School of Business
BUSM3031 (Vietnam) International Business Strategy
Vietnam Operation Trimester 3 2025
Western Sydney University acknowledges the peoples of the Darug, Dharawal, Eora and Wiradjuri nations. We also
acknowledge that the teaching and learning currently delivered across our campuses is a continuance of the teaching
and learning that has occurred on these lands for tens of thousands of years.
Subject Details
Subject Code:
BUSM3031 (Vietnam)
Subject Name:
International Business Strategy
Credit Points:
10
Subject Level:
3
Assumed Knowledge:
An understanding of the basic principles of marketing and international business.
Note: Students with any problems, concerns or doubts should discuss those with the Subject Coordinator as early as they can.
Subject Coordinator
Name:
Dr Estee Ch’ng
Edition: Vietnam Operation Trimester 3 2025
Copyright ©2025 University Western Sydney trading as Western Sydney University ABN 53 014 069 881 CRICOS Provider No: 00917K No part of this publication may be reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without the prior written permission from the Dean of the School. Copyright for acknowledged materials reproduced
herein is retained by the copyright holder. All readings in this publication are copied under licence in accordance with Part VB of the Copyright Act 1968.
Vietnam Convenor
Name:
Dr TA Hung Anh
Email:
anh.tahung@westernsydney.edu.vn
Consultation Arrangement:
Consultation arrangements: Please liaise directly with the academic teaching this subject regarding appropriate
consultation times. Dedicated consultation times are posted on vUWS, However, it is usually best to make contact
with these staff via email.
Name:
Dr NGUYEN Tran Thuy Tien
Email:
tien.nguyentranthuy@westernsydney.edu.vn
Consultation Arrangement:
Consultation arrangements: Please liaise directly with the academic teaching this subject regarding appropriate
consultation times. Dedicated consultation times are posted on vUWS, However, it is usually best to make contact
with these staff via email.
Name:
Dr LY My Dung
Email:
dung.lymy@westernsydney.edu.vn
Consultation Arrangement:
Consultation arrangements: Please liaise directly with the academic teaching this subject regarding appropriate
consultation times. Dedicated consultation times are posted on vUWS, However, it is usually best to make contact
with these staff via email.
Student Advisor
Name:
Student Advisor Team
Location:
196 Tran Quang Khai, Tan Dinh Ward, District 1, Ho Chi Minh City
Email:
VietnamStudentHub@westernsydney.edu.au
Administrative Support
Name:
Mr HUYNH Thong Dat
Email:
dat.huynhthong@westernsydney.edu.vn
Contents
1 About International Business Strategy
1.1 An Introduction to this Subject . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.2 What is Expected of You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.3 Changes to Subject as a Result of Past Student Feedback . . . . . . . . . . . . . . . . . . . . . . . .
2
2
2
3
2 Learning and Teaching Activities
4
3 Assessment Information
6
3.1 Subject Learning Outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
3.2 Assessment Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
3.2.1 Case Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
3.2.2 Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
3.2.3 Final exam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
4 Readings and Resources
4.1 Essential Readings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4.2 Recommended Readings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4.3 Other Teaching and Learning Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
14
14
14
14
5 Key Teaching and Learning Policies
15
1
1
About International Business Strategy
1.1
An Introduction to this Subject
In an environment where operating internationally is becoming the norm rather than the exception, firms are faced
with ever increasing complexity when formulating their business strategy. This requires an understanding of how
firms become and remain international, the basic modes of international involvement, the practice of multinational
management and how firms can establish a balance between the sometimes conflicting demands of headquarters, the
subsidiary and the governments of all the countries where the multinational enterprise operates. This subject will
cover these issues and will deal with both large and small companies that must be global to survive.
1.2
What is Expected of You
Study Load
A student is expected to study an hour per credit point a week. For example a 10 credit point subject would require
10 hours of study per week. This time includes the time spent within classes during lectures, tutorials or practicals.
Note for Summer Terms: As Summer subjects deliver the same content and classes over a shorter period of time,
the subjects are run in a more intensive mode. Regardless of the delivery mode, the study hours for each subject in
Summer will be around 30 hours.
Attendance
It is recommended that students attend all scheduled classes in order to succeed in this subject. WSU Vietnam policy
requires students to enter electronic fingerprint before entering the classes. Please let your lecturer and/or Vietnam
Operations know if you are unable to attend any session.
