Course: Internship || Course Code: BUS498
Internship Report On
“Transcom Consumer Product Limited”
Submitted To:
Mr. Ehfaz Nowman, Lecturer,
Department of Marketing and International Business,
North South University, Bangladesh
Submitted By:
Name
ID
Farabi Hossain
2111188030
Section: 87
Date of Submission: 20th August, 2025
Letter of Transmittal:
August 20th, 2025
Ehfaz Nowman
Lecturer, Department of Marketing and International
North South University, Bangladesh
Subject: Submission of Internship Report
Respected Sir,
I'm pleased to say that my internship at Transcom Consumer Products Limited has come to a successful
end. As part of the official submission process, I am giving my full internship report. This report is mostly
about a detailed look at the tasks and contributions I made every day during my internship at Transcom
Consumer Products Limited. While writing this report, I made sure to include real time information and
follow the rules exactly as they were given to me. I wrote this report based on my three-month internship
at Transcom Consumer Products Limited and my four years of school at North South University in
Bangladesh. I hope it gets read with interest and accepted. This internship taught me a lot and helped me
grow as a professional. I think this report will help me with my future company and marketing goals.
Sincerely,
Farabi Hossain
ID: 2111188030
Department of Marketing and International Business
North South University, Bangladesh.
Acknowledgement:
I wish to express my profound appreciation to my faculty and my supervisor at Transcom Consumer
Products Limited for their help and advice, which were very important in helping me finish the assignment
on time. Ehfaz Nowman Sir, in particular, was always willing to help and was quite enthusiastic about it.
He shared his vast knowledge and showed a good eye for detail. His help was a big part of why I not only
understood the report and what it needed, but also did it the way it was supposed to be done. I'd also like to
thank Transcom Consumer Products Limited, my boss AKHIL HARSH, and my coworkers for their
constant support during my internship, which was a very important step in my career. I am fully devoted to
using the skills and knowledge I have obtained to the best of my ability, and I am dedicated to always
improving myself in order to reach my career goals. I really look forward to and cherish any helpful advice
or opinion about my future plans.
Executive Summary:
The internship report that follows presents my experience as a marketing intern at Transcom Consumer
Products Limited, as well as a list of the responsibilities that I was tasked with during my tenure. The first
chapter of the report presents details of the report, such as origin of the report, the goals of study, limitations
of the study as well as a brief introduction. The chapter has comprised a heterogeneous set of facts and
information, which are vital and are related to the Transcom Consumer Products Limited. I have outlined
facts about the history of Transcom Limited, the organisational structures, vision and the base principles
that govern Transcom Consumer Products Limited and other services. In addition, the report will outline
roles and responsibilities that I have been responsible within the course of my internship and up to the
recent day. Moreover, it provides a lengthy overview of the analysis and interpretation that has been
determined by a wide range of parameters. Finally, this data will allow one to see where Transcom
Consumer Products Limited stands when it comes to its current assets and its growth opportunities to
maximize profits. The final part of the report was followed with me recounting the main subject of the study
and my summary of experiences as an intern of Transcom Consumer Products Limited.
Table of Contents
The Company Overview: ............................................................................................................ 1
VISION ...................................................................................................................................... 2
Transcom Consumer Products Ltd (TCPL): ............................................................................... 3
Kurkure ...................................................................................................................................... 4
Lay’s .......................................................................................................................................... 5
Newly Launched Lay’s Magic Masala: ................................................................................ 6
Quaker ....................................................................................................................................... 7
Employment Structure of Transcom Consumer Products Limited (TCPL): ................................. 8
What other departments do? ...................................................................................................... 8
Sales Department (The department I worked in): ....................................................................... 8
Automation Department: ............................................................................................................ 9
Marketing Department:..............................................................................................................10
Supply Chain Department: ........................................................................................................12
Human Resource Planning Process:.........................................................................................14
Logistics Department: ...............................................................................................................16
MIS (Management Information Systems) Department: ..............................................................16
My Internship Experience & Learnings: .....................................................................................17
Field visit: ..................................................................................................................................18
Description of My Main Job Duties: ...........................................................................................21
Dealing with Difficulties: ............................................................................................................21
Influences of the Internship on Career Plans: ............................................................................22
Recommendation: .....................................................................................................................22
Conclusion: ...............................................................................................................................23
References: ..............................................................................................................................24
Appendix: ..................................................................................................................................26
Offer Letter:...............................................................................................................................35
Employee Satisfaction Form: ....................................................................................................36
The Company Overview:
Transcom Group is a leading business corporations in Bangladesh, not only the largest but also one of the
most diversified ones with a rich history tinning back over 130 years. The company was launched in 1885
when it began with tea gardens. It has since expanded out of the pottery green tea and jute business of the
early days to multifaceted company producing advanced technology products, trading in other countries
and marketing and distributing them. Mr. Latifur Rahman established Transcom in its present corporate
form in 1973. The company has since expanded to have over 13, 500 employees working in nine industries
across more than 20 countries. It has extensive business in drinks, drugs, electronics, consumer goods,
gastronomy, newspapers, radio and online media. The group has established strong associations with a
number of very reputable multinational companies and is handling such well established brands in the
global market as Pepsi, 7-Up, Mountain Dew, Mirinda, KFC, Pizza Hut, Philips, Whirlpool, Maybelline,
Garnier, Heinz, Frito-Lay and Lindt among others. Transcom is also a leading operator of the media in
Bangladesh. It possesses big stores such as Prothom Alo, The Daily Star, ABC Radio, and OTT platform,
Chorki. It has many firms such as Eskayef Pharmaceuticals Ltd., Transcom Beverages Ltd., Transcom
consumer Products Ltd., Transcom electronics Ltd., Transcom foods Ltd., and Transcom distribution
company Ltd. It also owns a lot interests in the insurance, tea plantations, and the production of electrical
items. The mission of Transcom includes strengthening current market leadership, globalizing in the world
market with the help of Eskayef Pharmaceuticals, and reorientation to high-tech directions. The firm
continues to enjoy its values of operational competency, corporate alliances and sustainable corporate
communication. The organisation is now an epitome of long business tradition, capability to transform, and
innovative ideas in the Bangladesh business scene today. The group is also well known because of its fair
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means of doing business. Latifur Rahman the founder of the company was nominated to Oslo Business for
Peace Award as a good corporate citizen and doing the right thing in 2012. Simeen Rahman is the current
Group CEO of Transcom. The company continues to uphold its ideals of honesty, quality, and innovation
while expanding into high-growth and global industries.
