SYLLABUS
MGMT 225 Strategic Management
2025 Winter Dawson Creek
Section Code: DP001
Credit Hours: 3
Instructor: Dr. Marcelle Allen
Lecture Schedule and Room Number: Mondays/Wednesdays, 10:15-11:40, Rm. 3310
Office Room Number: Rm. 1331
Office Hours: Tuesdays/Thursdays 1:30-2:30 p.m. Teams meeting by appointment only.
E-mail: contact via D2L ONLY. Select name from Course class list..
Telephone: 250-782-5051 ext. 1546
MGMT 225 Strategic Management
2025 Winter Syllabus
Dawson Creek:
Territorial Acknowledgement
Northern Lights College serves the communities of Northern British Columbia that are located on the
territories of the Cree, Dene, Dunne-Za, Kaska, Saulteau, Tse’khene, Tahltan, and Tlingit. We also
recognize Metis Nation BC members who live in this area of our beautiful province. We acknowledge
our hosts and honour their gracious welcome to those seeking knowledge.
Course Description
Students are expected to apply the skills learned in their marketing, accounting, mathematics,
finance and economics classes to business cases in strategic management. A computer-based
simulation enables students to integrate their learning into various aspects of strategic
management.
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Conducting a comprehensive case analysis
The new business environment
Tools of environmental analysis and the value chain
Environmental analysis: External analysis: PESTLE, Porter's Five Forces
Environmental analysis: Internal analysis: SWOT
Functional strategies. What happens after SWOT.
Competitive strategies: Porter's generic strategies & various business models
BCG Growth-Share Matrix
International strategies
Strategies for entrepreneurial ventures
Strategies for not-for-profits
Business simulations: The five phases of an industry life cycle
Strategic risk management concepts
Risk management techniques in generating shareholder value
Delivery Mode
CP, DP, FP, NP, TP – The first letter designates the campus you will attend (C=Chetwynd; D=Dawson
Creek; F=Fort St. John; N=Fort Nelson; T=Tumbler Ridge). The ‘P’ means the class will be held in person
at designated times. D2L is used for supplemental information. Due dates for assignments will be
specified in the syllabus. Mid-semester invigilated components (e.g., exams, in-person assignments)
will be held during your normal class(es) as specified by your instructor in the syllabus. Final exams, if
applicable, will be held on campus on any day during the official Final Exam period.
Course Pre-Requisites, Co-Requisites, Cross-Listings, and Preclusions
Pre-Requisites:
None.
Co-Requisites:
None.
Cross-Listings:
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MGMT 225 Strategic Management
2025 Winter Syllabus
Dawson Creek:
None.
Preclusions:
None.
Instructional Hours
Lecture hours:
45 hours
Seminars/Tutorials:
00 hours
Laboratory Hours:
00 hours
Field Experience Hours:
00 hours
Other Contact Hours:
00 hours
TOTAL HOURS:
45 hours
Required Textbooks and Materials
Rothaermel, F. (2021). Strategic Management. (6th ed.). New York, USA: McGraw-Hill
Education.
Electronic device.
Recommended Textbooks and Materials
Edwards, J. (2014). Mastering Strategic Management – 1st Canadian Edition. Victoria, B.C.:
BCcampus. Retrieved from https://opentextbc.ca/strategicmanagement
Learning Outcomes or Objectives
At the end of the course, students will be able to:
• Describe the function of strategic management in organizations
• Explain the roles of directors and management in managing strategically
• Demonstrate the analytical, writing and presentation skills required in today’s business
environment
• Analyze strategic problems in a wide variety of business contexts
• Employ fundamental tools typically used by strategic managers (SWOT, Five Forces,
PESTLE, BCG Matrix)
• Apply strategic management analysis to a range of organizations (large business, small
business, not-for-profits)
• Integrate skills learned in other management courses to resolve realistic business
opportunities
• Practice strategic management analysis skills using business simulations
• Design an effective risk management program and evaluate its impact on shareholder
value
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MGMT 225 Strategic Management
2025 Winter Syllabus
Dawson Creek:
NLC Educational and Behavioural Policies, Deadlines and Student Supports
Please click here to review the NLC Conduct and Policies web page. The following policies from the NLC
Policy Manual are particularly relevant:
Academic Integrity
Academic Monitoring
Evaluating Students
Information Technology Acceptable Use
Sexual Violence and Misconduct
Student Discrimination, Bullying and Harassment Prevention
Student Non-Academic Code of Conduct
Student Rights and Responsibilities
For deadlines and timetables, please refer to:
Academic Schedules
Timetables are found inside Borealis (accessible through myapps.nlc.bc.ca).
