Forest Hill Potters (FHP) is a private limited company that produces pottery products.
Workers at FHP are paid an hourly wage rate. The work is generally repetitive, and
workers are lack the opportunity to work in teams as they are instructed to concentrate
on meeting their daily production targets.
The nature of the business means that local workers are hired, but the relatively high
labour turnover rate at FHP means that the managers have to spends a significant
amount of time throughout the year on recruiting and training new workers. There have
been suggestions made by some workers that paying piece rate and job enrichment
opportunities would help to improve the level of staff motivation and productivity
at FHP.
(c)
Outline two potential problems of low staff motivation for FHP.
(d)
Using relevant motivation theory, explain how FHP might be able to better motivate
its workers.