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ASSIGNMENT
An Assignment on Writing Business Plan
Course Name: Entreprenuership Development and SME Management
Course Code: MKT - 225
Submitted To,
Kumar Biswazit Saha
Lecturer
Marketing Department
Jatiya Kabi Kazi Nazrul Islam University
Submitted By,
Team Dokkhota
Submission Date: 28 – 07 - 2025
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TEAM INTRODUCTION
TEAM - DOKKHOTA
(1) Md. Tanvir Ahammed – 22134330
(2) Junayed Hasan Khan Pranto – 23134302
(3) Md Saiful Islam– 23134318
(4) Md. Mahmudul Hasan– 23134321
(5) Md. Al-Mamun Islam– 23134324
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DOKKHOTA.COM
Business Plan
A Local Freelance Marketplace for University Students in Bangladesh
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Table of Contents
I. Executive Summary
II. Industry Analysis
III. Company Description
IV. Market Analysis
V. The Economics of the Business
VI. Marketing Plan
VII. Design and Development Plan
VIII. Operations Plan
IX. Management Team and Company Structure
X. Overall Schedule
XI. Financial Projections
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I. Executive Summary
Dokkhota.com is a technology-driven freelance marketplace poised to capitalize on a significant and
underserved segment within Bangladesh's booming digital economy. Local small and medium-sized
enterprises (SMEs) and startups desperately need affordable digital services but are unable to access
the large pool of skilled university students due to the lack of a trusted platform and the barriers of
international payment systems.
Dokkhota.com solves this problem by providing a secure, localized, and user-friendly online
marketplace. Our platform directly connects Bangladeshi businesses with verified university students,
enabling them to transact for digital services like graphic design, content writing, and web development
using local currency (BDT) and familiar payment methods such as bKash and Nagad. Our core features
a secure escrow system, robust freelancer verification, and a transparent review process.
Our primary target market consists of the millions of micro & small businesses and the burgeoning
startup community in Bangladesh. These segments are highly price-sensitive and require project-based
work.
The company's financial model is based on a 15% commission on all transactions. We project strong
revenue growth, reaching BDT 1.8 million in Year 1 and scaling to BDT 15.75 million by Year 3.
Dokkhota.com is projected to achieve profitability in Year 3 with a net profit of over BDT 7.3 million.
The Ask: We are seeking a seed investment of BDT 2,700,000. These funds will be allocated to
platform development (22.22%) initial marketing and launch (18.52%) and a 3-month operational
runway (38.89%) to successfully launch and scale Dokkhota.com into the leading freelance
marketplace in Bangladesh.
II. Industry Analysis
Our industry analysis reveals a large, rapidly growing, and underserved market for freelance services
in Bangladesh. Dokkhota.com is strategically positioned to capture this market by directly addressing
these unmet needs.
2.1 Industry Size, Growth Rate, and Sales Projections
Dokkhota.com operates within the dynamic intersection of the Gig Economy and the Information
Technology Enabled Services (ITES) sector in Bangladesh, facilitated by the nation's rapidly maturing
Digital Payments Ecosystem.
Market Size and Growth Drivers: The market for digital and freelance services in Bangladesh is
exceptionally large and is expanding at a significant pace.
 International Market Context: Bangladesh has firmly established itself as a global
powerhouse in the freelance industry. With an estimated base of over one million freelancers,
the country generates more than $500 million USD annually from international platforms such
as Upwork and Fiverr.

Domestic Market Size: While the international market is well-documented, the domestic
freelance economy represents a massive, untapped opportunity. Based on the growth of the
SME sector and digital advertising spend, we estimate the current value of the local market for
these services to be between 10 and 12 Billion Taka.
This market's rapid expansion is fueled by several powerful, concurrent national trends:
1. Sustained Government Support: The government's "Digital Bangladesh" and "Smart
Bangladesh" initiatives are fundamental drivers. Programs managed by the ICT Division and
the Hi-Tech Park Authority, such as the Learning and Earning Development Project (LEDP),
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have successfully trained hundreds of thousands of young individuals in high-demand digital
skills, directly increasing the supply of qualified freelancers.
2. Wide-range Connectivity: As of early 2025, data from the Bangladesh Telecommunication
Regulatory Commission (BTRC) shows internet penetration has reached over 45% of the
population, with mobile connections exceeding 185 million. The availability of low-cost data
plans and affordable smartphones has democratized access to online work, making it a viable
option for students across the nation.
3. Mature Digital Payment Infrastructure: Mobile Financial Services (MFS) is the primary
enabler for a domestic platform. Leaders like bKash and Nagad process trillions of Taka in
transactions annually, making digital payments a standard, and trusted practice for the general
population. This completely removes the single greatest barrier, the reliance on international
payment gateways like PayPal or credit cards.
Considering these strong fundamental drivers, we project that the domestic freelance market will
experience a Compound Annual Growth Rate (CAGR) of 20-25% over the next five years.
Projected Growth of the Domestic Freelance Market in Bangladesh (2025-2029)
Market Size & Growth
31
35
30
25
25
20
15
20
16
13
10
25%
23%
22%
5
24%
23%
0
2025
2026
2027
2028
2029
Size (in billion BDT)
Growth
This strong, upward trajectory confirms that Dokkhota.com is entering the market at an ideal moment
to capture significant market share.
2.2 Industry Structure
The competitive landscape for freelance services in Bangladesh is fragmented and characterized by a
clear gap between international and local needs.
1. International Platforms (e.g., Fiverr, Upwork): These global giants are optimized for US
Dollar transactions and cater to an international client base. For a Bangladeshi freelancer,
withdrawing earnings can be complex and involve currency conversion fees. For a local client,
paying on these platforms is often impossible without an international credit card. Therefore,
they are not direct competitors for local projects.
2. Informal Social Media Channels (e.g., Facebook Groups): This is the current, default
solution for the domestic market and represents our primary competition. A typical transaction
involves a client posting a vague request in a group, receiving dozens of low-quality responses,
and having no reliable way to verify a freelancer's skills or reliability. Payment is often
requested upfront with no protection, leading to a high incidence of fraud and dissatisfaction.
This chaotic environment creates a strong demand for a structured, safe alternative.
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3. Traditional Digital Agencies: These professional firms cater to larger corporate clients,
managing substantial projects with retainers starting from BDT 50,000 to over several lakhs.
They are not structured to handle the small, project-based needs of SMEs and startups, such as
designing a single banner for BDT 500.
4. Other Local Platforms: Previous attempts at creating local freelance platforms have failed to
gain traction. Common reasons for failure include clunky user interfaces, inadequate security
measures, and a failure to solve the core problem of trust between buyers and sellers.
Our Strategy: Dokkhota.com's strategy is to directly target the pain points of the informal market. We
will provide the trust, security, and streamlined user experience that is currently absent, thereby
converting users from unstructured social media groups to our formal platform.
2.3 Nature of Participants