Approach to Learning
This subject emphasises the importance of readings, lectures, and discussions as essential to effective learning.
The readings and lectures are designed to familiarise you with the concepts, principles and/or frameworks used in
developing and implementing international business strategies. The discussion component is intended to enable
you to test your knowledge, ideas and viewpoints as well as develop your communication and negotiation skills.
This subject puts emphasis on two main areas so you can become engaged in tasks that will help you to develop
your analytical and decision-making skills. 1. Awareness and understanding of relevant concepts, principles and
frameworks. 2.Application of this understanding to true to life international business management problems through
case analysis and decision-making exercises.
Referencing and citation requirements
This subject uses the American Psychological Association (APA) referencing style. Full details and examples are
available on the Library website.
Assignment cover sheet
You are to keep a copy of all assessments submitted for marking.
Submission through vUWS and Turnitin indicates your acknowledgement and acceptance of the workbeing your
own. Some assessments may be required to be submitted with an assignment cover sheet (check the submission
requirements section for each assessment). In these instances, links to assignment cover sheets can belocated in your
2
vUWS site.
Group assignments are to be submitted with a group assignment cover sheet indicating the names of all group
participants. Some subjects may also require you to submit a peer evaluation of group member participation. This
may be conducted online or in hard copy format. Details will be provided via the vUWS site.
Tutorials
Tutorials following the lecture in each session provide students the opportunity to apply and share knowledge by
doing a variety of in-class activities individually or in a group such as exercises, discussion, and presentation. These
activities focus on demonstrating your skills and help you build your ability to achieve the learning outcomes for this
subject.
Tutorial questions/exercises will be provided in the lecture handouts. You will be expected to have completed specific
reading and exercises from the textbook and other required materials prior to attending each lecture and tutorial
class. If you have not prepared adequately, you will not get the full benefit from this learning opportunity.
Online Learning Requirements
Subject materials will be made available on the subject’s vUWS (E-Learning) site (https://vuws.westernsydney.edu.
au/). You are expected to consult vUWS at least twice a week, as all subject announcements will be made via vUWS.
Teaching and learning materials will be regularly updated and posted online by the teaching team.
Special Requirements
Essential Equipment:
Not Applicable
Legislative Pre-Requisites:
Not Applicable
1.3
Changes to Subject as a Result of Past Student Feedback
The University values student feedback in order to improve the quality of its educational programs. The feedback
provided helps us improve teaching methods and subjects of study. The survey subjects results inform subject content
and design, Subject Outlines, teaching methods, assessment processes and teaching materials.
You are welcome to provide feedback that is related to the teaching of this subject. At the end of the semester
you will be given the opportunity to complete a Student Feedback on Subject questionnaire to assess the subject.
If requested by your subject coordinator, you may also have the opportunity to complete a Student Feedback on
Teaching (SFT) questionnaire to provide feedback for individual teaching staff.
As a result of student feedback, the following changes and improvements to this Subject have recently been made:
– There have been no recent changes made to the subject on the basis of student feedback.
3
2
Learning and Teaching Activities
4
Teaching
Weeks
Week 1
01-09-2025
Topic
Preparation
Tutorial
Session 1
Watch Lecture 1 (vUWS)
Introduction
Read Chapter 1
Week 2
08-09-2025
Session 2
Watch Lecture 2 (vUWS)
Managing industry competition.
Read Chapter 2
Week 3
15-09-2025
Session 3
Watch Lecture 3 (vUWS)
Leveraging resources and capabilities.
Read Chapter 3
Week 4
22-09-2025
Session 4
Watch Lecture 4 (vUWS)
Emphasising institutions, cultures and
ethics.
Session 5
Read Chapter 4
Chapter 1 discussion question - ”Some
argue that globalisation benefits citizens
of rich countries. Others argue that
globalisation benefits citizens of poor
countries. Present your view.”
Case discussion: ”Emerging Markets:
Microsoft’s Evolving China Strategy”
Chapter 2 discussion question 2 Debate
”Integration and Outsourcing”
Case discussion: ”Emerging Markets:
High Fashion Fights Recession”
Chapter 3 discussion questions 1 and 3
Debate ”Offshoring vs Non-offshoring”
Case discussion: ”From Copycats to
innovators”
Chapter 4 discussion questions 1 and 3
Growing and internationalising the
entrepreneurial firm.