If support is required, the college provides the following resources:
Access Services
Indigenous Student Services
Bookstore
Learning Support Specialist
Library
Write Away (student-initiated access through the main page on D2L)
Academic Integrity
Academic integrity requires one to do their own work and rely on their own ideas. It is the basis of your
education and gives your future credential value. Northern Lights College recognizes three separate
forms of academic dishonesty: plagiarism, cheating, and fraud. All three forms of dishonesty are serious
academic offences that are grounds for failure of a course or even expulsion from Northern Lights
College. To avoid issues with academic integrity, always do your own work and accurately report the
sources for the information you are using. Taking shortcuts may lead to cheating. This includes reusing
your own previous assignments (self-plagiarism). If you are unsure what materials or tools are allowed
in completing an assessment, ask your instructor in a timely fashion.
Plagiarism
Students often struggle with the formalities around proper documentation and use of sources, and thus
commit plagiarism. To prevent plagiarism, you must give others due credit whenever you use their ideas
or works, including when the source is an artificial intelligence tool. You also need to express your ideas
in your own words and use quotation marks to show if you are borrowing someone else’s wording.
Please refer to the NLC Library Citation Style Guide for citation resources which will help you complete
your NLC class assignments and projects. Also, to avoid plagiarism and give credit where it is due, please
read the NLC’s Plagiarism Guide carefully and pay particular attention to the Northern Lights College
Academic Integrity policy.
Turnitin and D2L
Essays and other assignments must be submitted through the D2L Dropbox, which may screen the text
using Turnitin. Turnitin can detect text-matching and the use of artificial intelligence writing tools.
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MGMT 225 Strategic Management
2025 Winter Syllabus
Dawson Creek:
Students agree that by taking this course, all required papers may be subject to submission for textual
similarity review to Turnitin.com, whose servers reside in the United States. All submitted papers may
be included as source documents in the Turnitin.com reference database solely for the purpose of
detecting plagiarism of such papers.
Evaluation Methods
1.
Weightings
Assessment type
Weight
(%)
Date
Description
Individual Assignment
5%
☐ TBA
Let’s Talk Strategy 1
Individual Assignment
5%
Select a due date
Let’s Talk Strategy 2
Individual Assignment
5%
☐ TBA
Select a due date
Let’s Talk Strategy 3
☐ TBA
Individual Assignment
10%
Select a due date
Let’s Talk Strategy 4
☐ TBA
Select a due date
☐ TBA
Group Project
20%
Select a due date
☐ TBA
Select a due date
☐ TBA
Midterm Exam
20%
Select a due date
☐ TBA
Final Exam
30%
Select a due date
☒ TBA
Select a due date
☐ TBA
Participation
5%
Select a due date
☐ TBA
2.
Must attend 50% of classes to
be eligible for participation
marks
Letter Grades
Letter
Interpretation
Grade Points
Percentage
A+
Distinguished Achievement
4.33
90%
A
Distinguished Achievement
4.00
85%
A-
Distinguished Achievement
3.67
80%
B+
Above Average Achievement
3.33
76%
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MGMT 225 Strategic Management
2025 Winter Syllabus
Dawson Creek:
B
Above Average Achievement
3.00
72%
B-
Above Average Achievement
2.67
68%
C+
Satisfactory Achievement
2.33
65%
C
Satisfactory Achievement
2.00
60%
C-
Satisfactory Achievement
1.67
55%
D
Marginal Achievement
1.00
50%
F
Unsatisfactory Achievement
0.00
Below 50%
Percentage Grades
Minimum Percentage
Grade Points
90%
4.33
85%
4.00
80%
3.67
76%
3.33
72%
3.00
68%
2.67
65%
2.33
60%
2.00
55%
1.67
50%
1.00
Below 50% or FAIL
0.00
Pass/Fail
For courses where outcomes are either achieved or not achieved and student performance is simply
graded on a PASS/FAIL basis. Course outlines will establish the minimum requirements for a PASS.
PASS/FAIL grades do not have grade points and are not included in the grade point average.
PASS Course outcomes have been satisfied.
FAIL
Course is completed but outcomes have not been satisfied.
In-Course Policies
STUDENTS MUST BRING AN ELECTRONIC DEVICE TO EVERY CLASS FOR CLASS
ACTIVITIES. HAVING A LAPTOP IS A COMPLETION REQUIREMENT FOR THIS
PROGRAM.
This is an academic course; therefore, it is necessary to apply course concepts in all assignments
and exams as relevant.
PLEASE READ THE GUIDELINE PROVIDED THAT OUTLINES MORE DETAILS ON
COURSE AND ASSIGNMENT REQUIREMENTS AND RESTRICTIONS FOR COURSES THAT
I TEACH.