The Freelancers (Supply): Our supply of talent is primarily sourced from the nation's large
university student population. This demographic is ideal for several reasons:
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Skilled and Relevant: Students in CSE, EEE, and IT programs possess technical skills,
while those in Fine Arts, Architecture, and design-related fields have creative talents.
Students from English, Journalism, and Marketing departments are well-suited for
writing and communication roles.
o
Motivated and Eager: Students are highly motivated to earn a supplementary income,
build a professional portfolio before graduation, and apply their academic knowledge to
real-world projects.
o
Digitally Native: This generation is comfortable with technology and can quickly adapt
to a platform-based work environment.
The Clients (Demand): The demand for affordable, project-based digital services is immense
and comes from a diverse range of sources:
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Small and Medium-sized Enterprises (SMEs): This is our core market. SMEs
constitute over 90% of businesses in Bangladesh. Their needs are practical and
immediate: a restaurant needing a menu designed, a clothing shop needing product
photos edited for their Facebook page, or a local service provider needing a simple onepage website.
o
Startups: The growing startup ecosystem requires branding (logos, pitch decks), basic
app development, and digital marketing services on a tight budget.
o
Content Creators: The explosion of local content on platforms like YouTube and
Facebook has created a large market for individuals needing video editing, thumbnail
design, and scriptwriting services.
o
Other Organizations and Individuals: This includes NGOs needing reports designed,
students seeking help with academic presentations, or individuals wanting a professional
CV created.
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2.4 Key Success Factors
To capture and lead this market, Dokkhota.com must excel in the following critical areas:
1. Unbreakable Trust and Security: This is our highest priority. We will achieve this through a
mandatory escrow system where payment is held until work is approved, a multi-step freelancer
verification process (requiring university ID and email), and a transparent, two-way rating and
review system.
2. Simplicity and Ease of Use: The platform must be exceptionally intuitive. A small business
owner should be able to post a job from their mobile phone in under three minutes. A student
should be able to bid on a project and communicate with the client seamlessly.
3. Flawless Local Payment Integration: We will offer deep, reliable integration with all major
MFS providers (bKash, Nagad, Rocket) and local bank debit/credit cards. This is a nonnegotiable technical requirement and a core competitive advantage.
4. A High-Quality, Vetted Freelancer Base: We will attract and retain the best student talent by
creating a rewarding ecosystem. This includes a tiered leveling system (e.g., "Rising Talent,"
"Level 1," "Top Student") that rewards high performance, along with skill verification badges
for those who pass optional tests.
5. Building a Strong, Trustworthy Brand: Our marketing will focus on communicating our core
value proposition: Dokkhota.com is the safest, easiest, and most reliable way to get digital work
done in Bangladesh.
6. Responsive and Fair Customer Support: We will establish a dedicated support team to
manage user queries and a clear, structured dispute resolution process to handle conflicts fairly
and efficiently.
2.5 Industry Trends
Our business model is aligned with and strengthened by several key industry trends:
 Demand for Niche Specializations: The market is maturing from general requests to specific
needs. Our platform's advanced search and filtering will allow clients to find freelancers with
precise skills, such as "e-commerce product photo editor" instead of just "photo editor."

AI as an Enabler: We view Artificial Intelligence not as a threat, but as a powerful tool that
can augment our freelancers' abilities. AI can help with research, writing drafts, and generating
code, allowing students to deliver high-quality work more efficiently.

The Dominance of Video Content: Video is the most engaging form of online content. This
creates a massive, ongoing demand for video editing, animation, and scriptwriting services—a
perfect fit for our creative student base.

The "Local Context" Advantage: A local freelancer inherently understands Bangladeshi
culture, consumer tastes, and language nuances. This is a significant advantage for clients who
want their brand to connect with a local audience.

The Rise of E-commerce Enablers: As more businesses go online using platforms like Daraz,
Shopify, or even Facebook Shops, there is a growing need for services like product uploading,
store management, and customer service chat support, creating a new category of gigs.
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
Shift Towards Subscription Models: We will facilitate recurring, subscription-based services
(e.g., a monthly fee for social media management). This provides predictable income for
freelancers and consistent, affordable support for businesses.
2.6 Long-Term Prospects
Dokkhota.com is founded with a vision that goes far beyond simple transactions. We aim to build a
foundational piece of the country's digital infrastructure.
 Formalizing the Gig Economy: By providing a structured and secure platform, we will help
move thousands of informal economic activities into the formal digital economy, benefiting
both participants and the nation.

Becoming a National Skilling Hub: In the long term, we plan to evolve into a comprehensive
ecosystem for professional development. By integrating skill assessments, targeted online
courses (potentially in partnership with universities or ed-tech firms), and official certifications,
we can help prepare our youth for the future of work.

Leveraging Data for National Insight: As we scale, the data we collect on skill and regional
talent distribution will become a valuable national asset. This data can generate insights to
inform university curricula and government policy.

