Ch 4
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) Global teams provide diversity while eliminating conflicts and miscommunication.
⊚ true
⊚ false
2) A house of quality is achieved when no department in a single location has more than 15
percent rejects.
⊚ true
⊚ false
3) Concurrent engineering is another term for sequential development.
⊚ true
⊚ false
4) One of the main advantages of standardization is that it increases the potential variety of
products.
⊚ true
⊚ false
5) A disadvantage of standardization is the possibility of standardizing designs too early, which
may make them difficult to modify in the future.
⊚ true
⊚ false
6) Reducing consumer choices makes service more efficient.
⊚ true
⊚ false
7) Modular design increases the costs of purchasing and controlling inventory compared to
nonmodular.
⊚ true
⊚ false
8) Product failures can be easier to remedy with modular design.
⊚ true
⊚ false
9) One motivation for an organization to redesign its product or service is to avoid the
alternative of downsizing the organization.
⊚ true
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⊚ false
10) A major benefit of computer-aided design (CAD) is the increased productivity of designers.
⊚ true
⊚ false
11) The main forces that initiate product or service design or redesign are market opportunities or
threats.
⊚ true
⊚ false
12) A service blueprint is quite similar to an architectural drawing.
⊚ true
⊚ false
13) The process of dismantling and inspecting a competitor's product to discover product
improvement is called benchmarking.
⊚ true
⊚ false
14) To save money, it is essential that designers revise the production capabilities to meet the
requirements of the new products.
⊚ true
⊚ false
15) Many U.S. manufacturers are now shifting their focus from products to both product and
process improvements.
⊚ true
⊚ false
16) Applied research has the objective of achieving commercial applications for new ideas.
⊚ true
⊚ false
17) Basic research is done with the expectation that discoveries will have near-term commercial
application.
⊚ true
⊚ false
18) Design for production takes into account the capabilities of the organization to produce or
deliver a given product or service.
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⊚ true
⊚ false
19) Companies wanting to do business in the European Union must not sell products that contain
recycled materials.
⊚ true
⊚ false
20) Concurrent engineering brings people concerned with manufacturing into the design phase
earlier than in the "over-the-wall" approach.
⊚ true
⊚ false
21) Concurrent engineering means that at least two engineers are involved in product design at
the same time.
⊚ true
⊚ false
22) One approach to extending a product's life cycle is to promote alternate uses of the product.
⊚ true
⊚ false
23) Quality function deployment is a structured approach that guarantees that the highest-quality
product or service will be designed.
⊚ true
⊚ false
24) Product liability means that a manufacturer is liable for any injuries or damages caused by a
faulty product because of poor workmanship or design.
⊚ true
⊚ false
25) The process of dismantling and inspecting a competitor's product to discover improvements
is called reverse engineering.
⊚ true
⊚ false
26) Research and development (R&D) refers to organized efforts that are directed toward
increasing scientific knowledge and product (or process) innovation.
⊚ true
⊚ false
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27) Standardization refers to the extent to which there is absence of variety in a product, service,
or process.
⊚ true
⊚ false
28) Remanufacturing refers to replacing worn-out components of old products to extend the
products’ useful life.
⊚ true
⊚ false
29) The demand for a product and the rate of technological change have a significant impact on
the length of a given phase of the product life cycle.
⊚ true
⊚ false
30) Robust design describes a product that will perform satisfactorily so long as it is used in a
very narrow range of conditions.
⊚ true
⊚ false
31) Taguchi design methods involve identifying the optimal operating or environmental
conditions for a given product.
⊚ true
⊚ false
32) Quality function deployment (QFD) is based on a set of standards which relate customer
requirements to company capabilities.
⊚ true
⊚ false
33) The quality function deployment matrices are often referred to as the "house of quality"
because, when completed, they "house" all of the customer's quality requirements.
⊚ true
⊚ false
34) Service design often must take into account the degree of customer contact required.
⊚ true
⊚ false
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35) Reliability refers to the ability of a product to perform its intended function under normal
conditions.