Session 6
Read Chapter 5
Entering foreign markets.
Session 7
Read Chapter 6
Watch Lecture 7 (vUWS)
Making strategic alliances and networks
work.
Session 8
Read Chapter 7
Managing global competitive dynamics.
Session 9
Read Chapter 8
Watch Lecture 9 (vUWS)
Diversifying, acquiring, and
restructuring.
Read Chapter 9
Week 5
29-09-2025
Week 6
06-10-2025
Week 7
13-10-2025
Week 8
20-10-2025
Week 9
27-10-2025
Watch Lecture 5 (vUWS)
Watch Lecture 6 (vUWS)
Watch Lecture 8 (vUWS)
Assessment Due
Case discussion: ”Facebook violates
privacy”
Chapter 5 discussion question 2
- Case Study
Group case presentation 1: ”The Asia
Pacific Airline Industry”
Chapter 6 discussion questions 1 and 2
Group case presentation 2: ”LEGO’s
secrets’”
Chapter 7 discussion question 3
- Presentation
- Presentation
Group case presentation 3: ”BMW at
- Presentation
100”
Chapter 8 discussion question
Group case presentation 4: ”AGARANA, - Presentation
from a local supplier to a global player”.
Chapter 9 discussion question 1
Debate ”Product relatedness vs other
forms of relatedness”
Teaching
Weeks
Week 10
03-11-2025
Week 11
10-11-2025
Week 12
17-11-2025
Week 13
24-11-2025
Topic
Preparation
Tutorial
Assessment Due
Session 10
Watch Lecture 10 (vUWS)
- Presentation
Strategising, structuring, and learning
around the world.
Read Chapter 10
Group case presentation 5: ”Shanghai
Disneyland”
Chapter 10 discussion question 1
Session 11
Watch Lecture 11 (vUWS)
Governing the corporation around the
world.
Strategising with corporate social
responsibility.
Read Chapter 11
Debate ”Centralisation vs
Decentralisation”
Group case presentation 6: ”Volkswagen - Presentation
emission scandal”
Chapter 11 discussion question 3
Watch Lecture 12 (vUWS)
Chapter 12 discussion questions 1 and 3
Session 12
REVISION
FORMAL EXAMINATION PERIOD
Read Chapter 12
- Final exam
5
(The final exam can be scheduled in this
or the next week)
The above timetable should be used as a guide only, as it is subject to change. Students will be advised of any changes as they become known on the Subject’s vUWS site.
3
Assessment Information
3.1
Subject Learning Outcomes
Outcome
The School of Business is an AACSB (Association to Advance Collegiate Schools of Business)
accredited School. Accreditation results from an extensive self-review and an international peer
evaluation against rigorous criteria and standards of quality academic and professional excellence.
The process is one of continuous improvement and includes ongoing assessment of whether learning
activities and resources are well aligned to program goals and learning outcomes. Assurance of
learning (AoL) forms part of the accreditation standards for AACSB. Information regarding the subjects
that are involved in the AoL process for your program can be found on the following webpage
https://www.westernsydney.edu.au/schools/sobus/assurance_of_learning
1
Evaluate and apply international trade theories in analysing inter and intra industry trade between/among
countries
2
Formulate effective internationalisation and multinational business management strategies
3
Develop appropriate strategies for managing a company’s global value chain, international government
relations, global workforce and international business ethics
4
Appraise knowledge and skills required of global leaders and ways of acquiring them
3.2
Assessment Summary
The assessment items in this subject are designed to enable you to demonstrate that you have achieved the subject
learning outcomes. Completion and submission of all assessment items which have been designated as mandatory or
compulsory is essential to receive a passing grade.
To pass this subject you must:
– Complete all assessment items
– Achieve an overall mark of at least 50 percent.
Item
Weight
Due Date
SLOs Assessed
Mandatory Threshold
Case Study
30%
Sunday of the week of Session
5, at 11:59 PM (VN Time)
1, 2, 3, 4
Yes
No
Presentation
20%
Report: 11:59 pm (VN Time) 2
days before each session, from
sessions 6 to 11. Presentation:
In-class in Sessions 6 to 11.