Strategic Expansion: Once we have established market leadership in Bangladesh, the business
model is highly scalable. Future growth could involve expanding to include vocational and
polytechnic students or replicating the platform in other South Asian countries with similar
economic and technological profiles.
III. Company Description
Dokkhota.com is a technology-driven marketplace registered in Bangladesh, designed to bridge the gap
between the nation's skilled university students and the growing demand for digital services from local
businesses. The company provides a secure, localized platform for service transactions, addressing
critical market inefficiencies and fostering economic empowerment for the youth.
3.1 Company History
Dokkhota.com was conceived in early 2025 to address a distinct and persistent gap in the Bangladeshi
market. The founding vision emerged from a direct observation of two parallel realities:
1. A large and growing number of talented university students possess valuable digital skills but
lack a formal, secure, and accessible platform to monetize them within the local economy.
2. An even larger number of Small and Medium-sized Enterprises (SMEs), startups, and individual
entrepreneurs desperately need affordable digital services but are hindered by the complexity
and currency barriers of international freelance platforms.
Dokkhota.com was founded to be the definitive solution to this problem. It is not merely an idea for a
website; it is the blueprint for a structured, secure, and empowering economic ecosystem. The company
is currently in the pre-launch, development phase, with its strategic business plan, market analysis, and
operational framework being finalized to ensure a successful market entry.
3.2 Mission Statement
To empower Bangladeshi university students by providing a trusted platform to gain practical
experience and financial independence, while simultaneously enabling local businesses and individuals
to access affordable, high-quality digital services through a seamless and secure local currency
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transaction system.
3.3 Products and Services
Dokkhota.com is a service-based technology company. Our primary product is a two-sided online
marketplace that connects buyers and sellers of digital services. This marketplace will be accessible
via a responsive web application and dedicated mobile apps for Android and iOS.
Core Features for Clients (Service Buyers):
 Service Discovery: Clients can browse a categorized catalog of pre-defined service packages
("Gigs") with fixed prices and clear deliverables.

Custom Job Posting: For unique needs, clients can post a detailed job request and invite
proposals from qualified freelancers.

Secure Escrow Payments: Clients can fund projects in Bangladeshi Taka (BDT) using all
major local payment methods (bKash, Nagad, Rocket, Bank Cards). The funds are held securely
in escrow and are only released to the freelancer upon successful completion and approval of
the work.

Freelancer Profiles and Reviews: Clients can review detailed freelancer profiles, including
their skills, educational background, portfolio, and ratings from previous jobs.

Communication Tools: An integrated messaging system allows for clear and direct
communication between clients and freelancers throughout the project lifecycle.
Core Features for Freelancers (University Students):
 Gig Creation: Students can create attractive, detailed service offerings, setting their own prices
and delivery times.

Verified Profile: Each student undergoes a verification process to confirm their identity and
university enrollment, adding a layer of trust and credibility to their profile.

Secure Wallet System: Upon successful order completion, earnings are credited to a secure inapp wallet.

Easy Withdrawals: Freelancers can easily withdraw their earnings to their personal MFS
accounts or bank accounts in BDT.

Performance Analytics: A personal dashboard will provide students with insights into their
earnings, order history, and client ratings, helping them grow their freelance career.
Initial Service Categories:
The platform will launch with a focus on the most in-demand digital services, including:
 Graphic Design (Logos, Banners, Social Media Posts)

Content Writing & Translation (Bengali/English)

Video Editing & Simple Animation

Digital Marketing (Social Media Management, SEO)

Web & App Services (Simple Websites, Bug Fixes, UI/UX Design)

E-commerce Support (Product Uploading, Store Management)
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
Presentation & CV/Resume Design
3.4 Current Status
Dokkhota.com is currently a pre-revenue startup in the final stages of its planning and pre-development
phase as of July 2025.
 Business Planning: The comprehensive business plan, including market analysis, financial
projections, and marketing strategy, is complete.

Technical Scoping: The technical requirements and feature list for the web and mobile
applications have been defined.

Team Formation: The core founding team is in place.

Funding: The Company is currently seeking seed funding to finance platform development,
initial marketing efforts, and operational launch.
3.5 Legal Status and Ownership
Upon securing initial funding, Dokkhota.com will be formally registered in Bangladesh as a Private
Limited Company (Ltd.) under The Companies Act, 1994.
The ownership structure will be defined by the founders' equity and the stakes allocated to investors as
per the seed funding agreement. A detailed Capitalization Table will be maintained to track the
ownership structure accurately. The company will obtain all necessary licenses, including a Trade
License and Tax Identification Number (TIN), to operate legally within Bangladesh.
3.6 Key Partnerships (if any)
Dokkhota.com is currently operating without formal partnerships. However, establishing strategic
partnerships is a core component of our growth strategy. Post-launch, we will actively pursue
collaborations with the following types of organizations:
 Universities: To establish official "Student Freelancer" programs, gain access to the student
body for marketing, and potentially integrate with university career services departments.

Payment Gateways: To ensure robust and low-cost payment processing, we will seek to
establish direct partnerships with leading MFS providers and banks.

SME Associations and Chambers of Commerce: To reach a large, concentrated audience of
potential clients (small business owners).

Ed-Tech Platforms: To offer joint certifications and skill development courses to our
freelancer base, enhancing the overall quality of our marketplace.
IV. Market Analysis
The total addressable market (TAM) for domestic digital services in Bangladesh is estimated at
approximately BDT 12 Billion. Dokkhota.com segments this market to identify and target the most
viable client groups, focusing initially on micro-enterprises and startups which constitute the largest
and most underserved portion of this market.
4.1 Market Segmentation and Target Market Selection
Our market segmentation is based on client type, service needs, and geographic location to determine
the most effective points of entry.
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Market Segmentation:
Segment
Characteristics
Size/Value
(Estimate)
Suitability for
Dokkhota.com
Micro &
Small
Businesses
1-15 employees; restaurants, retail shops,
local services. Need affordable, projectbased work.
BDT 5-6
Billion
High (Primary Target)
Startups
Tech-enabled, early-stage companies. Need
branding, digital marketing. Pricesensitive.
BDT 2-3
Billion
High (Primary Target)
Individual
Entrepreneurs
& Content
Creators
YouTubers, bloggers, social media
influencers, e-commerce sellers. Need
ongoing creative services.
BDT 1-2
Billion
High (Secondary
Target)
Medium-sized
Enterprises
16-50 employees; established businesses.
Need specialized support.
BDT 2-3
Billion
Medium
Large
Corporations
& MNCs
50+ employees; large, complex needs.
Typically work with established agencies.
BDT 1-2
Billion
Low
NGOs &
Educational
Bodies
Project-based needs for reports, websites,
and promotional materials.
BDT 0.5-1
Billion
Medium
Target Market Selection:
Dokkhota.com will initially focus on a "niche and expand" strategy. Our primary target market consists
of two core segments:
1. Primary Target Market A: Micro & Small Businesses: This segment represents the largest
and most underserved portion of the market. The owners are increasingly aware of the need for
a digital presence. Their needs are immediate and project-based (e.g., "design a Facebook
banner," "write a product description"), which aligns perfectly with Dokkhota.com's gig-based
model.
2. Primary Target Market B: Startups: Early-stage startups in urban centers like Dhaka and
Chattogram are our second primary target. They operate under tight budgets and require rapid,
cost-effective execution for services like logo design, pitch deck creation, and initial social
media setup.
Our secondary target market will be Individual Entrepreneurs and Content Creators, who require
a steady stream of creative services like video editing and graphic design.
4.2 Buyer Behavior
Understanding the decision-making process of our target clients is critical.
 Motivations: The primary motivation for seeking freelance services is the need to access
specific skills without the cost and commitment of a full-time hire.

