BACKGROUND & FOCUS
WHAT are the emotional, attitudinal, and behavioural reactions of internal
stakeholders to their firm’s CSR initiatives?
CSR
based on
stakeholders
Internal CSR
“how firms responsibly
treat their employees?”
My
Focus
External CSR
“the responsible stewardship of
firms towards their external
stakeholders”
BACKGROUND & FOCUS (cont’d)
Internal CSR: is the firm’s responsible stewardship of its
organisational members to ensure their wellbeing and
reinforce their social identities
Internal CSR practices involve:
• Work-life balance
• Health and safety
• Family-friendly services
• Workplace diversity
• EDI
MOTIVATION
• Ongoing challenges: Employee turnover,
retention, working conditions (hospitality industry)
• Research Gap 1: Extant CSR research has
overly examined the perceived rather than actual
impact of CSR (Barnett et al., 2020).
• Research Gap 2: Emotions received limited
attention from CSR scholars (Aguinis & Glavas, 2012).
• Research Gap 3: Existing micro-CSR studies
have largely ignored the affective and emotional
mechanisms of CSR outcomes (Hericher & Bridoux,
2023).
Thank you!
Looking forward to your comments