1, 2, 3, 4
Yes
No
Final exam
50%
During formal examination
period
1, 2, 3, 4
Yes
No
Feedback on Assessment
Feedback is an important part of the learning process that can improve your progress towards achieving the learning
outcomes. Feedback is any written or spoken response made in relation to academic work such as an assessment
task, a performance or product. It can be given to you by a teacher, an external assessor or student peer, and may
6
be given individually or to a group of students. As a Western Sydney University student, it is your responsibility to
seek out and act on feedback that is provided to you as a resource to further your learning.
Note: Before you receive your results for each piece of assessment they may be moderated. Moderation is a process
whereby the subject coordinator regulates the marking of individual markers to achieve consistency in the application
of subject objectives, performance standards and marking criteria. You should note that consistent with the Criteria
and Standards-Based Assessment policy, the final marks for the cohort may be also adjusted if marks are very high
or low or there are inconsistencies between teams. Marks for an individual piece of assessment will not be changed
after you have your moderated results.
The Assessment Policy provides that assessment feedback is available to students in a timely way.Your lecturer/tutor
will normally provide you with your mark and written feedback within two to three weeks of the submission date,
given that your assessment is submitted on the due date.
Note: It is required that students attempt all available assessment elements. An automatic Fail Non Submission
grade will be awarded if any assessment task is not submitted/completed as per the details specified.
Academic Integrity and Student Misconduct Rule
Western cares about your success as a student and in your future career. Studying with academic integrity safeguards
your professional reputation and your degree. All Western students must:
– be familiar with the policies listed below;
– apply principles of academic integrity;
– act honestly and ethically in producing all academic work and assessment tasks; and
– submit work that is their own and acknowledge any sources used in their work.
Each time you submit an assessment, you will declare that you have completed it individually, unless it is a group
assignment. In the case of a group assignment, each group member should be ready to document their individual
contribution if needed.
The Student Misconduct Rule applies to all students of Western Sydney University including Western Sydney
University programs taught by other education providers. You must not engage in academic, research or general
misconduct as defined in the Rule or you may be subject to sanctions. The University considers submitting falsified
documentation in support of requests to redo, resit or extend submissions, including sitting of deferred examinations,
as instances of general misconduct.
More information is available in the Academic Integrity Guidelines. It is your responsibility to apply these principles
to all work you submit to the University.
Disruption to Studies and Requests for Extensions
Western recognises that there may be times when things outside of your control impact your ability to complete your
studies.
You can complete the ”Request an extension or apply for a Disruption to Studies Provision” to request that you are:
– granted an extension,
– excused from a compulsory teaching activity,
– provided an alternate assessment such as a supplementary, or
– awarded another Disruption to Studies Provision.
Before you fill in the form, you should:
– Compile any documentary evidence that you have which demonstrates that you have been impacted by an
event outside of your control.
7
– The Supporting Documentation website outlines the type of documents that you can submit to substantiate
any impact.
Please note that if you don’t have documents, you should still submit the form but you may be asked for documentation
at a later stage.
Need help?
If you are having difficulties with understanding or completing an assessment task, contact your Subject Coordinator
as soon as possible. Western also has a range of academic support services, including:
– Library Study Smart: book a one-to-one Zoom consultation with a literacy expert. You can discuss how
to develop your assignment writing and study skills or seek assistance to understand referencing and citation
requirements. Check the Library Study Smart website for how-to study guides and tools.
– Studiosity: Upload your assignment draft to Studiosity within vUWS to receive writing feedback within 24
hours.
– Online workshops, programs and resources: From maths and stats help to academic literacy and peer support
programs, the University has a range of resources to assist.
Please also remember that there is a range of wellbeing support available - from counselling and disability services to
welfare.
8
3.2.1
Case Study
Weight:
30%
Type of Collaboration:
Individual
Due:
Sunday of the week of Session 5, at 11:59 PM (VN Time)
Submission:
via Turnitin on vUWS
Format:
Length: Maximum 2,000 words
Line spacing: 2
Font: Arial, 12 point
Margins: 2.5cm
Referencing: APA 7th edition style
Length:
2000 words
Use of Artificial Intelligence:
Ethical use of generative artificial intelligence (AI) tools is permitted in
this assessment task. Any use of content from generative AI tools must be
acknowledged. See advice on acknowledging the use of generative AI on the
Library web page. Be aware that the output from generative AI tools may be
incorrect, incomplete or biased.