Transcom is the biggest media company in Bangladesh. It owns the Bengali daily Prothom Alo, the English
daily The Daily Star, ABC Radio FM 89.2, and the OTT portal Chorki. The group's most important
subsidiaries are:
1. Transcom Beverages Ltd. is a PepsiCo franchise.
2. Transcom Consumer Products Ltd.
3. Transcom Distribution Company Ltd.
4. Transcom Electronics Ltd.
5. Eskayef Pharmaceuticals Ltd. (www.skfbd.com)
6.
Bangladesh Electrical Industries Ltd.,
7. Transcom Foods Ltd. (A&W, Yum! Brands)
8. Mediastar Ltd. (Chorki, Prothom Alo, The Daily Star, ABC Radio)
9. There are several tea estates, such as Monipur Tea Co. Ltd., Marina Tea Co. Ltd., and M.
Rahman Tea Co. Ltd.
10. Bangladesh Lamps Ltd., and Reliance Insurance Ltd.
Transcom Group is one of Bangladesh's most renowned and long-lasting businesses since it keeps growing,
has good partnerships with companies in other countries, and does a lot of different things.
VISION
“Our goals are to strengthen our positions in the industries we are already in, take Transcom
international through Eskayef Pharmaceuticals, and move into high-tech businesses.”
One of Transcom Limited's main goals is to grow its business in the industries where it already works. The
company's goals for market share, global competitiveness, and profitability in its current markets are to
keep its current positions and maybe even grow them. It looks that Eskayef Pharmaceuticals, which is a
branch or subsidiary of Transcom Limited, is thinking about the possibilities of expanding its business to
other countries. This could mean entering new markets, working with companies in other nations, or
expanding the pharmaceutical company's business to other parts of the world. The company has said it
wants to add high tech industries to its portfolio, which would be a way for it to diversify its current assets.
This shows that they are likely to put money into and look into opportunities in disciplines that use advanced
technology, such AI, biotechnology, electronics, or software development.
2|Page
Figure: Organizational Organogram of TCPL:
Transcom Consumer Products Ltd (TCPL):
3|Page
Transcom Consumer Products Limited is the first snack franchise in the world owned by Pepsico. TCPL
brings the best of Pepsico snacks to Bangladesh from its state of the art plant in Bogura. Kurkure started
making a variety of mouthwatering flavours in 2014, including Cream & Onion, Spicy Chicken, and
Chilli Chatka. In Bangladesh, TCPL began making the world's best potato chips brand, "Lay's." The chips
come in four flavours: American Style Cream & Onion, Spicy Chicken, Spanish Tomato Tango, and
Classic Salted. They cost tk 10, tk 25, and tk 50. TCPL also makes the famous breakfast cereal brand
"Quaker Oats."
Kurkure
Kurkure released Tok Misti Jhal and Chilli Chatka as Bangladesh's first two flavours of Masala Munch
in 2014. Kurkure's original Masala Munch came out not long after. Our repertoire now comprises five
interesting flavours: Cream & Onion, Chilli Chatka, Naughty Tomato, Spicy Chicken, and Masala
Munch.
4|Page
Lay’s
The biggest snack brand in the world is also the most popular one in Bangladesh. Right now, Transcom
Consumer Products Ltd. sells Lay's flavours that are famous all over the world, like American Style Cream
and Onion and Spanish Tomato Tango, to name a few. TCPL is trying to get the most popular potato chips
in the world to people in Bangladesh.
5|Page
Newly Launched Lay’s Magic Masala:
Bangladesh's Lay's has finally brought its highly anticipated Magic Masala flavour to the market. This
debut comes after the "Lay's Make in Bangladesh" project, which started in June 2023 and was a partnership
between PepsiCo and Transcom Consumer Products Ltd. to make Lay's chips in Bangladesh. The goal of
the effort has been to boost the local economy by working with more than 1,200 farmers and making many
jobs available. You can now buy the new Magic Masala flavour in different pack sizes. The smallest packs
cost Tk. 15 for 12g/13g, while the largest packs cost Tk. 75. You may also get packs of 20g/22g for Tk. 25
and quantities of 37g/40g for Tk. 50. This pricing plan makes the goods available to a lot of people in
Bangladesh. People who have had the Bangladeshi version of Magic Masala say that the taste is very similar
to the Indian original, although the chips are much thinner. People are excited about the new flavour, even
if it is different from the others. It delivers one of Lay's most popular flavours to the local market.
6|Page
Quaker
Quaker, a corporation that has been around for 135 years, came to Bangladesh in 2014 to raise awareness
about the health advantages of oats. The "Start Something Good" call to action will help Quaker get into
the diets of people in Bangladesh and become a partner in healthy living. Quaker is a great choice for this
relationship since it may give you long-lasting energy, fibre, and a great meal that helps you lose weight.
7|Page
Employment Structure of Transcom Consumer Products Limited (TCPL):
What other departments do?
Sales Department (The department I worked in):
1. Market Visits & Field Sales Operations:
Every day, conducting market visits with Pre-Sales Representatives (PSRs) to make sure that
PepsiCo's standard 8 Steps of Call are being followed. These steps include getting ready, checking
stores, merchandising, accepting orders and following up with administrative tasks. Interact with
merchants on a regular basis to create connections, deal with objections, and encourage them to
place orders.
2. Sales Target Achievement:
Keep an eye on and work towards reaching value targets by improving the strike rate, increasing
the number of lines per call (LPC), expanding SKU coverage, and making sure that suitable
merchandising is done at retail sites.
3. Distributor Management:
8|Page
Working with distributors to make sales operations more efficient, keep an eye on inventory flow,
and make sure that products are delivered to stores on time in the areas they are supposed to be in.
4. Performance Tracking & Review Sessions:
Go to morning 'Gate Meetings' to set daily KPIs and evening 'Review Sessions' to check on
progress, look at how the market is doing, and find ways to make things better.
5. Project – Drive Large Pack Growth Across Bangladesh:
Helping the national drive to increase the number of large packs sold in Bangladesh by keeping
track of where they are placed in the market, figuring out how much they add to sales, and keeping
a performance record using Excel and internal sales tools.
6. New Project – Scratch Card / Coupon Activation for Lay’s Blue Magic Masala:
Execute and monitor the promotional campaign where retailers receive scratch cards with product
purchases, offering prizes such as Samsung TVs, blenders, juicers, bicycles, cookers, and ovens.
Ensure smooth coupon distribution, activation, and prize redemption process.
7. Work With Booklet & PJP Tracking:
For Area Sales Managers (ASMs) and Area Sales Executives (ASEs), manage the Work With
Booklet process by getting daily updates on market activities, comparing them to Pre Journey Plans
(PJP), and sending out compliance reports.
8. Trade Marketing Coordination:
Work with the marketing and trade marketing teams to set up displays, build racks, and hand out
marketing materials at retail locations as part of promotional activities.