Decision-Making Criteria: When choosing a service provider, our target clients prioritize the
following:
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 Affordability: Price is a major consideration.
 Trustworthiness: Verified profiles and past reviews are highly valued.
 Portfolio/Past Work: Evidence of quality is crucial.
 Ease of Communication: A simple, direct way to explain their needs.

Platform Adoption: The escrow system eliminates payment risk, the verification and review
system builds trust, and the structured platform saves time. Our marketing will emphasize these
benefits to drive adoption.
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4.3 Competitor Analysis
The Five Forces Model
New Entrants









TechDokkhota.com
Sheba.xyz Freelance
Bohubrihi Freelance
Shikho Skill Lab
Startup Bangladesh Limited
Priyo Freelance Marketplace
Unnoti Freelance
Facebook Freelance Groups
Newcomer Student-Run
Platforms (Like
Dokkhota.com)
Rivalry
Suppliers
Dokkhota.com
Various University Students with
these skills and many more.
Buyers

Direct:










Graphic Designer
Video Editor
Web Developer
App Developer
SEO Expert
Content Writer
Digital Marketer
E-commerce Assistant
Presentation Designer
Custom Service Expert







Sheba.xyz
Sohopathi.com
Fiverr
Upwork




Indirect:

Skill Jobs (skill.jobs)
Shikhbe Shobai
Facebook Freelance Groups


Online Business Owners (Ecommerce Sellers)
Startup Founders
NGO Project Coordinators
YouTubers / Video Creators
Coaching Centers / Tuition
Businesses
Local Politicians / Social
Workers
Teachers or Researchers
Freelancers or Agencies
Substitutes

Workana

Freelancer.com

BDJobs (Freelance/Gig
Section)

KajKey.com

Shikhbe Shobai Marketplace
(Beta)
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Direct Competitors (Offer freelance marketplaces/services in
Bangladesh)

Sheba.xyz1


Sohopathi.com2


Originally education-focused, now expanding into student-based skill services.
Fiverr 3(Global, but active in BD)


Offers home and digital services via freelancers — targeting Bangladeshi consumers.
Many Bangladeshi freelancers operate here, even though payment issues exist locally.
Upwork4 (Global)

Another platform with thousands of Bangladeshi freelancers — more professional tier.
Indirect Competitors (Not exactly marketplaces but overlap in
purpose)

Skill Jobs (skill.jobs)5
 A job marketplace that includes freelance and project-based work.

Shikhbe Shobai6
 Offers training and connects top students with freelancing opportunities — skill first,
work second.

Facebook Freelance Groups7 (Example: Freelancers of Bangladesh, Digital Marketing BD)
 Informal, unregulated gig exchanges — huge but risky competition.
Buyers / Final Consumers:

Online Business Owners (E-commerce Sellers)
 Need product image editing, SEO, product upload, or social media ads.
 Need logos, banner designs, content writing, social page setup, or regular post design.

Startup Founders
 Require website development, branding, pitch decks, or explainer videos.

NGO Project Coordinators
 Need report formatting, brochure design, translation, and data entry.
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
You Tubers / Video Creators
 Look for thumbnail design, video editing, subtitles, and channel setup.

Coaching Centers / Tuition Businesses
 Require flyer design, admission ads, educational video editing.

Local Politicians / Social Workers
 Want poster/banner designs for events, campaigns, or social media content.

Teachers or Researchers
 Need data entry, PowerPoint slide design, research report formatting.

Freelancers or Agencies8
 Sometimes outsource small tasks (like lead generation, content rewriting, etc.)
Substitute Platforms (Local & Global Freelancing Alternatives)

Workana9
 Latin America-based but available globally — freelance platform with digital gigs in
local languages.

Freelancer.com10
 Bidding-based international freelance platform — not BDT or mobile-banking
friendly.

BDJobs (Freelance/Gig Section)11
 Bangladesh’s largest job portal — has project-based or part-time work options.

Shikhbe Shobai Marketplace (Beta)
 Community-driven marketplace for freelancers trained by Shikhbe Shobai.
University Student Suppliers for Dokkhota.com

Graphic Designer
 Example: Tanzina Akter, BFA, University of Dhaka
 Services: Logo, business card, poster design
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
Video Editor
 Example: Rakib Hossain, Media Studies, JKKNIU
 Services: YouTube editing, reels, intro videos

Web Developer
 Example: Samiul Islam, CSE, BUET
 Services: Portfolio sites, WordPress setup, landing pages

App Developer
 Example: Nusrat Jahan, Software Engineering, AIUB
 Services: Basic Android/iOS app builds, UI fixes

SEO Expert
 Example: Kawsar Mahmud, Marketing, NSU
 Services: Keyword research, on-page SEO, backlinks

Content Writer
 Example: Mehjabin Chowdhury, English, RU
 Services: Blog posts, product descriptions, social captions

Digital Marketer
 Example: Arafat Hossain, BBA, JKKNIU
 Services: Facebook ads setup, Instagram boost, Google Ads

E-commerce Assistant
 Example: Fatema Akter, Business Studies, IU
 Services: Product listing, order management, inbox replies

Presentation Designer
 Example: Shawon Rahman, MBA, DU
 Services: PowerPoint for meetings, pitch decks, CV design

Custom Service Expert
 Example: Tuhin Mia, Freelance Learner, ULAB
 Services: Data entry, lead generation, survey handling
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New Entrants (Real & Potential Competitors in Local Freelancing
Space)

TechDokkhota.com12
 Offers live classes and promotes freelancing. May expand into service marketplaces
soon.

Sheba.xyz Freelance Expansion
 Though focused on home services, they are gradually adding digital services (e.g.,
content, design).

Bohubrihi13 Freelance Network (Potential)
 They train youth in digital skills — may launch a student-based freelance portal soon.

Shikho14 Skill Lab → Freelance Launchpad
 Another ed-tech startup like 10MS/Bohubrihi — may enter freelance platform space.

