, you have to take responsibility for yourself. Chapter III: Wisdom in Business Is More Valuable Than Gold Wisdom is the golden key that opens the door to wealth The only asset that cannot be stolen is intelligence. Intelligence is the unique capital of the Jews. Jewish "Love" - People of great learning Money is earned, not saved. The intelligence that can make money is "True intelligence" Wisdom through attitude toward benefits Live for reality, always act for money Chapter IVThe Super Business Intelligence of Jewish Merchants Money is God, Money is a common thing 78:22-Money is in the hands of those who have money Open your own way, sell big profits Calculate carefully, weigh clearly Flexible way: “Free” market Starting from small business, entering high society Business cooperation, win-win Focus on efficiency, increase time value Bank deposits are dead money. Use other people's capital to make money Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Chapter V Speculation and Lending: The Jewish Game Morgan: master speculator, using alliances to escape danger Rothschild and Baruch: masters of capturing the times Hammer and Rockefeller: Trust Your Judgment AaronLincoln:the man who borrowed money from the British royal family Lloyd: the gambler between risk and safety George Soros: The Man Who Stirred Up Asia-Pacific Currency Storms Chapter VI: Using Intelligence to Win at the Negotiation Table Compete based on reason, no compromise Attention to detail and form Knowledge is an advantage in negotiation The Art of Bargaining Consider the problem from both sides' perspective. Negotiate with the decision maker. Classic Case: Jofeyr vs. Sanyo Chapter VII Always Have Faith, Still Think About What You're Doing in Adversity Rich Keep the faith, suffering is also a source of wealth The Rothschild Family's Fight Against Hitler JosephHesyrah: From rags to stock market titan HenryPetersen: A Bitter History of Starting a Business Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Humor is the indispensable medicine of the Jewish merchant. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Sa-Dec,Nov1,2015 Introduction In 1997, George Soros caused the currency crisis to break out in Southeast Asia, earning himself huge sums of money. George Soros became his own God, but the enemy of Southeast Asian countries. He is an American of Jewish origin. It can be said that the Jews are one of the most intelligent peoples in the world. They have contributed to humanity the greatest minds in the fields from social science to natural science such as Karl Marx, Einstein... The Jews are also the richest people in the world, in which typical faces are George Soros, Warren Buffett... From those who hold the steering wheel of the American economy such as Ellen, Greenspan, Morgan, Rockefeller, Michael Hammer to those working in the entertainment industry such as Reuters, Pilates, the Warner brothers... all are more talented and resourceful than others. It is not strange that someone said sarcastically: "When three Jewish businessmen sneeze in their house, the banking system around the world will be affected." Five Jewish merchants joined together and "The world gold and silver market". It can be seen that the success of the Jews has had a huge influence not only on the economy but also on world politics in today's era. The Jewish people have excellent traditions such as respect for trust, respect for time, and a broad view of money... Besides, we must also mention the influences from the painful history of a holy nation that helped the Jews know a lot about the world market, which is also why they began to pursue speculative and lending activities. All of the above factors helped Jewish merchants become "the world's leading merchants". But most importantly, the Jewish people never stop learning, never stop learning. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Stop creating. Using intelligence to create wealth is the greatest characteristic of Jewish merchants. They are a shining example for us to follow. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google ChapterIContractKeeping and Sneaking Law Respecting trust and keeping contracts creates "The world's leading merchant" The custom of Jewish merchants to respect their word and keep their covenants in international transactions is well known. Merchants around the world, when doing business with Jews, have great confidence in their adherence to their covenants, because Jews always have a very strict requirement for themselves in t They do not allow any breach of covenant to occur, even if it means allowing other bad situations to occur. This Jewish quality has had a profound influence on business people all over the world. In Tokyo city of Japan, there was a businessman named Den Fujita. In his book entitled "Experience in doing business with Jews", he repeatedly reminded Japanese businessmen not to break faith or cancel contracts with Jews, otherwise, they would forever lose the opportunity to do business with them. A Jewish employer entered into a contract with his employee, stipulating that he would be paid once a week, but the employee would not receive cash but was free to buy items equivalent to the amount of the salary paid at a store near the company, after which the store owner would come to settle the books with this Jewish employer to receive cash. A week later, a hired worker rushed to the boss and said, “The store owner said you can't take anything without paying in cash. So you'd better pay me in cash!” Unexpectedly, the shop owner who came to settle the accounts also said: "Your employee has come to get the necessary items, please pay me!" Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The Jewish owner was confused after hearing the story and immediately started an investigation. But both sides insisted that they were telling the truth, making it impossible for him to prove who had lied in this matter. As a result, the Jewish owner had to pay both the worker and the shop owner because he had promised both sides. The first thing that Jews are aware of is their obligation to comply with their own covenant. Most Jews highly value trust and compliance with covenants. When doing business with each other, they often do not need a written contract. Just a promise is enough to be binding, because they believe that: "God hears." The Jewish people's respect for trust and adherence to covenants brought them positive economic results. Modern business world highly values reputation. Reputation is an invisible source of capital, the basis for a company's existence. Therefore, using reputation to attract or retain customers is a tactic used by many businesses today. In the business field, the first corporation that brought business reputation to the highest position - "unsatisfied can exchange goods", is the Sears Roebuck Department Store Company, founded by a Jewish American businessman, Julius Rosenberg. The “dissatisfaction with return” rule that his company introduced in the early 20th century could be called “a strange story” at that time. Indeed, this completely went beyond the scope of the obligations that could be stipulated in a normal contract, even making the partner’s ability to “cancel the contract” his unconditional obligation. The advantage of high business reputation helped Jewish merchants develop their careers. Since ancient times, Jewish merchants have been trading in luxury products, and to this day, the Jews still maintain their role. Precious stones are one of the most luxurious items, and in this field, from mining, trading, Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Translation, processing and retailing were almost all in the hands of the Jews. Women's clothing, especially fashion items, is a high-end consumer item that is very easy to become outdated. In the United States, production and consumption were once controlled by Jews with more than 95% of the market share. Some other industries such as handbags and suitcases (very high profit), are also in the hands of Jewish merchants. The business of these luxury products all have very high requirements for the issue of "long-term reputation". A Jewish gem trader, Hyman Matsuba, once said: “To do gem business, one must at least build a hundred-year plan, which cannot be completed in one lifetime. Furthermore, a gem trader must receive the respect of everyone. The foundation of the gem trade is determined by the ability to gain the trust of customers.” It is also thanks to the tradition of "respecting and keeping promises" that Jewish merchants can keep a steady hand at the helm, roam freely in the ocean of business, and climb to the highest rungs in the world economic order. In the Jewish view, a covenant is something that is absolutely irrevocable, because it originates from an agreement between man and God. The “Old Testament”, the source of Jewish belief, is the “ancient covenant” signed between God and man. In modern terms, a covenant is called a “contract” in business. A contract is a type of document made during a transaction between two parties, signed to protect the interests of both parties, and to stipulate the responsibilities that both parties must fulfill within a certain period of time. A legal contract must be protected by law. In the world of global business, the Jewish merchants' ability to keep their contracts was as good as a rock. In Shakespeare's writing, the Venetian merchant Shylock seems to have become a stingy, calculating monster who regarded money as his life. In fact, it may have been due to his attitude Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Shakespeare's prejudice or jealousy of the Jews. Shylock's actions are what is always recommended in the spirit of modern contracts, and are also a manifestation of the Jewish tradition of contract observance. The terms he proposes to the bankrupt Antonio are entirely in accordance with the original covenant. The history of Jewish business can be seen as related to the signing and compliance with contracts. One of the reasons for the success of Jewish merchants is that once they have signed a contract, they will definitely comply with it to the end. Even if they encounter greater difficulties and risks, they will accept to take responsibility for it themselves. They believe that their trading partners will also strictly comply with the regulations signed in the contract. Because their existence originates from the signing of a covenant between them and God. If they do not comply with the covenant, it means breaking the covenant between man and God, which will certainly bring disaster to humanity, and people will have to suffer God's punishment. It is on this basis that the Jews hate those who violate contracts and will definitely pursue responsibility to the end, demanding compensation for damages without mercy. For those Jews who do not comply with contracts, everyone will curse them, cut off all relations with them, and finally expel them from the Jewish business community. Comply with the contract, never cancel the contract In business relations, Jews attach great importance to contracts. An exporter A signed a contract with a Jewish merchant B to deliver ten thousand boxes of canned mushrooms. The contract stipulated: "Each box contains 20 cans, each can weighs 100 grams." But when it came time to export, exporter A loaded ten thousand cans of mushrooms weighing 150 grams. Although the weight of the goods was 50% more, the Jewish merchant B refused to sign the contract. Exporter A even agreed not to charge extra, but the Jewish merchant B still did n Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google At the same time, he also asked for compensation. There was no other way, so exporter A had to compensate Jewish merchant B and reprocess the goods according to the contract. Through this story, there will definitely be many people who think that Jewish merchant B was too stubborn, receiving one and a half times more goods but not wanting them. This story may be difficult for other ethnic groups to understand, but in the minds of Jewish people, it has its own logic. First of all, the Jews attach great importance to contracts, which is related to the belief that they have always maintained for thousands of years. The Old Testament is considered a covenant established between God and the people of Israel: "Human beings exist because they have entered into a covenant with the gods." The Jews believe this, so they absolutely never cancel the covenant. All business activities are absolutely based on contracts. Anyone who does not fulfill a contract will be considered to have violated God's will, will never be forgiven, will be severely prosecuted, and compensation will be requested without regard. Second, the Jews are very good at business, understand business rules and international practices. They understand that the content of the contract is an important and mandatory condition. The product specification specified in the contract is 100g per can, but the exporter A delivers 150g per can. Although the weight is 50g more, the seller does not deliver the goods according to the contract, which means a breach of contract. According to international practice, the Jewish trader B has the right to refuse to receive the goods and force the partner to compen Third, in the above story, there is also the issue of business efficiency. When buying and selling products of different specifications, Jewish merchants all have their own business goals, including adapting to consumer tastes and habits, market supply situation, strategies for dealing with competitors... If the quantity of 150g cans of mushrooms that exporter A delivers does not adapt to consumer habits, even if each can increases by 50g and the price does not increase, Jewish merchant B will not accept it, because this will ruin his business plan, possibly leading to damage to Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google business direction and goals, the consequences are extremely serious. Fourth, the occurrence of the above situation may also bring unexpected troubles to Jewish merchant B. Suppose that the country where Jewish merchant B is from has a relatively strict import-export management system, his import license is for 100g per can, but in reality it is 150g, in this case, the weight of the imported goods has exceeded 50% of the weight stated in the import license, very likely to face questioning from the relevant authorities of that country, even being suspected of having the intention to avoid import tax, importing more than reporting less, having to be investigated and punished. In short, a contract is an extremely important condition in buying and selling. Violating the provisions of the contract will cause serious consequences for both parties. Jewish merchants understand this, so they always emphasize compliance with the contract. In fact, in today's business world, contracts have become a common and essential requirement in business activities of countries around the world. Through the negotiation process in the transaction, after the proposal of one party is accepted by the other party, the contract is considered to have been established. The contract is signed by both parties, will become a legal document that can bind both parties, the relevant provisions in the contract, both parties must comply with and comply. Any party violating the provisions in the contract, must be responsible before the law. Compliance with treaties a form of formal justice ®The Wisdom Behind Compliance Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The Jewish merchants inherited the tradition of the nation, which is a profound sense of law. They not only strictly abide by the law, but are also very good at circumventing the law. More than two thousand years of business practice has proven that they not only strictly abide by the teachings of the "covenant people", but also apply their wisdom, accumulate experience in the law, and through the covenant, achieve their own goals. ®Just in form does not mean just in all things The Jewish people have always valued covenants and considered compliance with covenants as the basis for establishing a family. Even the relationship with God is considered a form of covenant relationship, unlike other peoples, who always consider the relationship with the divine as an absolute obligation, an unconditional relationship between the ruler and the ruled. However, once a covenant is established, the specific terms immediately become "absolute" and "unconditional", and can never be changed. Obviously, this seriousness in the covenant always demonstrates fairness. In a situation where both parties to the covenant are on a voluntary basis, this characteristic is even more clearly demonstrated. However, this fairness only exists in form, and is not synonymous with fairness in the content of the contract. In any contract, both parties involved in the contract are motivated by seeking the greatest benefit for themselves, and will seek every way to increase the provisions that are beneficial to them. In the case just mentioned, one party will be in a clearly weaker position, so it cannot refuse the request imposed by the other party. The twelve tribes of the Jews descended from twelve related brothers. Their father was Jacob. As a young man, Jacob went to the East to work for his uncle, and then married two daughters who were sisters. After many years, according to the promise of the Most High, he brought his wife and children to the land of Canaan. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google On the way, one night, a stranger appeared and asked to wrestle with Jacob. The two fought until dawn. Seeing that he could not win against Jacob, the stranger struck Jacob in the thigh, causing him to have a thigh tendon fracture. The stranger said: "It's morning, let me go!" But Jacob refused: “If you do not bless me, I will not let you go.” The other man asked him, “What is your name?” Jacob continued to tell his name to the stranger. The stranger said to him, “Your name will no longer be Jacob, but Israel, because you have defeated even the gods.” Israel is the post-founding name of the Jewish nation. It means “one who wrestles with the gods.” God fought with man, and used an illegal move. But why did the Jews record that story in detail in the "Old Testament" - the most sacred book of their people? Did they have a disrespectful attitude towards God? It is possible that in the ancient Jewish way of wrestling, there was no “clearly written” rule about using the hand to strike the opponent’s thigh. In that case, God simply found a loophole in a loose rule. As for the story of God’s children, that is, the Jews, recording the story of God exploiting the loophole, the most plausible reason that can be given is the need to sanctify the act of “loophole-sliding,” that is, the ability to act illegally within the legal. Loopholes in the law Theologally, to respect the law, one must respect all provisions of the law, from content, method, to procedure and of course, all loopholes. One reason is because Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The legal loophole itself is an indivisible part of a certain provision; secondly, if a person uses all his mind to evade the legal loophole, he is still a person who respects the law, and his actions are still things that "the law cannot prohibit." However, according to the legal requirement of “the law is first, everyone is equal”, when faced with a legal loophole, one must also adhere to the concept of everyone being equal. Besides, getting around a loophole always requires intelligence and a sharp mind (that is, one must have a way of thinking opposite to the legislator, or grasp the key to the problem). Therefore, getting around a legal loophole is a way of speaking for smart people, while the majority of the rest can only act in a blind and blind manner before a certain legal provision. For Jews who consider studying the law a lifelong duty or a hereditary profession, any law has a loophole. Furthermore, There are many provisions whose loopholes are as large as the main door of the court, and if one knows the right method and acts in a neat manner, one can freely enter; especially for legal systems that were built under a prejudiced view towards Jews, they will certainly examine them more carefully and search for the its gap. However, compared to the lawless people's actions of breaking the law and climbing the fence, the Jewish people's habit of gently and comfortably evading legal loopholes does not attract others' attention, nor does it cause a sense of insecurity, and can keep the loopholes alive, allowing the latter to still be able to evade them ea During the outbreak of World War II, Poland fell into the hands of Nazi Germany, and the small neighboring country of Lithuania was also on the verge of being annexed. Many Jews fled Lithuania, transiting through Japan to seek refuge in other countries. One day, a Japanese government telegraph inspector came to see the representativ of the Jewish Council, Mr. SayowAnan, and asked him to translate and explain a Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The telegram was sent to the Lithuanian capital Vilnius. The telegram contained the following sentence: shishOmiskad-shimb,talisehad. Mr. Anan then explained that this was a telegram sent by priest Kalisz to a colleague in Lithuania, discussing some issues related to Jewish rituals, means: “Six people can wear one scarf to perform the prayer vigil”. The inspector found the explanation reasonable, so he agreed to send the telegram. In fact, Anan himself did not understand what the sentence in the telegram meant, why did it suddenly mention the sentence "six people can wear the same scarf to perform the prayer ceremony". Later, he met with priest Kalisz and raised his question about the matter. above. Rabbi Kalisz looked at him with a deep, sad gaze, as if to say: “How could a Jew not understand this famous Talmudic saying!” “You really don't understand? What it means is that six people can share one certificate to travel.” Only then did Anan understand the problem. Rabbi Kalisz had just left Europe and moved to Japan, and what he was most concerned about at the moment were his fellow Jews who were still stuck in Lithuania. He knew that the transit visas that the Japanese government issued in the capital Vilnius of Lithuania were calculated on a family basis. So, he secretly suggested that the Jews here, even if there were six of them who were not related to each other, should gather into a family unit and apply for a transit visa together. That way, more Jews would have the opportunity to leave the war-torn country of Lithuania. Actually, if you think about it calmly, the Japanese have never studied the “Talmud”, Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google It is not known that many regulations that seem very clear and precise when viewed separately, when placed in a specific situation, can appear to have many “ambiguous” aspects. Therefore, when each Jewish “family of six” from Lithuania set foot on the Japanese island one after another, the local authorities could only be surprised at the high degree of unity in the Jewish family organization. The Rockefeller oil billionaire family also has many stories of getting around the law. ®Using the strategy of "fake independence" to help Standard Oil Company escape prosecution After the anti-monopoly law was passed, many large American companies were dissolved. Standard Oil Company was one of the largest companies in the country in terms of revenue, and naturally attracted a lot of attention. Under pressure from public opinion, a member of Congress also spoke up to request that Standard Oil Company be prosecuted. This time, Rockefeller also fell into a very difficult situation, and his mental state seriously declined. Fortunately, a lawyer who was late in the company's legal practice came up with a brilliant idea. He proposed that the Standard Oil Companies in the states that declared independence, such as the Standard Oil Company of New York, New Jersey, California, Indiana...every company had a pretend boss, but in reality everything was still managed by Rockefeller. To carry out this plan, the lawyer worked continuously for a week, helping the subsidiaries set up books, providing them to the Senate for inspection. Finally, the Senate was satisfied, and did not continue to mention the startup of Rockefeller's Standard Oil Company. The Jewish way of “abiding by the law” is truly wonderful. Therefore, among the lawyers currently practicing, Jews are in the top position. Taking the United States as an example, more than 30% of the lawyers currently practicing in the United States are Jews. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Jewish origin. It can be seen that it is the intelligence of a nation that knows how to apply the law and is skillful in "obeying the law" that has created success for the Jewish nation. Taking advantage of the law, thinking in the opposite direction “Knowing how to use the law and being skillful in keeping the law” is the forte of the Jewish people, in which the secret of “using the law in reverse” is the most magical. Under the premise of not changing the form of the law, but applying the law, turning it into a tool or a shield for one’s own use, this is something worth learning for each of us. There is a joke that contains the mindset of “taking advantage of the law” as follows: A Jew walked into a large bank in New York City. “Sir, what do you need?” the loan department manager asked, looking at the new customer: the luxurious suit, the high-class leather shoes, the expensive watch. “I want to borrow money!”. “No problem! How much do you want to borrow?” “1 dollar”. “Just $1?”. “No mistake, just 1 dollar, okay?”. “Of course. As long as you have collateral, it's not a problem to borrow a little more.” “0! Is this guaranteed?”. The Jew took out a stack of stock certificates from a luxurious leather wallet and placed them on the director's desk. “The total is 500 thousand dollars, is that enough?”. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google “Of course, of course! But, is it true that you only need to borrow 1 dollar?” 'Lift'. As he spoke, the Jew reached out to receive the dollar bill. “The annual interest is 6%, as long as you pay the full 6% interest, come back a year later, we will definitely return these shares to you.” "Thank you". The Jewish man finished speaking and stood up, preparing to leave the restaurant. The bank general manager had been standing outside watching, unable to understand why a person with 500,000 dollars in hand would come to the bank to borrow 1 dollar. He curiously approached and asked: “Hello sir, please stop...”. “What is it?” “I really don't understand, you have 500 thousand dollars, why do you only come here to borrow 1 dollar? If you could borrow $300 or $400,000, we would be more than happy to do so...”. “Please don’t worry about me! It’s just that, before coming to your bank, I asked around at several treasury offices, and their insurance rates were all too high. So, I decided to deposit these stocks at your bank, and the tax is really too low, only six cents a year!” Although this is just a joke, very difficult to happen in real life, but such a profound joke can only be created by the profound minds of the Jews. It not only shows the profoundness in calculation, but also in the way of thinking. Depositing valuable items, according to common sense, should be deposited in the safe of the treasury. For many people, that is the only choice. But the Jewish merchant in the story was not limited by what is considered common sense, but always knew how to open up a Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Another way is to find a way to put your stocks into the bank's safe. In terms of safety and reliability, the difference between the treasury and the bank is negligible, only the issue of fees is completely different. This is the “reverse thinking” that the Jewish merchants used so skillfully. In a normal situation, a borrower would naturally want to be able to use the lowest amount of collateral to borrow the highest amount of money. Meanwhile, banks, in order to ensure safety and profit in lending, will never allow the amount of money borrowed to be close to the real value of the collateral. Therefore, most banks only set an upper limit for the amount of money that can be borrowed, but never a lower limit. This is what stimulates the Jewish merchant's "reverse thinking": in this case, when borrowing money, the interest is the "insurance fee" that he has to pay. And since there is no lower limit for the amount of money that can be borrowed, he naturally has the right to borrow only 1 dollar, thereby lowering the "insurance fee" to only "6 cents" Stop. By deciding to borrow only $1, the interest the bank earned in a year was almost zero, simply serving the Jewish merchant for free, while having to shoulder a rather heavy responsibility. Of course, this is just a joke, but the Jewish merchant's unique and detailed calculation method for the insurance premium in depositing 500 thousand dollars is certainly not that simple. The "reverse thinking" and skillful application of the law reflect the excellent intelligence of the Jewish people. Clever use of nationality to avoid legal taxes ®Cover the sky and cross the sea Johnny is an American Jewish businessman who has been in business for a long time. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google school for more than 30 years. Therefore, he has researched many tricks of tax evasion and tax avoidance in business activities. As for the provisions of US customs, he knows them like the back of his hand. There was a time when importing women's knitted gloves from France to the US required a high import tax. Therefore, the price of this type of glove on the US market was also very high. In order to make a profit, Johnny flew to France and bought 10,000 pairs of high-quality women's wool gloves. In order to avoid paying too much import tax, he divided the 10,000 pairs of gloves into individual pieces, 10,000 left gloves were packed into a box and shipped to the US, while the 10,000 right gloves were temporarily kept in France. Afterwards, at the US customs's shipping hall, the goods were piled up, and a large wooden box was lying in the corner of the wall, and no one had come to pick it up yet. It was a box sent from France, outside just like any other container. The strange thing is, the deadline for receiving the goods has passed, but the owner of the container has not yet come to receive it. According to US customs regulations, if the shipment has passed the deadline for receiving the goods and no one comes to receive it, the customs department has the right to consider it an ownerless shipment and put it up for auction. One day, the customs officers opened the container and discovered a batch of women's gloves made in France. The customs officers were very surprised because not only were these gloves made from high-quality materials and were exquisitely crafted, but their designs and colors were also very unique. There were 10,000 in total. At that time, these high-quality wool gloves were very expensive in the United States, so why weren't there any buyers? What made the customs officers even more puzzled was that the 10,000 gloves were all left-handed gloves. According to custom, the customs officers took the gloves to the auction house. There, Johnny quickly bought the entire batch at a dirt-cheap price. After the first shipment was shipped, Johnny knew that the US customs force would pay attention to his strange shipment. Therefore, he deliberately delayed the second shipment, leaving more than a month between the two shipments, in order to Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google causing customs officers to get tired and lose their vigilance. In order for the second shipment to pass through customs smoothly, he changed the packaging method. He carefully sorted the 10,000 gloves by size, color, style... and packed them two by two in a rectangular box, carefully wrapped in a layer of plastic. The outside of the boxes was also beautifully decorated. The manufacturer, trademark registration, serial number, production date, and instructions for use were clearly marked on the top. In total, he used 5,000 boxes to pack all the remaining gloves, then immediately shipped them back to the US. He had calculated that when this shipment arrived in the United States, the market for gloves would be at its hottest. In order to quickly circulate the capital, he had negotiated with several wholesalers and retailers so that 10,000 pairs of gloves could appear on the market at the same time. Therefore, as long as the second shipment arrived, everything would be considered a complete success. Everything went as he had planned, after the second shipment arrived, the customs officers saw that each box contained only two gloves, and immediately confirmed that it was a pair, adding that each package was carefully and beautifully packaged, all procedures were completed, so they gave the "green light" to pass. Johnny happily accepted the shipment, and of course had to pay the customs duty for the 5,000 pairs of gloves, plus the small amount he had spent to buy back the first batch at auction, so he had successfully shipped 10,000 pairs of gloves into the United States. In mid-October, a batch of high-end French wool gloves appeared on the American fashion market. Although the price was not cheap at all, due to the high-quality materials, unique designs, and exquisite workmanship, plus the fact that winter had already begun, the 10,000 pairs of high-end wool gloves were sold out in a short time. ®Use nationality wisely The Principality of Liechtenstein is a small country located between Austria and Switzerland, with an area of only 160km2 and a population of about 35,000 people (of which more than 10,000 are citizens). Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google other nationalities). Before World War II, this was a poor, backward agricultural country. Currently, this small country has become one of the countries with the strongest economic development in the world. There are many reasons for the development of Liechtenstein, but the main one is still the policy of attracting capital from outside. Liechtenstein has three banks. To attract foreign currency, banks are under the protection of the legislature, strictly ensuring the confidentiality of depositors. In addition, the government also implements a very low tax policy for foreign companies only 0.1%. Therefore, there are currently more than 50 thousand foreign companies and agents located here. Their main purpose is to transfer the money earned from other regions of the world to this small and peaceful country. Liechtenstein also has another way to attract foreign currency - "selling citizenship". Foreigners only need to spend a small amount of money to buy a citizenship card of the Principality of Liechtenstein, regardless of rich or poor. Regardless of your income, you only need to spend 350 dollars a year, without having to pay any other taxes. In this way, foreign companies have flocked to set up shop in this small country with a small population. Jewish businessmen are very good at understanding the market situation in regions around the world. A country with many preferential policies like Liechtenstein will naturally become their target. They take advantage of the nationality of this country to conduct cross-border business activities. The Jewish people's ability to use their nationality is closely related to their wandering and constantly persecuted life for more than 2000 years. After losing their country, the Jews had to live scattered all over the world, searching for a land where they could survive and develop. In some countries, the Jews were able to settle down and develop their intellectual talents. But in some other countries, they had to face discrimination, persecution, even confiscation of property and massacre. Some countries became business paradises for the Jews. But in some other countries, they encountered legal problems. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google laws, taxes. In their nomadic life, the Jews gradually gained experience in choosing a suitable place to stop. Especially Jewish merchants, gradually learned how to take advantage of nationality, finding a favorable path for their business activities. Up to now, taking advantage of nationality has become a commercial experience of the Jews. Local law enforcement, skillful in pure law enforcement “Complying with local laws” is cleverly taking advantage of a beneficial part, avoiding the disadvantageous part in the entire legal system while still ensuring that the law is not violated in form. In addition, there is another trick - “using the law against the law”. Around 1968, Japan's economy entered a period of accelerated growth, and its international trade balance showed a surplus. The Japanese yen increasingly maintained a solid position in the European currency markets, while the US dollar became increasingly weaker. The exchange rate between the Japanese yen and the US dollar fluctuated greatly, especially Japan's foreign exchange reserves, that is, Japan's US dollar reserves, increased. Faced with this situation, the Jews concentrated all their capital, selling US dollars to the Japanese. Because they knew for sure that the appreciation of the Japanese yen was only a matter of time. The Jewish merchants judged that the huge difference in the exchange rate between the Japanese yen and the US dollar would be an opportunity for them to make a fortune. Therefore, they even borrowed from banks and sold dollars to Jap Then, the Jews took advantage of the two terms of prepayment in foreign exchange and contract termination, openly selling and buying US dollars in the seemingly locked Japanese foreign exchange market. The method they used was: first sign contracts with Japanese import-export enterprises, make the most of the prepayment in foreign exchange method, Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google selling dollars to Japan. At that time, they still could not make any profit. They had to wait until the Japanese yen increased in value, then they used the method of canceling the contract, trying to buy the dollars back. Both selling and buying, the Jews took advantage of the difference in exchange rate due to the increase in the Japanese yen to earn huge amounts of money for themselves. When Japan's foreign exchange reserves reached $12.9 billion, the Japanese government suddenly woke up and realized the danger of the problem. When foreign exchange reserves reached $13 billion, the Japanese government had no choice but to declare the yen to appreciate, from 360 yen to 1 dollar to 308 yen to 1 dollar. This means that a Jew who sells and buys one dollar will earn 52 Japanese yen, a profit of more than 10%. No wonder before the incident happened, some people The Jews boldly declared: even if you have to borrow money from the bank at 10% interest, you can still make a profit! According to the following preliminary statistics, the loss suffered by the Japanese government amounted to 453 billion yen, with each person suffering an average of 5,000 yen, and the total loss equivalent to the annual consumption quota of a Japanese tobacco company. According to the assessment of businessman Den Fujita, the money went into the pockets of the Jews. How much money the Jews ultimately earned is difficult to calculate. But as the Japanese businessmen said, only the Jews had the ability to mobilize such large amounts of cash. The Jews realized that, in a situation of great upheaval, a regulation with no gaps can create a very large gap. To take advantage of that loophole, the best solution is to "abuse the law" of Japan. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The Japanese government implemented a foreign exchange advance payment system and allowed contract cancellation to help Japanese merchants do business. But when it came to the hands of the Jews, it was reversed into “doing business to be able to pay in advance in foreign exchange and get out of the contract”. When the Jews signed the contract and paid in advance in foreign exchange, they already had their own intention, which was not to need goods, but only dollars. In other words, to get as many dollars as possible, they implemented a strategy of selling and buying. In this Japanese losing trade, we can see the different images of two cultures. The Japanese always appear calm and quiet on the outside, but on the inside they are always seething. When faced with a problem, they can commit suicide by disembowelment, as if there is no other effective way to relieve the tension inside themselves. A nation like that, psychologically, is like a rabbit that has just escaped from its cage, only knowing how to run forward without daring to look back. The Jews are the opposite: from a relative perspective, they are a people with a very calm and stable inner self. The more pain and challenges they experience, the more they know how to comfort themselves. "Teaching against history" is a common method they use. The Jews always said that God gave their people the land of Canaan as their inheritance, helping them to drive out all the neighboring tribes. But history has proven: those tribes still exist, the Jews themselves have become "Babylonian prisoners". So the Jews turned around and said: those nations, especially those nations that often brought disaster to the Jews, were intentionally kept by God, to prevent the Jews from enjoying peace for too long, forgetting about war, and no longer training their troops. For the history of a nation, it is still possible to use the method of explaining "reversing the effect to the cause", but for the regulations of other nations, it is even easier to use the method of reversing "purpose and means". Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google mind is also much lighter and more peaceful. Use the law skillfully to achieve your goals. “You can’t make promises just because you want to!” A promise from God more than 3,000 years ago has led to an unending conflict between the Arabs and Israel. So when keeping the covenant becomes a problem, how do you solve it? The Jews have a very effective method. Once upon a time, there was a king who had only one daughter, so he loved her very much. One day, the princess fell seriously ill, and all the rare medicines were ineffective. Her breathing began to weaken. The physician sadly reported to the king that unless a miracle medicine was found immediately, there would be no hope for the princess. The king was extremely worried and immediately posted notices throughout the capital: “No matter who it is, as long as they cure the princess's illness, the king will marry the princess and give her the throne.” In a very far away land, there were three brothers living together. The eldest brother had a telescope that could see thousands of miles away. He saw the king's announcement. The eldest brother discussed with his two younger brothers how to cure the princess's illness. The two younger brothers also have their own treasures. The older brother has a flying carpet that can be used as a means of express transportation. The younger brother has a magic apple. No matter what illness you have, as long as you eat it, you will be cured immediately. After the silver was sold, the monkey sat on the flying carpet, carrying the apple, and flew straight to the palace. After the princess ate the apple, her health immediately recovered. The king was extremely happy and immediately ordered a ceremony to announce to all the people in the country that he had found a worthy husband for the princess. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google However, the king only had one daughter, but the credit for curing the princess belonged to all three brothers. Who should he marry the princess to now? The eldest brother said: “If I had not used my magnifying glass to see the notice, we would never have known that the princess was sick and came here for treatment.” The second brother said: "Without my magic carpet, how could we have traveled such a long distance to reach the capital in time to cure the king's illness?" The eunuch said: “Without the magic apple, even if the herbs reach here, they still cannot cure the princess’s illness.” The king declared: "The son-in-law is the one who brought the apple to save the princess." The reason is: The eldest brother still has the lens intact; the second brother still has the carpet intact; only the youngest brother, because he gave the apple to the princess to eat, no longer owns anything. The Talmud says: “For a person who wants to serve others, the most important thing is to be able to dedicate everything in his being to others.” The above quote from the “Talmud” is very reasonable. However, from the perspective of keeping the covenant, Dissecting the story, we can discover that the “Talmud” once again uses a trick. In fact, the king's proclamation was a promise, which in the Jewish view had full "legal" meaning and must be fulfilled. The proclamation clearly stated that whoever cured the princess, the king would marry her. Now, all three brothers had contributed to the princess's treatment. Moreover, as they had said, their contributions were undeniable. Therefore, at least each of the three brothers had a share of the rights, and could claim to become a courtesan. code Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google If she marries only one of the three, it means breaking faith with the other two, which is also a "break of promise", which Jewish law cannot accept. Therefore, no matter what the king did, he could face the possibility of breaking the law. To avoid an unfortunate outcome, the “Talmud” chose a different criterion – not who had made the greatest contribution to curing the princess, but who had “made more sacrifices.” Although “tribute” and “donate” are only different by one word, they are very different from each other. “Dedication” refers to the correlation between the result of the action and the recipient of the favor, which is also the king’s assessment from the perspective of his own benefit; “donate” refers to the relative relationship between the process of action and the benefactor, which is also the king’s assessment from the perspective of “suffering the loss” of the other party. Therefore, changing “tribute” to “donate” essentially completely changes the evaluation criteria, thereby changing the content of t King's Promise To put it another way, in the Jewish value system, as a standard of evaluation, the position of “obedient people” is higher than “dedication”, placing “obedient people” in a position of priority over “dedication”, which is naturally reasonable and legal. If that is the case, changing the conditions for fulfilling a promise is also “legal, based on morality”. Teaching for the covenant violator Jews are very good at negotiating and signing contracts with their partners, which is related to their habit of keeping their own agreements. When signing and complying with a covenant, the Jews are extremely cautious, and require the other party to have the same attitude. But how can such a request be put into practice? Especially for people who do not believe in God and do not take the covenant seriously? Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The Jews have a very clear way of thinking, the reason why a person dares to violate or even destroy a covenant, is largely because they can find benefits through that act of breaking the covenant. According to that way of thinking, just need to dispel that person's thoughts of "gaining benefits", can already control the other party's behavior of breaking the covenant. Going one step further, if this method is "institutionalized", can also prevent the appearance of the idea or calculation of breaking the covenant. Therefore, the method of punishing a person who breaks the covenant, must necessarily be based on practical interests. Once upon a time, there was a beautiful girl who went on a trip with her family. On the way, the girl separated from her family to walk alone and accidentally came to a well. Being thirsty, the girl climbed down the rope to the well to drink water. But after drinking, she could not climb back up to the mouth of the well. The girl was scared, crying and screaming for help. At that time, a young man passed by. Hearing the crying coming from the well, he tried to find a way to save the girl. Thanks to that unexpected meeting, the two fell in love with each other and vowed to be together forever. One day, the young man had to go far away. Before leaving, he went to the girl's house to say goodbye, and promised that he would always keep his promise. Both sides expressed that no matter how long it took, they would definitely wait for the day they became husband and wife. After they had made their vows, the two wanted someone to be a witness to their vows. At that moment, a yellow fox crossed their path and ran straight into the forest. The girl said, “That yellow fox and the well will be our witnesses.” After that, the two broke up. Many years later, the girl still kept her virginity, waiting for her fiancé to return. However, that young man had married another girl in a faraway land, had children, and spent happy days together, completely forgetting the old vows. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google One day, tired from playing, the young man's son fell asleep on the grass. Just then, a yellow fox passed by and bit the child's neck, killing him instantly. Both his parents were extremely sad and pitiful for their innocent child. After a while, the couple had another son. The boy grew up and loved to travel and have fun. One day, he went to a well and saw his reflection on the water. In a moment of carelessness, he fell into the well and died. At that moment, the young man from the past remembered his conversation with the girl that day, the witnesses of that day were the yellow-furred weasel and the well. So, he told the whole story to his wife and asked for a divorce. After that, he returned to the village of the girl from years ago. The girl was still waiting for him. The two eventually got married, living happily ever after. Clearly, this is a story about keeping a covenant (water) under the auspices of the gods. However, in the story, the method of punishment does not fall directly on the head of the one who broke the covenant, such as the young man in the story getting drunk and falling into a well and dying, or letting the yellow-haired fox bite him, causing him to get rabies and die. The story has left the two sons to bear the sins of their father, making it difficult for the reader to avoid feeling impatient. In fact, it is a story that advises people to do good and obey the covenant. The basic meaning of the story is that, under any circumstances, one must obey the covenant. If the person who violates the covenant is allowed to die, it will no longer be consistent with the Jewish creed of "hating the sin, but not the sinner", and the opportunity to practice it will be Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The covenant was no longer there, the girl who kept the covenant had to endure the pain alone, living alone for the rest of her life. Therefore, the story did not spare any mercy in letting the punishment fall on the two innocent children. At this point, the children are just a symbolic image of the worst consequences of the act of betrayal (the Jews valued the descendants, which can be compared to the concept of inheritance that the Chinese always advocated, "there are three great acts of unfilial piety, not having children to continue the family line is the most unfilial." That is also the reason why the story considers not being able to marry the most valuable result of the young man's act of betrayal). That is the inner meaning drawn from the act of betrayal in the story, turning betrayal into a purely meaningless act, even an act of self-inflicted suffering. The traitor In the story, he was happy twice, but in the end he had to suffer within that "happiness". Through the key meaning of the story, we can say that this is the most effective treatment for the "disease of betrayal". In real life, the measure that the Jews applied to those who violated the covenant was to expel that person from the community. In the business world, a Jew who was ostracized by the whole community would find it very difficult to continue to survive (survive by doing business). If the other party is not a Jew, they will not hesitate to denounce him in court, request enforcement of the contract, or force the other party to compensate for the loss. Besides, the Jewish community also informs each other, absolutely never to do business with that dishonest person again. It should be understood that international trade is a field in the hands of the Jews. Thus, once you are ostracized by the Jews, the day you are pushed out of the "world trading market" will not be far away. In fact, it has been proven that Jewish business intelligence is not only relevant Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google not only conforms to the internal rules of the business world, but also has the ability to change the business model of others, making them accept the Jewish business model. In this respect, it cannot but be seen as a positive contribution to the "rules of the game" in business. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Chapter II: Honesty, Keeping Business Relationships Lasting Forever Trust with people There is a very good saying: "The greatest suffering of a person is not being deceived by others, but not being trusted by others." Thinking a little more carefully, that saying wants to remind us: keeping trust with others is the most important principle of action in a person's life. How to keep your word with people? First we will discuss the issue of "honesty", this is the minimum requirement in keeping your word with people. In the life of the Jews, they had to endure many acts of discrimination and discriminatory looks from other peoples, and encountered many words and tricks of deception. But before and after, they still wholeheartedly believed in God's teachings: "Obey the covenant, live honestly, care for others, and after death you can go to heaven". In the field of business, they deeply experienced that maintaining the trust of partners is the basis for successful transactions. The Jews obeyed the covenant, but did not always sign contracts on paper. Regardless of whether it was a covenant made in writing, or a verbal promise, as long as they had received it, they would be considered a good person. Once a covenant is made, it will be absolutely obeyed. The Jewish people's virtue of respecting their word and obeying the noble laws has brought them great prestige and honor. In theory, the Jews are a nation without a nation, pushed back and forth by the world, it is easy to create in them a tendency to act according to "short-term strategies" or "predatory tactics" in business activities, even in social relationships. But in reality, the Jews rarely act like that, on the contrary, they always put prestige and honor in the top position. The products Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Their business products and service style are all above standard, never mistaking fake for real. Why? In addition to the cultural background of Jewish merchants such as: belief in a "people chosen by God", with a tradition of respecting trust and abiding by covenants, there is a more important factor, which is the true business ethics that they have learned in their wandering life and the rules of their business activities. The most famous department store chain in Britain is the “Marks and Spencer Department Stores”, co-founded by Simon Marks and his cousin. Simon's father, Michael, emigrated from Russia to England in 1882. He started out as a small trader, then opened a shop in Leeds Market. Over time, his small shop developed into a chain of discount stores. Michael passed away, leaving the business to his son to manage. After that, the Simon brothers developed the store system one step further, with increasingly strong capital and increasingly diverse goods, truly becoming a low-cost store system with functions no less than high-end supermarkets. Although Marks and Spencer department stores take low prices as their main selling point, they pay great attention to quality, truly achieving the motto of “good quality at low prices”. According to some newspapers, Marks and Spencer department stores have truly created a social revolution. In the past, through the way a person dresses, we could judge which class he or she belongs to, but since Marks and Spencer department stores introduced luxurious clothes at affordable prices, it has helped ordinary people to own a set of ladies’ or gentlemen’s clothes, and the habit of judging people by their appearance has also been shaken. In the UK today, Marks and Spencer department stores’ “St. Michael” brand has become the criteria of high quality products.A shirt branded “St. Michael” is the best quality product that can be purchased at the lowest price. Marks and Spencer department store not only provides customers with Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The company not only provides the most satisfactory products, but also provides the best service. The polite, thoughtful and attentive attitude of the company's staff has become a typical model in a country that has always been famous for its polite and courteous service style. When choosing service staff, the Simon brothers also proceed with the same care as when choosing products for their company. The staff has a high level of professionalism and attentive service style, helping the company become a "shopper's paradise". With a scientific way of working, attentive to the needs and wishes of the majority of ordinary customers and the staff of the Simon Marks brothers, the Marks and Spencer department store has become the most efficient enterprise in the same industry, attracting a large number of investors. Jewish merchants always had a firm belief: wherever the Jews lived, they would take root in that land. They were not only honest in business, but also lived in harmony with other ethnic groups, and could even use their assets and careers to help and protect fellow Jews and non-Jews. They believed that only by treating each other honestly and keeping their word with everyone could the Jews have good friends. And only in that way could the glorious restoration of the Jews become a reality. Every sale is the first transaction. The most taboo thing in the business world is to trust others. The Chinese have a saying: "Do not fear what happens often, only fear what happens unusually." This saying reminds us that we must be extremely careful when doing anything. In business activities, businessmen are only connected to each other based on benefits, if they are not careful, they can be deceived by the other party. Money relationships have more than enough power to bend people's conscience and morality. Therefore, it is wise to say "the business world is also a battlefield", one side becomes rich through deception, the other side is bankrupt because of deception, wanting to complain is useles Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google evidence In Jewish business ethics, there is a principle called “every time is a first meeting”, which means: every time you do business, you must consider it as the first time you deal with a partner. Don't be easygoing or careless just because the partner has had a relationship with you before, and don't be charmed by the partner's outward sincerity. Once, a Japanese businessman invited a Jewish artist to a restaurant for dinner. The host and guest sat down at the table. While waiting for the restaurant to serve the food, the artist took out a pen and paper and immediately drew a sketch of the beautiful young hostess. In no time, the painting was completed. The artist showed it to the Japanese businessman. The Japanese businessman kept praising it: "So wonderful, so wonderful." Being praised, the Jewish artist turned around, looked straight at the Japanese merchant, then began to pick up his brush and draw, often raising his thumb. Usually, when calculating the proportions of the body parts of a person being drawn, artists use this simple yet effective method. The Japanese merchant saw the Jewish artist's gestures and thought that he was sketching for him. Although they were sitting opposite each other and could not see how the artist was drawing, he still tried to keep his posture as beautiful as possible. The Japanese merchant sat motionless like that, his eyes watching the artist who was intently drawing on the board, occasionally giving him a thumbs up. At least 10 minutes had passed. “Okay! It's done.” The artist stopped writing and said. As soon as the painter said that, the Japanese businessman let out a sigh of relief, immediately stood up, and ran towards the painter, but when he saw the painting, he was stunned with amazement. It turned out that the painter had not been drawing his portrait, but had been focusing on drawing his finger. The Japanese merchant, both ashamed and angry, persistently nagged the Jewish artist: Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google “I intended to pose for you to draw, but you...you wanted to tease me.” The Jewish painter laughed and said: “I heard that you are very smart in business, so I deliberately tested you. You did not ask what others were drawing, but immediately assumed that you were drawing yourself, and even tried to adjust and pose. Just considering this point, I can see that you are far behind the Jewish merchants.” At that moment, the Japanese merchant suddenly woke up from his dream and realized his mistake. Even when doing business with an acquaintance, a Jewish businessman would never, because of a successful cooperation in the past, slack off in examining the partner's conditions and requirements in a new business venture. By doing so, he would gain at least two benefits: Firstly, we will not fall into the situation of "losing face" like the Japanese merchant in the story above, because he always thought "first comes first" and fell into a state of gullibility before the actions of others. On the contrary, we will have enough ability to be vigilant and prevent all fraudulent actions from the other side. Second, you can ensure that the source of profit that you have worked so hard to build in your first business will not be lost because of "emotional" reasons in your second business. Business is still business after all, you cannot mix in emotional factors, otherwise there would be no need to calculate so meticulously. The Jewish merchants understood that people's awareness of first impressions can make them unable to think about changing them. Only when the results of the incident are exposed, falling into a state of disappointment, even complete despair, do they realize their negligence. Today's society is full of economic fraud cases. Many "honest people" have trusted too much in an acquaintance, even someone they have only met a few times, or have "successfully" worked with in a small matter. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google caught in someone else's trap. Therefore, “every time is a first contact” is truly a correct business principle that the Jews have summarized in their nation's long business history. Interestingly, in their relationships with others, Jews always require themselves to remember the principle of “first contact every time”, not allowing others to instigate or deceive them, but always looking for ways to take advantage of the other person’s “second look”. In addition to the Jewish artist in the above story, we can also mention the secret trick of an umbrella salesman in a Jewish joke below. He didn’t need to open his mouth, just taking advantage of the customer’s words, he was able to set up a “second trap”. “Hello sir! Would you like to buy this beautiful umbrella? I guarantee that this umbrella is made of genuine silk.” "But it's too expensive!" “Then, you buy this one! This umbrella is also very nice, and it's not expensive, only 5 dollars.” “Is this umbrella guaranteed too?” “Of course”. “Are you sure this is genuine silk?” “Rest assured, we absolutely guarantee you...” “But it's clearly not silk!” “This...I guarantee it's an umbrella.” It was dangerous, the customer almost fell into the language trap he created. Fortunately, he did not consider the "second guarantee" as "first guarantee". Jewish merchants can easily overcome the "trust in others" barrier. If merchants all over the world could do it Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Like them, there would certainly be very few tragedies in the marketplace. Trust yourself, be careful of tricks business Since birth, Jews have had to live in adversity, with very difficult survival conditions, drifting without direction, without end. To adapt to that situation, one must know how to treat people around them and respect oneself. Usually, Jews always educate their children to believe in themselves, and that no one else is trustworthy. The Jewish attitude of distrust of others sometimes almost becomes stubborn. Judaism teaches its followers to always keep in mind that “blood is thinner than water”. This also means that, outside of one's own people, one must not trust any other people. In the “Talmud” it is written: “If the other party is a Jew, regardless of whether there is a covenant or not, as long as he accepts, he can place his trust. On the contrary, if the other party is not a Jew, even if a covenant has been signed, he cannot be taken lightly.” believe". Why do you say that? We know that the Jews are a people who place great importance on trust. If a Jew violates a contract, it is as if he has received a death sentence in Jewish society - he is forever banned from entering the Jewish business world. Therefore, Jews absolutely do not dare to violate a contract, let alone deceive others. Even in the case of signing a contract with a foreigner, the conditions are extremely harsh, the contract is also regulated in the most detailed and strict way, to avoid letting others find loopholes to evade and violate the contract. That is the consciousness that has been formed through centuries of wandering, suffering many persecutions and lies, Jews do so to protect yourself and your people. The Jewish people always believed that "blood is thinner than water", but when faced with Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google When it comes to money, I'm always very careful and cautious, even my wife doesn't dare to trust me. Humans are emotional creatures, but money has no emotions. At this point, we may ask: if the Jews did not trust others, always felt insecure towards others, would they have closed themselves off? Obviously not. Otherwise, how could they have become “the world's leading merchants?” The Jewish business network is extremely extensive, and they actively conduct foreign trade cooperation with partners and establish joint ventures. Of course, they cannot trust foreigners, especially their willingness to abide by contracts. So, how should the Jews handle this problem? Jews work very carefully, never allowing themselves to be careless. They never easily trust the promises made by their partners in business transactions. Even when they have signed a contract with a partner, they always maintain a skeptical attitude. In order to make their partners comply with and execute the terms of the contract, they will spare no expense, inviting talented people to help them monitor the other party, to ensure that their interests are not violated. DenFujita recounted an experience of his own: One day, Den Fujita was busy handling some letters in his office. Suddenly, a lawyer called him: "Hello Mr. Den Fujita, I have something to ask you, I wonder if you are free now?" Actually, he was very busy, the business correspondence he had just received was very important and needed to be dealt with immediately, so he flatly refused. But the lawyer still insisted: “No matter what, please take some time to meet me.” I". “Sorry! I'm really not free!” Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google “Like this, for every hour of talking, you will get 200 dollars as a fee. Of course, what I want to ask you is very important.” DenFujita had to put everything aside to see him. The lawyer in the story above is a legal advisor for a large American company, whose owner is a Jewish American, who wants to cooperate in business with a Japanese company based in Tokyo, but is afraid that this company will violate the contract. Therefore, the legal advisor of the company specifically sought out Den Fujita, asking him to introduce to his company someone who can supervise the implementation of the Japanese company's contract, with an expected salary of 1000 dollars per month. The job is very easy, and the salary is very reasonable. They are very respectful, it can be seen that their level of importance to the issue of contract compliance is very high. After stating his intentions, the lawyer showed Den Fujita the contract he had just signed with the Japanese company. After reading the contract, Den Fujita discovered that the contract, written in Japanese, contained many problems that would be difficult for a foreigner to recognize. If the Jewish-American company owner had never thought of inviting a foreign supervisor, he would not have been able to detect potential loopholes in the contract. With a Japanese supervisor, it would have been difficult for the Japanese company to find a way around those loopholes. Therefore, arranging a supervisor was extremely important. The Jewish boss's careful actions helped him avoid being deceived by the Japanese company. The reason why Den Fujita agreed to help was because it would be very beneficial for him. Gaining the trust of the Jews was not an easy thing. If the Jews trusted him, he would naturally be willing to help them, that was human nature. The Jewish method of spending money to find someone to supervise on their behalf is very worthwhile. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google let us learn: First, it reduces the burden of having to monitor yourself, which can be very laborintensive and not necessarily effective. Second, it is possible to avoid unpleasant collisions due to our lack of trust with our partners. Honest dealing, through harmony creates wealth Jewish culture is in the stream of Eastern culture, which is the attitude of valuing the role of ethics, striving to build friendly and healthy relationships between people. Likewise, in business management activities, Jews also tend to use ethics as a standard for evaluating colleagues, superiors and subordinates, and even the relationship between opponents. According to Confucius, it is "humanity" while Jews call it "monotheistic ethics", that is, in the name of God to practice humanity and ethics. ®What you do not want done to yourself, do not do to others. When lecturing on the word “humanity”, Confucius once said: “What you want to build, also build for others, what you want to achieve, also help others achieve”; “What you do not want others to do to you, do not do to others”. A famous Jewish priest, Sirer, also drew the core of Jewish culture in the same way. Sirer was born into poverty, and through his natural talent and diligence he acquired profound knowledge. After he became the highest-ranking Rabbi of the Jews, a non-Jew once came to him and asked him to “tell me all he knows about the Jews in the time it takes him to stand on one leg.” However, before the man could even lift his leg, Sirer blurted out, Tri Tue Media Company - www.trituemedia.vn Translated by Google upMachine a sentence: “Don't ask others to do things that you don't want to do yourself.” That saying is clearly similar to the saying "Do not do to yourself what you do not want done to others" that Confucius taught the Chinese people more than 2,500 years ago. The two ancient and elite peoples seem to have concluded a core value, the quintessence of their culture. From birth to death, people must always live in a social community. This means that the initial relationship between people must be one of mutual love, help and forgiveness, and moreover, it must be based on mutual understanding and sharing. “Do not do to others what you do not want done to yourself” naturally becomes a principle that needs to be grasped and applied in relationships and understanding with each other. Of course, that is just a simple, common principle. In specific circumstances, it is necessary to apply it flexibly based on the actual situation. An example from the “Talmud” will help us see this point clearly: One day, a priest invited six people to discuss an important matter. However, the next day, seven people came together. Of course, there was an uninvited guest. But the priest had no way of recognizing who that person was. So, the priest had to tell everyone: "If anyone comes uninvited, please leave immediately." As a result, the most famous person among the seven present, the one whom everyone knew for sure had been invited, immediately stood up and walked out of the meeting place. Among the seven people present, there must be one who was not invited, but once he set foot in the meeting room, having to admit that he was not qualified to attend was not an easy thing, especially in front of many highly respected people. Therefore, the most famous man in the group's act of concession could be said to be an extremely difficult decision. In that respect, Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google We can say that what the above story wants to promote is the moral spirit of "do not do to yourself what you want, and do to others what you want." However, the man mentioned in the story is a man of high moral character. If he were an ordinary person, could he have done this? Therefore, a self-respecting person not only needs to adhere to this moral principle, but also needs to know how to apply it correctly in a suitable space and time condition. ®Human beings are not desirable, material things are not desirable. With the above story, we once again discover the unique and subtle wisdom of the Jewish people. In addition, we also see that “what you do not want done to yourself, do not do to others” must be a principle for both sides: a complete ethical system cannot only require “what you do not want done to yourself, do not do to others”, but must also firmly maintain the principle “what you do not want done to others, do not do to yourself”. It is not difficult to see that “not wanting what one wants, but wanting what one wants”, implies the meaning of acknowledging the priority of others, even suppressing one's own demands in order to fit into social relationships. A person has no right to force others to accept what he does not want to accept, and also cannot force himself to accept what most people do not want to accept. If faced with a situation that neither of them wants to bear, how should it be resolved? At that time, the benevolent person will appear to bear the burden. This way of doing things may make others feel moved and respectful, but it itself is an act that violates “morality”. The true meaning of “ethics” is that both parties benefit, not that one party is harmed and the other party benefits. In short, in treating others and yourself, you must simultaneously adhere to two principles: "Do not do to others what you would not do to yourself" and "Do not do to others what you would not do to others." Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google If we do not want to be deceived by others, then we should not deceive others, simply because others do not want to be deceived either. Likewise, in certain situations, telling the truth may offend or hurt others, so it is not necessary to tell the truth, but should be transformed into "kind lies". In the “Talmud” there are recorded two situations in which a character can lie, or more precisely, needs to lie. First, if someone has bought an item and then brought it to you for an evaluation, then, even if the item is not good, you should still say “great!”. Second, after your friend gets married, you need to lie: “The bride is so beautiful, you two will live together until your hair turns white!” Even if the bride is not beautiful at all, even extremely ugly. It means having the right to lie when knowing clearly that other people are in a situation that cannot be changed, with the purpose of comforting them, not letting them be sad because of one's mistakes. These two small rules clearly demonstrate the Jewish people's ability to observe and grasp extremely delicately in communication activities. Through that, it can be seen that the Jews have actually brought the extension of the concept of "humanity" to a very wide range. As long as an object or a thing has been poured into a certain amount of human emotion, it can be considered an extension of "humanity". Respecting someone means respecting everything that belongs to that person. The Jewish people are known throughout the world as “the people of the covenant”. For themselves, the Jews strictly follow the 613 commandments established by their ancestors, but do not intend to impose them on non-Jews. The priests do not preach to non-Jews. But according to the regulations of the “Talmud”, in order to ensure that both sides can live together peacefully, Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Non-Jews are also subject to seven constraints: 1. Do not eat raw meat from animals that have just been killed. 2. Do not loudly scold others. 3. Do not steal. 4. Must comply with the law. 5. Do not kill. 6. Do not commit adultery with family members. 7.No incest. Obviously, the above constraints have little “Jewish flavor”, they are basically just issues of ethics, customs or legal regulations that countries around the world comply with. For Jews, there are 613 commandments, but for others, there are only 7. In fact, for everyone, every nation, there is only one thing that is truly important when living together: respecting each other, forgiving each other. The Jewish business footprint has gone through every corner of the world market, creating achievements that have amazed the whole world. Although at times, the Jews were called "blood-sucking insects", usurers, discriminated against and massacred by other nations. But that nation full of courage and intelligence in business is still strong enough to continue to survive based on its beliefs and outstanding successes. That itself is a miracle. In a certain sense, the moral concept of respecting humanity and maintaining harmony to create wealth that Jewish merchants still persistently adhere to, is the secret that helps them continue to survive and develop in a society full of competition, pressure and restraint and control by powerful forces. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Honest buying and selling, no false advertising The Jews have a long history of business. However, in the “Biblical” era, the Jews still lived in an agricultural society, rarely engaged in trading activities, and “merchant” was still a strange term. At that time, the Jews hardly traded, and only had simple business ethics such as weighing and measuring correctly, not cheating... but clearly demonstrated the Jewish trading standards of valuing fairness and “respecting morality”. Along with the increasingly strong development of commerce, trading activities became more and more popular in society, "Talmud" also appeared in time, putting forth many regulations for Jewish commercial trading activities, and devoting many chapters to discussing ethical issues that must be followed in commercial business activities. In the Talmud, commercial transactions have a special principle that goes beyond the standards of behavior in everyday life. This means that even the most honest person can still conduct transactions based on the principle of “talking business in business”. However, what the Rabbis studied the most was how to become an ethical businessman, not a "swindler" who only knew how to pursue profit. Therefore, the Jews formed a tradition of businessmen who needed to have full business ethics. During the transaction, the Jews believe that, even if they have never received any guarantees before, they still have the right to demand that the purchased product must be of really good quality. When buying an item, it means that the purchased item must be free of defects or damage. Even if the seller has declared "the goods are out of the door, no returns", but once the product really has a problem, the buyer still has the right to request an exchange. Furthermore, the seller is required to Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google exchange The only exception is where the seller has given prior notice of the defect in the product. For example, when selling a donkey, the seller has clearly informed the buyer that the donkey is sick. If the transaction is completed in such a situation, the buyer will not be entitled to request a replacement. Therefore, the “Talmud” prescribes that when a seller sells a defective product, he must first clearly state the defective condition of the item to the buyer. Only in this way can the buyer's rights be guaranteed, avoiding buying a fake, poor quality product due to the seller's negligence or intentional fraud. In the process of doing business, Jews pay great attention to the principle of "transactions must be based on morality". It can be said that Jewish merchants are the businessmen who pay the most attention to ethical standards in the world. Here, morality is understood as fairness, not lying. Respecting advertising and skillfully implementing advertising is the business ethics of modern Jewish merchants. However, in the "Talmud" it is strictly forbidden to use forms such as advertising to promote the consumption of one's products. Because the Jews believe that, in a certain sense, advertising is just a trick to deceive others into buying or conducting transactions. The Rabbis permitted the Jews to cover themselves with a hood, to increase their attractiveness; to iron their clothes until they were shiny; to beat and stamp their linen garments, to make them thinner and softer; to color their arrows and draw colors on their baskets—that is, to make themselves or their belongings more beautiful and attractive—but they strictly forbade any artificial adornment in their business activities. For example, it was strictly forbidden to paint different colors on a cow when it was put up for sale, and it was also against stiffening the hair and mane of animals. different.Because when painted, the cow will look more beautiful than at first; the hair of the animals Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google When animals are stiffened, they appear larger than normal. Also, do not pump air into the animal's neck or water into the meat to make it look more beautiful. In addition, the “Talmud” also prohibits sellers from attaching any nominal advertising to their products. For example, in American advertisements, there are often statements such as “largest size”, “largest area”. The so-called “largest area” is actually just “a certain area”. The use of such advertising language has long been prohibited in the “Talmud”. Jewish law prohibits advertising, but in reality it only prohibits false advertising, and does not oppose legitimate advertising to promote a product. The following story will explain this issue more clearly: A poor woman lived by selling apples. Her stall was next to the house of a Hasidic priest. One day, she complained to the priest: “Teacher, I don't have money to buy what is needed for the Sabbath1 .” “How is your work?” “People say my apples are not good, so no one wants to buy them.” The priest immediately ran down the street and shouted: "Who wants to buy delicious apples?" People passing by on the street immediately surrounded him. Then, without even choosing or counting, they all rushed to buy the apple sauce. In a moment, the apple sauce was sold out at a price three times higher than the actual price. “Now you see,” the Priest said to the apple seller on the way back home, “Your apples are the best! All because people don't know they are good apples.” As can be seen from the story, the Jews do not oppose advertising. It is just that, in their view, everything must be limited within the scope of Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google reality That is the advertising intelligence of the Jews in commercial business activities. Covenant with God, taking "Bible" as guarantee Two men came to see a priest, one said: “This friend of mine is an ungrateful person. Before, when he had urgent matters, I did not hesitate to lend him a large sum of money. Unexpectedly, when the agreed repayment date came, he said he only borrowed 200,000 VND, but before, I clearly lent him 500,000 VND.” The other person immediately explained: “I borrowed 200 thousand dong from him, but he kept saying it was 500 thousand dong. Even loan sharks don't act like that.” Both sides were determined to be right, neither side willing to give in to the other. The Priest began to speak to each person in turn, then the three people faced each other. The Priest said slowly: “Early tomorrow morning, you two come here to hear my verdict.” After the two men left, the priest returned to the room and thought: if the man said he only borrowed 200 thousand dong and had the intention of avoiding debt, he could completely say that he did not borrow a single dong from the other party. As for the other man, if he did not lend the other party 500 thousand dong, then why did he insist that the other party only borrowed 500 thousand dong and not 700 or 800 thousand? The Talmud teaches: “A person who lies will lie to the end. A person who is willing to lie about some things that are disadvantageous to himself will have his words more easily believed by other Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Moreover, there will definitely be some honesty in the argument. When two parties face each other and argue, the level of lying will decrease. The priest thought again: if the borrower originally borrowed 500 thousand dong, but when the repayment date comes, he only has 200 thousand dong in hand, so he insists that he only borrowed 200 thousand dong, that possibility is possible. Another possibility is: the creditor is temporarily confused, mistakenly remembering 200 thousand as 500 thousand. The priest once again asked the borrower privately: "Is it true that you only borrowed 200 thousand dong?" The borrower nodded resolutely. The priest sat silently, thinking for a moment, then asked him again: “The person who lent you 500,000 dong is a very rich man. He doesn't need assets that don't belong to him, and he doesn't care about that small amount of 300,000 dong. However, if now there is another person who needs to borrow money from him for some reason, for example, he has to return to Israel, then just because of your breach of trust, he will not lend that person money again. Do you think, in that case, would you still insist on only borrowing 200,000 dong? The borrower remained adamant about his position. The priest asked again, pressing one step further: “Do you dare to go to the Cathedral, put your hand on the “Bible” and swear to only borrow 200,000 dong?” The borrower suddenly bowed his head and admitted that he had indeed borrowed 500 thousand. For foreigners, this is not an easy thing to explain, but for Jews, going to the temple, placing hands on the "Bible" and swearing is a serious and important matter that is incomparable. In front of the "Old Testament" and God, Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google God, lying without changing expression or heart pounding, perhaps only professional criminals can do it. In normal circumstances, when placing their hands on the Bible, more than 99.7% of Jews dare not lie. No shirking, you have to shoulder your own responsibility. Jewish teachings oppose Jews abandoning their responsibilities and duties. A priest said: "Good deeds can be shared and enjoyed. But one must shoulder one's own responsibilities." Regardless of whether you blame others or circumstances, your responsibility still remains and cannot disappear. Therefore, Jewish people often do not blame others, but always find solutions themselves. Humans are the center of the world, cannot completely abandon themselves, of course cannot completely abandon all of their responsibilities. As long as there is a day to exist, humans still have to be responsible for that day. Even if they can push half of the responsibility to the environment, they still have to shoulder the remaining half of the responsibility. God said to the angel Gabriel: “Go, use ink to mark the foreheads of the righteous, so that the angel of destruction will not strike them. Use blood to mark the foreheads of the wicked, so that the angel of destruction will come and destroy them.” At that time, Chinh Nghia asked: "Dear King of the Universe! What is the difference between the first class of people and the second class of people?". “The first kind of people are completely good people.” God replied, “The second kind of people are completely bad people.” Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google “Your Majesty!”, Chinh Nghia spoke again, “Upright people have the power to protest against the actions of others. But they do not do so.” “You know,” God continued, “that even if they protest, the wicked will not listen to them.” “Your Majesty!” Chinh Nghia replied, “You know that the wicked will not change, but do the righteous know that?” Because the righteous did not rebel, God changed his mind and no longer separated them from the wicked. That is God's way of dealing with a person who abandons his responsibilities. Abandoning one's responsibility, God will not forgive. Therefore, in real life, Jews never shirk their responsibility. In order to shoulder the responsibility, they can even accept bankruptcy, sacrifice their lives. network. It is from this way of life that the Jews have become extremely concerned with the issue of honesty towards others and value contracts in business. In the eyes of the Jews, people cannot escape responsibility forever. It is easy to be complacent and deceive oneself, but it is impossible to escape the prying eyes of the world. Therefore, one must shoulder one's own responsibility. A Jewish businessman received an order from a Chicago-based company for 30,000 sets of cutlery. It was agreed that the delivery date would be September 1. In order to meet the deadline, he had to ship the goods by August 1 by sea. However, due to some unforeseen circumstances, he was unable to produce the 30,000 sets of cutlery by August 1. He was in a difficult position, but he had no intention of writing to the company to ask for an extension of time and to apologize, since this would be a breach of contract, not a Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google in accordance with the commercial laws of the people The Jews, moreover, were a way of shirking responsibility. As a result, because he could not produce enough goods until the end of August, he had to spend a huge amount of money to hire a plane to carry 30,000 sets of cutlery to deliver on time, suffering a loss of 10,000 dollars. There is no escaping, one must shoulder one's own responsibility, that is a principle of Jewish conduct. And thanks to this principle, the Jewish people have gained great prestige throughout the world. Note: 1. Jewish Sunday Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Sa-Dec,Nov1,2015 Chapter III: Wisdom in Business Is More Valuable Than Gold Wisdom is the golden key that opens the door to wealth. There is a saying that is often mentioned when talking about the success of Jewish businessmen in modern times: “The wealth of Americans is in the pockets of Jews, the wealth of Jews is in their brains.” We can doubt the accuracy of the first part, but using the second part to explain and compare the wisdom and intelligence of Jews in business activities is completely correct. If you ask a Jew what is most important, the answer will certainly be “wisdom”. Knowledge is of course important, but it is only something used to train wisdom. Wisdom is an asset that follows you throughout your life, it will always help and protect you. Knowledge is not like that, it can bring you luck, bring wealth, but it cannot do this forever, because it will become barren, outdated with the changes of time. Therefore, it is necessary to constantly search for new things. new source of knowledge. Wisdom is a wealth more valuable than money. In Jewish society, most people believed that a scholar was always greater than a king, and that the scholar was the center of everyone's respect. With their incredible business intelligence, Jewish merchants became pioneers in the stormy sea of business. They respected knowledge, craved learning, valued education, and revered intelligence. All of these Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Those factors have helped them have a spiritual foundation and a superior cultural quality. That is the reason why Jewish merchants have become great bosses in the modern business world. However, to transform knowledge into wealth, one must have a superior ability. That superior ability is human intelligence. The Jews consider knowledge as wealth, but they value intelligence even more, because it is the golden key that opens the door to happiness and wealth. It is well known that Jews value wealth. They always have a strong motivation in seeking wealth and money. However, they have never fallen into the irredeemable quagmire of material things, but always know how to treat wealth and life with a peaceful attitude. That is true wisdom in seeking wealth and enjoying life. So, where does Jewish wisdom come from? Learning that wisdom originates from life experience, it is the process of perceiving and understanding life issues, and it is also closely related to knowledge. Without knowledge, it is difficult for people to have wisdom. To gain knowledge, one must first respect knowledge, seek knowledge, then strive to learn and constantly explore. Learning can not only gain knowledge, but also help people to always be in a state of constant renewal, and can also train the mind to maintain abundant vitality. Therefore, the wisdom of the Jewish people is a spiritual house built on the foundation of knowledge, taking the perfection of knowledge, improving character and ability as the purpose. The Jews have long had a tradition of respecting knowledge, honoring education and reverence for the wise. The Talmud is the embodiment of Jewish wisdom and knowledge. The Rabbis were the most respected people in Jewish society, and education was considered a serious and sacred activity, no less than the respect and worship of God. In the Talmud it is written: “It is better to sell everything you have than to marry your daughter to a scholar. If a father is in prison with a priest, Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The son must first save the priest. The reason why the Jews can use their great intelligence to dominate the world stage is thanks to their tradition of enthusiastically seeking knowledge. The Jewish people consider knowledge to be an asset that they can truly hold in their hands. They have a spirit of enthusiasm for seeking knowledge like their enthusiasm for the only religion of the nation. That spirit has helped the Jewish people become outstanding in all areas of the modern world: science, technology ideology, culture, politics or commerce. Similar to modern views, Jews attach great importance to investing in human resources, in which investment in education is the leading factor. Jews deeply feel: investing in education is investing in the economy, because knowledge is a special source of capital, it has the effect of magnifying the capital of other fields (land, goods, currency...). Knowledge includes knowledge of the brain - that is learning, and knowledge of labor - that is skills, which is a special type of investment of Jews. In the process of settling or migrating to new lands, knowledge capital has had a great effect in helping Jews quickly find a favorable position, thanks to which they can stand firmly on their own two feet. of itself, restore vitality and develop stronger and stronger. Anywhere in the world, relying on their “portable” knowledge, Jews can easily enter fields that require high knowledge and dynamism, especially in the fields of money, commerce, education, science and technology, law, entertainment, and media. In the US, nearly half of the prominent figures on Wall Street have Jewish blood, 30% of lawyers practicing in the US are Jewish. More than half of technical staff are Jewish. Especially in the IT industry, Jews always demonstrate their outstanding talent. Jews hold major newspapers. such as “The New York Times,” “The Washington Post,” “The Wall Street Journal,” and the three largest television networks in the world, ABC, CBS, and NBC. We cannot help but admire the mystical intellectual power of the Jews—the very knowledge that Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google create a huge source of power, saving and restoring a people as ancient and yet as new as the Jewish people. We must wonder: why in other nations, knowledge does not have the same great and profound effect as it has in the Jewish nation? We even want to know: how did the Jewish people maintain the long-lasting appeal of knowledge, while also being able to retain the old, absorb the new, and constantly develop? The answer is whether or not there is a spirit of seeking knowledge! In Judaism, diligence and learning are not only a good quality behind the respect for God, but also an integral part of the duty to respect God. The spirit of learning as a religious need has been deeply rooted in commercial culture, transforming into the spirit of true inquiry and tireless creativity of the Jewish people. With the spirit of diligence, they have accumulated a vast source of knowledge, and at the same time have brought into play the great effect of cultivating intelligence and special strategies. mine The reason why learning is a good thing is because it is the source of all the highest virtues. Maimonides, the 12th century Jewish philosopher, the “Aristotle” of the Jewish people, a man well versed in medicine and mathematics, clearly stated that learning is a duty: “Every Israelite must study the Torah. Even a beggar who lives on the streets, or an old man who is senile, must set aside time to study it.” That tradition of learning has permeated the unique intelligence of the Jewish people, and at the same time has stimulated that source of intelligence to grow and spread more and more. The Jews demonstrated a spirit of thorough knowledge-seeking. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Superficiality is what they hate the most. Regardless of whether the matter is big or small, the Jews never have the attitude of "pretending to understand" or "not needing to understand clearly", but will always be "not knowing what to ask", and moreover "not ashamed to ask inferiors"; never consider asking as "humiliating" but consider asking as "honorable". That spirit of learning has helped them accumulate an increasingly rich source of knowledge, becoming an elite nation, with profound knowledge, with enough capacity to dominate the world. The only asset that cannot be stolen is intelligence A Jewish mother once asked her son: “If one day your room burned down and all your belongings were stolen, what would you bring with you to escape?” That question encompasses the entire bloody and tearful history of the Jewish people. Most children's answers would be “money”, “gold” or “diamonds”. The mother asked again: “There is something that has no shape, color, or smell. Do you know what it is?” The child replied: "It's air." The mother said: “Air is of course important, but it is not lacking. Son, the thing you must carry with you is not money, not diamonds, but 'knowledge'. Because 'knowledge' is something that no one can take away. As long as you live, 'knowledge' will follow you forever, no matter where you go, you will not lose it. “Knowledge” is intelligence, is the perception of the world, the awareness of life. The Jewish people's reverence for knowledge can be said to have reached a level that could not be higher. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google “A man walking down the street, if he finds a book he has never read before, he will definitely buy it, bring it home and let everyone enjoy it.” “Life is full of misery and hardship, and you cannot help but pawn your belongings to survive. The first things you should sell are your gold, diamonds, house, and land. Until the very last moment, do not sell any book.” “Even if he is your enemy, when he comes to borrow your book, you must lend it to him. Otherwise, you will become the enemy of knowledge.” “Make books your friends, make bookshelves your courts. You must rejoice in the beauty of books. Pick their ripe fruits, pluck their flowers.” Jewish law stipulates: If someone comes to borrow a book, the person who refuses to lend it to him will be fined. In addition, Jewish families have a tradition: the bookcase must be placed at the head of the bed, not at the foot of the bed. Disrespect for books is an absolutely unacceptable attitude. In Jewish society, most people believe that a scholar is greater than a king, and that scholars are the center of respect for everyone. Through this, it can be seen how much the Jews value knowledge. However, the Jews value knowledge, but not just knowledge, but always want to reach the limits of intelligence. People who are "full of knowledge", but do not know how to apply knowledge lack intelligence. Those people are often compared to the image of a "donkey carrying too many books on its back". Knowledge must be used in its right way, knowledge exists to train intelligence. People who only know how to "read dead books" or "read dead books" are "eating forever without digesting", no more than Why put books on the shelf and never bother to read th but Once upon a time, on a boat, all the passengers were rich people, Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google except for a priest. The rich people gathered together, each telling each other about their wealth. After listening for a while, the priest spoke up: “In my opinion, I am the richest person. However, for now, there is no need to show off my wealth to you all.” In the middle of the journey, the ship was attacked by pirates and all the rich people's property was stolen. After the pirates left, the ship had difficulty reaching a strange land. The learned priest immediately received the welcome of the people in the area. He began to open classes and accept students. Not long after, the Priest met the rich people who had been on the same boat with him, all of whom were in dire straits, hungry and ragged. Now, seeing the Priest being respected by everyone, they understood the "wealth" he had spoken of before. They all exclaimed with emotion: “You are absolutely right, the learned man will have a wealth that will never end.” Through that story, the Jews concluded: “Because knowledge cannot be stolen and can be carried with you, education is the most important asset of mankind.” The above conclusion of the Jews is very intuitive and very practical. In today's society, knowledge is wealth, the level of education (learning) is directly proportional to the level of income, which has almost become an obvious rule (except in some special places). For a relatively long time, the Jews always put themselves on the eve of the "crossing", they tied their luggage, ready to go at any time. Moreover, before setting out, they often encountered robberies. They did not Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google They could take real estate, they could take money, but it was usually all robbed. The only thing that could not be robbed by others, that could be carried with them on that journey, was their faith, knowledge and wisdom. After many centuries of dispersion, the reason why the Jews were able to quickly find such a competitive position, restore their vitality, stand firmly on their own two feet, and even develop and prosper was due to the great effect of this intellectual "investment capital". The reason why their country of Israel was able to develop strongly in such a short period of time, in a certain sense, was also due to the effect of this "investment capital". Israel's resources are extremely poor, lacking water and having no oil. However, Israel's human resources are extremely powerful. In just the past 10 years, through immigration, a large group of Jewish talents from European, American and Russian countries have poured into this small country. They returned with knowledge, technology and special skills, helping Israel, since its founding, quickly become the country with the highest level of education in the world. Up to now, Israel has become a country with a surplus of teachers and doctors. With a desert terrain, only 5% of the population are farmers, but Israel has enough food for the whole country, even surplus for export. Knowledge is more valuable than wealth. That is one of the reasons why Jews value education more than other peoples, helping them become the most elite people in the world, and at the same time it is also a manifestation of the outstanding intelligence of this p Intelligence is the unique capital of the Jews. There is a story about the ingenuity of the Jews: A rich Jewish man was seriously ill and his death was near. He sent someone to record his last will and testament: “I will leave my entire estate to my faithful servant who will deliver the will. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google This is to the Priest's place. My son alone will be given the choice of one item from all the properties I leave behind." Not long after, the rich Jewish man died, and the servant inherited all the property. He happily brought the will to the Rabbi, and then went with the Rabbi to see the rich man's son. The priest said to his son: “Your father left all his property to this servant, you only have the right to choose one thing that your father left. Choose for yourself!” The son answered without hesitation: “I choose this servant.” So, the son not only got a servant, but also had the right to inherit all the property left by his father. The priest in the story was very clever. Because his son could not be present when he was about to die, he thought of this plan to avoid the possibility that the slave could take his property without informing his son. It is true that "like father, like son", his son was also a very clever person. The priest in the story was also very clever, he did not directly reveal the hidden meaning in the will, thereby keeping the secret for the priest. A Jewish merchant came to a city to do business. He learned that all the products there would be auctioned in a few days, so he decided to stay and wait. However, he had a lot of money with him, and there was no bank here, so it was not safe to leave it in a hotel. After much thought, he found a deserted place and dug a hole to bury the money. However, when he returned the next day, he discovered that all his money had disappeared. The merchant just stood there, stunned, thinking back to the situation when he buried the money. At that time, there was not a single person around. He Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google I still don't know where my money went. While feeling sad, he looked up and accidentally discovered a house quite far away. It was very possible that the owner of that house had seen the whole process of burying his money, then got greedy and came to steal it. How could he get his money back? After thinking carefully, he went to see the owner of the house and politely presented: "You live in the city, your brain must be very smart. Now I have something to ask you, I don't know if it's okay or not." The other person enthusiastically replied: “Of course”. The Jewish merchant continued, “I am a man from another region who came here to do business. I brought two bags of money, one containing 800 coins and the other containing 530 coins. I have secretly hidden the smaller bag in a place where no one can see it. As for the larger bag, I don’t know whether I should give it to a trustworthy person to keep, or if it would be safer to bury it.” The other person replied, “You are new here to do business, no one can be trusted, it is best to bury the big bag of money where you buried the small bag of money!” After the Jewish merchant left, the greedy man immediately took out the bag of money he had just stolen and hurriedly ran to bury it back where it was. The Jewish man who was hiding nearby saw the whole thing and was secretly happy. After the greedy man left, he immediately dug up the money and took it away. The way the Jewish merchant used to get back the money that had fallen into the hands of others was very clever. He knew that human greed is limitless. If he wanted the thief to return the money, the only way was to stimulate his greed even more. The Jewish merchant's intelligence was precisely there. Borrowing money is a very normalTri thing in business. Tue Media Company - www.trituemedia.vn Machine Translated by Google But after the loan relationship is established, will the creditor feel worried, or will the borrower feel worried? The Jews have determined that: it must be the creditor. This is completely in line with the actual situation in modern society. Jewish merchants clearly understand this principle. Moreover, they also have "secret tricks" in debt collection. Meisai fashion store bought $1,400 worth of fabric from Kala fabric store, but still hasn't paid the bills. Kala sent people to collect the money several times, but Meisai's side tried to avoid them. Sending letters many times, Meisai still didn't reply. Kala also gave up. Then a Jewish friend of Kala's gave him a plan: “Just write a debt collection letter to Meisai, asking him to quickly repay the $2,000 debt, and see how he reacts.” Effectively, Kala's letter was sent three days after receiving a reply from Meisai. The letter read: “Is there something wrong with your tofu head? I clearly only owe you $1,400 worth of goods, how can you be so arrogant as to ask me for $2,000?” I am sending you $1,400 with this letter. From now on, I will never do business with you again. Want to sue? I'm sure you will lose! This was a "psychological warfare" move that used offense as defense. Kala was originally passive, as long as the other party kept avoiding him, he would have no way to get his money back. It was not worth suing him in court. The reason why Meisai kept trying to avoid meeting him was to delay the debt repayment, not to cheat the other party. Now the debt of $1,400 suddenly became $2,000, this "incident" made it impossible for him not to write a letter of explanation. Otherwise, once they really went to court, he would have to suffer even more painful consequences. Thus, from being passive, thanks to the "fighting poison with poison" strategy of his Jewish friend, Kala instantly became the one who prevail.To avoid further trouble, Meisai had no choice but Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google promptly refund the full amount owed. The business world is a battlefield, a stormy sea. When faced with a difficult situation, how can one calmly respond? When faced with danger and challenges, how can one use intelligence to resolve them? These are the qualities and abilities that a successful businessman must equip himself with. Jewish "Love" - People of great learning ®Businessmen must have profound knowledge Living with Jews, you will quickly discover that Jews really have a great intelligence. Jews love to talk and discuss all aspects of social life. From important issues such as world politics, human survival; small issues such as entertainment, holidays; sports; regardless of economics, politics, law, history, or issues in daily life, they can all talk and discuss thoroughly. With a rich source of knowledge, Jews really make other peoples in the world admire. -A^'83 It is thanks to the rich source of knowledge that the Jewish business and commercia activities can firmly stand in the pioneering position in the market. In their eyes, knowledge and money are directly proportional to each other. Only by grasping knowledge, especially professional knowledge, can one go straight to the goal and quickly earn more money. Jewish merchants believe that having a wide range of knowledge in all aspects is a fundamental quality necessary to ensure that merchants can make a profit in the marketplace. Only erudition can give you a broad view. But for Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google a merchant, this will help to make an accurate judgment, effective action. In the Jewish view, a person who can only observe things from a narrow perspective, not only is not qualified to be a merchant, but also does not deserve to be considered a true human being. A Jewish diamond merchant asked a fellow trader, “Do you know what kind of fish is found at the bottom of the Atlantic Ocean?” Why did the Jewish merchant ask that question? The Jewish businessman naturally did not ask in vain. In his view, what a diamond trader needed was profound knowledge. If he could grasp a difficult problem like “what kind of fish is characteristic of the Atlantic Ocean”, then his professional knowledge of diamonds would certainly be very profound. Cooperating with such a businessman would definitely make a fortune. A merchant must have great learning. This is the slogan put forward by the Jews, and it is also their business principle. Great learning can not only improve their judgment, but also help their style to increase day by day. A man of noble style and a vulgar and common man pursue the same business, the scale of success will naturally tilt towards the first. Diamonds are expensive commodities, and customers are usually from the wealthy class in society. A well-educated merchant, in addition to understanding his commodities, must also understand the psychology of the customers his commodities are aimed at, strive to satisfy their needs, and choose a suitable location. When necessary, he can welcome customers with a polite attitude but without losing his demeanor, and try to win their hearts and trust. In this way, the business has been half successful. However, if he is a merchant with narrow knowledge and poor education, he does not know how to decorate the shop, create an atmosphere, does not know how to invite customers, and even less knows how to build up a reputation, dress shabbily, speak vulgarly and still be ab Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Money is a fantasy. However, many people still do not understand, after all, what is the relationship between diamonds and erudition? What conditions are needed for a successful diamond trading store? There was a Japanese businessman who grasped the business methods of Jewish merchants very well, thanks to which he was very successful in the field of selling handbags for women, creating a foothold in the clothing business. To expand the scope of his business, he no longer intended to invest in the field of diamond trading. To avoid failure like his predecessors, he sought advice from the king of diamonds in the world. “What are the conditions for success in the diamond business?” King of Diamonds replied: “To become a diamond merchant, one must first draw up a hundred-year plan. That is to say, relying on one’s own lifetime is not enough, at least one must have one’s children’s lifetime. Spending two lifetimes would be enough. Moreover, in the diamond business, the most important thing is to gain the trust of others. That is an indispensable foundation in the gemstone business. Therefore, the knowledge of a diamond merchant must be extremely profound, knowing everything.” The King of Diamonds wanted to test the Japanese merchant's level of education, so he turned to ask: “Do you know what tropical species are found in Australian waters?” The Japanese merchant did not know how to respond. It is too conservative to say that trading in gemstones takes two generations. In fact, to achieve a level of profound knowledge, the accumulation of two generations is necessary. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The Jews themselves, thanks to the thousands of years of experience their ancestors have left behind, have acquired such profound knowledge. To gain the respect and trust of everyone, especially customers, there is only one way: to strive to reach the level of profound knowledge. ®Learning, the mission of a lifetime The Jews not only required themselves to constantly learn, but also required others to do the same. They never associated with people of narrow knowledge, crude education, and poor moral character. :Making friends with such people may bring you some immediate benefits, but it will greatly affect your reputation in the Jewish business community. On the contrary, regularly associating with learned people can not only benefit both sides, but can also enhance your reputation, creating favorable conditions for career development. It can be said that an educated merchant has an invisible arm to promote business development. Jewish merchants have a business mind that makes everyone admire, which is the inevitable result of a nation that respects knowledge, is passionate about learning, and values education. With knowledge always at their side, Jewish merchants have been able to dominate the economic "battlefield", winning every battle. Money is earned, not saved. The criterion of “earning money, not saving money” is the unique business wisdom of Jewish merchants. The following funny story will prove this: Kalin stood in front of a department store, looking around at the products. Next to him was a very smartly dressed man, standing there smoking a cigar. Kahn politely struck up a conversation with the man: “Your cigars smell great, they're not cheap, are they?” Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google “One cigarette for two dollars”. “Dude...how many cigarettes do you smoke a day?” “10 cigarettes”. “Oh my god! How long have you been smoking?” “I have been smoking for 40 years.” “What...think about it, if you didn't smoke, the money you saved would be enough to buy this department store.” “That said, do you smoke too?” “I never smoked!” “So did you buy this department store?” “No way!” “Then I tell you, this department store is mine!” No one can say that Kahn is not intelligent. One is because he calculates very quickly, in just a moment he calculated that each cigarette costs 2 dollars, 10 cigarettes a day, the amount of money he smokes in 40 years can buy a department store. Two is because he understands the principle of thrift, saving little makes a lot, never wasting money on useless cigarettes. However, no one could say he had a “living mind,” because even without smoking cigars, he still could not have saved enough money to buy a department store. Kahn's intelligence is "dead intelligence", the other man's intelligence is truly "living intelligence". Jewish merchants had a tradition of starting from scratch, rather than relying on small amounts of money to accumulate a large capital. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google On the one hand, it is due to the cultural context of the Jews, which is not constrained by abstinence. In general, Judaism has never made any demands on this aspect. Jewish life has never been divided into two parts, religious and secular. Jews have ascetic exercises on religious holidays, but after they are finished, there are religious parties. Therefore, Jews have never had to put themselves into an ascetic life, of course, they do not feel guilty about smoking cigars. On the other hand, for industries that concentrate quite a lot of Jewish traders such as currency or industries with fast investment and capital recovery speed, what they need to care about is "money making money" and not "people saving money". People who only know how to save every penny can never have the adventurous spirit of the Jewish merchant. The combination of the two factors above clearly reflects the way of doing business and the way of living of the Jewish people. In terms of business, Jewish merchants calculate meticulously to the point that they cannot be more careful. If the capital invested can be reduced by one penny, it must be reduced by one penny. If the price can be slightly higher, it must be immediately increased by a little. The profit must be the profit after being taxed, to avoid the situation of working for nothing. But in terms of life, smoking 10 $2 cigars a day is by no means a rare phenomenon. We can take Baron Moritz Hirsch, a British Jewish banker, as an example. Every two weeks, he held a party. entertaining the upper class at his estate. Not to mention other things, the number of animals killed by his owners and guests during hunting trips alone exceeded 11 thousand. And even a frugal person like Hardoon (a Shanghainese merchant of Jewish origin), who did not dare to light a fireplace in the winter, dared to spend 700,000 silver coins to repair Ai Li Yuan - the largest private garden on the Shanghai docks, and also regularly organized "rich family banquets" in this garden. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The way of life of the Jewish merchants makes even today's Japanese merchants admire them. Not to mention other issues, just the fact that no matter how busy the Jewish merchants are, they always take time for three sumptuous meals a day, and furthermore, they avoid mentioning work while sitting at the dinner table is enough to make Japanese merchants feel; "self-pity". In fact, Jewish merchants also spend a Sunday with 24 hours completely without mentioning work, not even having to think about it. Because, Jews are the people who understand best the principle that "a normal mind is a wise mind". By respecting natural physiological and psychological needs, Judaism has maintained the loyalty of its followers. Jewish merchants also rely on "respecting" their own natural needs to maintain a balanced mentality in business activities. The ancients used to say: "Profit obscures reason". When faced with the issue of profit (work), a merchant knows when to take the initiative, when to let go, only then can he keep his mind clear. The intelligence that can make money is "True intelligence" The Jews are a nation that is passionate about intelligence, and Jewish merchants are also very good at using intelligence to win in business. However, the word "intelligence" is just a vague concept, with a very large scope and unclear definition. In the end, what is intelligence? Maybe each person will have a different way of saying it. So, in the eyes of Jewish merchants, what is intelligence? The Jews have a joke that speaks of the relationship between wisdom and wealth. Two priests sat talking to each other: “Wisdom and wealth, which is more important?” “Of course intelligence is more important!” “If that's the case, why should intelligent people work for rich people? Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Do not the rich work for the wise? Everyone sees that scholars and philosophers compete to please the rich, but the rich often behave arrogantly towards the wise...” “It's very simple, because people with intelligence know the value of money, but people with money do not understand the value of intelligence!” The priest's words cannot be said to be unreasonable: wise people understand the value of money, so they work for rich people. If rich people do not know the value of intelligence, they will naturally act arrogantly in front of wise people. But what is the most meaningful point in the above joke? I would like to say, it is shown in the inherent error of the problem, that is, the "absurdity" in what is considered "reasonable" as analyzed above : If wise people already know the value of money, why can't they use their own intelligence to create wealth? Knowing the value of money, but can only sell their strength to rich people to earn a few coins. What use is such intelligence, is it still worthy of being called intelligence? Therefore, the intelligence of scholars and philosophers can also be called intelligence, but it is not a “true intelligence”, because they have willingly turned themselves and their intelligence into slaves of money. How can an intelligence that only knows how to bow its head before the arrogance of money say that it is more important than money? On the contrary, the rich do not have the wisdom of scholars, but can control the wisdom of scholars through money. That is the “true wisdom”. With that wisdom, without money, can be transformed into having money; without “wisdom”, can be transformed into having “wisdom”. Isn’t that wisdom more important than money, compared to “wisdom”? However, if we only consider it from that perspective, money becomes a measure of intelligence, as if it has become a factor more important than intelligence. Actually, this is not contradictory: “living” money (i.e. money that can generate profits continuously) is more important than “dead” intelligence (i.e. intelligence that cannot create money); but “living” intelligence (i.e. intelligence that can generate money) must definitely be more important than Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google “dead” money (i.e., mere wealth, or money that cannot generate further profit). So, comparing between "living" intelligence and "living" money, which is more important? Regardless of interpreting the content of the above story, or drawing conclusions from the practical business activities of Jewish merchants, we can only come up with one answer: only when integrated with money, can intelligence be considered "living" intelligence, only after being integrated into intelligence, can money be considered "living" money. It is difficult to distinguish between living intelligence and living money, because both are essentially one: both are the perfect combination of intelligence and money. The coexistence and unity of wisdom and money, has turned Jewish merchants into the most intelligent merchants. Jewish business ethics have become the business ethics of wisdom. The Jews believe that earning money is a natural thing, in accordance with the moral principles of heaven and earth. Money can be earned but if one does not earn it, he has definitely committed a sin with money and must suffer punishment from God. The Jews have a dialogue like this: The son asked his father, a bank manager: “What is called "Capital Verbrechen" The father replied: “If your capital cannot bring you at least 10% profit, you have committed a crime with your capital, which is called Kapitalverbrechen.” Kapitalverbrechan is composed of Kapital (capital) and Verbrechen (sin), the combined meaning is "grave crime". Money earned but not earned, that act is considered a grave crime against God. Perhaps in this world, only the Jewish people have such a unique perspective. Jewish merchants, while making money, always emphasized “winning through intelligence.” Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google There is a story like this: Ghali was a poor Jewish parishioner, whose parish administrator wrote to a wealthy coal businessman in the city of Wallenberg, asking him to send several carloads of coal for charitable purposes. The merchant replied: “We cannot give it to you for free. But we can sell you 50 cars at a 50% discount.” The poor parishioners agreed, but only asked for 25 cars of coal in advance. Three months after the delivery, they refused to pay, and also stopped sending letters of purchase. The coal merchant then sent a letter urging him to pay. A few days later, he received a reply from Ghali: “...your letter demanding payment, we really do not understand. You agreed to sell us 50 cars of coal, 50% discount, 25 cars of coal is exactly the price you kindly reduced for us. We thank you for receiving these 25 cars of coal, as for the remaining 25 cars of coal, we do not need them anymore!” The “generous” coal merchant must have been furious, but there was nothing he could do. He could curse the cunning of those who had “robbed” him of his 25 carts of coal, but he could not help but admire the intelligence of the Jews in the Ghali district. In this story, the actions of the Jews in the Ghali district cannot be considered a cunning deception, but simply that they took advantage of the ambiguity in the contract between the two parties, sitting comfortably at home waiting for people to "send" them 25 cents of coal. It is a Jewish money making trick. The Jews love money, but have never hidden their innate love of money. Therefore, along with the attitude of criticizing the habit of "loving money like one's life" Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Living, "innate greed" of the Jews, people also admire the extremely straightforwar and impartial attitude when facing the problem of money of the Jews. As long as they perceive it as a feasible way to make money, the Jews will definitely find a way to do it. Making money is in accordance with natural morality, only earning money is considered truly intelligent. That is the unique and superior point in the wisdom of the Jews. Wisdom through attitude toward benefits In ancient times, a Jew living in the city of Jerusalem moved to another region. On the way, he fell ill and had to stay in an inn. When he learned that his illness had been cured, he wrote a letter to the innkeeper: “I am about to die! If anyone from Jerusalem hears of my death and comes here to visit me, please give these things of mine to that person. However, that person must do three things that demonstrate his intelligence, otherwise, you absolutely must not give these things to that person. Before I left, I told my son that if I were to die on the way, if he wanted to inherit my estate, he must do three things that demonstrate his intelligence.” After saying this, the man died. The innkeeper buried him according to Jewish rites, and at the same time informed the townspeople of his death, and even sent messengers to Jerusalem. The son of the man who had just died was a merchant in Jerusalem. After hearing the news of his father's death, he immediately went to that town, but he did not know exactly which inn his father had died in. Because before he died, the father had instructed the innkeeper not to reveal the name of the inn to his son. Having no other choice, he had to use his intelligence to solve this first difficult problem. At that moment, a woodcutter carrying a load of firewood passed by. The man Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google He called him back, bought some firewood, and told him to send it to the inn where a man had just arrived from Jerusalem and died. The simple task then was to follow the woodcutter until he reached the inn he was looking for. The landlord saw the woodcutter carrying firewood coming and asked curiously: “I didn't tell you to buy firewood?” The woodcutter replied: “It was the young man behind me who bought this load of firewood and asked me to carry it here.” That was the son's first smart move. The innkeeper welcomed him happily and then prepared him a meal. On the dining table there were five pigeons and a chicken. Besides him, there were the owner and his wife, their two sons and two daughters. In total there were seven people sitting at the dining table. The owner suggested that he share the pigeons and chickens for everyone to eat. He refused: “No! You are the landlord, it is better for you to share!” The owner remained adamant: “You are the guest, it is better to let you share”. The young man stopped being polite and started to put food on the table. First, he divided one dove among the two sons, another dove among the two daughters, and the third dove among the innkeeper and his wife. He calmly took the remaining two doves and put them on his plate. That was the son's second smartest thing to do. Next, he began to divide the chicken. First, he cut off the chicken's head for the owner and his wife. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google shop, then divided each boy a chicken leg, each girl a chicken wing. The rest of the chicken, he dragged back to his position. That was the third smart thing for a son to do. Sitting watching him divide his food, the manager could not contain his anger: “Is this the way you guys still behave? When you divided the pigeons, I could still bear it. But when I saw the way you divided the chicken, I really couldn't stand it anymore. What is the meaning of you dividing it like this?” The young man calmly replied: “I originally did not want to take on this job of distributing food rations, but you were adamant that I do it. So I did it in the way I thought best. You, your wife, and a dove together make three, two sons plus a dove make three, two daughters too, and me and two doves together are only three, that is only fair! Furthermore, since you and your wife are the head of the family, you should get a share of the chicken head; your son is the pillar of the family, so you should get a share of the chicken legs; and you should get a share of the chicken wings for your two daughters, because they will soon learn to spread their wings and fly to other people's homes. As for me, here for a moment, then have to leave again, so it is most reasonable to take my share of the chicken... please quickly return my father's inheritance to me!". The three actions of the young man in the story are all considered “smart actions,” but they are indeed a bit puzzling. The first action can be considered intelligent, because the problem the young man is facing is a question that has no answer or, one might say, is not allowed to be asked. By buying a bundle of firewood, he has made “answering the question” a condition of the sale, making the firewood seller, for his own benefit, willing to help him solve the above difficult problem. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google In this sense, by dividing the benefits, the young man created a beneficial relationship between himself and the firewood seller. From there, he borrowed the strength of others to successfully achieve his own goals. That way of doing things is enough to prove that he has a flexible and sharp mind. However, the act of dividing the pigeons and chicken meat is not easy to explain. Can his extremely rude and greedy actions be considered intelligent? If yes, then can the act of the big man deceiving the small man to rob food and profit be considered intelligent and talented? Of course, the deceiver must be more intelligent and cunning than those who only know how to use force to rob. Actually, there is a small key here. The story specifically mentions the situation of the restaurant owner's anger. Why was he angry? On the surface, it was due to the "greedy" behavior of the young customer, who took a large portion of the pigeons and chicken for himself. However, continuing to follow the story, we discovered that the young man was clearly trying to make the restaurant owner angry. When the restaurant owner exploded in anger, he frankly asked the restaurant owner to return the inheritance left by his father. Here we can find the key to the problem. The young man wanted to get back his father's inheritance, but the conditions for achieving this goal were extremely harsh: perform three intelligent actions. This was easy to say, but very difficult to do, because there was no exact standard for the word "intelligence". He could try his best, demonstrate all his intelligence, but whether his actions were truly intelligent or not depended on the owner. So, in order to make the owner quickly acknowledge his intelligence, the young man once again borrowed the beneficial relationship between people to carry out his plan. By borrowing the "power" of the firewood seller, he took advantage of the "mutual benefit" strategy. When he “forced” the restaurant owner to cooperate with him, the strategy he used was “profit”. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google "If you do not admit that my actions are intelligent, meaning you do not hand over my father's inheritance to me, I will continue to use your methods of profiteering, forcing you until you can no longer stand it. If he had the right to decide whether my actions were wise or not, then he also had the obligation to accept the consequences of my actions. So when the owner suddenly became angry, it was also the moment he felt that his interests were being threatened. The relationship between people is basically a relationship of interests, especially between strangers like the young man, the firewood seller and the shop owner in the story above. Of course, in a certain relationship, we must also consider the ethical aspect, but the most dominant factor is still interest. Only when the interests of others are closely tied to your interests, will they accept to put your interests as their interests, that is, be willing to think and find a direction that is beneficial to you. Because, those actions also simultaneously bring about corresponding changes in their own interests. Therefore, when working together or mobilizing the other party, the best solution would be to "let the other person think about their own interests". The slogan "share the good fortune and the bad fortune" is often advocated by brothers in the guild, but it is just a direct application of this strategy. Today, the success of Jewish-American corporations is a testament to the success of this strategy. When Jews have huge amounts of money and hold extremely important votes, and at the same time know how to unite as one, accurately applying the principle of "mutual benefit and mutual harm", then regardless of whether they are congressmen, those who are aiming for the White House, or those who want to continue to be the owner of the White House in the next term, who will not make an effort to meet their demands? Live for reality, always act for money Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The great English writer William Shakespeare once wrote a very famous comedy called “The Merchant of Venice”. The main character of the story is a Jewish merchant named Shylock, a man of extremes, stinginess and revenge. That man was a usurer, never willing to give a penny to help anyone. Because he had been repeatedly criticized by a Christian named Antonio, he held a grudge. Once, when Antonio urgently needed some money for business, Shylock forced him to sign a contract, stating that if he could not pay the money by the due date, Antonio would have to cut a piece of flesh from the tip of his tongue to compensate for the 3000 pounds he had borrowed. As a result, due to the cargo ship's continuous problems, Antonio could not pay his debt on time. In court, no matter how much everyone tried to dissuade him, Shylock still insisted on taking back the piece of meat on Antonio's tongue, regardless of the compensation amount being several times more than the amount he had lent him. Fortunately, Antonio's lover came up with a unique idea, asking Shylock to only cut a piece of flesh on the tip of Antonio's tongue but not to let a drop of blood flow out, otherwise he would be punished. This unique and "legal" request made Shylock not dare to do it, he could only accept compensation from the other side. Antonio. In the end, the Christians not only punish Shylock for breaking the covenant—say, cutting flesh but not cutting flesh—by fining him a huge sum of money, but also forcing him to agree to marry his daughter to a Christian, in addition to giving her a huge dowry and the right to inherit his property. In his work, through the language of his characters, Shakespeare makes a lot of excuses for the Jews, but unconsciously reflects Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google the prejudice, helplessness, and jealousy of the contemporary mainstream culture towards the Jews - forcing the Jews to be friends only with dirty money and dirty trades; unable to not borrow money from the Jews, but also unable to prevent the fortunes from continuously pouring into their pockets, finding a thousand and one ways to seize the Jews' property and children. The most unjust thing is to place Shylock's almost stubborn revenge, not sparing the Christians' money, on himself. Moreover, Shylock, with his revenge of taking 3000 pounds for a piece of meat, seems to have been built by Shakespeare into a typical image of the Jew. In fact, to make Shylock a typical image rather than an individual image is a very wrong and ignorant picture of Jews. Because, regarding the matter of money, if the Jews had any vengeance, it could only be expressed in demanding back the money, and absolutely did not need a worthless “piece of human flesh” as a substitute. In Japan, there was a company founded by Jews. One time, an employee stole a large sum of money from the company and ran away. After receiving the news, the CEO was extremely angry and immediately asked his subordinates to report the matter to the police. A person from the company immediately ran to meet the Rabbi representing the Jewish community there to negotiate. After finishing the matter, the Priest frankly told him: “First, we should investigate clearly whether he is the one who took the money and ran away or not. If that is true, go to the police. He will be prosecuted and put in jail. But that is not the Jewish way.” According to Jewish law, if someone steals money, he must be arrested and the money returned. Once in prison, the money cannot be returned. The priest suggested that instead of arresting the thief and throwing him in jail, he should go see him himself, ask him to return the money, and then fine him. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google As a result, the company found the employee who had run away and proved that he was indeed the one who had stolen the company's money. Then the company sent someone to take him to see the Priest. According to the law of DoThai, the priest requested that he compensate the amount of money he had stolen. He sincerely explained that he had spent all the money he had taken from the company, and asked to continue working for the company to compensate for the money he had taken, and begged the company not to bring this matter to court. Finally, the priest decided to allow him to continue working for the company (of course, he would not have the opportunity to run away with the company's money again), deduct the amount of money he had stolen from his salary, and also pay a fine at a certain rate. The compensation money was collected by the company, and the fine money was given to the priest to put into the community's charity fund. Obviously, with a realistic mind, the Jews absolutely do not let the money that could return to their pockets disappear into thin air just because of their anger, because of their "revenge". It can be said that in dealing with issues such as illegal property appropriation, the Jews seem to be ahead of history. Isn't the world today increasingly becoming a "fine-in-lieu-of-punishment" society? Warren Buffett: The source of genius is continuous learning In the early 1930s, the world economic crisis broke out, and the Wall Street currency market also fell into a state of desolation. But in misfortune there was luck, on August 30, 1930, in Nebraska, Central America, a great investment genius of the 20th century was born, a typical example of the success of Jewish traders, that was Warren Buffett. For those who have achieved great things, their talent is often revealed from an early age. The day Warren Buffett “married” her Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google votes, probably should have been counted from when he first started to babble. When it comes to stock investing, Warren Buffett clearly inherited his father's superior qualities. Howard was a stockbroker and a congressman, and his house was filled with books on stocks. This made Warren Buffett feel the atmosphere of stock investing from a young age. He had a special interest in numbers. At the age of eight, Buffett began to read these types of books. Both Warren Buffett's grandfather and father opened grocery stores when they were young. At the age of eight, Warren Buffett also began to learn how to do business. He bought Coca Cola from his family's store, and then sold it to his friends for 5 cents more. Within a year, he had become the most famous "small boss" in the neighborhood. At the age of 11, he became a stock ticker for Cities ServicePreferred (his father's employer). This job helped him understand more about the "buy low, sell high" relationship, and his interest also shifted from small trading to stock trading. At the age of 13, Warren Buffett and his father (who had just been elected to Congress) moved to live in the capital Washington. Although his family life was very well-off, because he had been independent since childhood, he applied for a job delivering newspapers for the Washington Post and the Vanguard Times. Interestingly he later became a major shareholder of the Washington Post . Some people even believe that, perhaps when he was still a newspaper delivery boy, a large sum of money was transferred to prepare for his future ownership of the Washington Post. Also during this time, he began to use the money he had previously accumulated to make his first investment. He spent $50 to buy two old pinball machines, borrowed a space in a barbershop to display them; then he continued to buy five more machines, then seven machines. Each month he could earn about $200 . After that, he joined forces with a high school friend, spent $350 to buy an old Rolls-Royce, and then rented it out for $35 a day. By the time he graduated from high school (at the age of 16), his job Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google This investment helped him earn $6000. With the maturity of age and experience, Warren Buffett's investment activities also took a step forward. Although still immature, the potential capacity of an investment genius began to appear. At the age of 17, Warren Buffett studied business management at university. Nebraska. By chance, he read the book “Intelligent Investing” by Benjamin Graham. According to many researchers, the book had a profound influence on his thinking. Since then, meeting Benjamin Graham became the greatest desire of the young Warren Buffett. Therefore, right after receiving his degree from the University of Nebraska, he went to New York alone, applied to Columbia University, and listened directly to the lectures of Professor Benjamin Graham. Throughout his life, Warren Buffett always felt proud of this decision of his. At the age of 68, in May 1998, at the invitation of Columbia University, he and Bill Gates gave a talk to a large number of students of the school. And this is a part of his talk: "Success is achieving what you want to have, happiness is pursuing what you want to achieve. Although I do not know what happiness specifically refers to, I absolutely never do anything unhappy. When you leave school, I suggest you go work for the person you admire. That way, in the future you will also become like them." The above confidences and advice are a summary of his own experiences. Because right after graduating from university, the first choice His plan was to go to Professor Benjamin Graham, learn valuable experiences to prepare to enter the stock market. Then by investing in the stock of Mr. Graham's insurance company, he Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google get a significant source of income, learn a lot of investment experience in the insurance industry. Later, after obtaining a master's degree in economics from the University of Colombia, he again studied books related to the currency market. After that, he personally tested Benjamin Graham's theory by forming an alliance with the Graham-Newman company. The highlight of Benjamin Graham's investment style is that it is not easy to say "no". It is a rational investment method full of wisdom. That style attracted and greatly influenced the young Warren Buffett. Warren Buffett once said that he had two spiritual fathers - besides Benjamin Graham, the other was Philip Fisher. Warren Buffett said that in his investment activities, he was 85% like Benjamin Graham, 15% like Philip Fisher. The first time he read Philip Fisher's book "Common Stocks and Uncommon Profits", he was like touching a magnet, attracted to it. From that moment, he began to learn about Philip, wishing to "study under his master". Philip Fisher was very happy to welcome this student, passing on all the business principles, especially the newest and most effective method of investing in the stock market that he had just painstakingly researched. Although there were times when Philip Fisher and Benjamin Graham's theoretical views were almost opposite, all the quintessence of the two was completely absorbed by Warren Buffett, and at the same time was also integrated into investment practice, creating miracles in his investment process. Born and raised in a wealthy family, with a rich and happy life, Warren Buffett has great ambitions and aspirations, a strong desire for knowledge, and actively seeks out outstanding and respected teachers. With a spirit of passion for learning, striving for a lofty goal, and possessing an outstanding ability to comprehend knowledge, a passion for practice, and constantly improving himself, Warren Buffett has all the elements of a great teacher. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google great in the field of world economic investment. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Chapter IVSuper Business Intelligence Of Jewish Merchants Money is God, Money is a common thing In modern society, the love of money is probably no longer considered something strange or unique. More than 2000 years ago, the “Talmud” recorded the following proverbs: “Money is neither a crime nor a curse, it is a blessing.” “Money will give us the opportunity to trade offerings with the gods.” “All parts of the body live on the heart, and the heart lives on the wallet.” The long life of exile made it impossible for the Jews to take money lightly. Because, whenever the situation became tense and they had to move to another place, money was the easiest thing to carry, and also the most important means to ensure their survival on the move. The discrimination of the Jews also made it impossible for them to look down on money, because money has no smell, no color, and is the only thing that does not carry a "superstitious connotation" when the Jews need to interact with believers of other religions. The Jewish people's dependent status also made it impossible for them to look down on money, because they had to use money to buy benefits in the country in which they lived. The head tax and other special taxes that the Jews paid to their host country were enormous. Another reason why Jews cannot look down on money is because life is dispersed everywhere, money is the most convenient way to help each other when this community or that community encounters misfortune. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The Jewish business tradition also makes it impossible for them to take money lightly, because in the hands of ordinary people, money is only a medium and a means, but for a businessman, money is the ultimate goal in every business transaction, and also the ultimate expression of their failure or success. Therefore, for Jews, money does not stop at the meaning of wealth. Money is between life and death, money is placed at the center of life, is the criterion for evaluating success in their career. Thus, money has inevitably become a "sacred" object - money is an object to deal with unexpected situations, having money means being able to avoid those bad things; The more money you have, the less likely it is that these things will happen. Therefore, earning and saving money is not to satisfy pure needs, but to satisfy your own need for security. Until now, in Jewish families there is still a habit - leaving assets to children, at least not less than the assets you have inherited. All of the above has demonstrated a problem, while other nations still have an unclear attitude of aversion, even fear, towards money, the Jews have crossed the threshold of having a purely economic meaning towards money, to progress to a higher level, with a cultural and sociological meaning. Money has become an independent measure. A measure that does not take other measures as a standard, but on the contrary can penetrate into other measures. other. Therefore, for the Jewish people, money has a sacred nature, which has an extremely important meaning for the process of origin, formation, accumulation and growth of resources. The Jews are passionate about money, which is a national characteristic determined by their particular living conditions. However, the Jews have always maintained a normal attitude towards money. They do not revere it as a god, nor do they Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google hate like a devil, even more so have no mentality of wanting to earn money but also feel ashamed when encountering troubles caused by money. Money is completely clean, very normal, earning money is a very natural thing and can be done in a fair and honest way. Seeing money as life is the most simple and natural way of life of the Jewish people. An atheist went to see a priest. “Hello, sir!” the theologian said respectfully. “Hello, sir!” the priest replied. The atheist took out a gold coin and gave it to the Rabbi. Without saying a word, the Rabbi took the coin with his hand and put it in his pocket. “You must have something you need my help with,” the priest said. “Your wife is not pregnant, and you want me to pray for her?” “No, Reverend! I am not married yet,” replied the atheist. Having said that, he gave the Priest another gold coin. The Priest still did not say a word, calmly took the gold coin and put it in his pocket. “However, you must have something that requires my help,” the Priest continued. “Perhaps you have committed some sin and want God to forgive you?” “No, Reverend! I have never committed a sin,” replied the atheist. He continued to give the Priest a gold coin. The Priest did not say anything, continued to calmly take the coin and put it in his pocket. "Maybe your business is not going well, so you want me to pray for you?", the priest asked. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google “No, Rabbi! This has been a very successful year for me,” the atheist replied. He continued to give the Priest a gold coin. “So what do you want me to do?”, the Priest felt extremely confused. “Nothing, really nothing,” replied the atheist. “I just wanted to see how long a man who does nothing but take other people's money can last!” “Money is money, nothing else,” replied the Priest. “I hold money just like I hold a piece of paper or a stone.” Because they always maintain a calm attitude towards money, even seeing it as a stone or a piece of paper, the Jews do not see it as a demon, and do not distinguish between clean and dirty. In their hearts, money is money, an ordinary thing like any other ordinary thing. Therefore, the Jews always diligently collect money (because they know its value), but when they lose it, they do not feel pain or regret. Thanks to that attitude, Jewish merchants are always calm and composed in the harsh circumstances of the business world, achieving great achievements, making the whole world bow in admiration. Seeing money as a normal thing is one of the typical manifestations of Jewish business intelligence. 78:22-Money is in the hands of those who have money Anyone with a little knowledge of economics has heard of the famous “Lorenz” curve. This curve shows the structure between income and distribution - wealth is not divided equally among all people, but quite the opposite, the total number of people with high incomes accounts for only a very small proportion of the total population worldwide. In other words, money is in the hands of those who have money. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google We often say: “The wealth of the Americans is in the pockets of the Jews.” Although they make up a very small percentage of the total population of the United States, Jews own a huge amount of wealth . Not only in the United States, Jews also almost monopolize the currency and commercial markets in Japan and some European countries, and there are countless Jewish billionaires. If someone asks them how they make so much money, they will not hesitate to answer: "Money is inherently in the hands of those who have money." We need to make money from those who have money to quickly become rich. That business ethic stems from the “78:22” rule. In nature, the ratio between Nitrogen and Oxygen is 78:22; and in our body, the ratio between water and other material components is also 78:22. It can be seen that 78:22 is an objective standard in nature. Except for a small deviation, for example it can turn into 79:21 or 77:23... in general, it determines some fixed, eternal components in this universe. If “78:22” is a true standard, an “absolute truth” that surpasses all truths, it will naturally be turned by the Jews into the basis for their nation's business activities. By maintaining this immutable standard, the Jews have reaped huge profits for themselves, making the whole world admire them. Here is an example: suppose someone asks, in the world, who lends more money or who borrows more money? Most people will answer: "Of course, it is the borrowers." However, the answer of experienced Jews is completely opposite. They will firmly affirm: "The lenders account for the absolute number ." The actual situation is also like that. In general, banks are a money lending structure, they take the money borrowed from many people, turn it back to lend to a few other people, thereby making a profit. According to Jewish calculation, the ratio of lenders and borrowers is 78:22. Banks take advantage of this ratio to make money, never losing. Tri Tue Media Company - www.trituemedia.vn Translated by Google IfMachine not, the risk of bank bankruptcy is inevitable. A Japanese-Jewish businessman, upon realizing the appeal of the “78:22” principle, applied it to his diamond business. The results were beyond his wildest dreams. Diamond is a high-end product, it is mainly owned by high-income people in society, middle-income people cannot afford it. Therefore, most people have the view: "Low consumption, profit is definitely not high". But they do not think that the few high-income people hold a lot of money. The ratio between ordinary income people and high-income people is 78:22, but the ratio of wealth ownership is 22:78. The Jews remind us: make money "78", absolutely will not lose. The Japanese and Jewish merchants saw this point and targeted the subjects within the number “22”, reaping huge profits for themselves. In the late 1960s, this Jewish Japanese businessman began to look for a market for diamonds again. He approached a Tokyo department store and asked to rent a small piece of space to display his products. But the company scoffed and refused. The Japanese businessman remained calm and persistently tried to convince the company of the “78:22” principle that he believed in. He finally rented a corner of the company’s premises, a shop in the suburbs, where the trading conditions were not favorable, but the businessman was not worried at all. He asserted, “I can sell 200 million yen!” From the perspective of a businessman, these seemed like the words of an arrogant person. But the reason he could say it so boldly was because he believed in the “78:22” principle. In fact, the “78:22” rule showed its effects very quickly. Initially, he earned a profit of 60 million yuan, exceeding 5 million yuan. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google compared to the number that many people had expected. At that time, it was the time when the low-price sales season of the year was closing. The merchant immediately seized the opportunity and contacted the jewelry stores in New York. Almost all the jewelry that had just been delivered were bought up by customers. Next, he established a number of sales points in the areas surrounding Tokyo, and the business was extremely favorable. Each sales point earned a profit of no less than 60 million yen per day. On the contrary, because he did not know how to seize the opportunity from the beginning, waiting until the domestic consumption market was bustling before the department store launched the product . The result was even more disastrous than the company 's previous miserable situation. As for the Japanese-Jewish merchant, by February of the following year, his store's sales of gemstones had exceeded 300 million yuan. He had fulfilled the "crazy words" he had once uttered. What is the secret to your successful gemstone business ? It is in the “78:22” rule. He sees gemstones as a luxury item that can be bought by people with a lot of money and those with a little money. Although these people only make up a small percentage of the country’s population, they own a very large amount of money. Making money from these people will definitely be very profitable. This is the most excellent application of the “78:22” principle in the business activities of the Jews. This is probably also the explanation for the Jews’ resolute opposition to the “profit less, sell more” business method. The number of buyers is small, but if a high selling price can be offered, the difference in value of the commodity unit will also be very high. Thus, of course, more money will be earned than the “profit less, sell more” method. Open your own way, sell big profits Many merchants consider “profit less, sell more” as the supreme principle in business. The lower the price, the less profit each commodity has, and the Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google can attract many customers to shop, earn a lot of money. Some merchants even worship "less profit, more sale" as the "golden" compass in the market. However, the Jews looked down on this way of doing business. They often asked back wittily: “Why do you only want to 'make a little profit and sell a lot', and not 'make a lot profit and sell a lot'?” A Jew who understands economics always believes that if the whole society worships the principle of "low profit, high sales", businesses will compete to reduce prices, carry out low-cost sales campaigns, which will be no different from putting themselves in a tight rope, the tighter the rope, the inevitable disastrous result. Because "low profit, high sales" can make businesses lose capital, sell off, and competition will lead to a dead end. Therefore, Jewish merchants confidently always maintain the principle of "big profit, big sale". Their goods never have discounts. Because the goods are good, they do not have discounts, because not having discounts will bring high profits. Jewish merchants consider this one of their business secrets. Before selling a product, Jewish merchants always clearly state the reason why it must be sold at a high price. For example, to sell a new acupuncture therapy machine, they must first provide a lot of statistical data, proving that this therapy machine has "miraculous effects", "can cure all diseases"; then they print and distribute pamphlets to promote it, and post thank-you letters from patients who have been cured by using this machine. Finally, they will add a small note: "In the first month, it will only be sold for 666 dollars, if you want to buy it, please act quickly!" The Jews worship the principle of "big profit, big sale" for another reason - they understand customer psychology very well. Jews like to display imported products in their stores. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google especially high-end imported products. In fact, an imported product has no better quality than a domestic product, but can still be sold at twice the price of a domesticall produced product. Rich people always like to buy expensive imported products to show their status and position is higher than others. Grasping this psychology, Jewish merchants did not hesitate to raise the price of imported products. For example, a Jewish merchant can spend $80 on a jewelry set, display it in the most prominent place in a high-end jewelry store, and then sell it for $800. For some women, what attracts them is not the quality, but the price of $800. Of course, they will think that the price of $800 is enough to prove that the quality of the item is not bad. Otherwise, how can it be sold for $800? In addition, the price of $800 itself is enough to clarify the value of the wearer, satisfying the vanity of women. The business principles of Jewish merchants are often the opposite of those of other merchants. They always aim for the goal of “making big profits and selling a lot”. That is the unique manifestation of Jewish business wisdom. However, they do not always try to raise prices. In the marketplace, they always understand that competition is inevitable. Therefore, they must also know how to flexibly adjust product prices accordingly, and always oppose unfair competition in the business world. In general, flexibly applying price adjustment methods, taking advantage of the highest possible profit source, and promoting product consumption speed are extremely effective business secrets of the Jewish people. Transnational business, globally conscious ©For money, cross-border business Montesquieu once said: "Where there is money, there are Jews." Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google For nearly 2000 years, the Jews had no nation. Therefore, from birth, they became “international citizens”; Jewish merchants had no fixed market, which made them “world merchants”. When they began to settle in the land of Canaan, taking advantage of the land, the Jews began to conduct trading activities in the area or make journeys. By the time of the Solomonic dynasty, the Jews had organized small merchant fleets and national fleets, conducted expeditions to India, and bought back valuable products such as gold, ivory, sandalwood, precious stones, monkeys, and peacocks. After the collapse of the country, the persecuted Jews were forced to disperse to countries around the world, and business activities followed their footsteps. Under the discrimination of many ruling regimes and peoples around the world, they had to travel everywhere, learning how to deal with the changes that arose in life and the marketplace. Thanks to that, he understands the world market situation and makes friends with customers in all countries. The Jewish people value contracts, and from a very early age they established extremely strict trading rules and a very clear economic law system. This helps them to cross national and ethnic borders, easily entering the markets of other countries. Furthermore, intelligent Jews do not forget to learn by heart the commercial rules and regulations of the host country, finding loopholes or terms that are beneficial to their trading activities, so that they can easily find countermeasures and gain an advantage. It can be said that Jewish merchants are the ones who most naturally find loopholes in the law, making money in the most fair and square way. After Islam flourished, due to differences in beliefs, the Muslim world and the Christian world entered a period of hostility and conflict with each other, causing a break in trade relations between the three continents of Asia, Europe and Africa. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Religious and cultural differences made it difficult for Eastern and Western merchants to penetrate each other's markets. But that was a wonderful opportunity that "God" gave to the Jewish exiles without a homeland. Jewish merchants spread their trade from east to west, from south to north, expanding their trade, making one trade after another, and reaping countless profits. The Muslim and Christian worlds were enemies of each other. Their ideology was not neutral, but their money was. As long as they established business relations with the Jews, everyone would be friends. That was one of the Jewish business principles of “running around for money”. They not only traveled everywhere themselves, buying and selling, but also encouraged their fellow countrymen to enthusiastically carry it out together. Some say that the greatest contribution of Jewish merchants to the formation of world markets was the discovery of the American continent—the discovery of the New World was the result of Jewish “traveling” for money. Not long after the New World was discovered, there were Jewish migrations, and they became one of the first colonists in this land. A century later, the Jews had controlled the trade activities in the colonial lands of the New World, and import and export activities were almost completely in the hands of Jewish merchants. They transported raw materials from the New World to Europe, and then brought technology and finished products from Europe to the colonial lands, thereby gaining huge profits. Later, they even threw themselves into the sinful slave trade. In general, the Jews have made great contributions to the formation of the world economic market. All of these actions stem from the Jewish habit of running around for money. The Jews were indeed world-class merchants. Targeting two major resources: women and childre Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google mouth In modern society, anything can become a commodity, it can be said that "commercial opportunities are limitless". But business always has a division between high and low profits, and there is also the problem of short-term business. There are commodities that are consumed a lot but the profit is very low; there are commodities that have a small consumption market but the profit is very high; there are commodities that can only bring profit under certain circumstances and times. When most merchants were still in a state of groping, the Jews had already classified their commodities. They learned that, regardless of the past, present or future, “women” and “mouths” were always the two factors that could be exploited to earn the most money. The Jewish experience was: “Men work to earn money, women use the money men earn.” In life, there is nothing more important than eating and drinking. Only by putting food into the stomach, letting the body digest and absorb nutrients, can people live, and society can prosper and develop thanks to that. That is a very simple principle. The Jews have grasped this principle and opened up an opportunity to make money. Through thousands of years of practical experience, they have concluded a "truth": "the mouth" is also one of the objects that can be exploited to make money very effectively. ® Aim for women's wallets At the beginning of human history, men and women worked and ate together. After going through the primitive social stage, mankind gradually evolved, work became the main task of men, women gradually separated from work and became the ones who looked after the family kitchen, using the money that men earned. And so, the money in the world was almost concentrated in the hands of women. The Jews saw this point early on and did not hesitate to advocate the slogan "aiming at women". In their words, "aiming at women, seizing the money that women are having". Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google “holding”. This also means pouring the money that men have worked hard to earn into their own pockets. “Women” are not only the objects to earn money, but also the “first objects” to earn money. If you target “women”, money will definitely flow in. On the contrary, if you target men, your business will definitely fail. Because men's job is to make money, and making money does not mean keeping money in your hands. The right to keep and spend money is still largely in the hands of women. So, the Jews remind us, business aimed at “women” is extremely wonderful, no matter the sparkling diamonds, the gorgeous clothes, the gold rings, the brooches, to necklaces, earrings... or high-end handbags, all bring a huge source of profit, the merchant just needs to use his brain a little, seize the opportunity, and use "women" as the target to make money. The world-famous luxury department store Macy's was founded by a Jewish businessman named Strauss. Strauss started out as a worker, then became an employee in a small store. During this period of working for a living, he noticed that most of the customers who came to buy were women; even if there were men following them, they were only there to pay, and the decision to buy or not was still in the hands of women. Through his observations and analysis, he believed that in business, targeting women would definitely have a bright future. When he had accumulated some capital , he immediately opened a small store named Macy, starting to sell women's clothing, handbags, cosmetics... After several years of operation, the business suddenly flourished, and the profits were very high. Continuing to develop in that direction, he decided to increase resources, expand the scale, and help the company's business scale grow at a rapid rate. With experience and large capital, he Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google decided to diversify products, develop business in high-end products such as diamonds, gold and silver jewelry. His Macy's department store in New York has 6 floors, of which 2 floors are dedicated to displaying fashion clothes (the vast majority are women's clothes); one floor is dedicated to displaying diamonds and gold jewelry, silver; one floor is for displaying cosmetics; the other two floors are used to display general merchandise. It can be seen that women's products have occupied an absolute position in the Macy's department store. After 30 years of business, he has turned a small store into a world-leading company. That success clearly has a lot to do with his choice of “women” as his moneymaking target. ®Business aimed at the mouth Another resource discovered and exploited effectively by Jewish merchants is the human mouth. It can be said that the mouth is a "bottomless digestive cave". There are currently more than 6 billion "bottomless caves" in the world, and its market potential is enormous. Therefore, everything that Jewish merchants do business related to the mouth such as food stores, sugar stores, fish stores, fruit stores, vegetable stores, restaurants, coffee shops, bars, clubs... are all very prosperous. It can be said without exaggeration that, as long as it is food that can be put into the mouth, Jewish merchants can do business, simply because those items can help them make money. Food entering the mouth must go through the process of digestion and excretion, the need to absorb new sources of nutrition also constantly arises, and merchants also continuously earn a lot of money thanks to that. Of course, the food business cannot make profits as quickly as the business of products for women. Therefore, for Jews, products for women are placed in the position of "number one commodity", while food must be placed in the position of "number two commodity". The number of Jewish merchants pursuing the business of "number one commodi Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google “one” is much more than the number of traders trading in “commodity number two”. Of course, in any business field, if you only rigidly rely on common business rules, it will be difficult to bring about efficiency. It requires business people to have an intelligent mind and a deep ability to observe. The "mouth" business is no exception. The story below about a Japanese businessman who successfully sold meat-filled pies will prove the above argument. He was a very famous Osaka tycoon, and also the founder of a Japanese meat pie shop. In the early 70s of the 20th century, he cooperated with the American McDonald's company, providing the Japanese market with a high-quality, low-priced meat pie. When he first started his business, Japanese businessmen laughed at him, thinking that his decision to introduce meat-filled buns to a rice-eating market like Japan was nothing more than an act of self-imposed death. But he didn't think so. He realized that the Japanese were physically weak and short, which must have been related to their habit of eating rice. He also realized that the effect of American hamburgers was spreading throughout the world. From these two perspectives, he concluded that since both are “mouth” foods and can be consumed strongly in America, there is no reason why they cannot be consumed in Japan. Furthermore, according to the Jewish concept, doing “mouth” business will definitely make money. As long as effective business methods are proposed, how can one not make a profit? With that belief, his meat-filled bakery was opened. As expected, on the first day of opening, customers flocked to it, and profits exceeded his initial imagination. In the following days, profits increased day by day, to the point that the world's most advanced bread vending machines had to be used at full capacity but still could not meet customer demand. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google ®Make money directly from women Jews are very good at making money from women's hands and spending money on people's mouths. Some people even directly turn women into money-making tools. This may create a moral controversy. But Jews never limit themselves to the method of making money. They believe that all methods that can make money are manifestations of true intelligence. Moreover, in the modern market economy, there is demand and there is supply. God divided people into men and women, women have a special attraction to men. This implies a huge business opportunity. Playboy magazine founder Hefner also relied on the commodity “women” to conduct his business. Hefner was born into a Jewish family in Chicago. From a young age he showed intelligence, but was very stubborn and lazy to study. During his time in college, he read a book that was causing a stir in America about women's behavior. The book sparked his intense interest in this field. It became one of the motivations that inspired him to later found Playboy magazine After graduating from college, he went to work for a cartoon magazine and then a consumer magazine in Chicago. But he always felt that being an anonymous journalist was not worthy of his talent, and the salary was too low. So one day, he went to the editor-in-chief's office and proposed his request. me: “Please add $40 to my monthly salary, editor-in-chief!” “Humph! With this level of qualifications, you want to ask for such a high salary. Star?" The editor-in-chief didn't even glance at the self-righteous reporter. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google stand in front of Feeling insulted, Hefner flew into a rage and announced his resignation. Unexpectedly, that resignation helped him reveal his talent. Based on his experience working at two magazines, combined with his keen insight, seeing the great business potential for the "women's" product, he borrowed from his father, brother and the bank, pooled together 10 thousand dollars, and established Playboy magazine. Hefner understood that the success or failure of the first issue of the magazine was decisive. If the first shot was successful, it would definitely create a fever, otherwise, no one would look forward to his work anymore, and the financial ability to publish the second issue of the magazine would also be gone. Understanding this, he focused all his energy on planning the content of the first issue, choosing a portrait of Hollywood star Marilyn Monroe as the cover of the magazine, and also printing a few semi-nude photos of Monroe inside the magazine. In November 1953, the first issue of Playboy magazine appeared on the market, many Readers, eager to own the captivating photographs of Miss Monroe, rushed to buy them all. Hefner could now breathe a sigh of relief and begin planning the next issue. A month later, he had sold over 50,000 copies, 10,000 more than the first edition. Not only did he recoup all his investment, but he also made a huge profit, instantly becoming a famous figure. In the first editions, Playboy mainly used portraits of Marilyn Monroe as well as other sexy movie stars as covers and inserts in the magazine. Along with the rapid increase in sales (sales in 1954 reached 175 thousand copies), the magazine had a significant amount of capital. So, Hefner began to invite models to take pictures, put those extremely sexy, innovative images in the magazine, creating new appeal for Playboy. In addition, to expand propaganda, he established the club Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google “Playboy” in Chicago and many other cities in the US. Selecting beautiful and sexy girls, dressing up as "bunny girl", walking around the cities. Magazine consumption increased even more. The publication of “hot” pictures of the world’s top movie stars and models in Playboy , while also declaring “sex is not a crime”, was strongly opposed by public opinion. However, when the magazine proposed a new viewpoint such as opposing conservative ideology, supporting the legalization of abortion... it was praised by everyone, becoming a symbol of “openness”. Today, Playboy has not only become a globally famous magazine, but the Playboy brand has also become one of the most famous brands in the world. Calculate carefully, weigh clearly In the business world, Jewish merchants absolutely do not accept a hasty or ambiguous attitude. Especially when discussing issues related to money, they are always extremely careful, calculating extremely precisely every penny of the profits earned. There is a story like this: A tourist had a car breakdown in a remote village. He couldn't fix his car. A farmer suggested he see the village carpenter. The carpenter was a Jew. He opened the engine cover, stuck his head inside to look, took a hammer and tapped the engine lightly - the car started! “Twenty dollars total,” the blacksmith said calmly. "So expensive!", the car owner was surprised. “Knock one, cost one dollar, know where to knock, cost 19 dollars, total 20 dollars”. Jews are always clear like that. Just thinking they can make money, they will never Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google blushing, trembling to get it back. During a long period of collision in the business world, they have trained an extremely fast calculating ability. Thanks to their ability to calculate quickly, Jews often make extremely quick judgments, helping them always take the initiative in trade negotiations, gradually pressuring the opponent until they win. completely. For the Jews, precise calculation meant comparing and weighing quantities. On the contrary, most Eastern people feel ashamed of calculating in detail. In the eyes of the Jews, the profit they need to earn is absolutely within their reach. Not only do they calculate very accurately, but they can also give results very quickly. That is the manifestation of the intelligence of the Jews, and is also one of the secrets that helps the Jews become the world's leading traders. The Jews respect and honor intelligence and wisdom in a fair and square way, just like their attitude toward money. The following joke will vividly demonstrate this attitude of the Jews. After the United States and the Soviet Union successfully launched manned spacecraft, Germany, France and Israel joined together to discuss plans to put people on the moon. The rocket and spacecraft were both built, the next step would be to select the crew. A recruiter asked a German candidate what kind of treatment he would need to join the crew. “Give me 3 thousand dollars, I will do it”, the German guy said. “Keep 1 thousand dollars for yourself, 1 thousand dollars for your wife, and save the remaining 1 thousand dollars to buy a house The recruiter called back to the French candidate. He replied: “Give me 4 thousand dollars, 1 thousand is mine, 1 thousand is for my wife, 1 thousand is to pay back the money I borrowed to buy the house, the remaining 1 thousand is for my lover.” Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The Israeli candidate suggested: “It will cost me $5,000 to go, $1,000 for you, $1,000 for me, and the remaining $3,000 to hire the German astronaut.” The Jewish wisdom in the above joke probably does not need further analysis. The Jewish person does not necessarily have to pursue a specific job (piloting a spaceship) and just needs to calculate the numbers, to be able to enjoy higher treatment than his colleague who has to bear many dangers in that first flight. That is one of the unique features in the Jewish business style. It is interesting to emphasize that this is not a joke created by other peoples to satirize the greed and calculation of the Jews, but it is a product created by the Jews themselves. Through that, we can also see the Jewish people's concept on this issue. Calmly consider, in the above joke, the Jewish astronaut did not exploit his German colleague. The German astronaut still received the 3 thousand dollars he wished for for his job as a space pilot. It did not matter or make any difference who he received it from. If we only consider the actual results, put in the position of being “pocketed a thousand dollars” as in the story above, the astronauts of any country would feel satisfied. But whether in a joke or in real life, they would not be able to propose such a request, not even thinking about it, because such “obvious intelligence” would definitely be denied in the subconscious: they would feel ashamed of their own intelligence. me! However, through the story, we hardly feel the “excessive” intelligence and sense of shame of the Jews. On the contrary, we only perceive a complacent attitude, a complacent mood because Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google I have come up with such a clever idea. Whether or not it is “too obvious” is not in their mind. They completely consider “cleverness” as a matter of course, even something worth showing off to everyone. It can be said that for intelligence, nothing is more important, more urgent than an honest and straightforward attitude. Hardoon was one of the most famous men in Shanghai. He was considered the only Jew who came to this land with nothing. In Shanghai in the past, everyone knew of his intelligence and wisdom. Stories about his life seemed to have become legendary. He was even considered a typical example of a Jewish merchant. Hardoon has his own real estate company. The lease terms for both regular rooms and small plots of land are very short, usually only about 3 to 5 years. The short lease term allows for timely withdrawal when necessary, and the rent can be easily increased each time the contract is renewed. On Hardoon's land, even if only a small stall is set up, taxes must be paid. A tanner who set up a stall in an alley owned by Hardoon also had to pay a tax of five cents a month. Every time he came to collect the tax, Hardoon would always wish him affably: “Prosperity! Prosperity!” But the money was never reduced by a cent. Hardoon's way of calculating tax collection time was also different from everyone else's. At that time, the landlords •Land in Shanghai is all based on the solar calendar to collect taxes, but the government uses the lunar calendar to sign contracts and calculate taxes. •calculate the rental period.We all know that a solar month usually has 30 or 31 days, while a lunar month usually has only 29 or 30 days.So, every 3 years ' The lunar calendar has a leap Tri month, and every five years there is another leap month. Tue Media Company - www.trituemedia.vn Machine Translated by Google month, 19 years will have 7 leap months. Therefore, according to the lunar calendar, every 3 years can collect an additional month of rent, 5 years will collect 2 additional months of rent and 19 years will collect 7 additional months of rent. Hardoon's insight can be said to have reached an extreme level. When his contemporaries used Hardoon's small-scale tax collection method but failed to widely apply his lunar-based tax calculation method, it clearly showed the difference in their calculating abilities, and further showed that the merchants of the time could not have the same straightforward and impartial attitude towards insight as Hardoon: when the merchants of other nations were still hesitant about whether to display it or not, the distance between them and the Jewish merchants became further and further, and this also became the decisive factor in their inferior position in their dealings with the Jewish merchants. Flexible way: “Free” market From ancient times until now, the Jewish people have been famous in the world partly thanks to their diverse system of "rules and regulations". They always feel proud and respectful of the 613 laws of their people. Perhaps other peoples will wonder: "Tie yourself with a rope, what is there to be proud of?" That question mainly comes from a lack of understanding of the Jewish people. In real life, the Jewish people are the people who least want to be constrained. Because, The more regulations there are, the more detailed they are, in a sense, the more unrestricted they are. On the contrary, a new restriction seems to have nothing clear at first glance, but this is not right, that is not right, making people not know how to behave properly. Therefore, when compared, the Jews give themselves a lot of freedom. That freedom is expressed in commerce precisely because-the Jewish merchants seem to have no area Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google forbidden area in business activities Jews do not eat pork, because it is a taboo clearly recorded in Jewish law. However, as long as they can make money, Jews are still very enthusiastic about... trading pork. In the city of Chicago, there is a Jew who specializes in raising pigs. The number of pigs on his farm is up to more than 70 million, 10% of the pork market share of the United States is controlled by this Jew. Through that, it can be seen that the law related to pork has no binding power on the meat trading activities of Jews. Because the law only prohibits contact between the mouth and digestive system of Jews with pork, but does not prohibit any other part of the body from contacting with it. pig. The Talmud does not appreciate the role of wine when it says: “When the devil wants to make friends with someone but does not have the opportunity, he sends wine instead”, which is also very suitable for the noun “wine” that we often use – a drunkard is no different from a devil. Therefore, the “Talmud” advises the Jews that: “Money should be used for business, not for drinking.” So what about “money used to buy and sell… wine”? Of course that would be a completely legal business and make a lot of money. On the one hand, you have to think of a way to keep your money from going into other people’s wine barrels, and on the other hand, you have to find a way to let other people’s money go into your wine barrels. The Scottish Distillery is the world's largest distillery founded by Jews. In 1971, the company had 57 distilleries, located in the United States and around the world, producing 114 different types of distilleries. The Jews not only attach great importance to the establishment and observance of the covenant, but also sanctify it to a high degree. But that does not mean that they will put the contract on the altar to worship every day. On the contrary, as long as there is a seller, a buy Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Once purchased, the contract itself becomes a commodity that can be bought and sold. Of course, the contract needs to be legal, trustworthy and profitable. Among the Jewish merchants, there was a group of people called “factors”, which means “commercial agents”. Actually, this translation is not really accurate. The professional job of factors was to buy contracts. They bought back contracts that had been signed by a company or enterprise, replaced the seller in performing the contract, thereby seeking profits for themselves. For example, you have signed a contract to supply goods worth 2 million dollars to a certain company. Then there is a factor that can find a profit inside this contract, he will find a way to negotiate the price, buy the contract. Then, he will personally supply the goods to the buyer, the profit earned must of course be much higher than the amount of money he spent to buy the contract back from your company. Contracts are commodities, companies are also commodities. Jews love to start companies, especially profitable ones. However, their favorite way of doing it is probably to start profitable companies and then sell them for even more profit. again. It can be seen that “trading without prohibited areas” not only means there are no prohibited areas in the transaction content, but also there are no prohibited areas for the transaction object. The Jews are citizens of the world. But no matter how many ideologies the world has divided into today, the Jews still have only one ideology - God Jehovah and His law. Thus, even at a time when the Cold War was raging and stifling the atmosphere of peace throughout the world, Jewish businessmen in America and the Soviet Union Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google still conduct trade with each other. How can governments interfere in the internal affairs of a family? As for the saying “there are no forbidden zones in trade”, the best explanation would be: “It demonstrates the Jewish character in trade, that is, the ability to overcome the influences and obstacles of prejudice or a certain form of pure consciousness. Through that, create for themselves the greatest degree of freedom of activity”. Use gentleness to overcome hardness, and peace to be precious. When you deal with Jews, you will see that they always keep a smiling face. Regardless of whether the business is successful or not, even if there are disagreements over contracts, they always turn to their partners with a smile on their faces. The Jewish people's peaceful attitude was partly formed during their exile in a foreign land, suffering discrimination and persecution from other peoples. In social communication, harmony is an effective medicine that easily creates attraction and appeal to the other person. The Jews learned this lesson early on. Being able to skillfully handle relationships between people has become a necessary skill in their business career. The Jews believe that, throughout our lives, every day we are doing “marketing”. Marketing our ideas, plans, energy, services, intelligence and time. If we know how to skillfully “market ourselves”, we will definitely achieve our goals. Knowing how to "market yourself" will of course help you live in harmony with everyone around you. According to research by psychologists, everyone wants to be respected, cared for and accepted by others. Realizing this general rule, in all areas of life, including business, Jews always pay attention to everyone around them, doing so. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google let them realize that and be ready to accept themselves. Starting from that step they reach the goal of success. To maintain peace, the Jews apply the following three principles: The first method: turn your idea or suggestion into the other party's. This is also called the "fishing method", which means using your idea or suggestion as bait, making the other party take the bait naturally and unexpectedly. For example, if you want the other party to accept your idea, if you say "Have you ever thought about it like that?", "I think like this", or "Let's try this method" will be more effective than saying "We can't do it this way". This is the method that makes the other party feel that your idea is their own idea, their self-esteem has been soothed. In this way, your idea or idea will be easily accepted by them. Second method: let the other person express your opinion. Face is not only an issue for Easterners, but also for Westerners. Therefore, it is necessary to pay attention to this issue issue of face, when proposing an opinion. If the important idea you propose touches on the the other party's natural instinct will be to refuse to accept it. On the contrary, if you know how to apply the method of proposing an opinion in a gentle and flexible way, the other party will not feel that he is in danger of losing face. Keep a calm and gentle attitude when proposing your opinion, then say: "Although I think like that, there may still be many unsatisfactory points... I wonder what you think about this issue, what is your opinion?". This way of speaking can make the other party completely accept your opinion, happily saying: “I think so too, I hope you don't have to worry about it anymore!” Third method: use the results of the opinion poll to replace your own opinion. According to the results of the investigation of psychologists, when expressing the same opinion with the other party, if you use the direct speaking method, it will be very easy to evoke the other party's opposition. However, if you use the questioning method to propose an opinion, the other party will consider it as their own opinion and happily accept it. Maybe Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google You see, the same idea, but expressed differently, can lead to completely different results. Harmony creates wealth is the secret of Jewish business. Use goodwill to communicate with people, people will automatically treat you with a gentle, polite attitude. Thus, the possibility of success of the transaction will increase many times. Starting from small business, entering high society save In the late 19th and early 20th centuries, when the Jews first arrived in the North American continent, most of them were poor and penniless. The only way for these Jews was to use $9 as capital to become street vendors. They had to spend $4 to get a license, $1 to buy a basket, and the remaining $4 to buy goods. Wealthy Jewish families such as Goldman, Lehman, Leob, and Kuhn... all started their businesses as street vendors. This path and method of getting rich was very normal and familiar to the Jews. Over time, the position of the Jews has changed greatly. As a united group, Jewish Americans have achieved a higher standard of living and income. In that prosperous society, Jews are considered the rich of the rich. In terms of profession, besides the two fields of commerce and money, most Jewish Americans pursue the professions of lawyers and doctors. They have gradually entered the upper class and have always been at the top. The economic strength of the Jews is truly astonishing. Throughout their history, no matter how harsh the circumstances were or how difficult the path was, they still had the strength and confidence to step into the upper strata of the economy. Their method was to develop from small investments and then leap into the upper strata. That is the secret of using economics to gain a foothold in society. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Since 1840, when the Ginzburg family founded the first bank in Russia, after several decades of business, the family has established a banking system throughout Russia, and at the same time established extensive business relationships with the monetary community in Western European countries, developing into the largest banking group in Russia, a wealthy family with a famous Like many other Jewish tycoons, the Ginzburg family's philanthropic activities were very strong during the development of their careers. With the Tsar's approval, the family built two synagogues in St. Petersburg. In 1863, he established the Society for the Universal Education of Jews in Russia; using the income from his family's estate in southern Russia, he built a Jewish rural settlement. .The Jewish American businessman Strauss also started his career as a clerk for a store, eventually becoming the general manager of one of the largest department stores in the United States. In the 1930s, Strauss became one of the richest billionaires in the world. During his success, he also had great charitable activities. In addition to caring for the welfare of his company's employees, he often went to the slums in New York City to raise money, build milk sterilization stations, and also organized the distribution of pasteurized cow's milk to children in 36 different cities in the United States . As of In 1920, he raised money to build 297 milk stations in the United States and other countries. He was also a strong supporter of the establishment of a public health system. In 1909, he built a plague prevention facility in New Jersey; in 1911, he visited Palestine and decided to use 1/3 of his assets to build milk stations, hospitals, schools, and factories there, providing services for Jewish immigrants in this land. Jewish businessmen loved to do charity, which was actually a way of doing business. They made efforts to raise money to build welfare projects, of which Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google will naturally receive good feelings from the local government. It becomes a very favorable condition for them to carry out business activities with local units. Some people have been awarded titles by the king thanks to their great public service activities in the host country. For example, the British king once awarded the title of Lord to a member of the Rothschild family. Some Jewish merchants are also given extremely preferential conditions by the local government in developing real estate, exploiting minerals, repairing the railway system... The way to make money is also increasingly expanded. Jewish merchants enthusiastically donated money to carry out social welfare projects with the aim of promoting business, which had a great effect in enhancing the reputation of the enterprise, expanding its influence, winning the goodwill of the masses, and creating conditions to consolidate and develop the market in the present and future periods. In addition, “taking goodness as the root” is also an important content in the business strategy of the Jewish people. It effectively promotes consumption . The success or failure of a politician depends on the support of the people; the business receives the support of customers for the products and service style of its company to make a profit. It can be seen that all are not outside the relationship between people. Jewish businessmen understand this principle, so they always emphasize the factor of “doing good” in all business activities. Winning people's affection becomes the secret to the success and wealth of the Jewish people. Business cooperation, win-win The ancients said: "One tree alone cannot make a forest, three trees together can make a high mountain". Collective strength is an extremely important factor to achieve success. Fighting the world alone is not an easy thing. In the business world, the Jews highly value cooperation. They believe that "finding a partner of the right caliber is half the success". Cooperation not only helps us develop our strengths, avoid our weaknesses, but also helps us work tog Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google prevent risks, and can also enhance the strength of both sides. But what kind of person can cooperate well? The answer of the Jews is very clear: they are only suitable to cooperate with people who are knowledgeable, intelligent, talented and have great strength. In general, finding a partner is as important as finding a lover, each person has different standards and needs, so there cannot be a general conclusion for everyone. But there is one thing to note: people who are not educated, do not have a professional career, do not have strengths are not suitable. cooperation; those who are suspicious and do not know how to treat each other with sincerity cannot cooperate; those who are only good at talking, and when they encounter danger, they only care about themselves cannot cooperate; those who are rigid and conservative in their thinking cannot cooperate. Of course, cooperating with a powerful person is like leaning on a big tree to cool off. However, even if it is bilateral cooperation, each side has its own needs and interests. The weaker side does not necessarily have to give in to the stronger side, to avoid the situation of "forgiveness makes spoiled", the other side grasps your weakness, and eventually pushes you out of the game. Jews always use reason in choosing partners, thanks to which most of their partnerships bring about successful results. In addition to the consciousness of an eternal nation, the concept of collective solidarity and mutual assistance plays an extremely important role in the survival principle of the Jew Thai. Jewish law holds that giving help is the “responsibility of the rich” and receiving help is the “right of the poor”. During the difficult years, every time they saved up tax money to pay the king, the rich always voluntarily gave money to the poor. Receiving and helping the poor is a very normal custom of the Jews. Even a poor Jew who did not have three meals a day would keep a pipe. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google small savings, prepare to give to families poorer than yourself. The vast majority of Jews consider collective interests as important, believing that individuals can only exist when they are part of a united, mutually supportive group. Moreover, this concept is also clearly demonstrated in real life. In the new migrations in the Mediterranean region, although there was no tight organization, in many areas, they voluntarily set out two unwritten rules: once a week, they would gather, either to hold a collective prayer service, or to organize discussions, watch TV, enjoy music...; in choosing a house, the Jews also demonstrated their collective nature, which was to live in a certain area, so that they could help each other in time when unexpected events arose. Obviously, the Jews relied on that strength of unity to protect their settlement, win a chance for their people to survive, and become increasingly prosperous despite having to endure many persecutions, contempt, and prejudices from other peoples. Focus on efficiency, increase time value In Jewish business proverbs there is a saying - “Do not steal time”. The proverb is both related to the issue of making money and also closely linked to the issue of Jewish etiquette in business activities. “Do not steal time” is a saying that reminds Jews not to hinder others even for a minute. In their view, time is life, vitality, and money. To paraphrase the Jewish people, an 8-hour work day always "counts by the second". Even a typist, when the end-of-work bell rings, even if there are only 10 more words to complete a document, will definitely stop and leisurely leave. For the Jews, time is as precious as life, and stealing time is Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google cheating is the same as stealing their property. Jewish merchants generally did not welcome tardy guests, viewing them as “thieves” of time. There was a very energetic young man in the marketing department of a department store. To conduct a market survey, he had to go to New York City. Not wanting to waste time, he decided to visit the marketing manager of a Jewish department store. After arriving, he made his intentions clear to the receptionist and was asked: “Excuse me, do you have an appointment?” The young man was surprised and did not know how to answer. After a moment of composure, he continued to speak nonstop: "I am an excellent employee of company X. This time I came to New York to survey the market. I am interested in your business, so I would like to ask for the position of marketing director of your company." Sorry sir! You don't have an appointment, so I can't help you! So, the young man was rejected right out of the gate. For Jews, late or uninvited guests are like a stumbling block, hindering business. Before conducting business negotiations, Jewish businessmen will definitely make an appointment in advance: what time to start, what day, how many minutes the meeting will last. They never accept being late. Once in the office, after a few brief greetings, both sides will immediately begin "negotiating" - that is the typical style of the Jewish people. Jewish. Jews value time, in a sense, to gain the initiative in competition and seize opportunities in business. Jews consider time as money, calculating every second, every minute. When paying, bosses will calculate by the hour;Triwhen meeting customers, always come Tue Media Company - www.trituemedia.vn Machine Translated by Google punctual; when customers come to visit, they must have an appointment in advance, otherwise they will definitely be refused. While working, Jews consider the slogan "immediate resolution" as a norm. Working in a stagnant state is synonymous with wasting time. On the desks of famous Jewish businessmen, you will never see a single "unprocessed" document. Piles of documents mean that you have not grasped the information that those documents want to send. That information may be related to your company's transactions, including important policies and work performance. Therefore, Jews often have the habit of using the first hour of the working day to process documents and absolutely do not allow others to disturb them, to avoid distraction, affecting the quality and efficiency of processing documents. The value of time is expressed in terms of catching up with the season, being ahead of the competition in terms of price and dominating the market. In the current fierce competition trend of the market, whoever can go one step ahead, introduce good quality products at reasonable prices can gain very high profits. A diamond trader used Saturday to his advantage. Since the banks were closed early on that day, he could use his money to buy diamonds, then immediately sell the diamonds before the banks reopened on Monday, using the profit to pay for his goods. He took advantage of the bank's more than one-day suspension to "postpone payment", and his worthless checks had not yet been recalled. As long as he could transfer into his account an amount of cash equivalent to the checks he used on Saturday, it could be considered that he had not declared a fictitious check. This method of postponing payment was simply taking advantage of the market's timetable, and did not infringe upon the legitimate rights and interests of any person. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Bank deposits are dead money. There is a story related to the Jews as follows: A Jewish man, before he died, called all his friends and relatives to tell them his last words. He said: “Please convert all my assets into cash, (use that money to buy a blanket and a bed of the highest quality, then put the remaining money next to my pillow. When I die, bury the money in my grave, I want to take it to the other world.” According to the entrustment, all the remaining money was placed in his coffin. At that time, a friend from afar heard the news and rushed to visit him for the last time. When he learned the whole story, he immediately took out a checkbook from his pocket, wrote down the number equivalent to the amount of cash, then took all the cash out of the coffin, and patted the shoulder of his recently deceased friend: “The amount in the check is exactly the same as your cash, I'm sure you'll be satisfied.” In the marketplace, Jews always practice "modernism". They learned that only money can guarantee their life and livelihood, helping them to deal with unexpected events. Bank deposits should be more secure, why do Jews insist on cash? Throughout history, the Jewish people have often faced expulsion and plunder. They could be killed or have their property confiscated at any time. In such circumstances, the banks had no “guarantee” for them. The safest way for them was to keep their cash close to them. They could be expelled, but all their money had to be taken with them. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The reason why Jews do not trust depositing money in banks is due to the following reasons: Depositing money in the bank can certainly earn interest, but if during that time, prices continue to rise, the value of currency will decrease, and the value of the money deposited in the bank will also decrease miserably. Another important factor is that Jews believe that money deposited in banks is dead money, no matter how large the asset is, after being passed down for a few generations, it will turn into nothing. In addition, the Jews also calculated that if a large amount of money was deposited in a bank, when the depositor died, he would inevitably have to pay the country an inheritance tax, which was always higher than the interest on the deposit. Therefore, the interest earned from the deposit was considered to have disappeared. Therefore, Jewish merchants often say: “How much money did you bring today?” “How much is that company's working capital worth today?” In today's world, most international traders use checks and accounts, not crypto-currency, to conduct trade. The Jews have also gone beyond their national traditions, but they still believe that: "Sending money to earn interest is useless." However, the saying has a new meaning, which is to try not to deposit money, to put money in a state of constant circulation, money begets money, like a snowball that rolls bigger and bigger that is the most effective way to use money. Use other people's capital to make money Any economic development process has a stage called "primitive capital accumulation". The noble families and their descendants will naturally Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google inherited a large source of capital as a premise to move forward. As for the poor, capital always becomes a difficult problem for their initial start-up. And usually, the simplest solution is to borrow. But a poor person with no land to plant a stake, who dares to lend money to him? Modern banks have very strict regulations. For a poor person, their “collateral” can hardly meet the requirements of the bank. Therefore, wanting to borrow money from each bank is even more difficult than going to heaven. Jews living in a foreign land, suffering discrimination and rejection from other ethnic groups, having no power or influence, wanting to rise up is really not a simple matter. However, many Jews have relied on their extraordinary intelligence, combined with diligence and patience to complete the stage of “accumulating primitive capital”, gradually becoming the most important merchants. ®Skillfully use other people's money to get rich Compared to the world's king of shipping, Onassis, Ludwig was even more outstanding. At that time, Ludwig had in his hands 6 of the world's largest oil tankers. In addition, he also did business in the fields of tourism, real estate, and natural mineral exploitation. When he first entered the shipping industry, he had to spend a lot of effort to salvage a 9m long diesel oil tanker that had sunk to the bottom of the sea for a long time. After that, he had to spend 4 months to repair the ship, then put it out for bidding, earning 50 dollars. After that, he bought another old cargo ship, intending to repair it into an oil tanker, but could not borrow money to cover the expenses. Then he thought of a way. He leased the old oil tanker to an oil company, which was still in good working order. Then he went to the bank manager, saying that he had an oil tanker that was being leased to an oil company, and the rent would be transferred by the oil company. directly to the bank on a monthly basis to pay the interest. Finally, the Bank of New York lent him the money. Although there was no collateral, the oil company leased the ship to him. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The old oil tanker had great potential. Barring natural disasters and wars, the oil company's rental fee would definitely be delivered on time. Moreover, he had calculated very carefully, and the oil company's rental fee was just enough to cover the bank's interest. Although this method was risky, it was the beginning of his later successes. With the money, he immediately bought the oil tanker and started repairing it, turning it into a large capacity oil tanker. Just like before, he leased it back, then used the lease money as collateral, continued to borrow more capital, then bought another ship, and so on, his fleet of ships grew day by day. The key to Ludwig's success was that he had discovered the magic trick of cleverly borrowing the "power" of others to make himself stronger. In this way, he built a business relationship with the oil company. With the oil company as a backing, the bank would naturally be happy to lend him money. On the other hand, he used the money borrowed from each bank to buy a better oil tanker, then leased it to the oil company, then borrowed money again, cleverly using the borrowed money to consolidate his own strength. With such a regular cycle of borrowing and leasing, his fleet of ships grew larger and larger, and his "power" also grew stronger and stro Through the typical story above, we can see one thing, the Do people Thai is not only skillful in borrowing money from others, but also extremely flexible in borrowing their strength to develop or serve himself. myself ®Follow the wind, take yourself up high Regardless of the economic, political or scientific fields, Jews are very skillful in borrowing the "power" and "intelligence" of others. Michael Fribourg, a prominent Jewish businessman who turned a small grocery store into a multinational food supply corporation Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Speaking of the reasons for Fribourg's success, we can emphasize two factors: information resources and advanced science and technology and the ability to borrow "power" from the company's highlevel talent. He did not spare any capital, constantly applying the most advanced technical equipment in the world, and was willing to pay extremely high salaries, inviting talented business managers to work for the company. In that way, the company's ability to grasp information became more and more flexible and proactive, the workforce became more and more skilled, and its competitiveness always surpassed other competitors. Although he had to spend a lot of money, he also earned several times more, which can be called "taking little lo High". Rockefeller's company was doing well. But he was still a start-up with limited capital. When he had to compete with a number of rivals, he was always in a weak position, so his plan to monopolize the crude oil consumption market had to be temporarily put aside. Through careful investigation and analysis, he found that the railway connecting the mining area to the oil companies was only used when necessary, and that irregularity caused the railway industry to encounter many difficulties. Rockefeller reckoned that once he signed a contract with the railroad to guarantee the daily oil shipments, it would certainly be a lifesaver for the railroad in its current situation. And of course, the railroad would be happy to accept a special discount for him. And this was something only he and the railroad knew. With the preferential shipping rates, the company's competitiveness would naturally be higher than the other companies, and the dream of dominating the oil market would only be a matter of time. Rockefeller then quickly entered into negotiations with Goult, one of the two giants of the American railroad industry at that time. The two sides eventually reached an agreement: Rockefeller guaranteed to transport 60 carloads of oil per day, and the railroad would accept a 20% discount. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Thus, he not only defeated the monopoly of the railway industry, but also significantly reduced the cost of transporting oil. Next, with oil prices lower than his competitors, he quickly dominated the market, strengthened his competitive strength, and got closer to his goal of controlling the world oil market. Since stepping onto the path of civilization, mankind has always needed the method of borrowing "power" and "force". The principle of the lever is a great invention of "borrowing force". Next is the principle of the single pulley. Along with the development of the times, people know how to combine single pulleys of different sizes to lift heavier objects. Up to now, just one person sitting on the chair of a crane can easily lift containers and rocks weighing tens of tons. Relying on intelligence, people can exert their strength to the highest level. In all human activities, any success is the result of applying the pulley principle, borrowing the strength of others to maximize one's own strength. Steel king Carnegie wrote a sentence on his grave as follows: "Here lies a man who had the ability to find people more talented than himself." That's right, Carnegie was able to become a steel king from an ordinary worker, thanks to his ability to recruit many talented people to serve his enterprise, helping his business capacity increase ten thousand times. Generally speaking, Jews understand that there is no such thing as a one-step way to heaven, but there are many different ways to “go to heaven”. Finding the right way will certainly save energy and quickly complete the process. Being good at “saving energy” and good at “borrowing energy” from others is a unique secret to the success of Jews. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Sa-Dec,Nov1,2015 Chapter VSpeculation and Lending: The Game Of The Jews Morgan: master speculator, using alliances to escape danger As a young man, Morgan traveled throughout the North American continent and Europe, eventually stopping to study at the University of Georgia-Augusta in Germany After graduating from university, he joined the Duncan Trading Company. With his special qualities and rich life experience, he performed his job relatively well. His courage, intelligence, and risk-taking spirit often surprised the Duncan Company's leadership. One time, he was on a business trip from Paris to New York, a stranger knocked on the door and asked: “I heard you are in charge of trading goods, right?” “Is it any of your business?” Morgan sensed the newcomer's nervousness. “Oh! Sir, I have a favor to ask of you. I have a coffee shipment that needs to be handled immediately. The coffee shipment originally belonged to Company X, which is now bankrup Since there was no way to compensate for the shipping costs, they decided to use this coffee ship as collateral for us. But I have no experience in this field. Can you buy this coffee for us? The price is very cheap, only half the market price. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google “Is it urgent?” Morgan looked straight at the strange man. “It is indeed urgent. Otherwise this coffee wouldn't be selling so cheaply.” As he spoke, the man handed Morgan a sample bag of coffee. “I agree to buy it.” Morgan glanced at the bag of coffee and immediately replied. “Mr. Morgan, you are so careless. Who can guarantee that the entire shipment of coffee will be of the same quality as this sample bag?” A friend sitting next to him spoke up to warn him. That reminder was clearly very reasonable. At that time, the market economy was in a state of chaos, fraud and mutual traps were everywhere. Just talking about the coffee trading, Duncan company had to suffer several miserable blows. “I won't be fooled! Don't make a decision quickly, or this coffee will fall into someone else's hands.” But because the company did not approve, he wrote to his father asking for financial support to pay for the shipment. The coffee was purchased under the name of the Duncan Company. At the same time, under the recommendation of the person who had asked him to buy the coffee train the other day, he continued to buy many more cheap coffee trains. The result was not beyond his prediction. Not long after purchasing that cheap coffee, Brazilian coffee suddenly encountered a frost, production decreased sharply, and coffee prices quickly doubled or tripled. In 1862, the American Civil War broke out fiercely. President Lincoln issued the "first order", conducting general mobilization, and at the same time ordered the Navy and Army to carry out a comprehensive offensive strategy. Morgan and the son of a Wall Street investment broker, Shacham, negotiated a speculative scheme. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google First, they bought some gold worth nearly 5 million dollars. Then, they transferred half to London, kept the other half, and then deliberately revealed the transfer of gold to London to the relevant circles. According to their calculations, as soon as the people knew the news of the latest defeat of the Northern army, the price of gold would immediately skyrocket. At that time, they would sell the remaining half of the gold on the market. Of course, when the news of Morgan and Shacham's "secret" was leaked, the Wall Street market fell into a state of crisis, the price of gold immediately rose, and the price of London gold also followed suit and continued to rise. Of course, at that time Morgan and Shacham just sat still and made a huge amount of money. The ambition to make money made them dare to disregard everything, including the country, the law, and the interests of the people. The US government ordered an investigation into the cause of that economic crisis. The investigation results were as follows “The cause of this economic crisis is the impact of speculation. The person behind the whole thing is a young man named Morgan.” Now, Morgan was contemplating a second investment. In 1871, the Franco-Prussian War ended with France's defeat. The French government was in chaos. On the one hand, it had to pay Germany 3 billion francs in war reparations, and on the other hand, it had to worry about restoring the economy that had been severely damaged by the war. All of these tasks required a huge amount of money. The French government had to issue a series of bonds worth 250 million francs. After negotiating with the French envoy, Morgan decided to take on the responsibility of promoting the sale of these huge bonds. But how could he accomplish this arduous task? One solution would be to unite the Wall Street banks into a large, well-capitalized sovereign bond-buying syndicate. That way, he could spread the risk across many different monetary institutions, which previously had been isolated. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google That responsibility usually falls on a single monetary structure. And so, despite the risks involved, the huge amount of bonds mentioned above can still be consumed. Morgan presented his thoughts to Shacham. Shacham exclaimed in surprise: “My God! Aren't you trying to challenge the traditions and rules of Wall Street?” Shacham was not wrong, Morgan's thinking really touched the tradition of the Wall Street market, and also went against the tradition of the exchanges, investment banks in the financial center of London and other major financial centers in the world. Morgan realized that: the risk of a wave of protest was inevitable, but things were not as bad as Shacham had imagined, and opportunities would certainly come. Just as Morgan had expected, the news spread like a giant cannonball dropped onto a calm lake, causing a huge wave to spread across its surface. As the debate became more heated, the Wall Street investment market also began to be affected. Everyone felt uncertain about the future of the Wall Street market, and no one dared to act rashly. Meanwhile, investors began to look for ways to escape: “What Wall Street needs right now is stability, no matter what it takes.” Now, they again challenged public opinion for Morgan. Morgan's strategic thinking, observational ability and decisiveness were all superior to others. In such a dangerous situation, he remained calm and finally won the victory. All of these things proved to be Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google His victory was the victory of a strong man, not just the victory of a manipulator of public opinion. Morgan is considered a great figure of the world's monetary market, who founded a new era for the Wall Street market. His whole life was a process of chasing money. The amount of money he earned was not less than 10 billion dollars. But after his death, his estate was only $17 million. He relied on speculation to start his business, but he hated the deception in speculation so he was determined to change the bad things of the Wall Street market, creating a business management system that suited the spirit of the times. To make money, he could use tricks, but he especially valued and liked to promote people with loyalty. Morgan died on his 76th birthday, but his successful trading strategies still influence Wall Street to this day. Rothschild and Baruch: masters of capturing the times Nathan Rothschild is the third son of the Rothschild family - a famous Jewish family in the financial world, which has participated in many real estate and stock investment business activities. The change in his facial expression can be likened to a weather forecaster in the stock trading village. June 20, 1815 was a very special day, everyone focused on Nathan's face and movements. The day before, an event had occurred that had the attention of the whole world - the British and French armies began fighting at Waterloo. That battle would decide the fate of both countries, and would affect the rise and fall of stock prices in both countries The Waterloo battlefield was located very far from the capital of England. At that time, there were no radios, planes or trains, only steamships. All the news Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google that could only be transported by horse or steamship. Everyone could only wait for news from the army. In the meantime Nathan began to pour out British bonds. The news spread quickly throughout the stock market. The British had to taste failure, selling British stocks. People rushed to sell their stocks, creating a huge panic that sent British stock prices plummeting. When British bonds hit rock bottom, Nathan suddenly went on a buying spree. People who sold their stocks with him before now don't understand what's going on. By then, news of the British army's victory had just reached London, and the price of British government bonds rose in a straight line. In just a few hours, Nathan had made millions of pounds, simply like a magician with the ability to turn paper into money. In fact, Nathan did not play any risky games, but everything was under his control. Nathan not only relied on information from the military, but he also had a way to grasp the information of victory or defeat before the military force. For a long time, the fifth son of the Rothschild family had established a widespread intelligence network in Europe, specializing in collecting economic, political and military intelligence. Internal information was exchanged very frequently and quickly. For that reason, the Rothschild family always grasped a lot of important intelligence before it was widely announced. The importance of the Waterloo battlefield naturally received even more attention. The marketplace is also a battlefield, and information is an extremely important factor for both fronts. Nathan's courage is shown in the actions he takes after obtaining information. An ordinary person,TriifTuehe hears the news, Media Company - www.trituemedia.vn Machine Translated by Google The British army would definitely use all their capital to buy British stocks. And of course, no one would sell to anyone. That's why Nathan used the trick of "wanting to keep, having to let go", to mislead public opinion, taking advantage of the time difference to grasp information, thereby being able to "turn stone into gold". Bernard Baruch is a famous American businessman, politician, and philosopher. He is one of the few businessmen who can become a billionaire before his age. 30. In 1916, he was appointed by President Wilson as an advisor to the "National Defense Department", chairman of the "Council of Raw Materials, Minerals and Currency", and later as chairman of the "Council of Railway Transport Industry". In 1946, he became the US representative to the United Nations Atomic Energy Commission. During his time there, he proposed a very famous plan - the "Baruch Plan", calling for the establishment of an international organization, with the aim of controlling the use of atomic energy and controlling atomic energy devices. Throughout his career, he always received the respect of almost everyone, of all classes. When he first started out, Baruch relied on his innate ability to grasp information as a Jewish merchant and became a millionaire overnight. On the night of July 3, 1898 (Baruch was only 28 years old), he was talking with his parents, suddenly, a news was broadcast from the radio: “The Spanish Armada was destroyed by the American Navy at San Diego.” This meant that the war between the United States and Spain was about to come to an end. It happened to be a Sunday. The American stock exchange was closed on Mondays, while the London Stock Exchange was open. Baruch immediately realized that if he could get to his office before morning, he could make a lot of money. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google We need to know that, in 1898, cars had not yet been invented, and trains stopped running at night. In that situation, Baruch had another idea: he ran to the train station, hired a special train. And under the dim light of the stars, the train rushed like an arrow through the wind. Finally, he reached his office before dawn, taking advantage of the time when other investors had not yet "calm down", to make some important transactions. Baruch did not act like Rothschild. He did not have the advantage of time when receiving information, but he was able to grasp useful information for himself, from which he quickly made the right decision. When recalling his successes, he always attributed the creation of this method of grasping information and taking the initiative in time to the Rothschild family. It can be seen that in the "rational calculation" of information issues, he deserves to be called a "reputable later generation". Jewish merchants attach great importance to collecting and exploiting information, and of course they will also be extremely careful in keeping their information confidential, not letting their competitors grasp it. This is also a huge advantage for Jewish merchants in this era of economic competition associated with extremely fierce information competition. Hammer and Rockefeller: Trust Your Judgment Hammer and Rockefeller were outstanding representatives of the Jewish entrepreneurial spirit. Hammer's biggest venture was in Libya. During the time when Libya was occupied by the Italian army, Mussolini spent no less than 10 million dollars on oil exploration in Libya, but the results were zero. After spending millions of dollars without any positive results, the Esso oil company was preparing to withdraw, but fortunately discovered that Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The last wellhead is now oil. Shell Oil Company also spent about 5 million dollars, but the wellheads that were exploited have no commercial value. Before coming to Libya, Occidental Oil Company was preparing to conduct a second round of negotiations with the government of this country on the transfer of exploitation land, much of the leased area is land that some companies have previously ignored. Hammer, although very confident, and although he had a very good relationship with the King of Libya, the future was still uncertain. Because, not only did he not have enough experience in this area, moreover, when competing with heavyweights in the world oil industry, the difference in strength was too great, just as people often assessed as "grasshoppers kicking carts". But that was not entirely decisive. Hammer conducted a bidding for the western land. His bidding method was very special. The bidding documents were in the form of goatskin certificates. After being rolled up, they were tied with three red, blue, and black silk ribbons - symbolizing the Libyan flag. In the bidding paper, he added a clause: "We voluntarily set aside 5% of the pre-tax profits to serve the cause of agricultural development of Libya. In addition, he also promised to find water resources for this "little water, much oil" country. In the end, Hammer won the bid for two areas, surprising other heavyweight competitors. Both areas were places that previous companies had abandoned after spending a lot of money without any harvest. After exploiting those two pieces of land without getting any oil, the shareholders in the company began to lose confidence in the company. Hammer. But Hammer still trusted his intuition. After a few weeks of conflicts between the founder and the shareholders, the first oil well was found. Then, eight more wells were discovered with oil, and moreover, oil of a much higher grade than other conventional wells. This Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google More importantly, the location of the oil wells is west of the Suez Canal, which is very convenient for transportation. At the same time, on the remaining land, the exploration team also found an automatic oil wellhead with an output of 7.3 million barrels per day. That is the largest oil well in Libya. Next, Hammer invested 150 million dollars to repair and build an oil pipeline capable of transporting 1.3 million barrels per day. In doing so, Occidental Petroleum rose to the eighth position among the world's oil companies. Hammer's success in a series of ventures was due to his intelligence and courage. Hammer is a typical character of Jewish adventurousness. Besides, there is another famous Jewish businessman, whose courage, courage and Intelligence also makes the whole world amazed and admired, that is Rockefeller. In the 1980s, regarding the issue of whether to buy back the Lima oil fields, Rockefeller and his colleagues had very serious conflicts. The Lima oil field had just been discovered at that time, located on the border between northwest Ohio and eastern Indiana. The oil here contained a very large amount of sulfur, when chemically reacting, it emitted a strange smell like the smell of rotten eggs, people called it "sour oil". No oil company wanted to buy such low-quality oil, except Rockefeller. When Rockefeller proposed the idea of buying the Lima oil field, almost all members of the company's executive board spoke out against it, including some of his most trusted aides. Because the quality of this oil field was too low, the price was also extremely low; although the oil production was very large, no one had proposed an effective extraction method. However, Rockefeller still believed that he would find the optimal solution to extract sulfur from the oil. Seeing that the situation was somewhat d Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Rockefeller began to use his "threats", declaring that he would personally risk "investing in this oil", and would not hesitate to sacrifice anything. In the face of Rockefeller's determination, the company's board of directors had to give in, allowing the company to spend $8 million to buy back the Lima oil field. That was the first oil field the company had ever purchased. After that, Rockefeller invited a Jewish chemist to study the problem of desulfurization in this oil field. After two years of experimentation, a feasible solution was still not found. During that time, many commissioners began to show skepticism about Rockefeller's plan to buy back the oil field, but in the end the research was successful. That great feat proved that Rockefeller truly had an extremely clear vision, and also demonstrated his extraordinary adventurous spirit. AaronLincoln:the man who lent money to the British royal family In the business secrets of the Jews, there is a secret trick - clever lending, thereby gaining high interest, making big profits. The number of Jews who became rich thanks to lending is countless, Aaron Lincoln is just a typical face among them. When he first immigrated to England, Aaron Lincoln did not have much capital. He saved up some money through his work, and then started his own small business. From his own experience, he discovered that the cost of borrowing money from others was too high, even several times higher than the profit earned from business activities. Aaron Lincoln began to think, if he had a lending office, wouldn't it be easier to make a profit and reduce the risk? From then on, he began to plan to pursue a lending career. To lend money, you must have a large amount of capital. But Aaron Lincoln's current capital is too small, how can he realize this dream? Through business activities, Aaron Lincoln gradually accumulated some capital. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Certainly, meeting the urgent loan needs of some businessmen and manufacturers who urgently need money, earning very high profits. Many people in urgent need are willing to accept loans with interest rates up to 20% per month. His capital increased day by day. In less than a few years, he became a famous lender in London. Aaron Lincoln started his business as a loan shark, and later the British royal family became his main lending client. The nobility and the British church were also his important clients. Many churches in England were built with money borrowed from Aaron Lincoln. Also through the form of borrowing money from Aaron Lincoln, many apartments were built in the capital London, and Aaron Lincoln himself also earned huge profits. After Aaron's death, a rough estimate of his assets, gold and jewels enough to fill a ship, besides a series of churches and other architectural works, along with 15 thousand pounds in unrecovered loans. 800 years ago, 15,000 pounds was a huge amount of money. At that time, the annual income of the British royal family was only about 10,000 pounds. That also means that Aaron Lincoln's assets were more than the British royal family. To recover this huge loan from Aaron Lincoln, the English royal family established a special commission, responsible for the debt collection of those who borrowed from Aaron Lincoln. In 1187, the English king ordered the Aaron Lincoln's treasure was loaded onto a ship, ready to be used in the war with France. But bad weather sank the ship in the English Channel, and all the treasure was buried at the bottom of the sea. Although Aaron Lincoln's fortune was not passed on to his descendants, through his effective lending activities, Aaron Lincoln's life became a legend about the richest merchant in England in the 12th century. And until today, that story is still circulated in England and among the people. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Jewish business. Lloyd: the gambler between risk and safety In 1680, Lloyd opened a coffeehouse on the banks of the River Thames. At that time, the Thames was an important link in England's river transport, so Lloyd's coffeehouse became a regional news center, bustling with customers. One day, a large number of shipowners, seafarers and merchants gathered in a tavern, chatting with each other. When they heard the subject of Lombardy insuring shipping against the outbreak of piracy, Lloyd's heart suddenly beat faster. Originally, the maritime industry at that time was still very backward, people's knowledge of the earth and the ocean was still very little. Because the seagoing ships were small and difficult to handle, In storms and pirates are very active, so sea trips always contain many risks. Why not take out marine insurance? Lloyd's surprising idea immediately received popular support. Of course, Lloyd's own savings alone were not enough to start an insurance business. With the generous help of his friends, Lloyd had enough capital to carry out his idea. The first task was to find a team of employees to serve this new business. At the same time as establishing an insurance company, he also intended to establish a newspaper in the form of a handbook, synthesizing information related to goods, sea transport, etc. Not long after, Lloyd's Insurance Company was established. The company was built in the center of London. Although the architectural scale was not large, it had an ancient style, shaped like a luxurious and magnificent train station. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google During its existence, the Lloyd Company maintained its style: at the front door stood a guard in a red shirt, the room was furnished with 19th-century sofas, a large table and a tall bookcase. The resting room was called the “captain’s room”, the guards were also called “attendants”. All of this reflected the style of the Dickens era. But its existence was not simply a decoration, but a symbol that represented the Lloyd Insurance Company, like the brand of a famous commodity. Lloyd's face-to-face insurance practice has created a relationship of mutual trust and reliance between the insurance company and its investors. As a result, the company's business operations have always been very busy and smooth. However, insurance is a very risky business. After its establishment, Lloyd's Insurance Company faced many challenges. In 1906, the great San Francisco earthquake caused a major fire that cost the Lloyd's company $100 million in insurance premiums. In 1912, the British ship Titanic hit a large iceberg in the North Atlantic, killing nearly 2,000 people, and the Lloyd's company had to pay $3.5 million in compensation. In 1937, the LZ129 Hindenburg spacecraft caught fire, and the insurance company Lloyd had to pay nearly $10 million in compensation. In Lloyd's insurance business, nothing is insurable. Film star Marlene Dietrich has insured her face and thighs for £1 million. An American director also took out Lloyd's insurance for his health. The Iraq-Iran war broke out, causing the cost of insurance for oil transportation through the Persian Gulf to skyrocket. Who could guarantee that Iraqi or Iranian shells would not fall directly on their ships? At that time, a week's insurance for a tanker was $10,000 Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google A cargo worth $400 million could receive $40 million in insurance coverage. Number of pushes Suffice it to say, “insurance” and “risk” are only a hair's breadth apart. Three hundred years of change is three hundred years of adventure. Starting out as a cafe on the banks of the romantic Thames River, Lloyd eventually became the world's largest insurance company, a symbol of the power and prestige of insurance companies. George Soros: The Man Who Stirred Up the Asian Currency Storm Binh Duong George Soros, an American of Jewish origin, is hailed as a “currency genius” by the world’s business and monetary circles. Since the founding of the “Single Condensed Fund” in 1969, he has built an incredible career. With an average annual growth rate of 35%, his colleagues on Wall Street have to bow their heads in admiration. It seems that he has a superpower that covers the entire world’s monetary market. A single sentence from him can cause the trading situation of a commodity or a currency to undergo great fluctuations, and market prices also rise and fall according to his comments. In the early 90s of the 20th century, developed countries in Europe were experiencing a period of economic recession, while the economies of Southeast Asian countries were growing miraculously. Before the outbreak of the economic crisis, the economic development model of Southeast Asia was an example for developing countries to learn from. Southeast Asian countries were all very optimistic. In order to promote economic growth, all countries are competing to expand their regulatory regimes and promote the liberalization of the currency market, hoping to become a new monetary center of the world. But perhaps because they are too intoxicated by the bright lights of economic growth, they have neglected a few extremely important factors. Mainly relying on investment growth Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The external environment is no different from building a castle in the sand, leaving the national currency market exposed to the international investment game without any collateral, making it vulnerable to attacks from competitors around the world. In addition, with the rapid economic development, most Southeast Asian countries have overinvested in real estate, overestimating the scale of enterprises and market demand, the risk of a crisis is increasing. Such a big hole in the Southeast Asian economy, of course, could not escape Soros' eyes. Soros decided to attack the Thai baht, and then wipe out the entire Southeast Asian currency market. In March 1997, the Bank of Thailand announced that nine finance companies and a housing loan company had low asset value and insufficient working capital. Thinking that this was a once-in-a-lifetime opportunity, Soros immediately dumped the Thai baht, causing it to continuously fall in value. At its lowest point, 1 US dollar could be exchanged for 26.7 baht. In this urgent situation, the Bank of Thailand used many rescue measures, such as mobilizing 12 billion dollars of foreign exchange to buy the Thai baht. The Thai government's aggressive actions caused Soros's rising trading costs to suddenly suffer a loss of $300 million, but he still believed in his original judgment that even if the Thai government tried its best to defend, they would not be able to withstand his attacks. In late June, Soros had gathered enough capital to launch another major attack on the Thai baht. Major transactions fell into chaos, the Thai baht fell dramatically, and everyone rushed to sell. The Thai government mobilized $30 billion in foreign exchange reserves and $15 billion in foreign capital to try to save the situation, but the $45 billion was nothing compared to the money pouring into the Thai market. By July 2, the Thai government was no longer able to resist Soros, and had to change the exchange rate regime that had been maintained for the past 13 years, implementing a Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The exchange rate is floating. The Thai baht is falling even worse. In a moment, the Thai government has been robbed of 4 billion dollars by international speculators , and the wallets of many Thai people have also been emptied. The initial campaign was successful, and Soros decided to attack the entire Southeast Asia, casting a really big net. The "Soros" storm quickly hit Indonesia, the Philippines, Myanmar, and Malaysia. The currencies of these countries also immediately depreciated sharply, creating an extremely gloomy economic scene, with factories closing, banks going bankrupt, and prices soaring... The "Soros" storm has swept away more than 10 billion dollars from this still-distressed eco But the storm continued to hit one Among the strongest markets in East Asia was Hong Kong but failed. The failure of the raid on the Hong Kong currency market taught Soros a lesson: do not overestimate your ability in the world currency market. Otherwise, at some point, the currency market will make you suffer. Soros deserves to be considered the number one investor in the world. Since entering the international currency market until now, the achievements he has achieved are unmatched. Although he has also had to taste the bitterness of failure, he always knows how to overcome it, rising up strongly from where he fell. He is like an "evergreen" tree in the world currency market, attracting many "gold diggers" who always harbor a desire to reach success. Some people call Soros a “currency killer” or a “devil”. The speculative capital he owns and controls has caused waves in the world currency market, swept away the assets of many countries, and emptied the pockets of tens of thousands of people, leaving them penniless. He once justified himself by saying that he speculated in currencies only for the purpose of making money. In trading, some people benefit, others suffer losses, that is completely normal, he has absolutely no intention of causing harm. He never felt he had to bear the burden. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google take the blame for anyone who has suffered losses in the speculative market, because he himself has suffered heavy losses. business This further shows us the Jewish bloodline in him. Regardless of the love or hate, Soros' talent in the monetary field is always recognized by everyone. According to calculations, his assets are even higher than the total domestic assets of 42 member countries of the United Nations. Richer than 42 countries, that is a number more than enough to affirm Soros' extraordinary talent in the monetary field. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Chapter VI: Applying Intelligence to Win On The Negotiation Table Compete based on reason, no compromise In Jewish history, Noah's 10th grandson Abraham once had a conversation with God. Abraham and God had a covenant, every year, the Jewish people had to sacrifice to God. When performing the sacrifice, the Jews had to prepare offerings including a 3-year-old bull, a male goat and a wild chicken. They had to be killed, cut into two equal pieces, with the meaning: if God's people dared to violate the covenant, their fate would be the same as those offerings. One day, God heard that his people in two big cities had violated the covenant, so he decided to destroy those two sinful cities. When Abraham heard the news, he could not bear to see his people killed and his cities destroyed, so he represented his people to negotiate with God. During that negotiation, he demonstrated the wisdom and courage of a patriarch. He asked God, “If there are 50 righteous people in the city, will they also be destroyed with the rest? Will you not spare the rest for the sake of the righteous?” God saw that what he said made sense, so he gave in and said, “If there are 50 righteous people in the city, I will spare the whole city for their sake.” Seeing hope, Abraham boldly spoke up again: "If there are only 5 more people missing to make up the 50 righteous people, will you still decide to destroy that city?" God relented. He agreed: “If there are 45 righteous people in the city, I will spare that city.” Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Abraham pleaded again, “What if there are only 40?” God again gave in. Abraham again pleaded. Finally, the patriarch asked a difficult question: “Is it right to destroy the entire city, containing both the sinners and the righteous?” God certainly did not want to be known for doing unjust things. Finally, He agreed: "If there are 10 righteous people in the city, I will not destroy it." Abraham realized that his efforts had reached their ultimate limit. Although the problem could only be solved quantitatively, not qualitatively, that was all he could do. What makes people feel sorry is that, in the end, Abraham still could not find 10 righteous people in those two big cities. The patriarch who shepherded the Jewish people had to watch in pain as his efforts and hopes turned to sea foam. God firmly carried out the principle signed in the covenant, sending fire and brimstone down from heaven to destroy the two sin-filled cities. In negotiations, no matter how powerful or strong the opponent is, the Jewish people still maintain the style of "competing based on reason". They always act according to reason to protect their own interests. In action, uncompromising determination is one of the manifestations of Jewish intelligence in negotiation. Attention to detail and form Judaism teaches its followers that the treatment a person receives in his homeland is determined by his conduct, and in another city by his dress. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google In that way, in the homeland, clothing has absolutely no influence on the evaluation of a person. Because fellow countrymen already understand that person's morality, language, and behavior. Once he goes to another region, people want to evaluate him, of course, based on his appearance, clothing, gestures, and words. Therefore, Jewish merchants pay great attention to their appearance and the smallest details in every negotiation. When negotiating, Jewish businessmen pay close attention to their partners' dress style to judge their financial resources. If you dress too poorly and simply, Jewish businessmen will lose trust in you and even lose interest in negotiating with you. In addition to clothing, Jewish merchants also pay great attention to factors such as time, location, and service staff during negotiations. Because a cramped space sometimes affects the outcome of the negotiation. Important negotiations should naturally be conducted in the office, guest house or conference room. Ordinary negotiations can be conducted on the dining table, the atmosphere will be more intimate. When negotiating, whether or not the general manager or the chairman of the board of directors is present, will produce completely different negotiation results. During the negotiation process, words and gestures must demonstrate civility and politeness Words must demonstrate intelligence, resourcefulness, and wit. Absolutely do not utter vulgar or uncultured words. Knowledge is an advantage in negotiation The more you interact with Jews, the more you feel their profound knowledge. Their topics can be related to all fields, from politics, economics, history, physical education, music, military, current events, ancient and modern, East and West... it seems as if there is nothing they do not know, there is no morality they do not understand. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Jewish merchants are extremely careful in their calculations, but they also strive to do extraordinary things, always taking notes. Whatever is related to them, they take notes. Usually, they will take a piece of paper from a cigarette pack and write on the back of it, making others feel that they are very casual about everything. Then, they carefully edit it. During negotiations, Jewish merchants often recorded important items such as date, turnover, delivery time and location... all had to be clear and transparent, with no errors allowed. One time, due to the urgent delivery deadline, the Japanese business side deliberately avoided the matter. They told the Jewish businessman: “It seems that during the transaction, the delivery date was set at such and such date... Sir, are you remembering wrong?” The Jewish merchant took out the carefully written bill. He answered frankly: “No! You remembered wrong! It must be today. I wrote it down very clearly and accurately!” For negligent or deceitful actions, Jewish merchants are ready to cancel the contract, or accuse you of breach of contract, forcing you to go to court and compensate you adequately for their losses. Jewish merchants engaged in business, there was absolutely no room for sloppiness, remember? superhuman precision. All of these factors naturally become a very favorable condition for them to gain an advantage and achieve success. The Art of Bargaining In international trade relations, Jewish merchants were not only famous for their talent. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Not only was he famous for his business skills, but he was also famous for his love of bargaining. Even the Jews made fun of their own love of bargaining in jokes. Abrams walked into the store and began to bargain. The item with the $15 tag was reduced to $10, then further reduced to $9.97. He was still not satisfied, hoping to continue bargaining down to $9.96. The sales person said: "That's the lowest price, it can't be any cheaper." again". Abrams persisted in demanding that the sales rep reduce the price to $9.96. The sales person expressed his dissatisfaction: "Absolutely not, not even one cent can be lowered anymore." Abrams has yet to show any sign of surrender. The salesman spoke up again: “Sir, it is not worth it to be stingy with each other just because of 1 cent. The truth is, we cannot lower the price any further. You have been paying us for a long time, what does 1 cent more matter?” Abrams replied: "The reason I'm so stingy with the price is because I really like your products. If you reduce the price by one cent, if I default on the debt, wouldn't your store have lost one cent less?" It is one thing to like to bargain, but another to know how to bargain. The Jewish merchants gave us the basic principles: First, in reality, bargaining is a matter of who can convince the other in bilateral trading activities. With the same commodity, the seller always tries to say it is good, the buyer also tries to say it is not good. Second, the price must be reasonable. Flaw finding is necessary, but it must be for minor or remedial defects. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google recoverable There was a farmer named Billy who went to the market and bought a horse. As soon as he got home, he happily boasted to his wife: “Today at the beginning of the road, I bought a horse from a Gypsy. The fake horse cost 100 dong, but I bought it for only 50 dong.” “Good! 50 dollars bought a good horse.” “But it's not that good, because it's just a pony.” “Isn't that worth 50 cents?” “However, the horse is very strong.” . “Oh! Small but strong. Of course very good”. “What good is that, it's a lame horse.” “What? A lame horse. What's the point of buying a horse like that?” “I have cured that horse. I took out a nail from its hind hoof and then applied medicine to it. Now it is no longer lame.” “You are a lucky man! You bought a good horse for only 50 coins.” The story is just a dialogue between a husband and wife, but it shows all the secrets of Jewish bargaining. From the seller's perspective, the story also provides a lot of experience for price negotiation. First, you must be well prepared for the buyer's bargaining. Therefore, you must first push the selling price up, maybe even up to 200%~300% of the real price. If the buyer does not pay below that level, the seller will naturally make money. If the buyer pays below or equals that price, he will never sell. The initiative is all in his hands. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Second, for the buyer's complaints, it is necessary to give positive answers, turning disadvantages into advantages. Finally, for obvious mistakes of the buyer, the seller must not be careless, and even less must not show any sense of victory. Many people, because of lack of vigilance, lose both capital and profit. Grasping the above bargaining principles and applying them flexibly in business will certainly bring certain results. Consider the problem from both sides' perspective. Angering the other party is a Jewish tactic in negotiation. When negotiating, Jews always arrive on time, and their attitude when meeting is also very gentle. However, once they start negotiating, they show that they attach great importance to money issues, every penny must be calculated and measured, and just because of a small detail that is not clear in the contract, they can argue with their partners until their faces turn red. During negotiations, the impression that Jews leave on their partners is that they want to make everything clear. Usually, negotiating with Jews, the result of the first day is just an argument. The same tactic was used by the Jews in the next day's negotiations. If the opponent could not keep calm, he would become more impatient. At this point, the Jews will immediately seize the opportunity, find a way to provoke the other side again, forcing them to negotiate with them while they are not calm. Even though they look extremely angry on the outside, they are actually very calm. More precisely, they are using the "provocation" tactic to psychologically attack the opponent. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Under the deliberate provocation of the Jews, the two parties entered into a contract in a state of heated argument, with the other party naturally at a disadvantage. On the other hand, Jews believe that no matter how much the argument goes, both sides must save some face for the other side. Because, in their view, if the other party feels like they've lost face in the negotiation, leading to hurt feelings, then even if it's a good deal, the possibility of leaving behind consequences is hard to avoid, negatively affecting the next deal. The Jewish perspective and application of psychology in negotiation once again demonstrates Jewish wisdom. There is a very interesting Jewish proverb as follows: There was a blind man carrying a lantern, walking in the pitch-black night. A person from the front walked over, saw the blind man and asked in surprise: "You are blind, why did you burn the lantern?" The blind man calmly replied: "I lit the lamp so that the non-blind can see." I". That is the wisdom that the Jews have cultivated over thousands of years of their people's exile. The Jews are a small and weak people. To protect themselves, they can only rely on the "blind man lighting a lantern" method, so that the rulers can see their value, and from there have hope of continuing to survive. Jews believe that negotiation is for cooperation. Defeating any side is not the purpose of negotiation. Therefore, during negotiations, they will always stand on the other side's perspective to consider the problem, and at the same time actively care about the other side, lighting a "lantern" for the other side. Thanks to this, Jews often find it easy to maintain friendship with their partners in negotiations, promoting negotiations to quickly achieve success. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Negotiate with the decision maker. In negotiations, Jews always advocate that one should only shake hands with the person who has the power to make decisions. In the eyes of the Jews, the higher the level of the negotiator, the more likely he is to get his demands met. Why? Because people at higher levels will have a more comprehensive view of the problem and handle possible disputes better. Moreover, because they have greater decision-making power, they will be bolder in making riskier decisions. So, when wanting to meet someone, the Jews will first find out clearly: Who is this person? What position does he hold? What decisions can he make? Once they have understood the above issues, the Jews will be very polite but also quite frank in asking their partners: "Can you improve this situation?", "Can you help me solve this problem?" or "Do you have enough authority to carry out the tasks I propose?"... If the answer is negative, they will immediately seek to end the negotiation and look for another partner capable of meeting their demands. When negotiating, there will certainly be no one person with absolute decision-making power. Therefore, we can only hope to shake hands with someone who has relative power. Once a covenant is signed, the Jews will seriously comply and strive to fulfill their promises with sincerity. Classic Case: Jofeyr vs. Sanyo ®The Story of Jofeyr Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google 1. Intelligence gathering The Dutch electronics retailer Jofeyr planned to import a batch of watches from the Japanese company Sanyo. Two weeks before the negotiations began, Jofeyr hired a Japanese lawyer as his advisor and asked him to quickly gather intelligence on Sanyo. Through the investigations, he discovered a lot of interesting information: Sanyo's financial situation in recent years has not been good, and it is trying to find ways to improve; the number of travel and bedside clocks that Sanyo planned to supply to Jofeyr in this transaction has been contracted to a company in Taiwan and another factory in Japan. Sanyo is a family-owned company, currently run by the second generation, the general director's style is very steady, realistic... After arriving in Japan, Jofeyr immediately began studying the items involved in the negotiation. Eventually, he and the lawyer came to an agreement on the product price, payment terms, and other relevant details to be decided in the upcoming meeting. 2. Set up negotiation traps Negotiations between Jofeyr and Sanyo were about to begin. Sanyo had already drafted a contract. After discussing it with his two lawyers, Jofeyr had come up with a negotiating strategy around the contract. In the original plan proposed by Sanyo, there was a provision regarding arbitration in case of disputes between the two parties. According to Sanyo's proposal, the settlement of the dispute would be conducted in Osaka city, Japan. Now, the important issue that Jofeyr had to consider was: Is the contract likely to be disputed? What will be the cause of the dispute? After all, Tri Tue Media Company - www.trituemedia.vn Translated by Google InMachine which case, is it more beneficial to go to arbitration or litigation? For Jofeyr, the most likely problem is that the goods received do not meet his order requirements. According to the provisions of the draft contract, the goods must be delivered first, and then payment will be made. Therefore, once there is a problem with the quality of the goods, he has every right to refuse payment. On the contrary, Sanyon will definitely use the excuse that the goods do not meet the quality requirements to bring the case to court. In that situation, conducting arbitration in Japan is extremely disadvantageous for him. However, if the arbitration is moved to the Netherlands, Sanyon will definitely object. To resolve the conflict, he put forward his proposal as follows: “We all understand the inconvenience of arbitration, and no one wants to get involved in such disputes. But to avoid any possible unforeseen events, it is better to seek the judgment of the Japanese Court.” That was the strategy Jofeyr used: if a dispute arose between the two parties, the Japanese court's judgment would be invalid in the Netherlands. Even if Sanyo won the case in Japan, they could not force him to comply with those terms. Thus, if a dispute did arise, he had every right not to appear in court, and not even to pay the litigation fee. If this proposal passed, he would naturally become the one with the upper hand. 3. Skillfully control the progress of the negotiation Begin the negotiations. First, Jofeyr made a few simple, short statements. short: “Although I have been to many countries, the beautiful country of Japan makes my soul more joyful and happy. The quality of your company's products is very reliable and has great potential for development. If we can penetrate the European market, it will be very beneficial for both of us. Therefore, we really hope that both sides can build a good cooperative relationship with each other.” Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The speech, though brief, received a warm welcome from the Japanese counterpart. The atmosphere of the negotiations then went very smoothly. Items such as watch types, regional agents, meeting schedules... almost all had a common voice. In fact, that was the atmosphere that Jofeyr hoped to have. He deliberately raised these small issues to proceed with the discussion. Starting with easily solvable issues is one of the basic steps in a negotiation relationship. Because when starting a negotiation, both sides are still strangers, still a little wary. Rushing into the heart of the problem, if the views are too different, the negotiation will be very difficult to progress. Easy at first, difficult later, can increase understanding and affection between the two sides. Once most of the terms have been agreed upon, leaving only one or two conflicting issues, both sides will naturally make efforts to resolve the issues, avoiding an unfortunate outcome. 4.Invisible Sword The negotiations began to take their first turn. According to Sanyo company, once the watch products they produce encounter disputes regarding design, trademark and design copyright from a third party, they will not have to bear any responsibility. Jofeyr absolutely cannot accept the above condition, because the possibility of the above situation occurring is very high. Once the above situation actually occurs, Jofeyr has to shoulder the litigation costs and the loss due to not being able to sell the product, the damage is obviously very large. On this point, Sanyo was resolutely unwilling to give in. In fact, the reason Jofeyr proposed another idea was to hide his intention to bargain over the upcoming shipment. Because if the other party was resolutely unwilling to give in on this point, they naturally would not be able to continue to be resolute on other points. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google As expected, the Japanese delegation agreed to guarantee the quality of their products. But when it came to ensuring that their products were not the same as those of other manufacturers, they resolutely refused to respond. Both sides held their ground. After a while, Jofeyr proposed his plan: “Once the above situation occurs and the litigation fails, we will have to bear two major losses, the first is the litigation cost, the second is the compensation cost. We can shoulder the litigation cost, but your company will shoulder the compensation cost, what do you think?” "Are not!". “So, each side will bear half the loss?” “No!”, Sanyo replied firmly. At this point, the atmosphere of the negotiation had begun to tense. “If so, the company's liability will be limited to 50 million yen.” The representative of Sanyo company still firmly refused. Jofeyr took another step back: “We will guarantee a minimum annual consumption of 100 million yuan, and your share of the responsibility will be reduced to 40 million yuan.” The Sanyo representative's attitude began to waver, but the final answer was still: "No!" In this matter, Jofeyr knew that the other party would not give in, but he still insisted on pursuing it. In fact, he had a good reason for doing this: The first is to deliberately create obstacles to negotiations, because if the negotiations are left Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google If things go too smoothly, the other party will become suspicious. The second is to deliberately let the opponent gain the upper hand in this small issue, thereby forcing the opponent to make certain concessions in the next important issues. Then Jofeyr suddenly said: “I myself have never had any sympathy for the method of resorting to arbitration. To my knowledge, Japanese courts are extremely fair. Therefore, I propose that from now on, if there are any disputes, all judgments will be made by Japanese courts. The Sanyo representatives happily accepted this proposal. They were happy because, first, they thought that litigating in their own country would be an advantage; second, they could finally nod in agreement to one of the other party's conditions without feeling disadvantaged. In this negotiation, on the surface it seemed that Jofeyr had to continuously make concessions, falling into a passive position, while also showing his sincerity in the negotiation. But in reality, those were just false moves to hide an extremely dangerous sword blow. In the end, Sanyo's side fell for his trick. 5. Use emotions and benefits to persuade the other party The negotiations entered the final stage over price. Initially, Sanyo offered 2,000 yen, and Jofeyr offered 1,600 yen. Later, Sanyo reduced it to 1,930 yen, and Jofeyr increased it to 1,650 yen. The negotiations again reached a deadlock. As the second round of negotiations began, Jofeyr stood up and said: “This is a contract consisting of 24 clauses that both parties spent more than half a year drafting, and had to go through several days of negotiation before they could come to a result that was almost unanimous. Currently, there is only a few hundred yen remaining in the unit price issue that still cannot be resolved satisfactorily, we feel Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google It's really a pity. We all understand that, high prices, consumption will inevitably decrease. Low prices, consumption will naturally increase. And our interests are intertwined, why can't we make an effort to find a suitable price that both sides can accept? Then, in a very gentle manner, he said that he had soon found another brand from Taiwan: “For us, the risk of entering a new market is very high, your company's products "We are very unfamiliar with the European market, so we have no guarantee that we will be able to beat other competitors. Through several days of negotiation, you can see our sincerity. However, the price that your company offers is really too high. We believe that, with the price we have offered, we will definitely be able to buy products of equivalent quality from Taiwan or Hong Kong. Of course, I have absolutely no intention of finding another address, but at least, the import price from your company cannot be too high compared to other manufacturers." With extremely tactful words, using the strategy of "emotion" combined with the analysis of "benefit and harm relationship" has proven to be very persuasive. Those extremely "emotional" words clearly contained a warning, if you continue to disagree, we will proceed to negotiate with other partners. The representative of Sanyo clearly understood that this was not an empty threat, it needed to be carefully considered. 6. Jofeyr's Last Message “Now, we will continue to make an important concession, which is to raise the unit price to 1700 yen. In terms of price, we consider this contract completed, the rest depends on your attitude. Now, I have to return to the hotel to prepare my luggage and return home procedures, please be careful.” Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google I hope to hear good news from you in two hours.” In fact, that was Jofeyr's final message to get out of the deadlock. Of course, whether to agree or not, the decision was entirely up to Sanyo. But his firm statement showed an uncompromising attitude, putting considerable pressure on the other side. As a result, Sanyo fell for the trick. The company's board of directors spoke out: “We have basically agreed to accept the price you have offered, but is it possible to increase it a little?” Jofeyrim was silent for a long time, took out his calculator and typed for a while, finally picked up the contract, changed the previous 1700 yen to 1720 yen, then smiled and said: “Consider this 20 yen as a personal favor to your company!” 7. Great success Three years after the contract was signed, the business between the two parties seemed to be going very smoothly, but then suddenly an unexpected dispute arose. An American company claimed that Sanyo's products were similar in design to theirs. Jofeyr immediately sent a lawyer to investigate. Sanyo's attitude towards this matter was extremely negative, they delayed for 4 months without being able to give a clear response. Jofeyr had no choice but to stop selling the above mentioned watch, and at the same time wrote a letter to the company, asking them to directly negotiate the compensation issue with Sanyo. Also because of Sanyo's attitude, Jofeyr refused to pay the remaining 200 million yuan in debt. So, Sanyo sent someone to meet Jofeyr again. Sanyo's representative spoke up, copying the watch design was one thing, Jofeyr's debt was another. Jofeyr calmly replied, "The company's behavior Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Sanyo has caused us to suffer huge losses both economically and in terms of business reputation. It is reasonable that Sanyo company should compensate us. Jofeyr's argument is of course reasonable, because Sanyo sold two almost identical product lines to two different consumer companies. That was a fraudulent act, causing serious harm to Jofeyr's interests. After a while of negotiation, the two sides still could not find any common ground. Finally, Sanyo company decided to bring the case to Osaka court. At that time, Sanyo was still unfamiliar with the rules of international litigation. Not long after, the general manager of Sanyo brought a lawyer to meet Jofeyr's Japanese lawyer, announcing that he would go to the Netherlands to file a lawsuit. Jofey's lawyer said slowly: “As stipulated in the contract, both parties agreed to choose the Osaka court to resolve all disputes. Therefore, even if you take the trouble to fly to the Netherlands, the Dutch court will not accept the case.” “Isn't this too absurd?”, the CEO of Sanyo company looked at his lawyer angrily. “The possibility of that happening is very high,” Sanyo's lawyer frankly admitted. After months of fruitless wrangling, Jofeyr's lawyer decided to play his final trump card: “Mr. General Manager, let's say I made a mistake in interpreting the legal terms. But even if the Japanese court's ruling had the same effect in the Netherlands, your company still wouldn't be able to get a single penny from Jofeyr. You also know that the tax collection in most European countries is very heavy, so many people have come to the Netherlands, where the tax rate is relatively low, to set up "leather bag companies". Everything in the company is in the boss's "leather bag", without any real assets. Jofeyr's company Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google same. Where the company's money is , only he knows. Maybe it 's in a Swiss bank...”. This last trick really defeated the general manager of Sanyo. With no other way left, he had to dismiss Jofeyr. Finally, the two sides reached an agreement, Jofeyr returned 40 million yuan to Sanyo, and the remaining 160 million yuan was used to compensate the American company S. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Chapter VII Always Have Faith, Adversity Still Think About Doing Rich Keep the faith, suffering is also a source of wealth During the difficult and painful history of their nation, the Jews had to face the danger of "extinction and genocide" many times. However, it was this living condition that forged in them a strong will and a steadfast belief. The more dangers and challenges life had, the more resilient their will and spirit of progress. The Jewish people's tenacious will, perseverance, and spirit of progress and constant striving in adversity became a very good foundation for Jewish merchants when entering the market economy, helping them always gain the upper hand on the world economic stage. The Jews even turned adversity into a business opportunity. The following story will demonstrate this: According to Jewish law, Sabbath is a day of absolute rest, people are not allowed to do heavy daily work. But because they want to earn a little more money, some shops do not care about the law, continuing to do business on that day. This is an act that offends the teachings of God and ancestors, of course must be scolded by the Priest. There was a boss who, when scolded by the priest, was very happy and even took a large sum of money from his pocket to give the priest. The priest seemed to understand and happily accepted the money. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google By the following Sabbath, the Priest's criticism of the shopkeeper was less harsh. Perhaps he wanted a little more money from the shopkeeper. But the result was not as expected, he did not receive a single penny from the shop owner. After a moment of hesitation, the priest gathered his courage, went to the shop owner's house, and asked him why he had behaved like that. “It’s very simple! When you severely reprimanded me, the other competitors also felt scared. Therefore, on the Sabbath, I was the only one who dared to open the shop, and business was very good. But this time you were too polite to me, saying that next week everyone will open their shops on the Sabbath, so how can I have the chance to sell more?” Eliminating all competitors and monopolizing the market has always been the dream of merchants. To put it bluntly, competition among merchants is competition over the ability to dominate the market. In the Jewish view, the most advantageous time for monopoly is when everyone is in a position where they are unwilling or unable to act because they are constrained by irrational prejudices or fear of taking risks. At that time, the return on investment will be very high, while there is no need to spend too much capital to maintain the monopoly. What the shopkeeper in the above story wants is exactly this favorable condition. He gives the Priest a large sum of money, which is just a very small part of the profit he earns on the Sabbath. Compared to having to launch many tricks to attract customers such as advertising, giving gifts, and discounts (which are not necessarily as effective as expected), the number of The money is nothing, and he can save a lot of time and effort. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Jewish businessmen have always had the ability to overcome the constraints of prejudice and convention, quickly grasping new fields and industries. For example, when the entertainment industry (music, cinema, fashion...) was still considered "immoral" by many social and religious organizations, Jewish businessmen boldly attacked this field. When the art world was still devoted to the idea of preserving the excitement and value of aesthetics, Jewish art shops dominated the world art market on 57th Avenue in New York City. Similarly, while other lawyers, especially those working in Wall Street offices, were still still have contempt for lawsuits involving personal injury In fact, calling the lawyers who take on these types of cases “ambulance chasers” means that Jewish lawyers see it as a money-making territory. The Rothschild Family's Fight Against Hitler In 1933, Hitler established the "Third Reich", at the same time revealing his ambition to annex Austria. Faced with this situation, Jews living in Austria left one after another. Members of the Rothschild family living in the Austrian capital Vienna also hurriedly fled to Paris or Switzerland for refuge. In order to protect his family's assets, Baron Louis Rothschild resolutely stayed . Vienna. Baron Louis had a very quiet, calm personality and a broad mind. When Hitler sent his last message to the Austrian government, he was still calmly going to the Alps to ski. The Nazi government sent people to force Baron Louis to follow them. With a very calm attitude, he slowly explained that he had to finish breakfast before he could step out the door. Awed by his dignity, they had no choice but to wait for him to finish breakfast. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Under the cover of the Nazi soldiers, the baron entered a very luxurious dining room. Then with a calm attitude, he began to enjoy his breakfast. After the meal, there were some fruits for dessert, a cigar, and then he stood up, satisfied. 210^^ He didn't know how bad this trip would be, but he was not at all nervous or anxious. With the demeanor of a tyrant, Baron Louis slowly walked into a carriage that was waiting outside. Several other high-ranking figures of the Nazi government were thinking of ways to exploit this trump card. Finally, a plan was proposed, the condition for the release of Baron Louis would be: hand over to the Nazi government all assets in Austria and all shares in the company M. von Rothschild that this family owned. This was an extremely harsh condition, because once the above conditions were agreed upon, the Rothschild family would have declared bankruptcy. The shares that the Rothschild family owned in the company M. von Rothschild were very large, at least 5 million pounds. This could be considered the largest ransom in human history. But the Rothschilds were in no hurry to redeem him, for they had already made preparations. Two years ago, the Rothschild family had anticipated the possibility of Germany annexing Austria, so they had transferred all the shares of the company Mvon Rothschild to a British company. This work was carried out in the utmost secrecy, even Hitler's intelligence force did not know about it. The M. von Rothschild Company had become a British company, under the protection of England, and according to international law, even though Germany had annexed Austria, they still had no right to touch British assets. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google The Nazi government thought that once they had annexed Austria, they would control all the businesses in this country. Moreover, they had in their hands a very important figure of the Rothschild family, the advantage was clearly in their hands. However, they did not expect that the Rothschild family would dare to openly propose a request for negotiations. Not afraid of losing too much of their assets, the Rothschild family frankly made tough demands in the exchange terms between the two sides: after the baron was fully released, they could transfer the management rights of the company s.M. von Rothschild to the Nazi government for 2 million pounds. Too humiliated, Hitler decided to threaten the Rothschild family with the life of Baron Louis, but could not make the remaining members of the family waver. Negotiations between the two sides continued. Only when Nazi Germany had annexed Czechoslovakia, and occupied M. von Rothschild, did Hitler learn that M. von Rothschild had become a company under British sovereignty, under the protection of the British government. Under the constraints of international law, Hitler did not know what to do. Finally, he agreed to sign an agreement based on the basic conditions proposed by the Rothschild family. However, that agreement was not implemented due to the outbreak of World War II. Faced with a brutal force like Nazi Germany and Hitler, facing the risk of losing both property and life, the Rothschild family remained extremely calm. Calm, skillfully using intelligence to cope, and finally winning. A family that had to live in a time of terrible war but could still be calm and composed, turning danger into safety, was truly a typical example of the indomitable spirit of the Jewish people in the face of adversity. JosephHesyrah: From rags to stock market giant Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google In May 1908, a terrible fire turned Joseph Hesyrah into a beggar boy. He and his mother went to New York. The sight of a large city, of skyscrapers, made the country boy's eyes widen in amazement. Before he could fully enjoy that splendid world, little Joseph was pulled by his mother to another world, a dirty, complicated slum located in the Brooklyn area of New York City. The title “Poor Devil” hurt Joseph's pride; without money, he would forever be looked down upon by others. So he wanted to have a lot of money. In 1911, the warm spring weather seemed to be warming up the New York Stock Exchange in Manhattan. The fifth grader Joseph was also running back and forth like a shuttle in that area. He looked, listened, and thought. With no money in his pocket, he could become a millionaire in the blink of an eye... the blood in his body began to heat up: "This is my paradise, I must be a part of it ! " Three years later, just turned 14, Joseph was determined to attack the New York stock market. Young and lacking professional knowledge, Joseph did not understand why, after the outbreak of World War I, the New York stock market fell into a state of desolation and silence, no longer the bustling, bustling scene of the previous days. Joseph had to find a new job related to stocks. Finally, after more than 6 months working at Emerson Records, Joseph plucked up his courage, went to knock on the door of the general manager's office, calmly looked straight into the general manager's eyes and said: “I want to be your stockbroker!” Courage is the first requirement in stock trading. Joseph's courage won over the CEO. Two weeks later, Joseph began Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google first draw a stock chart for the company Increasingly proficient, Joseph worked for the company for 3 years. To earn some extra money to support his family, he applied for a similar job at Lawrence Company. Through a long period of contact and dedicated research, he learned a lot of experience. The "audience" of the stock market finally stepped into the stage of the stock market. In 1917, Joseph was 17 years old and no longer under the control of a boss. Although he only had $255 in hand, Joseph decided to create a career for himself. In less than a year, Joseph's stock trading business was doing very well, and his capital had increased to $168,000. Unfortunately, due to a wrong investment, he suffered heavy losses, leaving him with only $4,000 in his pocket. In 1924, he discovered that some stocks that had not yet been listed on the stock exchange were actually very interesting. The profits from these stocks were not high, but the risk was low. Therefore, he decided to focus on investing in these stocks. Initially, due to not having much capital, he decided to cooperate with some other people. Less than a year later, he was able to establish his own securities company. By 1928, he had become a famous stockbroker, with a monthly income of 280 thousand dollars. That year, he was only 28 years old. In the field of currency, At that time, it was rare for a "boy" of poor origin to have such a solid position like Joseph. From 1933 to 1953, during that 30-year period, Joseph successively annexed the mining industries from gold, steel, copper to oil. In addition, his real estate business was also very prosperous. His career became increasingly stable, achieving glorious and brilliant achievements. bright Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Relying on his natural talent and constant efforts, Joseph escaped poverty and became a well-known billionaire. From the status of a poor beggar, to become a rich billionaire, Joseph never forgets With friends who have shared hardships, we cannot forget the mother who had to endure so much bitterness and hardship. He never forgot his days of extreme poverty. He donated money to schools, helping children in poor families have the opportunity to study; he raised money to build hospitals for the blind, build orphanages, help the disabled and homeless children have a happier life, warmer with human love. His career is not just about making money, not just about stock speculation. He is open-minded, generous but very quiet in charity; he loves art and is especially interested in artistic talents. Playing stocks, making money, are just the basis for him to realize his human values. From poverty to wealth, from beggar to millionaire, through Joseph's touching "legendary" story, we can easily realize that the path to success is always under everyone's feet. As long as you persevere, know how to seize opportunities, apply knowledge correctly and have courage, success will surely come to you. HenryPetersen: A Bitter History of Starting a Business In the world diamond market, Jews hold an absolute dominant position, and Henry Petersen is the leader of those "rulers". In 1908, Henry Petersen was born into an orthodox Jewish family in the capital of London, England. He lost his father at a young age, so the burden of the family fell on his mother's shoulders. To make a living, Henry's mother decided to immigrate to New Y Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google When he was 14 years old, his mother fell ill due to overwork, Henry had to drop out of school and spend all his time earning money. At the age of 16, Henry applied to work as an apprentice in a jewelry store. The owner of the store was a Jew named Casshern, one of the most skilled jewelry makers in New York City. But Casshern was a man who did not care about anyone, and was extremely strict with his students, sometimes even brutally so. On the first day of school, Casshern made him practice chiseling stone. A large stone block the size of a fist, had to be chiseled and hammered into 10 small stones of the same size and shape. If he did not finish, he would not be allowed to eat. Five months passed, compared to when he first came to the shop, Henry seemed to have become a completely new person. He was able to complete the tasks that Casshern assigned him very well, his strong will was rewarded with compliments from the talented but difficult boss. While everything was going very smoothly, fate wanted to test him. An unfortunate misunderstanding occurred between Casshern and Henry, causing the teacher-student relationship to cool. In the end, Henry had to leave Casshern's jewelry store. His apprenticeship days ended there. Then he thought of a way to market his craft. He wrote down the names of potential jewelry buyers in a small notebook, then wrote letters to each person introducing his craft, and clearly stated the time he would come to their homes to serve them. The letters were sent out, and he followed the schedule recorded in the notebook to visit each home. The next day, he had his first business. A lady had a two-carat diamond ring that was slightly loose and asked to have it tightened. Before giving the ring to Henry, she solemnly asked him who he had apprenticed with. When she learned that he was Casshern's apprentice, she immediately felt secure in handing the ring over to Henry. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Henry, this is an important discovery: I didn't expect Mr. Casshem's reputation to have such weight with rich ladies. He immediately thought of borrowing his reputation to do business. But the luck did not last long, because of jealousy, Henry was not allowed to continue renting the room he was currently living in , the risk of unemployment was hanging over his head again. With no other choice, Henry had to find a new room. He read an advertisement in the newspaper: a watch seller, because the rent was too expensive, wanted a roommate. Henry ran around everywhere, luckily he borrowed enough money to pay the rent, he opened a shop, and continued his work. But bad luck still did not want to leave him, the economic crisis continued, a series of factories had to close, the guy selling wristwatches could not hold on so he left. The room rent doubled, forcing him to work from 6:30 in the morning until 2:00 the next morning. His spirit and will to work hard were rewarded, his skills improved significantly. In the fall of 1935, a major turning point in Henry's career came. One afternoon, a stranger knocked on his shop's door. That person was none other than Messinger - a famous jewelry businessman at that time. Messinger wanted to place a long-term order for his sales network in the New York market. It was truly an opportunity for him to develop his intelligence and technique. Henry became the exclusive place to order for Messinger's jewelry stores. From then on, Henry had a stable income, at least $30 a week. At that time, a person in the jewelry processing profession with an income of $30 a week was very rare. Thanks to that stable job, Henry's reputation and skills were also highly appreciated by the upper class, and the number of people coming to order increased day by day. Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Then “Special Wedding Ring Company” was established. But the production of wedding rings has existed for a long time, to find a place and attract customers, it is necessary to find a unique business method of its own. In 1948, he invented a new method of setting wedding rings. The traditional method of setting wedding rings is to use gold to cover the gemstone. In this way, half of the surface of the gemstone will be sealed. In other words, after being mounted on other jewelry, a gemstone will lose at least 1/3 of its volume. This is the only way to ensure that the gemstone will not fall off during use. Henry came up with a new method of attachment - the "inside lock method". In this way, the gemstone can float on the surface up to 90% while still ensuring a strong attachment. This invention was quickly patented, and gold and gemstone businesses competed with each other. Copyright. Henry did not spend a penny but still earned a lot of money. With unique designs and valuable contributions to the gold and gemstone processing industry, Henry's career and reputation became more and more brilliant, the production scale continuously expanded, and the number of employees increased day by day. After years of struggling with hardships, Henry Petersen was finally able to stand proudly in the world gold and silver market, becoming the "king of diamonds" for a time. Humor is the indispensable medicine of the businessman. Jewish In the eyes of Jewish merchants, humor was a privilege only available to the powerful. Therefore they highly valued humor. Jewish merchants often say: "Laughter is the best medicine of a hundred medicines." Despite having to taste all the bitterness throughout the history of the nation's spread, the Jews have always maintained a steadfastTrifaith in life. Otherwise, Tue Media Company - www.trituemedia.vn Machine Translated by Google That people could not recover after centuries of brutal persecution and discrimination. In fact, it was the hardship and suffering of life that created the optimistic and steadfast spirit of the Jewish people. Optimism and laughter are indispensable tonics in the lives of the Jewish people, helping them to always maintain a peaceful and calm mind. For the Jewish people, the pressure of life is too great, and tears and lamentations cannot be used to resolve it. Jewish laughter not only appears in happy moments, but it also represents the indomitable spirit and the power to resist the dangerous and bitter life of their people. It can be said that Jewish humor contains a unique wisdom. It is not only a bitter criticism of life, but also an effective way to help them reduce suffering, eliminate stress, and relax the mind. Many Jewish legends and folk tales are humorous tales hidden in deep tragedies. Jewish folk songs are also full of tragic melodies, but the sadness is not despair or self-pity. The Jewish people always maintain their independence, turning suffering into a noble value in steadfast belief. In the Jewish character, “humor” and courage in the face of adversity are closely related. The Jews believe that only strong people who do not give up can escape the difficult circumstances that bind them, stand on an objective position to look back at themselves, and use humor to regulate the difficulties they are facing. In the Jewish perspective, humor symbolizes both perseverance and courage of strong people. Jews consider humor to be an important spiritual food. In Hebrew, wisdom is called hefuma, and humor is also called hefuma. Humor Tri Tue Media Company - www.trituemedia.vn Machine Translated by Google Humor is the survival wisdom of the Jewish people, the way to turn suffering into joy in the years of facing adversity of the nation. Perhaps you have heard that when a big Jewish banker coughs, all the banks in the world will immediately catch a cold; or that five big Jewish financial groups, together, can control the entire world gold market. It is not without reason that the Jews are praised like that. After more than 2000 years of wandering around, being chased and trampled, the Jews have accumulated for themselves a lot of knowledge about the business world. That is the first stone that laid the foundation for their brilliant successes later. The Jewish people are world-famous for their unique business talent. They always keep their word and promote business intelligence, always obey the law, but have an extremely clever ability to circumvent the law. All of this is systematized into the secret that makes the Jews become the "number one merchants in the world". ShareEbook: SáchMoi.Net Tri Tue Media Company - www.trituemedia.vn
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