9. Sales Data Analysis:
Use Excel tools like Pivot Tables and VLOOKUP to look at monthly sales dumps, figure out how
much each pack size contributes, keep track of performance by ASM and CE, and come up with
useful ideas for your sales plan.
10. Retailer Engagement & Relationship Management:
To get your products seen, keep retailers loyal, and get them to order more often, you need to build
and keep strong connections with them.
Automation Department:
1. Master Data Setup:
In charge of making sure that all of the company's systems have accurate and up-to-date master
data. This means making sure that all the basic information, such as client, product, and pricing
details, is consistent and ready to be used in business.
2. DB Agreement Setup:
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Sets up and manages database agreements that help with sales, distribution, and day to day
business. This makes sure that the automated systems are in line with the needs of the organisation.
3. Sales Hierarchy Setup:
This includes designing and maintaining the sales hierarchy in the system, which includes creating
the chain of command, reporting systems, and regional segmentation to make it easier to track sales
and evaluate performance.
4. Brand SKU Setup:
Enters and updates Stock Keeping Units (SKUs) for all of the company's brands. This makes sure
that each product can be easily found and tracked in the sales and inventory systems.
5. Promotional Scheme Setup:
This sets up discounts, promotional offers, and schemes in the system so that they are correctly
implemented during sales and are in line with the marketing team's campaigns.
6. Outlet Channel Setup:
This groups and sorts stores into various sales channels (such wholesale, retail, and contemporary
trade) to make distribution and marketing more effective.
7. Sales Target Setup:
Uploads and manages monthly and yearly sales goals in the system, which lets different teams and
areas see how well they are doing in real time compared to their goals.
8. Setup for Both Web and Mobile Applications:
Make sure that all setups work on both web-based platforms and mobile apps, so that the field
sales force and office staff can easily access data and tools.
9. Inventory Management: Keeps an eye on and updates stock levels throughout the supply chain.
It combines sales data with warehouse operations to make sure that there are no stockouts or
overstock
situations
and
that
the
market
always
has
what
it
needs.
Marketing Department:
The Marketing Department of Transcom Consumer Products Limited is responsible for planning,
executing, and managing activities that build brand presence, drive sales, and strengthen customer
engagement. Its responsibilities include:
1. Event Based Marketing
○
Planning and executing product sampling activities, sponsorships, and sales promotions at
concerts, fairs, and other public events.
10 | P a g e
○
Organizing community-focused events to increase brand awareness and generate
additional sales revenue.
2. Product Packaging Initiatives
○
Designing and implementing innovative packaging concepts.
○
Coordinating with suppliers to ensure packaging aligns with brand identity and market
trends.
3. Trade Marketing Execution
○
Managing placement of trade equipment such as hangers and racks in retail outlets.
○
Rolling out retailer and wholesaler incentive programs such as the Star Partner Program
and Bandhan Program.
○
Supervising merchandising execution and ensuring planogram compliance.
4. Competitive Analysis
○
Conducting benchmarking studies to monitor competitor strategies, pricing, and
promotional activities.
○
Analyzing industry trends to identify potential opportunities and threats.
5. New Product Development (NPD)
○
Assisting in internal surveys and research for potential new product launches.
○
Supporting cross-functional teams in product ideation and feasibility studies.
6. Promotional Campaigns
○
Executing partnerships such as Kurkure X KFC Campaign to boost brand synergy.
○
Coordinating with sales teams to deliver promotions effectively in the market.
7. Out of Home Advertising
○
Managing billboard advertising and other outdoor media placements.
○
Ensuring alignment of creative materials with brand guidelines.
8. Seasonal Campaigns
○
Planning and executing seasonal promotional activities like the Quaker Oats Ramadan
Campaign.
9. Digital & Social Media Management
○
Administering official brand pages (e.g., Lay’s and Kurkure) to keep them updated with
relevant content.
○
Engaging with online communities, responding to customer interactions, and tracking
digital campaign performance.
10. Internal Coordination & Reporting
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○
Attending and contributing to regular marketing meetings to share updates and gather
feedback.
○
Coordinating between sales, trade marketing, and creative teams for smooth campaign
execution.
Supply Chain Department:
I got to see the whole process that the Supply Chain Department goes through while I was interning. I learnt
that their job is not just to buy things; they also have to make sure that items and information move smoothly
and without interruption from planning to final delivery. These are the steps that most people take:
1. Sales Plan (S&OP – Sales & Operations Planning)
Sales and Operations Planning) The Sales Plan is the first step in the supply chain process. I saw that the
team works closely with the Sales and Marketing departments to make a prediction about how much
demand there would be in the future. This is based on sales statistics from the past, seasonal patterns, and
verified orders from customers. The S&OP process makes sure that everyone involved in manufacturing,
sales, and buying is working towards the same goal.
2. Production Plan
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The production plan is made when the sales prediction is done. I witnessed how the production crew decides
how much to make, when to make it, and where to get the materials. This step makes sure that the production
schedule meets client needs without making too much stock.
3. Material Plan
The material plan tells you exactly how much raw materials (RM) and packaging materials (PM) you need
to carry out the manufacturing plan. I thought it was fascinating that the team also takes into account the
present inventory, the time it takes for suppliers to deliver, and the time it takes to make things.
4. Procurement
Buying Procurement is the process of buying things. I learnt that procurement is split into two groups while
I was watching: Direct Procurement: This is when you buy raw materials and packaging materials that will
be used in making something. Indirect procurement is when you buy things that are needed for operations
but aren't part of the end product, such as maintenance tools and safety gear. The procurement staff checks
out suppliers, haggles over prices, and makes sure that supplies are of good quality. Procurement is where
the purchasing of materials happens. During my observation, I learned that procurement is divided into two
categories. The procurement team evaluates suppliers, negotiates prices, and ensures that deliveries meet
quality standards.
5. Store (Inventory Management)
The store or warehouse division gets supplies from vendors and keeps them safe until they are needed for
production. I watched how each delivery is checked for quality and added to the inventory system. This
makes sure that stock is properly controlled and can be traced.
6. Production
Making At this point, supplies are sent to the factory floor according to the schedule. I saw that the supply
chain and manufacturing teams work together closely so that there are no delays because of missing
materials.
7. Finished Goods (FG) Monitoring
Keeping an eye on finished goods (FG) After they are made, the finished goods are sent to the FG store.
The staff keeps an eye on stock levels, order schedules, and expiration dates. This is necessary to make sure
that clients get the proper amount of things, at the right time, and in the best quality.
8. Stock & Requirement Analysis: One of the most important things I saw was that they were always
checking stock levels versus the production plan. The team finds holes and makes plans for buying things
based on those deficiencies. We get materials from both local sources (for rapid restocking) and overseas
suppliers (for specialised things that take longer to get).