Startup Bangladesh Limited15 (SBL) Incubated Projects
 They fund many youth-focused platforms; some may soon launch freelance services.

Priyo Freelance Marketplace (Priyo.com)16
 Known for news/media, but they are experimenting with digital services and gig
models.

Unnoti Freelance (fictional but possible)
 Government-led youth skill program like "Unnoti" or "Skills for Employment
Investment Program (SEIP)" may develop freelancing platforms.

Facebook Freelance Groups17 → Building Own Platforms
 Admins of large BD freelance groups (e.g., “Freelancing Support BD”) could turn
their communities into platforms.

Newcomer Student-Run Platforms (Like Dokkhota.com)
 Many students from BUET, NSU, or IUT are now trying to create Fiverr alternatives
for Bangladesh.
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4.4 Estimates of Annual Sales and Market Share
Our financial projections are based on a conservative market penetration strategy, starting with a focus
on Dhaka and Chattogram and gradually expanding.
Assumptions:
 Average Transaction Value (ATV): We assume a conservative ATV of BDT 1,500 per
completed gig.

Commission Rate: Our revenue is based on a 15% commission on each transaction.

Market Growth: The total market grows at a CAGR of 22%.
Projected Sales and Market Share (Years 1-3):
Metric
Year 1
Year 2
Year 3
Number of Completed Gigs
8,000
25,000
70,000
Gross Merchandise Value (GMV)
BDT 12,000,000
BDT 37,500,000
BDT 105,000,000
Revenue (15% Commission)
BDT 1,800,000
BDT 5,625,000
BDT 15,750,000
Target Market Share
0.10%
0.25%
0.60%
These projections show a steady start in Year 1 to build trust and users, with faster growth in Years 2
and 3 as brand and network effects strengthen. The initial market share goal is realistic and sets the
stage for sustainable growth.
V. The Economics of the Business
Dokkhota.com's financial architecture is predicated on a high-leverage, commission-based model
designed for significant scalability. The core economic engine is a standardized commission applied to
the Gross Merchandise Value (GMV) the total value of all services transacted through the platform.
5.1 Revenue Drivers and Profit Margins
Revenue Drivers:
Our revenue model is intentionally streamlined for the initial growth phase, focusing on a single,
powerful driver, with plans for diversification as the platform matures.
1. Primary Revenue Driver:

Standard Transaction Commission: The Company’s principal revenue will be
generated by charging a flat 15% commission on the total value of every successfully
completed transaction. This rate was selected after analyzing local market sensitivities
and competitive benchmarks. The fee is automatically deducted from the freelancer's
earnings upon the client's final approval of the delivered work. For instance, on a BDT
1,000 project, the freelancer receives BDT 850, and Dokkhota.com's revenue is BDT
150.
2. Future Revenue Drivers (Projected for implementation from Year 2 Onwards):

Promoted Gigs ("Gig Boost"): This feature will allow freelancers to purchase
premium visibility. For a set fee, their service offerings will be featured at the top of
relevant search results and category pages for a specific duration (e.g., 7 days),
increasing their exposure to potential clients.
19

Featured Freelancer Profiles ("Dokkho Pro"): A subscription-based service for toprated, highly reliable freelancers. Subscribers will receive a "Pro" badge on their profile,
priority ranking, and access to exclusive high-value project briefs, enhancing their
earning potential.

Corporate Solutions Portal: A premium B2B offering designed for larger SMEs and
startups. This service will provide features like dedicated account management,
consolidated monthly invoicing, enhanced reporting, and access to a pre-vetted pool of
the top 5% of student freelancers. This will be monetized through a higher commission
rate (e.g., 20%) or a monthly subscription fee.
Profit Margins:
 Gross Profit Margin: The gross margin on our core commission revenue is exceptionally high,
projected to be between 97% and 98%. The only direct cost of sales is the transaction
processing fee levied by our payment gateway partners (e.g., bKash, Nagad, and local banks).

Net Profit Margin: The net profit margin will be negative during the initial 18-36 month
investment and growth phase. As revenue scales and surpasses the break-even point, the
business model's high operating leverage will drive rapid expansion of the net profit margin,
which is projected to stabilize in the range of 45-50% by the end of Year 3.
5.2 Fixed and Variable Costs
The company's cost structure is deliberately front-loaded, with high initial fixed costs necessary to build
a robust platform and brand, complemented by minimal variable costs per transaction.
Fixed Costs (Estimated Monthly):
Cost Category
Description
Estimated
Monthly Cost
(BDT)
Salaries & Wages
Core team: Management (5), Developer (1), Customer
Support Representatives (1).
BDT 235,000
Technology &
Infrastructure
Cloud server hosting (AWS/Azure), database
management, CDN services, essential software
licenses (e.g., project management, design tools).
BDT 30,000
Marketing &
Advertising
Baseline budget for performance marketing
(Google/Facebook Ads), social media content
creation, and brand awareness campaigns.
BDT 30,000
Office & Utilities
Rent for a small office or dedicated desks in a coworking space in Dhaka, including high-speed
internet, electricity, and other utilities.
BDT 40,000
General &
Administrative
Retainer for legal counsel, accounting services,
business software subscriptions, and other
administrative overheads.
BDT 15,000
Total Estimated
Monthly Fixed Costs
BDT 350,000
20
Variable Costs (Per Transaction): These costs are incurred only when a transaction occurs and are
proportional to the transaction's value.
Cost Category
Description
Estimated Cost
Payment Gateway A blended rate charged by MFS providers and
1.85% of Gross
Fees
banks to process the initial client payment.
Merchandise Value (GMV)
Payout
Processing Fees
A fee charged by MFS providers to disburse
funds from Dokkhota.com's wallet to the
freelancer's personal account.
1.0% of the Payout
Amount (the 85%)
Communication
& Verification
API costs for sending SMS OTPs for
registration, login, and transaction
confirmations.
BDT 0.50 per transaction
5.3 Operating Leverage and Its Implications
Dokkhota.com is a high operating leverage business. This is a strategic choice common to platformbased technology companies, where a significant investment is made in fixed assets (the software
platform) to enable low-cost delivery of services at scale.
Implications:
 Initial Investment Phase: During the early stages, revenue will be insufficient to cover the
substantial fixed costs, leading to planned operational losses. This period is focused on user
acquisition and market penetration, not immediate profitability.

