Bring your creative vision to life. How?
What would it be like, if we were to say there isn’t any thin line that exists between your imagination
and the real world? Augmented Reality (AR) makes it possible to remove that.
Augmented Reality changes the way we work, learn, shop and connect with the world around us. It
makes is possible to visualise the things, that otherwise would be impossible or impractical to see
otherwise.
What is Augmented reality ?
An Augmented Reality program help overlays digital content and information onto the physical
world — as if they are actually there with you, in your own space. AR opens up new ways for your
devices to be helpful throughout your day by letting you experience digital content in the same way
you experience the world. It lets you search things visually, simply by pointing your camera at them.
It can put answers right where your questions are by overlaying visual, immersive content on top of
your real world.
Augmented reality is related to two largely synonymous terms: Mixed reality and Computermediated reality.
Unity3D is one such company that provides powerful tools to make rich, deeply engaging AR
experiences that intelligently interact with the real world.
A few examples are :
1. HoloMaps : This solution designed using Unity by Tazqtile displays topography,
infrastructure and buildings in a holographic model and overlays real-time data to bring
contextually relevant information to a map.
2. Infinity QF50 X-Ray App : Used in the Automotive industry and designed on Unity, it
disrupts the traditional showroom experience for a customer/saleperson totally.
It helps the car buyer to understand the car’s inner workings with having to open the hood.
3. Wayfare AR : It is used to enhance a shopping experience for a furniture and interior design
shopper. They can easily visualise how their home would look and help use floor space
effectively. All they need to do is to drag and drop furniture designs with their smarphone’s
view finder.
4. AR Games : Unity is a preferred platform to create immersive games. With latest industry
leading developer experience, right toolsets and strategic partnerships, Unity has bee able to
impress leading game studio firms like Rovio, Niantic and Ludia, to name a few..
Unity XR platform has developed a new architecture that improves the support for existing
and future AR and VR platforms.
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