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One of the key tasks I observed was the continuous analysis of stock levels against the production plan.
The team identifies gaps and plans for procurement accordingly. Materials are sourced from both local
suppliers (for faster replenishment) and international suppliers (for specialized items with longer lead
times).
Human Resource Planning Process:
•Recruitment and Selection Process: Transcom Consumer Product Ltd (TCPL) has a hiring and selection
procedure that is meant to make the most of each person's skills and boost the company's performance. The
company uses merit, inventiveness, and business improvement tactics to find new employees in sales,
marketing, and other important areas. One of the most important tests that TCPL uses is the "Step Up"
program. It helps find and train the company's future leaders and new employees. This lets workers learn
the skills that are in line with the company's long term goals. TCPL wants to keep the ideals of openness
and the well-being of its workers. One of the company's key goals is to create a workplace culture that
embraces diversity and gender equality. The Human Resources strategic goal is to hire the best individuals
from around the world and provide a supportive environment where taking risks with people, customers,
and education is valued. Lastly, TCPL is open-minded and thinks that everyone should have a chance to
perform their best, no matter what. This means that every opportunity is equally supported and wellmanaged, especially in the competitive beverage market.
Compensation System: Transcom Consumer Product Ltd (TCPL) has a great and well thought out way of
paying its employees that is meant to attract and keep the top people in the industry. The organisation pays
its members a salary that includes a fixed amount as well as other benefits like a monthly performance
bonus, a PE, and a tip. It comes in the form of performance rewards to motivate workers to reach or even
exceed the goals that have been set. Under Bangladeshi law, every company must share profits with its
employees legitimately. This means that employees are entitled to a festival bonus and perks from the
Workers' Profit Participation Fund. TCPL thinks that it helps employees be more productive when it comes
to growth and reaching goals that lead to higher profits. However, TCPL also includes stress noncash/emotional rewards such working conditions and moving up the corporate ladder. The development
and progress of personnel is their top priority, and they will not bend their bill. TCPL gives its employees
a clear plan for learning and development that encourages them to gain skills that will help them advance
in their professions. For example, the organisation works hard to make the workplace a comfortable place
that encourages diversity, gender equality, and learning.
•Training and Development Initiatives:
Transcom Consumer Product Ltd (TCPL) sees training and development as one of the most essential parts
of its HR strategy. The organisation has a rational way to help its staff flourish by offering a variety of
14 | P a g e
training courses. [TCPL] aims to get the most out of initiatives like Step Up that help [new hires, new
management trainees, or a group of new management grads] get ahead. The country gives these big
companies systematic training for new employees over the first two years, which helps them learn how to
run and build their businesses through office based sales and marketing activities. TCPL also knows that it
needs to give its employees both formal and on-the-job training. The organisation has active projects that
add to the global training structure with local market modules. One of these is working with PepsiCo to
help TCPL staff. This gives the workers the tools they need to deal with the always changing parts of the
business. One of TCPL’s main goals is to constantly raise high performance levels through training and upskilling that is both useful and competitive. Professional goals assist keep the company focused on its
overall plan. So, by figuring out these things, TCPL not only makes its employees work better, but it also
improves TCPL’s overall standing in the Bangladeshi market.
• Performance Appraisal System: As I have gathered. I must assert that I was unable to find the detailed
information on the performance appraisal system for Transcom Consumer Product Ltd. But from context
and general understanding of human resources related to companies in similar industries to TCPL,
performance appraisal is a system that is used to appraise the employee's performance at reaching key
performance indicators (KPIs) as well as organizational objectives over a defined period of time. The
system carries out a variety of assessment procedures to include self ratings. external reviews from
colleagues. and reviews from the supervisor to ensure that the evaluation system is fair and captures all
aspects. strong and weak areas and other factors with regard to each and every employee so that they utilize
their faculties in a manner that is in harmony with the overall goals of the organization.
In addition, TCPL uses the system of performance appraisals as a means of enhancing training and
development. Such employees are then rewarded with promotions, pay increases, and other forms of
recognition whereas employees who require development are provided with such developmental programs
professionals who lack the skill. It is one of the foremost purposes of this appraisal process to achieve the
creation of a learning institution in which every worker works for the betterment of the company as we as
for their own betterment. It requires further information, I would suggest you contact the HR or corporate
governance departments of Transcom Consumer Product Ltd themselves. On the whole, it can be
emphasized that Transcom Consumer Product Ltd. (TCPL) is a company that strives for growth, cares for
its employees and distinctively practices ethical management. Furthermore, the organization operates with
a democratic leadership style that encourages collective action. inclusive and transparent efforts towards
constant improvements that meet the almighty global standards. The HR strategies at TCPL, the firm
embraces a strict recruitment and selection strategy, offers competitive remuneration packages and
extensive training and development programs, help in building an encouraging as well as high achievement15 | P a g e
oriented culture. The company has also put in place measures to combine these performance appraisal
systems with other initiatives which are aimed at self improvement. Such management oriented practices
of TCPL enhances employee level of satisfaction as well as ensures the achievements of the organization
within the beverage market over a horizontal time frame.
Logistics Department:
The Logistics Department makes sure that goods move smoothly and efficiently from the company's
warehouses to retailers and distributors all around the country. This means making sure that transportation
is organised, that stock levels are kept at the right levels, and that deliveries are made on time to meet
market demand. The department is in charge of organising delivery truck routes, tracking shipments in real
time, and fixing any problems with distribution. They also work closely with the sales staff to make sure
that delivery times match up with sales events and times of high demand. The logistics staff also makes
sure that all products are handled and kept in a way that meets quality and safety standards. This lowers the
chance of damage or spoilage. Their job is highly important for keeping the supply chain running smoothly
and making sure that products are always available in every sales area.
Primary responsibilities: Establishing and monitoring of delivery schedules to retailers and distributors.
Aiding the warehouse team to dispatch inventory. Checking deliveries and monitoring them to ensure that
they reach in good time. Consistency in partnering transport and selection of the optimal routes. Ensuring
that during transportation goods are moved and stored adequately. Ensuring availability of delivery plans
in terms of sales efforts and market promotions. Problem solving related to deliveries, delays or lack of
sufficient supply.
MIS (Management Information Systems) Department:
The MIS Department's main job is to gather, process, and analyse company data so that all departments
may make decisions based on accurate and timely reports. They are the main place where operational data
comes together, making sure that information from sales, marketing, logistics, and finance is all in one
place and easy to find. MIS makes and keeps dashboards that show key performance indicators (KPIs) such
as how well sales are doing, how stock is moving, how well promotional campaigns are working, and how
customers are changing. The section also helps with automation and ERP systems, making sure that data is
accurate and fixing any technological problems that come up with reporting. MIS helps managers make
smart, data-driven decisions that boost efficiency and profits by giving them useful information.
