https://www.mindtools.com/pages/article/MonroeMotivatedSequence.htm
Monroe’s Motivated Sequence Checklist
Step in the Sequence
Yes No
Attention Step
Gained audience’s attention
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Introduced the topic clearly
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Need is summarized in a clear statement
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Need is adequately illustrated
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Need has clear ramifications
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Need clearly points the audience
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Plan is clearly stated
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Plan is plainly explained
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Plan and solution are theoretically demonstrated
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Plan has clear reference to practical experience
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Plan can meet possible objections
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Practicality of plan shown
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Benefits of plan are tangible
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Benefits of plan relate to the audience
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Specific type of visualization chosen (positive method, negative method, method of contrast) □
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Showed the importance of the topic to the audience
Established the initial credibility
Presented the Central idea.
Need Step
Satisfaction Step
Visualization Step
Action Step
Call of specific action by the audience
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Action is realistic for the audience
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Step in the Sequence
Yes No
Concluding device is vivid
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Monroe’s Motivated Sequence
Steps
Audience Response
Attention—Getting Attention
I want to listen to the speaker.
Need—Showing the Need, Describing the
Problem
Something needs to be done about the problem.
Satisfaction—Satisfying the Need, Presenting
the Solution
In order to satisfy the need or fix the problem this is
what I need to do.
Visualization—Visualizing the Results
I can see myself enjoying the benefits of taking action.
Action—Requesting Audience Action or
Approval
I will act in a specific way or approve a decision or
behavior.