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MGMT 225 Strategic Management
2025 Winter Syllabus
Dawson Creek:
Classroom
Students are expected to be punctual for class.
To be eligible for participation grade students must attend at least 50% of all classes.
Students who arrive for class late can be considered absent. Similarly, students who leave class early can
be considered absent.
NLC policies must be adhered to in class, including respect for the Instructor and each other.
Classroom discussions are conducted in English. Please respect peers in classroom and group discussions
and communicate in the language of instruction.
Assignments
All assignments must follow the detailed instructions provided with the assignment. Submitted
assignments that do not follow instructions, includes information that is not requested in the
assignment or is incomplete will automatically receive a grade of zero.
For some assignments, as detailed in the instructions, only the theories and concepts discussed in the
course textbook or course materials can be used for analysis
Assignments must be submitted before the deadline to the dropbox on D2L at the stipulated time, usually
11:59 p.m. on the due date.
• Submitting work before 11:59 PM means you have submitted work on time.
• Submitting work at 12:00 AM or after means you have submitted work late (the sytem will not
accept your assignment).
• Assignments cannot be submitted via email.
Group assignments should be submitted only once by any team member. If they miss the submission
deadline the entire will be penalized, so please be responsible in this regard. Plagiarism or failure to
comply with assignment requirements by one team member affects the entire team. Do not identify
which team member was responsible for a section of a report unless specifically requested to do so.
Use APA formatting and style for all assignments.
All assignments must be referenced appropriately with intext citations. Failure to cite your sources
is a plagiarism violation and subject to an academic penalty.
Patch Writing Is Not Allowed. Assignments With Patch Writing Will Receive A Grade Of Zero
If Generative AI is used to assist in completing an assignment, the specific AI tool must be
referenced appropriately. In addition, an addendum should be included with the assignment
outlining how AI was used, the prompts provided to AI. You are responsible for the content of the
assignment and compliance with assignment guidelines, therefore, if AI provides information
contradictory to or does not confirm with assignment requirements, it is still your responsibility.
Late Assignments: In the interest of fairness to the other members of the class, there will be a penalty of
10% per day deduction for late assignments from your final grade of the assignment. Exceptions may be
made for those experiencing medical or personal emergencies such as loss of the immediate family (for
documented /extreme situations only). In this situation, students MUST inform the Instructor or the
10% rule will be implemented. Assignments will NOT be accepted if it is over 2 days past due date
and if the assignment has already been graded, except under above-mentioned circumstances. You
need to inform the instructor if you are submitting the assignment late. No feedback will be provided for
late submissions.
Graded Assignments: Assignments are usually returned maximum 2 weeks after submission. Please do
not query about assignment grades unless 2 weeks have passed.
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MGMT 225 Strategic Management
2025 Winter Syllabus
Dawson Creek:
Exams
Exams will be based upon the textbook, PowerPoint, Classroom lectures, videos and assignments.
Exams are closed book. When course material is allowed in an exam, only stipulated material can
be used. Any terminology, expressions, formulations, solutions etc. that are inconsistent and
contrary to the course coverage will be deemed plagiarism.
All exams and quizzes will be during class times, except the final exam which is determined by the
invigilation schedule.
Students are expected to arrive at exams on time. Invigilation has a policy to not allow students who
arrive 15 minutes late in the examination.
ALTERNATIVE TESTING TIMES ARE NOT AVAILABLE.
For Final Exams, please inform the Chair immediately if there are exam schedule conflicts.
As a general rule, deferred exams are only granted for documented medical causes or a loss in the
immediate family.
Deferred exams will be written within six days after the exam date. In that case, it is the student’s
responsibility to contact the Instructor prior to the scheduled exam to negotiate other arrangements.
Borrowing of stationery items or calculators is generally not permitted during the exams.
Rewrites to improve the grades are not allowed.
Final Exam Grades: Final exam grades are provided in final course grades, available maximum 5
business days after the final exam.
Exams and Assignment Etiquettes
Anyone found cheating via any means, including talking, using unauthorized notes and electronic devices,
will receive zero on the exam or assignment and academic penalty.
Any answers copied online, from another person or solution guide to the text will receive zero on those
questions and possibly the entire exam.
PLACING EXAM OR ASSIGNMENT QUESTIONS ONLINE IS PLAGIARISM AND ALSO
COPYRIGHT VIOLATION AND SUBJECT TO ACADEMIC PENALTIES.
NOTE:
Please note that the course schedule is subject to change, and students will be informed of any required
changes. PowerPoint slides for the entire chapters are available on D2L. Students are encouraged to read
the relevant chapters from the textbook and also review the PowerPoint slides before class. Due to the
limited time available for the class lecture, the Instructor might skip some slides (which directly do not
relate to the topic) and present a summary of subtopics in some cases, but the students are still required to
go through the details of the chapter as their readings). Please read the textbook, PowerPoint slides,
publications in the library, and consult the Instructor and the Campus Librarian for additional reference
books, journals and magazines.