⊚ true
⊚ false
36) Applied research is the major R&D effort of business organizations because of their desire
for commercial applications.
⊚ true
⊚ false
37) Commonality of components is beneficial for manufacturing but not for services.
⊚ true
⊚ false
38) Standardization can at times lead to serious difficulties and competitive struggles,
particularly when systems are running under different conditions.
⊚ true
⊚ false
39) The term failure as applied to reliability means that a part or item does not function at all.
⊚ true
⊚ false
40) Reliability of an overall system is a function of the reliability of the individual components of
the system.
⊚ true
⊚ false
41) Reliability can be improved by the use of backup components.
⊚ true
⊚ false
42) Delayed differentiation and modular design are tactics for mass customization.
⊚ true
⊚ false
43) The cost of the product or service is the only consideration from a buyer’s standpoint.
⊚ true
⊚ false
44) Standardization is useful for manufacturing identical products in large quantities,
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⊚ true
⊚ false
45) Service design often focuses more on tangible factors than does product design.
⊚ true
⊚ false
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Answer Key
1) FALSE
Using globally diverse design teams increases the risks of conflicts and miscommunication.
2) FALSE
The house of quality is a means of integrating the voice of the customer into the product or
service development process.
3) FALSE
Concurrent engineering involves simultaneous product and production development.
4) FALSE
Standardization reduces the variety of products.
5) TRUE
Standardization locks firms into designs that aren't easily changed.
6) TRUE
Efficiency comes from the standardization that results from reduced consumer choices.
7) FALSE
Modular designs make inventory management easier and cheaper.
8) TRUE
Modular designs reduce the number of pieces that may need to be removed and replaced to repair
a product.
9) TRUE
The threat of downsizing often spurs product or service redesign.
10) TRUE
CAD tends to greatly increase designers' productivity.
11) TRUE
Changes in external factors (economic, social and demographic, political and legal, competitive,
supply cost or availability, and technological) stimulate product or service design or redesign
efforts.
12) TRUE
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A service blueprint shows the basic customer and service actions involved in a service operation.
13) FALSE
14) FALSE
15) TRUE
Both product and process must be considered in the product or service design question.
16) TRUE
Applied research is aimed at commercializing basic research.
17) FALSE
18) TRUE
19) FALSE
Companies that want to do business in the European Union must show that a specified
proportion of their products are recyclable.
20) TRUE
21) FALSE
22) TRUE
Alternate uses extend product life cycles.
23) FALSE
Quality function deployment ensures that the voice of the customer is integrated into the product
or service design question.
24) TRUE
25) TRUE
Reverse engineering is a legitimate means of evaluating the competitive landscape.
26) TRUE
27) TRUE
Standardization reduces variety and leads to greater efficiency.
28) TRUE
Remanufacturing is a way of increasing sustainability.
29) TRUE
How long a product stays in a particular phase of its life cycle depends greatly on the rate of
technological change.
30) FALSE
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Robust designs perform satisfactorily across a wide range of conditions.
31) FALSE
Taguchi design methods involve designing products that are relatively insensitive to
environmental factors.
32) FALSE
33) FALSE
34) TRUE
Customer contact is a critical service design issue.
35) TRUE
Greater reliability translates into a greater likelihood of the product working in normal
conditions.
36) TRUE
37) FALSE
38) FALSE
It is the lack of standardization that can at times lead to serious difficulties and competitive
struggles.
39) FALSE
Failure means that the part or item does not function as it should.
40) TRUE
Reliability of a system can be increased by improving the reliability of components or using
backup components among other methods.
41) TRUE
42) TRUE
43) FALSE
From a buyer’s standpoint, most purchasing decisions entail two fundamental considerations.
One is cost and the other is quality or performance.
44) TRUE
Standardization refers to the extent to which there is absence of variety in a product, service, or
process. Standardized products are made in large quantities of identical items. Calculators,
computers, and 2 percent milk are examples.
45) FALSE
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Service design often focuses more on intangible factors (such as peace of mind or ambiance)
than does product design.
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