Accelerated Profitability: The primary benefit of this model is realized once the break-even
point is crossed. With very low variable costs, each additional transaction contributes almost its
entire commission revenue directly to covering fixed costs and then to profit. This results in a
much faster growth in profitability than a business with high variable costs.

Emphasis on Scalability: This economic structure underscores why achieving scale is the most
critical strategic objective. The business becomes exponentially more profitable with each new
cohort of users. The upfront investment in a robust, automated platform is justified by the
massive long-term cost efficiencies it creates.
5.4 Start-up Costs
The following table outlines the estimated one-time capital required to successfully launch
Dokkhota.com and fund its operations for the first quarter, ensuring stability and allowing for focused
execution of the go-to-market strategy.
Category
Description
Estimated
Cost (BDT)
Platform
Development
Full-cycle development including UI/UX design, front-end
and back-end coding, database architecture, and testing for
the web, Android, and iOS applications.
BDT 600,000
Initial Marketing &
Launch
A comprehensive budget for pre-launch brand building, a
digital launch event, initial performance marketing
campaigns, and the setup of university ambassador
BDT 500,000
21
programs.
Legal & Company
Formation
All costs associated with registering as a Private Limited
Company, securing a trade license, TIN, and drafting
foundational legal documents (Terms of Service, Privacy
Policy).
BDT 100,000
Office Setup &
Equipment
Capital expenditure for laptops for the core team, office
furniture, and initial setup costs for a small, functional
workspace.
BDT 400,000
Operational Runway
(3 Months)
A critical cash reserve to cover three months of total fixed
costs post-launch, providing a buffer to manage cash flow
before revenue ramps up significantly.
BDT
1,050,000
Total Estimated
Start-up Capital
Required
BDT
2,650,000
5.5 Break-Even Chart and Calculation
The break-even point is the milestone at which Total Revenue equals Total Costs, and the company
transitions from operating at a loss to operating at a profit.
Calculation:
 Monthly Fixed Costs: BDT 350,000

Average Variable Cost as a Percentage of Revenue: We estimate total variable costs to be
approximately 3% of our revenue (0.03). This is a conservative estimate of the financial friction
per transaction.

Break-Even Revenue (Monthly)
= Fixed Costs / (1 - Variable Cost Ratio)
= BDT 350,000 / (1 - 0.03)
= BDT 350,000 / 0.97
= BDT 360,825 (approximately)
To generate this monthly revenue, the platform must facilitate a corresponding volume of transactions:
 Required Gross Merchandise Value (GMV) (Monthly)

= Break-Even Revenue / Commission Rate
= BDT 412,372 / 0.15
= BDT 2,405,500 (approximately)
Number of Gigs (Monthly)
= Required GMV / Average Transaction Value (ATV)
= BDT 2,749,147 / BDT 1,500
= Approximately 1,604 Gigs per month
This break-even volume is a key internal performance metric that will guide our marketing spend and
operational focus during the first 21 months.
22
Break-Even Chart:
The chart below illustrates the company's path to profitability. The fixed costs form a constant baseline.
The total costs line slopes upward gently, reflecting the low variable costs. The revenue line rises
steeply with volume. The intersection (X) is the break-even point.
VI. Marketing Plan
Dokkhota.com's marketing strategy is engineered to solve the classic "chicken and egg" problem
inherent in two-sided marketplaces. Our approach prioritizes building a critical mass of skilled
freelancers (supply) first, which then makes the platform attractive to clients (demand). The strategy is
phased, digitally-focused, and built around a core message of trust, affordability, and local
empowerment.
6.1 Overall Marketing Strategy
Our overarching strategy is a phased, supply-first, digital-centric approach.

Phase 1: Supply Acquisition (Pre-Launch to Month 3): The primary focus will be on
aggressively onboarding a large, diverse, and skilled base of university student freelancers. A
platform with many high-quality service providers is inherently valuable to clients.

Phase 2: Demand Generation (Month 1 to Month 12): Once a foundational supply is
established, marketing efforts will pivot to acquiring our target clients—SMEs, startups, and
individual entrepreneurs. The core message will be the availability of affordable, vetted talent,
accessible through a secure platform.

Phase 3: Scaling and Brand Building (Month 12 Onwards): With both sides of the market
active, the focus will shift to building a dominant brand identity, fostering community, and
leveraging network effects to drive organic growth.
Our brand's core message will consistently revolve around three pillars:
1. Trust: "The safest way to hire or work freelance in Bangladesh."
2. Accessibility: "Pay in Taka, work with locals. It's that simple."
3. Empowerment: "Empowering students, growing businesses."
6.2 Product, Price, Promotions, and Distribution (The 4 Ps)
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Product: Our product is the two-sided marketplace platform itself, accessible via web and mobile. The
"product" experience is defined by its features: secure escrow, verified profiles, intuitive messaging,
and a seamless user interface. We are not just selling a service; we are selling a secure and efficient
transaction environment.
Price: Our pricing strategy is transparent and value-driven.
 For Clients: Free to join, browse, and post jobs. Clients pay the price set by the freelancer.

For Freelancers: Free to join and create profiles. A 15% commission is deducted from
earnings. This is positioned as a "platform fee" that covers marketing to find them clients, secure
payment processing, and dispute resolution.
Promotions: Our promotional activities are targeted and multi-pronged, addressing both sides of the
marketplace.


Freelancer-Facing Promotions (Supply Side):
o
University Ambassador Program: Recruit, train, and incentivize student ambassadors
on major university campuses (e.g., DU, BUET, NSU, BRAC) to run sign-up drives and
information sessions.
o
Campus Workshops & Seminars: Conduct workshops on "How to Start Your
Freelance Career" and "Building a Professional Portfolio," using these events as
acquisition channels.
o
Referral Program: A "Give BDT 100, Get BDT 100" program where existing
freelancers are rewarded for referring new, verified freelancers.
o
Early Adopter Bonuses: The first 1,000 verified freelancers to complete a gig will
receive a BDT 200 bonus in their wallet.
Client-Facing Promotions (Demand Side):
o
Targeted Digital Advertising: Run highly targeted ad campaigns on Facebook,
Instagram, and Google, focusing on users whose profiles indicate they are small
business owners, startup founders, or page admins.
o
Content Marketing: Publish valuable content (blog posts, short videos) on topics like
"5 Signs You Need to Hire a Freelancer," "How to Write a Perfect Job Brief," and
"Digital Marketing on a Budget," establishing Dokkhota.com as a thought leader.
o
Launch Promotion: Offer a "20% Off Your First Order" discount for the first 500
clients to stimulate initial demand and generate early reviews.
o
Partnerships with SME Communities: Collaborate with popular Facebook groups for
entrepreneurs and SME associations to promote our platform as a trusted resource.
Place (Distribution): Our platform is a digital product, distributed directly to users through:
 The official website: www.dokkhota.com