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MGMT 225 Strategic Management
2025 Winter Syllabus
Dawson Creek:
Weekly Schedule of Course Content
Date (Week of)
Topic
Text
Chapter
Week 1
January 6/8
Introduction
What is Strategy, and why it is important?
Chapter 1
Week 2
January 13/15
NO CLASS
Week 3
January 20/22
What is Strategy, and why it is important?
Chapter 1
Strategic Leadership
Chapter 2
Week 4
January 27/29
Week 5
February 3/5
External Analysis
Chapter 3
Internal Analysis
Chapter 4
Week 6
February 10/12
Competitive Advantage
Chapter 5
Business Strategy: Differentiation, Cost
Leadership, and Blue Oceans
Chapter 6
Assessment
Let’s Talk Strategy #1
January 19 Dropbox
Week 7
February 17/19
February 17 no class, Family Day Public
Holiday
February 24/26
Midterm Exam
NO CLASS - READING BREAK
Reading Break February 24 to March 1
Week 8
March 3/5
Business Strategy: Differentiation, Cost
Leadership, and Blue Oceans
Chapter 6
Chapter 7
Week 9
March 10/12
Business Strategy: Innovation and
Entrepreneurship
Business Strategy: Innovation and
Entrepreneurship
Chapter 8
Week 10
March 17/19
Corporate Strategy: Vertical Integration
and Diversification
Corporate Strategy: Vertical Integration
and Diversification
Chapter 9
Week 11
March 24/26
Corporate Strategy: Strategic Alliances,
Mergers and Acquisition
Corporate Strategy: Strategic Alliances,
Mergers and Acquisition
Let’s Talk Strategy #2.
February 2 Dropbox
Midterm Exam
Chapters 1-5
February 19 in Class
Chapter 7
Chapter 8
Chapter 9
Let’s Talk Strategy #3
March 9 Dropbox
Group Project.
March 23 Dropbox
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MGMT 225 Strategic Management
2025 Winter Syllabus
Dawson Creek:
Global Strategy: Competing around the
World
Week 12
March 31/April 2
Week 13
April 7/9
Exam Period
April 14-26
Chapter 10
Global Strategy: Competing around the
World
Chapter 10
Organizational Design, Structure, Culture
and Control
Corporate Governance and Business Ethics
Chapter 11
Exam Review
Final Exam
Let’s Talk Strategy #4
April 6 Dropbox
Chapter 12
Chapters 1-12
Page 10 of 11
MGMT 225 Strategic Management
2025 Winter Syllabus
Dawson Creek:
Assignments
Let’s Talk Strategy
Let’s talk strategy is a series of 4 strategy related topics. The first 3 topics are worth 5% each
and the final topic 10%. This assignment is meant to develop critical thinking skills.
Throughout the semester, a brief case study, news issue or discussion question will be posted on
d2l. Each student would be required to respond the question/issue using course concepts. Each
submission should confirm with the maximum words allotted with proper APA referencing
(intext citation and reference list). This assignment accounts for 25% of the final grade. More
details on these assignments will be posted on D2L.
Completed assignments must be submitted to the Dropbox by 11:59 p.m. on the due dates.
These are individual assignments. A grade of zero will be assigned for collaboration work
or solicitation of solutions from others. Placing this assignment online is an academic
violation and subject to academic penalty.
Group Project
The group project involves analysis and research on a Canadian Business/Industry.
Specific assignment details and evaluation criteria will be posted on D2L.
The group project is due in the dropbox by 11:59 p.m. on the due date.
These assignments are meant to expose students to the breadth of issues in managing human resources, and at
the same time develop critical thinking skills. Assignment responses should include course concepts as
necessary. Each assignment should confirm with the maximum words/pages allotted, with proper APA
referencing (intext citation and reference list). More details on these assignments will be posted on D2L. .
Individual assignments must be completed individually. A grade of zero will be assigned for
collaboration work or solicitation of assistance from others.
For the group assignment, a grade of zero will be assigned for collaboration among groups.
Placing assignments online is an academic violation and subject to academic penalty.
APA formatting and style must be used for all assignments. Reference all sources with intext citations to
avoid plagiarism violations.
1. Let’s Talk Strategy #1 – 5%
2. Let’s Talk Strategy #2 – 5%
3. Let’s Talk Strategy #3 – 5%
4. Let’s Talk Strategy #4 – 10%
5. Group Project – 20%
6. Mid-term -20%
7. Final Exam – 30% – Exam period December 4-14
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