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Key Duties: Making and keeping up sales and performance dashboards. Bringing together data from
several divisions for reports that cover everything. Making reports for management to look over every day,
week, and month. Making sure that data is correct and consistent across all platforms. Supporting real-time
reporting with ERP and automation technologies. Looking at trends to find places where you can develop
or where you need to fix things. Working with IT to fix problems or enhance systems.
My Internship Experience & Learnings:
After going through an interview with my supervisor and getting the job as a marketing intern, I started
my internship on July 1st. After I was chosen, I was quickly added to the sales team. During my internship,
I was lucky enough to have AKHIL HARSH as my supervisor. Although I joined as a marketing intern but
because of the less activities in the marketing department i was made involved into the sales department
wholly.. My work hours were as follows: I worked five days a week, from Sunday to Thursday. I usually
worked from 9:30 AM to 6:00 PM, but sometimes I had to stay later to finish my work.
My internship with
Transcom Consumer
Products Limited has
been a time of learning
by doing, improving
my skills, and getting
to
know
genuine
works.
how
a
business
During
my
placement, I got to
work directly with the Sales Department and also with Marketing, Automation, and other departments that
worked on more than one project. I was able to do both fieldwork and office work during the program,
which gave me a full picture of how sales operations are run and supported at a top FMCG company. During
the first part of my internship, I went on a lot of market visits with Pre Sales Representatives (PSRs) to
places like Gulshan, Notun Bazar, Vatara, and Bashundhara. This hands on experience taught me how to
reach sales goals in real time, such as how to keep track of and meet KPIs like striking rate, LPC, SKU
count, and outlet billing. I went to morning gate meetings, evening review sessions, and even helped my
assigned PSR reach sales goals by convincing shops to place orders. These visits also taught me about how
retailers work together, what the rules are for merchandising, and the problems that people in the field
confront, such bad weather.
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Field visit:
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•
Attended also conducted Morning Gate Meetings with Area Sales Managers and Area
Sales Executives.
•
Visited the distributor house
•
•Went to Warehouses
•
Evening Review sessions with PSR, ASE, ASM.
•
Trial visit at stores
•
Research and analyze how they work
•
Heedhack session
•
Learning about the market situation
And then I was shifted to the Go To Market (GTM) team, where I worked in the head office. I helped with
big national projects like the Work With Booklet system for ASMs and ASEs and Drive Large Pack
Growth. This included making organised Excel files, running reporting groups on WhatsApp, keeping
track of daily contributions, and making sure that field activities were in line with preparations made before
the trip. I also went to training sessions, made Google Sheets with embedded questionnaires, and checked
in with team members to make sure everyone was included. During my internship, I got a lot better at Excel
and analysing data. I learnt how to use complex functions like Pivot Tables, VLOOKUP, XLOOKUP,
and other formulas for calculating contributions. I spent a lot of time working with raw data from the
Automation Department, cleaning it up, organising it, and turning it into useful information. I had to be
very precise and pay close attention to detail because my analyses were used by senior management to
make decisions. In addition to learning technical skills, I also followed senior coworkers about and watched
how they talked to each other, made decisions, and led. This type of learning, which focused on mentoring,
helped me become more professional in how I interact with others at work. I also went to several
departmental introduction workshops, which helped me understand more about how the organisation works,
how it is set up, and how it behaves.
One of the best parts of my internship was working on trade marketing projects, like picking out gift packs
for stores and watching the planning of advertising campaigns like the Lays Blue Magic Masala Scratch
Card Activation, where stores could win prizes like TVs, blenders, and bikes. I also looked into how the
company's automation systems and the SMART app make it easier to report and keep track of performance.
There were certain problems, including having to work with a lot of ASMs and ASEs, meeting tight
deadlines, and dealing with communication problems from time to time. But these experiences taught me
how to be strong, how to solve problems, and how important it is to be professional even when things are
hard. In general, my internship has been exciting and very helpful. It has given me real-world experience
with FMCG sales operations, working with people from different departments, and combining fieldwork
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with data driven decision making. I leave this internship with not just better technical skills, but also better
communication, adaptability, and analytical skills that will help me in my career.
Description of My Main Job Duties:
During my internship at Transcom Consumer Products Ltd., I did both fieldwork and office work, which
gave me a complete picture of how sales work, how to carry out GTM, and how to handle data. During the
first two weeks, I went on market trips with Pre-Sales Representatives (PSRs) in several areas. I saw and
used PepsiCo's 8 Steps of Call, talked to retailers, negotiated orders, and helped my team reach their sales
goals even though the weather was bad. These trips to the field also helped me learn more about how
distributors work, sales KPIs (including LPC, strike rate, and SKU performance), and how to manage
relationships with retailers. Starting in the third week, I mostly worked on Excel based GTM projects. I
acquired, cleaned, and analysed large datasets from the automation department, such as rack tagging data,
outlet master hierarchies, and sales data for each distributor. To keep track of rack deployment performance
and sales contribution by pack and outlet, I learnt how to use VLOOKUP, XLOOKUP, pivot tables,
SUMIFS, and how to structure a database. For a national "Work With Booklet" project, I made a full
PJP (Pre Journey Plan) tracking format in Excel, set up WhatsApp groups for ASMs and ASEs to submit
their work every day, and made attendance and survey forms in Google Sheets. I also had to check in with
field managers to make sure they were following the rules, write daily and monthly performance reports
and help with trade marketing efforts like making gift packs for retailers. During my internship, I worked
closely with the automation, marketing, and sales teams. I also went to departmental inductions, followed
senior coworkers around, and learnt how important it is for departments to work together, keep data
accurate, and put processes into place. These experiences made me better at technical skills, being flexible,
communicating, and being confident in my professional abilities in both business and market settings.
Dealing with Difficulties:
In that respect, my internship was no different from any other voyage; it was not without its challenges.
The initial obstacle I encountered was the necessity of adapting to the professional environment,
establishing relationships with my colleagues, and acquiring the ability to efficiently manage my time in
order to complete my assignments on time. The ability to continually acquire new content of information
was another challenge as well as the aim to reduce errors that went on in the course of performing duties.
However, the future gradually became visible and closer, when I accepted these facts. During my period in
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apprenticeship, I was exposed to various challenges that stretching my problem solving skills and test my
flexibility. Unpredictable hidden variables affected the sales contacts and the market visits in the field, like
heavy rainfall and bad weather conditions which required instant changes at the planned route to be
followed and the PJP to be implemented. Scheduling with retailers could sometimes be difficult especially
when they are busy at the peak times or reluctant to cooperate. The closeness and collation of Work With
booklet information of many ASMs and ASEs in different territories was a consistent problem in the office.