The Google Play Store (for the Android app)

The Apple App Store (for the iOS app)
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6.3 Sales Process (or Cycle)
The "sales process" on our platform is largely automated and user-driven, designed to be as frictionless
as possible.
Client Sales Cycle:
1. Awareness: Client learns about Dokkhota.com through an ad, a blog post, or a referral.
2. Consideration: Client visits the website/app, browses freelancer profiles and services.
3. Action (Purchase): Client either purchases a pre-defined "Gig" or posts a custom job. They
deposit funds into the secure escrow system.
4. Service Delivery: The freelancer completes the work and delivers it through the platform.
5. Approval & Payment Release: Client approves the work, releasing the funds to the freelancer.
6. Retention & Advocacy: A positive experience encourages the client to return for future needs
and recommend the platform to others.
Freelancer "Sales" Cycle:
1. Awareness: Student learns about Dokkhota.com via a campus ambassador, workshop, or social
media.
2. Onboarding: Student signs up and completes the verification process.
3. Action (Creating Gigs): Student creates detailed service offerings.
4. Application/Acceptance: Student applies for custom jobs or receives direct orders for their
gigs.
5. Service Delivery & Earning: Student completes the work and earns money.
6. Growth & Reputation: Positive reviews improve the freelancer's profile, leading to more
orders and the ability to charge higher prices.
6.4 Sales Tactics
Our sales tactics are the specific actions we will take to move users through the sales cycle.
 Building Social Proof: Prominently feature testimonials from both happy clients and
successful students on the homepage and in marketing materials.

Urgency & Scarcity: Use limited-time promotional offers (e.g., "Launch Week: 20% Off All
Services") to encourage immediate action.

Educational Approach: Instead of a hard sell, our content marketing will educate potential
clients on the benefits of outsourcing and using a secure platform, guiding them to the logical
conclusion that Dokkhota.com is the best solution.

Community Engagement: Actively manage a Facebook community for our users, providing
tips, celebrating success stories, and fostering a sense of belonging that keeps users engaged
with the brand.

Retargeting Campaigns: Use pixel-based advertising to show targeted ads to users who have
visited our site but have not yet signed up or made a purchase, reminding them of our value
proposition.
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VII. Design and Development Plan
The Design and Development Plan for Dokkhota.com outlines the technical roadmap, key milestones,
and resource allocation required to build a robust, secure, and scalable two-sided marketplace.
7.1 Development Status and Tasks
As of July 2025, the project is in the pre-development stage. The initial technical scoping, feature
definition, and high-level architecture planning are complete. The next phase involves detailed design
and agile development execution.
The development process is broken down into five key phases, with a projected timeline of 24 weeks
from the start date.
Development Milestone Timeline:
Phase
Key Tasks
Duration
Phase 1: UI/UX
Design &
Prototyping
Detailed user journey mapping<br>- Wireframing for all screens
(Web, iOS, Android)<br>- High-fidelity UI design<br>Interactive prototyping and user feedback sessions
4 Weeks
Phase 2: Backend
& API
Development
Database schema design and implementation<br>- Development
of core services (user auth, profiles, gigs, orders)<br>- Building
the secure escrow and wallet system logic<br>- RESTful API
development for frontend and mobile apps<br>- Payment
gateway integration (bKash, Nagad APIs)
12 Weeks
(Parallel)
Phase 3: Web
Application
Development
Frontend development based on UI/UX designs<br>- Integration
with the backend APIs<br>- Implementation of admin dashboard
and reporting tools
10 Weeks
(Parallel)
Phase 4: Mobile
App
Development
Native development for Android (Kotlin) and iOS (Swift)<br>Integration with the backend APIs<br>- Push notification and
mobile-specific feature implementation
12 Weeks
(Parallel)
Phase 5: Testing
& Deployment
Unit testing, integration testing, and end-to-end testing<br>- User
Acceptance Testing (UAT) with a pilot group<br>- Security
auditing and penetration testing<br>- Deployment to live servers
(AWS/Azure) and app stores
4 Weeks
7.2 Challenges and Risks
The development process involves several technical challenges and risks that have been identified and
for which mitigation strategies are planned.
 Challenge: Payment Gateway Integration: Integrating multiple MFS and bank APIs can be
complex due to varying documentation quality and technical support.
o

Mitigation: We will allocate dedicated developer resources to this task and engage with
the payment gateways' technical teams early in the process. We will initially launch with
the two largest providers (bKash, Nagad) before adding others.
Challenge: Platform Security: As a platform handling financial transactions, we will be a
target for fraudulent activities and cyber threats.
26
o

Challenge: Scalability: The platform must be able to handle rapid growth in users and
transactions without performance degradation.
o

Mitigation: Security will be a primary focus from day one. This includes implementing
end-to-end SSL encryption, protection against common vulnerabilities (SQL injection,
XSS), robust data privacy measures, and conducting a third-party security audit before
launch.
Mitigation: We will use a modern, microservices-based architecture hosted on a
scalable cloud infrastructure like Amazon Web Services (AWS) or Microsoft Azure.
This will allow us to scale specific components of the application independently as
needed.
Challenge: Maintaining Three Codebases: Developing and maintaining separate codebases
for web, Android, and iOS is resource-intensive.
o
Mitigation: We will maximize code reuse through a shared backend API. While native
development is chosen for the best performance, we will explore cross-platform
frameworks like Flutter or React Native for future major versions to improve efficiency.
7.3 Projected Development Costs
The total estimated cost for the initial design and development of the platform is BDT 600,000.
Development Cost Breakdown:
Role / Service
Description
Estimated Cost (BDT)
UI/UX Designer
Responsible for wire framing, high-fidelity
design, and prototyping for all platforms.
BDT 75,000
Backend
Development
One developers responsible for the database,
server-side logic, and API creation.
BDT 150,000
Web Frontend
Development
One developer focused on building the
responsive web application.
BDT 150,000
Mobile App
Development
One developers (one Android, one iOS) to
build the native mobile applications.
BDT 150,000
Quality Assurance
(QA)
A part-time resource dedicated to testing, bug
tracking, and ensuring platform quality.
BDT 75,000
Total
BDT 600,000
This budget covers the development up to the initial launch. Ongoing maintenance, feature updates,
and server costs are accounted for in the monthly operational budget.
7.4 Proprietary Issues (Patents, Trademarks, Copyrights)
Dokkhota.com's intellectual property (IP) is a key asset that will be protected through several legal
mechanisms.
 Trademarks: According to Trademarks Act, 2009, administered by the Department of Patents,
Designs and Trademarks (DPDT) under the Ministry of Industries. We will trademark the
"Dokkhota" name and the company's logo.
27

Copyrights: According to Copyright Act, 2000, managed by the Copyright Office under the
Ministry of Cultural Affairs. We will protect all original content created for the platform,
including the website text, blog articles, marketing materials, and UI design elements.