Instructions:
Instructions:
Each student is expected to write a case study on the Electric vehicle (EV) industry, with the following pointers
below. The case should include the following:
1. An introduction of the case study on what the reader expects in the case. (approx. 100 -150 words).
2. Industry Analysis - using Porter’s Five force framework, conducting an industry scan for the EV industry. For
this case, you can focus on the top 3 players when doing the rivals, competitor analysis. Discuss the three generic
strategies where relevant. (approx. 1000 words)
3. Transition trend to use EVs analysis- Analyze the institution-based considerations of the leading EVs of
national governments and leading EV companies that are leading EV adoption. Consider ethical issues for the related
stakeholders (Approx. 300-400 words)
4. Giving the recommendations - consider other industry related issues - top trends, future of EV, impacts of AI
or any others. Must INCLUDE sustainability issues. Check the United Nations Sustainability Development Goals
(UNSDGs), address at least one goal in the recommendations. (approx 300-400 words)
This assessment aims to provide students with the opportunity to hone their analytical skills. Students are expected
to do secondary research by looking for recent data/ information on the country, industry, and market. Apply
theory from the text, make an informed decision, and/or sound recommendations. Ethical use of generative artificial
intelligence(AI) tools is permitted for collection data in this assessment task. AI is not permitted in writing the words
in the report. Any use of content from generative AI tools must be acknowledged. See advice on acknowledging the
use of generative AI on the Library web page. Be aware that the output from generative AI tools may be incorrect,
incomplete or biased.
9
Marking Criteria:
Criteria
High Distinction
Distinction
Credit
Pass
Unsatisfactory
Comprehension of
core issues of the
case topic.
Outstanding
understanding and
explanation of case
questions/ issues.
Excellent and
Comprehensive
understanding and
explanation of case
questions/ issues.
Very good
understanding and
good explanation of
case questions/
issues.
Some basic
comprehension and
explanation of case
questions/ issues.
Minimal
comprehension and
explanation of case
questions/ issues
5
4
3
2
1
Outstanding use of
theory with clear
contributions in all
areas with clear
detail and
comprehensive
contribution.
Excellent use of
theory or theoretical
framework with
contributions in
most areas with
clear contribution.
Intensive use of
correct and relevant
theories or
theoretical
frameworks with
clear contribution.
Basic use of theory
or theoretical
framework with no
clear contribution.
Minimal theoretical
application to the
case study.
5
4
3
2
1
Outstanding
Logical, exhaustive
treatment of case
facts/events
contributing to clear
identification of
causes and
well-justified
solutions for case
problems.
Excellent, logical
and exhaustive
treatment of case
facts/events with
moderate attempt
to establish
interconnections;
causes and solutions
not clearly
identified/justified.
Logical treatment of
relevant case
facts/events but
makes some
attempt to establish
interconnections;
insignificant
evidence of
reasons/causes of
case problems.
Logical treatment of
some case facts.
Superficial reference
to some case facts.
5
4
3
2
1
Outstanding use of
secondary research
data relevant to the
case from various
data sources with
comparison,
comment and
conclusion.
Extensive e
secondary research
relevant to the case
from several data
sources in both
academic research
papers and industry
reports
Moderate and
various secondary
research and
relevant to the
cases with relevant
sources
Basic secondary
research but
unrelated to the
case
Limited secondary
research but
unrelated to the
case
9-10
7-8
5-6
3-4
0-2
Paper has a perfect
layout and logical
flow of thoughts;
significantly
well-structured and
easy to read; no
grammatical and
spelling mistakes.
No error
The paper is
excellent, logical
and interesting and
easy to read. High
in terms of cohesion
and structure but
lacks integration.
Non or up to 1 error
Paper creates
interest and
provides some
insights and logic.
Moderate in terms
of cohesion and
structure but low in
terms of
integration. Few
errors
Basic paper with
little reader
engagement. It
provides little
insight and logic.
Poor in terms of
cohesion, structure
and integration.
Few errors
Basic paper with no
reader engagement.