Part of the staff did not respond fast or share updates with efficiency, and in some cases, their attitude was
rather condescending because I was an intern. Nevertheless, I ensured that the data was updated on time,
maintained professionalism, and followed up persistently, as the instructions were sent directly from my
supervisor. Another set of challenges was presented by large-scale Excel tasks: the meticulous cleaning and
tagging of thousands of rack and outlet records without errors necessitated technical accuracy, forbearance,
and consistent cross-checking. In addition, delays in my deliverables were occasionally caused by
interdepartmental dependencies, such as the necessity of waiting for automation or supply chain teams to
share critical data. I acquired the ability to manage pressure, communicate diplomatically, and remain
dedicated to the delivery of precise and comprehensive work, despite these obstacles.
Influences of the Internship on Career Plans:
I thought work would be strict and that I would have to learn on my own. But as I looked more closely, it
seemed like the environment was very friendly. The internship with TCPL not only met my expectations,
but it also greatly exceeded them because it gave me so much experience. At the very beginning of my
journey, I was gently shown how to become used to new rules. These new duties took me to places I had
never been before and showed me things about the globe I had never seen before. Most importantly, the
real-world experience I gained helped me understand how complicated the work culture is in the business
world. This hands-on work in the research and consumer insights department gave me valuable experience
that will help me a lot in the future. I knew a lot about research, consumer insights, and data analysis in
theory, but this project let me put that knowledge to use.
Recommendation:
The Importance of Hiring More Women to Promote Gender Diversity in the Workplace. Diversity in the
workplace not only makes it more welcoming and fairer, but it also brings in a wider range of skills and
points of view. The need for an internal transport system to improve employee well-being. Putting money
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into an internal transport system can be a smart move that makes the work environment better for everyone
and shows that the company cares about its employees' health and the environment.
Conclusion:
After three months of interning at Transcom Consumer Products Limited, I knew for sure that TCPL is one
of the greatest places to learn and move up in your career. The whole journey was full of different learning
modules that taught me the basic rules of business and the best ways to do business in Bangladesh's FMCG
sector. At every TCPL event, I can find people who helped me along the way. These people are friendly
and helpful. In general, I was able to strengthen and improve my skills as a professional so that I could get
ready to join the corporate sector.
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References:
•
Correspondent, S. (2023, June 6). Lay’s goes local in Bangladesh. The Business Post.
https://businesspostbd.com/economy/Corporate/lays-goes-local-inbangladesh?fbclid=IwAR3iPkfjzSUEQKn9IDTzuY74U4oBq2IepmZd2tNGl_vEC8Hb2d6KL03
wjdg
•
Bangladesh scenario of Lay’s. (n.d.). Scribd.
https://www.scribd.com/document/676848211/Bangladesh-Scenario-of-Lays?fbclid=IwAR3DF01aJpvNJuzSoCpbYx9q67obtVYaAOaItxs87U8gpMgxgih7WPks76U
•
Staff Correspondent, & Staff Correspondent. (2023, June 6). Lay’s Chips to be made in Bangladesh.
Prothomalo.
https://en.prothomalo.com/business/ogg9il7yaf?fbclid=IwAR2EEfPc6DKfXaGkrqwEM7tFWeW
DA5CMdTlBBcES9IB5YoQZAhIr5e5nL3c
•
The Daily Star. (2023, June 6). Lay’s potato chips to be produced in Bangladesh. The Daily Star.
https://www.thedailystar.net/business/news/lays-potato-chips-be-produced-bangladesh3339301?fbclid=IwAR3krVbwELUTtv2NJISKOUA8jAB8p1PY3Zl_ufqjAUcjO2Jv7STiFS6Ro4
•
Wikipedia contributors. (2023, August 21). Transcom Group. Wikipedia.
https://en.m.wikipedia.org/wiki/Transcom_Group
•
Report, T. (2023, October 10). LAY’S launches campaign featuring Shakib Al Hasan, Soumya
Sarkar and Taskin Ahmed Tazim. The Business Standard.
https://www.tbsnews.net/economy/corporates/lays-launches-campaign-featuring-shakib-al-hasansoumya-sarkar-and-taskin-ahmed
•
Desk, S. S. (2023, October 10). New campaign of Lay’s stars Shakib, Taskin, Soumya. The Daily
Star.
https://www.thedailystar.net/sports/more-sports/news/new-campaign-lays-stars-shakib-taskinsoumya3439571?fbclid=IwAR3w82lU86AiL7fRJy2LPAcbGJDTfczHZsQx6XOwDMAyIlC7J6pEO7gN
hdk
•
Practitioners, C. D. B., & Practitioners, C. D. B. (2023, October 11). LAY’S Features Shakib Al
Hasan, Taskin Ahmed Tazim, and Soumya Sarkar in New Campaign - Brand Practitioners | Keep
Exploring. Brand Practitioners | Keep Exploring - A focused group for discussing on brand related
topics, issues, theories, promotions, media, research, digital.
https://brandpractitioners.com/lays-features-shakib-al-hasan-taskin-ahmed-tazim-and-soumyasarkar-in-new24 | P a g e
campaign/?fbclid=IwAR2FYDmn1T9XgRxNMaf6v6N3z9MBwNXJypXlhz7sPLjjFtsLb7FRbFe
gjKA
•
Report, T. (2023b, October 10). LAY’S launches campaign featuring Shakib Al Hasan, Soumya
Sarkar and Taskin Ahmed Tazim. The Business Standard.
https://www.tbsnews.net/economy/corporates/lays-launches-campaign-featuring-shakib-al-hasansoumya-sarkar-and-taskin-ahmed
•
Report, T. (2023c, October 10). LAY’S launches campaign featuring Shakib Al Hasan, Soumya
Sarkar and Taskin Ahmed Tazim. The Business Standard.
https://www.tbsnews.net/economy/corporates/lays-launches-campaign-featuring-shakib-al-hasansoumya-sarkar-and-taskin-ahmed
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Appendix:
BUS498.87
Internship Weekly Journal
Intern Name: Farabi Hossain
ID: 2111188030
Company Name: Transcom Consumer Products Ltd.
