Individual assignment 1:
attention-getting ad
• Timeframe: Sept. 8–14
• Task:
– Look through one of your favorable magazines or visit your
favorable website/social media during 9/8-9/14
– Then pick one advertisement that captures your attention
over the others.
– Important: DO pick an ad you actually encounter during
this period, NOT ads you remember from the past
• Report (1–2 pages):
– Analyze why this ad captures your attention
– Attach a copy/screenshot/link of your chosen ad to your
report, and cite the source of your ad using APA style
• Due date: 9/14 11:59pm
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Analysis Guidelines
• In your report, please discuss:
– Did you notice this ad because of personal factors?
– In addition to personal factors, what are the stimulus
factors that the advertiser used to get your attention?
– Give your opinion: Are these attention-getting techniques
likely appropriate for its intended target consumers?
• Reminder:
– The key is to explain why this ad got your attention.
– Do NOT focus on whether you like the ad, whether it
persuaded you, or whether it makes you want to buy the
advertised product.
• Hint: Use concepts from the textbook (Chapter 3, p.9596; Chapter 5, p.162-163) to support your analysis
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How to cite an advertisement in
APA style?
• Print advertisement
– Company (Year, Month). Title of
advertisement [Advertisement]. Title of Magazine,
volume(issue), page number.
– Example:
• Tudor 錶 (2023年3月). Born to Free 篇 (註：若不知篇名
可省略)．商業周刊 1843期，p.15.
• Web advertisement
– Name of Company. (Year). Title of image
[Advertisement]. Retrieved from
http://webaddress.com
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