There is no obvious
logic, and it is hard
to read. Very poor
in terms of cohesion
and structure.
Various error
5
4
3
2
1
Application of
theory to the case
topic.
Analysis of facts.
Secondary research
Overall structure of
written analysis.
10
3.2.2
Presentation
Weight:
20%
Type of Collaboration:
Group
Due:
Report: 11:59 pm (VN Time) 2 days before each session, from sessions 6 to
11. Presentation: In-class in Sessions 6 to 11.
Submission:
In-class presentation and case report through Turnitin on vUWS
Format:
Length: Maximum 1,500 words
Line spacing: 2
Font: Arial, 12 point
Margins: 2.5cm
Referencing: APA 7th edition style
Length:
Presentation - 20 minutes and written report - 1500 words
Use of Artificial Intelligence:
Ethical use of generative artificial intelligence (AI) tools is permitted in
this assessment task. Any use of content from generative AI tools must be
acknowledged. See advice on acknowledging the use of generative AI on the
Library web page. Be aware that the output from generative AI tools may be
incorrect, incomplete or biased.
Instructions:
Each group will be pre-assigned to analyse, present and discuss a case in class. Each group is expected to meet
outside of class time to thoroughly discuss and analyse the case as well as plan and prepare the presentation and the
case analysis report. The group’s presentation and written report must be cohesive and well-integrated; and not a
mere compilation of the individual work of members.
SPARK: Self and Peer Assessment Resource Kit
Self and peer evaluations will be conducted and applied to the group simulation decisions and to overall group
contribution. For overall group contribution, each member will be evaluated according to the SPARK criteria in the
table below.
Note: The individual mark allocated to group members will be a reflection of SPARK ratings. This means that
some students may get more or less than the value awarded to a group. However, if students are unhappy with their
result they may appeal to the subject coordinator in writing (up to 500 words), documenting their contribution and
the quality of their contribution based on the criteria below.
SPARK criteria evaluate the extent to which each group member has:
- Sourced and appraised quality research material
- Suggested reasonable ideas for the case analysis
- Efficiently fulfilled assigned role
- Organisation and ensuring things get done by deadlines
- Submitted work to an agreed standard
- Level of enthusiasm and participation
- Cooperated and helped the group to function well as a team
- Attended all group meetings
11
Marking Criteria:
Criteria
High Distinction
Distinction
Credit
Pass
Unsatisfactory
Comprehension of
core issues of the
case study
Outstanding
understanding and
explanation of case
questions/ issues.
Excellent
understanding and
explanation of case
questions/ issues.
Very Good
understanding and
good explanation of
case questions/
issues.
Some basic
comprehension and
explanation of case
questions/ issues.
Minimal
comprehension and
explanation of case
questions/ issues.
5
4
3
2
1
Outstanding use of
theory with clear
contributions in all
areas. The theories
are compared,
combined and
applied
Excellent use of
Theory or
theoretical
framework with
contributions in
most areas. The
theories are
compared and
applied
Very good use of
theory or theoretical
framework with
clear contribution.
Some basic use of
theory or theoretical
frameworks with
clear contribution.
Minimal theoretical
application to the
case study.
5
4
3
2
1
Outstanding
Intensive, Logical,
exhaustive
treatment of case
facts/events
contributing to clear
identification of
causes and
well-justified
solutions of case
problems.
Logical and
exhaustive
treatment of case
facts/events with
excellent attempt to
establish
interconnections.
causes and solutions
not clearly
identified/justified.
Logical treatment of
relevant case
facts/events but
makes some
attempt to establish
interconnections.
Insignificant
evidence of
reasons/causes of
case problems.
Logical treatment of
the case facts. Use
the information
from the cases
Superficial reference
to some case facts.
13-15
10-12
7-9
4-6
1-3
Presentation is
perfect, cohesive
and well structured,
and effective use of
various multimedia
and visual
resources. Effective
speaker(s). unique
and creative
presentation style;
keeps within a time
limit.
Can answer
correctly all the
additional questions
Presentation is
cohesive and
structure
integration.
Use of various
multimedia and
visual resources.
interactive and
professional
presentation style;
keeps within a time
limit.
Can answer
correctly all the
additional questions
The presentation is
very good with
cohesion and
structure but low in
terms of
integration; good
use of audio and/or
visual resources.