Department: Marketing & Sales
Week: 1
Duration: 1st July to 5th July
Work Done:
This week marked the beginning of my internship at Transcom Consumer Products Ltd. As part of the
Marketing & Sales team, I was assigned to sales operations due to limited marketing activities. My primary
task was to join PSRs (Pre Sales Representatives) in market visits across areas like Gulshan, Notun Bazar,
Vatara, and Bashundhara under Arif Enterprise Distributor. Each day, I shadowed a PSR, observing and
attending the full sales operation cycle, from morning gate meetings to evening review sessions and market
visits throughout the day. I ensured my PSR (Ershad followed PepsiCo’s standard 8 Steps of Call, including
preparation, store check, merchandise, order taking, and admin work). I participated in morning “gate
meetings” to communicate value targets and KPIs such as strike rate, LPC-6, 45 Lays memos, and
merchandising execution. Despite being an observer, I actively engaged with retailers, negotiating and
convincing hesitant buyers to place orders, helping us exceed our sales target (achieved 71K when target
was 60K). My contributions were appreciated by the sales head and team.
Learnings & Achievements:
I gained hands-on exposure to sales metrics like memo, LPC, strike rate, SKU, outlet billing, and
value target. I learned all the 8 steps of call theoretically and also practically by my boss (the area sales
executive). I also understood the importance of building strong retailer relationships, handling rejection,
and maintaining professionalism under pressure. Additionally, I learned the structure of distributor
operations and how evening review sessions identify market insights and performance gaps. I conducted
one such session myself and reported on my PSR’s performance.
Notable Experience:
Though new, I built connections with many retailers, some even rewarded me with snacks or tea for my
friendly approach. On weekends, I voluntarily worked to help my PSR meet his target, which deepened
my understanding of weekend market dynamics. I also visited the head office, attended orientation
meetings, and interacted with senior staff, including my supervisor, who clearly outlined my roles.
Challenges Faced: Weather was a major challenge for example extreme heat, rain, and slippery roads
made market visits physically demanding. However, I remained committed, knowing fieldwork is
essential in sales.
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BUS 498.87
Internship Weekly Journal
Intern Name: Farabi Hossain
ID: 2111188030
Company Name: Transcom Consumer Products Ltd.
Department: Marketing & Sales
Week: 2
Duration: 6th July to 12th July
Work Done:
In the second week of my internship, I was assigned to work with new PSRs in different areas. I observed
the sales process, retail behavior, and how product orders were taken and managed in new territories and
the way of working of the new PSRs. The work week was especially challenging due to continuous rain,
which made movement and fieldwork physically exhausting. Despite the weather, I continued my daily
market visits, worked full days, and stayed committed to learning. I attended every morning gate meetings
and evening review sessions with my sales team. Midweek, I was called to the Head Office due to a change
in supervision. I was introduced to my new supervisor, who is the GTM (Go-To-Market) Coordinator.
My responsibilities have now expanded to include both market visits and office based assignments (which
is called GTM basically) and I feel glad that now I’ll be able to learn the core of marketing. I reported my
market observations to my supervisor, including retailer complaints, high demand products, and how I
handled rejection or objections during sales visits. Before leaving for India, my new supervisor assigned
me to a national project titled “Drive Large Pack Growth in the Entire Bangladesh.” As part of this, I
began learning Excel from scratch to create a database for tracking racks and evaluating output
performance. At the same time, I’ve started integrating into the office environment, where my coworkers
have been cooperative and supportive.
Learnings & Achievements:
This week taught me how to adjust quickly to a new market, report professional insights, and balance both
field and office responsibilities. I took the initiative to upskill myself in Excel for the upcoming project and
gained valuable exposure to how GTM strategies are shaped and supported through real time data. My ASE
(Area Sales Executive) taught me all of the terms of sales operations theoretically and practically both
during our market visits.
Challenges Faced:
The biggest challenge was working full days in heavy rain with a new PSR in an unfamiliar area. Balancing
the transition between fieldwork and adapting to a new supervisor and office culture at the same time
required extra focus and flexibility, but ultimately helped me grow.
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BUS 498.87
Internship Weekly Journal
Intern Name: Farabi Hossain
ID: 2111188030
Company Name: Transcom Consumer Products Ltd.
Department: Marketing & Sales
Week: 3
Duration: 13th July to 19th July
Work Done:
In the third week of my internship, the focus shifted entirely to Excel based work for the ongoing project
“Drive Large Pack Growth in the Entire Bangladesh.” Since my supervisor was away in India, I did not
have to go for market visits. Instead, I spent the week at the Head Office learning and applying Excel skills
such as pivot tables, VLOOKUP, and database structuring, also some basic shortcuts . I worked on building
a database that tracks how many racks are being placed in the market and the output (sales) we are
generating from them. I collected raw data from the automation department and worked on transforming it
into usable formats for analysis. This week was relatively smooth and pressure free, allowing me to explore
different departments and interact with employees across various functions. I visited several teams to
observe how they work and also learned more about the sales app, including its upcoming updates, before
the launch. I also attended meetings and participated in my official induction session, where I learned the
company's rules and code of conduct.
Learnings & Achievements:
I made significant progress in Excel, improved my data handling abilities, and learned how internal sales
tracking systems operate. Shadowing senior staff members was one of the most productive experiences, I
focused on observing how they communicate, make decisions, and lead teams. These real life observations
helped me gain practical, skill based learning that went far beyond textbook knowledge. I also became more
familiar with the office environment and built strong relationships with my coworkers even though many
of them are senior, they were extremely friendly, motivating, and encouraging. The most exciting part of
the week was hearing that several team members expressed interest in keeping me on board after my
internship ends, which made me feel confident and valued. I’ve been told I have potential and adaptability,
which further motivates me to give my best.
Challenges Faced:
There were no major challenges this week. It was a refreshing and enriching experience to focus on skill
development and internal networking.
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BUS 498.87
Internship Weekly Journal
Intern Name: Farabi Hossain
ID: 2111188030
Company Name: Transcom Consumer Products Ltd.
Department: Marketing & Sales
Week: 4
Duration: 20th July to 26th July
Work Done:
The fourth week of my internship was relatively relaxed, as most of my supervisors were away. There was
no work pressure, which allowed me more freedom to explore and observe. I continued working from the
Head Office and spent time getting to know the workplace environment better. I also deepened my
understanding of the workflow by shadowing senior colleagues, closely observing how they manage their
responsibilities, communicate, and handle tasks. Throughout the week, I attended several induction sessions
conducted by different departments for new joiners. I joined voluntarily to expand my knowledge about the
company’s structure, inter department functions, and overall business operations. This gave me a broader
perspective beyond the marketing and sales domain. I also attended multiple zoom meetings with my
coworkers from the sales department and got an overview of the current market situation. I continued
practicing and learning Excel, and also sat with the automation department to observe how the automation
process works, from data collection to dashboard management. This helped me better understand how data
flows across departments to support decision making.
Learnings & Achievements:
This week, I continued developing my Excel skills and gained insight into the company’s automation
system, which plays a crucial role in tracking sales performance and distribution. I also learned how to
conduct and participate in virtual meetings via Zoom with supervisors who are currently working from
abroad, this helped me understand how to communicate updates clearly and professionally in remote
settings. By attending multiple induction sessions, I expanded my awareness of how various departments
function. Shadowing experienced colleagues gave me real life exposure to professional behavior,
communication, and workflow, all of which enriched my practical understanding of the corporate
environment. I’ve also built stronger relationships with my coworkers, which is making me feel more
confident and comfortable in the office.
Challenges Faced:
There were no major work related challenges this week. However, I was unwell for two days, which limited
my ability to attend the office during that time.
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BUS 498.87
Internship Weekly Journal
Intern Name: Farabi Hossain
ID: 2111188030
Company Name: Transcom Consumer Products Ltd.
Department: Marketing & Sales
Week: 5
Duration: 27th July to 2nd August
Work Done:
This week was relatively smooth as my supervisor was still abroad, which meant there wasn’t much
pressure. I mainly worked on Excel and was assigned to analyze the monthly sales dump. My supervisor
asked me to calculate the contribution of large packs by ASM and CE, and I did that by using PIVOT
TABLES and submitted that analysis over WhatsApp. I also got involved with the marketing team to
organize gift packs for retailers as part of a trade marketing activity. Additionally, I attended several
induction sessions arranged for new joiners from different departments, including one from the marketing
department where I joined my other boss during the session. Even though not necessary, I spent time with
the automation department to learn how to open a database and explored the (SMART) app to understand
how it tracks field operations. We also had a team lunch this week, which was a nice bonding experience
with my coworkers.
Learnings & Achievements:
This week deepened my Excel skills, I learned new formulas and used them in real time data analysis. I
also learned how to conduct Zoom meetings with supervisors working remotely, which helped me
understand remote team coordination. Shadowing senior colleagues remained one of the most productive
parts of my learning, I kept observing their decision making, communication, and leadership approaches. I
also explored how the automation department operates and how their tools support sales tracking. The
induction sessions gave me a clearer understanding of the company’s operations, team structures, and
internal workflows.
Challenges faced:
The main challenge this week was the Excel work itself..especially as the tasks became more advanced and
required precision in analysis. As I’m still learning, it took time and effort to ensure accuracy, but I took it
as a positive learning curve.
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BUS 498.87
Internship Weekly Journal
Intern Name: Farabi Hossain
ID: 2111188030
Company Name: Transcom Consumer Products Ltd.
Department: Marketing & Sales
Week: 6
Duration: 3rd August to 9th August
Work Done:
This week, my supervisor returned and introduced me to a new project called the Work With Booklet.
This booklet is used by ASMs and ASEs as a daily journal, summarizing their work in the market or during
market visits. My role was to set up and manage the system for collecting their daily entries. I created two
separate WhatsApp groups, one for ASMs and one for ASEs, where each member would share a screenshot
of their Work With page for that day. I collected the monthly PJP (Pre Journey Plan) for all ASMs and
ASEs from the automation department and created the entire PJP tracking format in Excel to track Work
With completion against their planned journeys. If they shared their daily Work With in the group, I marked
it as done in the Excel file. I then published and shared this report via email on a daily basis. Before the
launch, I also attended two training sessions conducted by my supervisor for ASMs and ASEs, where he
explained the purpose and process of the Work With Booklet. Additionally, I created a Google Sheet for
attendance during these sessions, prepared five questionnaire items within the same sheet, and shared it in
the group. I followed up with participants to ensure they completed it, reaching out individually to remind
them when necessary.
Learnings & Achievements:
I learned how to set up structured communication channels for different teams and track compliance with
daily tasks using both Excel and WhatsApp coordination. I improved my skills in matching operational data
(PJPs) with actual daily activities to monitor performance. I also learned and created the whole PJP format
in excel. I also gained exposure to how new processes are launched in a sales team from internal training
to implementation. Additionally, I learned how to create Google Sheets with embedded questionnaires and
manage attendance tracking efficiently while handling timely follow ups with a large group of people.
Challenges faced:
The main challenge this week was managing and tracking responses from multiple ASMs and ASEs daily,
especially ensuring they followed the new reporting process from day one. Matching their Work With
updates with their PJPs required attention to detail, and following up with those who missed submissions
took extra time and coordination.
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BUS 498.87
Internship Weekly Journal
Intern Name: Farabi Hossain
ID: 2111188030
Company Name: Transcom Consumer Products Ltd.
Department: Marketing & Sales
Week: 7
Duration: 10th August to 16th August
Work Done:
This week, I collected rack data (rack tagging data deployment by outlet) and outlet master data, along with
distributor wise billing data of the racks from the automation department. I also gathered the outlet master
hierarchy and rack deployment data (outlet wise). I updated the outlet master data by tagging all the racks
in it. Using XLOOKUP, I matched the rack outlets with the sales data and extracted the last three months’
sales by pack and by outlet. I also captured and compiled sales figures for each outlet and pack. Alongside
this, the previous week’s "Work With" project was still ongoing. I continued tracking daily submissions,
identifying who had shared their entries, and updating the Excel sheet accordingly. In addition to these
tasks, I was also involved in the new promotional campaign for Lays Blue Magic Masala through a scratch
coupon activation project. Under this initiative, retailers received scratch cards that offered the chance to
win exciting gifts such as Samsung TVs, blenders, juicers, bicycles, cookers, and ovens. My role was to
understand the process of how this campaign would be executed in the market and how retailers’
engagement would be tracked and rewarded.
Learnings & Achievements:
Learned how to use XLOOKUP effectively for large scale data matching. Improved my ability to update
and maintain master data with accuracy. Understood how to integrate rack tagging, outlet data, and sales
data for comprehensive reporting. also gained more experience in managing multiple tasks in
parallel.Additionally, through the scratch coupon activation project, I gained insights into how trade
promotions are planned and executed in the FMCG industry to boost retailer engagement and product
visibility.
Challenges Faced:
Communicating with all ASMs and ASEs daily to follow up on pending "Work With" entries was
challenging. Some individuals were uncooperative or dismissive because I am an intern, but I still had to
ensure follow-ups were done as instructed by my supervisor. Managing both the rack data project and the
ongoing "Work With" tracking required careful time management. At the same time, balancing this with
my involvement in the new Lays scratch coupon campaign made the workload even more demanding, but
it taught me how to prioritize tasks under pressure. At the same time, balancing this with my involvement
in the new Lays scratch coupon campaign made the workload even more demanding, but it taught me how
to prioritize tasks under pressure.
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Payment Slip:
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Updated CV:
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Offer Letter:
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Employee Satisfaction Form:
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