Acceptable
presentation style;
keeps within a time
limit.
Can answer
correctly more than
half the additional
questions
Moderate in terms
of cohesion,
structure and
integration. limited
or moderate use of
audio and/or visual
resources.
Acceptable
speaker(s); keeps
within a time limit.
Can answer
correctly more than
some additional
questions
Very poor in terms
of cohesion and
structure; no or
limited use of audio
and/or visual
resources; poor
speaker(s); not keep
within the time
limit. Can not
answer correctly the
additional questions
9-10
7-8
5-6
3-4
1-2
Generates wide,
interactive class
participation that
results in a
productive exchange
of ideas, in-depth
analysis and clear
solutions to case
issues.
Generates excellent
class participation
that results in some
exchange of ideas,
some analysis and
solutions to case
issues. Can answer
correctly most the
additional question
Generates very good
class participation
but limited
exchange of ideas,
superficial analysis
and no clear
solutions to case
issues.
Generates moderate
class participation
and some exchange
of ideas but not
productive in terms
of analyzing and
resolving case
issues.
Generates very
limited class
participation and
provides superficial
answers to
questions.
9-10
7-8
5-6
3-4
1-2
Paper is perfect
layout and logical
flow of thoughts.
well-structured and
easy to read; no
grammatical and
spelling mistakes.
Paper is excellent
and interesting and
easy to read but
could be better
structured. Very
excellent layout.
Paper creates very
very good and
interest and
provides some
insights and logic
with a good
structure.
Moderate paper
with little reader
engagement. It
provides little
insight and logic
and/or lack
structure.
Basic paper with no
reader engagement.
There is no obvious
logic and is hard to
read.
5
4
3
2
1
Application of
theory to the case
study.
Analysis of case
facts.
Effectiveness of oral
presentation.
Quality of case
discussion.
6 Overall structure
of
written analysis.
12
3.2.3
Final exam
Weight:
50%
Type of Collaboration:
Individual
Due:
During formal examination period
Submission:
via Turnitin on vUWS
Format:
This is a closed-book examination of two hours duration held during the formal
examination period.
The examination consists of essay questions taken from the assigned chapters,
readings and lecture notes.
Length:
2 hours
Use of Artificial Intelligence:
Use of generative artificial intelligence (AI) is not permitted in this assessment
task without appropriate acknowledgement. See advice on acknowledging the
use of generative AI on the Library web page.
Instructions:
A final examination is held for International Business Strategy. The aim of this assessment is to give students feedback
on how well they understand the topics and applications of International Business Strategy upon completion of the
subject.
13
4
Readings and Resources
4.1
Essential Readings
Prescribed Textbook
Peng, M (2021) Global Strategy, 5th Edition , Cengage
4.2
Recommended Readings
Additional Reading
Ball, D. A. et al 2010. International Business: The Challenge of Global Competition. Sydney: McGraw Hill Irwin.
Bartlett, C.A. and Beamish, P.W. (2011), Transnational Management - Text, Cases and Reading in Cross-Border
Management, McGraw-Hill
Cavusgil, T, Knight, G & Reisenberger, J 2008, International business: strategy, management and the new realities,
Pearson Prentice Hall, NJ.
Griffin, R.W. and M.W. Pustay 2010 International Business. N.J.: Prentice Hall.
Hill, C. 2009. International Business: Competing in the Global Marketplace. Sydney: McGraw Hill.
Hill, J 2009, International business: managing globalization, Sage, Los Angeles
Inkpen, A. & Ramaswamy, K 2009, Global strategy: creating and sustaining advantage across borders, Oxford
University Press, New York.
Peng, M 2009, Global strategy, Southwestern Cengage Learning, Ohio.
4.3
Other Teaching and Learning Resources
14
5
Key Teaching and Learning Policies
The University has several policies that relate to teaching and learning. Links to important policies affecting students
are below. It is your responsibility to ensure you familiarise yourself with these policies so that you are aware of your
rights and responsibilities.
– Assessment Policy
– Assessment Policy - Review of Grade Procedures
– Bullying Prevention Policy
– Disruption to Studies Policy
– Enrolment Policy
– Examinations Policy
– Learning and Teaching Policy
– Progression Policy
– Student Code of Conduct
– Student Misconduct Rule
15