Trade Secrets: According to Contract law, Employment law, Common law principles, Penal
Code, 1860 We secure source code, internal algorithms (such as the freelancer ranking system),
and business processes. All employees and contractors will be required to sign Non-Disclosure
Agreements (NDAs) to legally protect this confidential information.

Patents: According to Patents and Designs Act, 1911, administered by the Department of
Patents, Designs and Trademarks (DPDT), we will patent our business every core objectives.

Licenses: The platform will utilize open-source software libraries. We will maintain strict
compliance with all associated licensing agreements (e.g., MIT, Apache 2.0) to ensure there are
no legal infringements.

Domain Name: The domain name dokkhota.com has been identified and will be secured upon
company registration.
VIII. Operations Plan
Dokkhota.com's operations are designed to be lean, technology-driven, and highly efficient. The
operational framework prioritizes user trust and platform integrity through structured processes for
customer support, freelancer verification, and financial transactions. The day-to-day workflow will be
managed by a small, dedicated team utilizing modern software tools to automate processes wherever
possible.
8.1 General Approach to Operations
Our operational model is built around key functional areas, each with a defined process to ensure
consistency and quality.
1. User Support & Dispute Resolution: This is the most critical human-centric component of our
operations.
 Process: A tiered support system will be implemented.

o
Tier 1 (FAQ & Help Center): A comprehensive, searchable knowledge base will be
the first point of contact, allowing users to self-resolve common issues.
o
Tier 2 (Email/Ticket Support): For issues not covered in the FAQ, users can submit a
support ticket. A team of two Customer Support Representatives will manage these
tickets with a target response time of 12 hours.
o
Tier 3 (Dispute Resolution): In case of a disagreement between a client and a
freelancer, a formal dispute can be initiated. The case will be assigned to a support
representative who will review the communication history, delivered work, and initial
requirements. A decision will be made based on our Terms of Service within 72 hours.
Tools: A helpdesk software like Zendesk or Freshdesk will be used to manage tickets and build
the knowledge base.
2. Freelancer Onboarding & Verification: To maintain platform quality and trust, every freelancer
must undergo a verification process.
 Process:
28
1. Initial Sign-up: Student signs up using their email.
2. Document Submission: Student uploads a clear picture of their valid university ID card
through the platform.
3. Manual Review: The support team will manually review the ID to ensure it is legitimate
and matches the profile name.
4. Profile Activation: Upon successful verification, the student's profile is activated, and
they receive a "Verified Student" badge.

Timeline: The verification process will be completed within 48 hours of submission.
3. Financial Operations:
 Process:

o
Client Payments: All incoming payments from clients are processed automatically
through our integrated payment gateways and held in a dedicated escrow account.
o
Freelancer Payouts: Freelancers can request a withdrawal from their wallet once their
balance reaches a minimum threshold (e.g., BDT 500). Payout requests will be
processed in batches twice a week (e.g., every Tuesday and Friday) via automated
bank/MFS transfers.
Oversight: The financial operations will be overseen by the General Manager, with monthly
reconciliation performed by our retained accounting service.
4. Platform Maintenance & Monitoring:
 Process: The development team will be responsible for ongoing platform maintenance,
including bug fixes, performance monitoring, and security updates.
8.2 Business Location
For the first 1-2 years of operation, Dokkhota.com will not lease a traditional, large office space. This
is a deliberate strategy to maintain a lean cost structure.
 Primary Location: We will secure dedicated desks for our core team of 5-7 members at a
reputable co-working space in a central commercial area of Dhaka, such as Gulshan, Banani,
or Dhanmondi.

Rationale:

Cost-Effectiveness: Eliminates the high upfront cost of security deposits, furnishing,
and the long-term liability of a traditional lease.

Flexibility: Allows us to easily scale our physical space up or down as the team grows.

Amenities: Provides access to essential amenities like high-speed internet, meeting
rooms, and a professional business address without the management overhead.

Networking: Places the team within a dynamic environment of other startups and tech
professionals.
8.3 Facilities and Equipment
Our asset requirements are minimal, focusing on essential technology and software.
 Hardware:
29

o
Laptops: High-performance laptops will be provided to all core team members
(Management, Development, Marketing).
o
Smartphones: Company-provided smartphones for the Customer Support team for
testing and communication.
o
Networking Equipment: Standard office router and peripherals, typically included
with a co-working space membership.
Software & Subscriptions:
o
Cloud Hosting: Subscription to AWS or Microsoft Azure.
o
Productivity Suite: Google Workspace or Microsoft 365 for email, documents, and
collaboration.
o
Project Management: Subscription to a tool like Jira or Trello.
o
Communication: Slack or Microsoft Teams for internal communication.
o
Design Software: Adobe Creative Cloud subscription for the marketing and design
team.
o
Helpdesk Software: Zendesk or Freshdesk subscription.
o
Accounting Software: Subscription to a local cloud-based accounting software.
IX. Management Team and Company Structure
Dokkhota.com's success will be driven by a dedicated, and highly-skilled management team. The team
has been structured to provide strong leadership across the four core pillars of the business: strategic
management, technology development, market growth, and financial management. The company will
also leverage the expertise of an experienced Board of Advisors to guide its strategic decisions.
9.1 Management Team
The core management team consists of five key individuals whose expertise directly aligns with the
company's operational needs.
Md. Tanvir Ahammed - Founder & Chief Executive Officer (CEO)
Mr. Tanvir is the visionary behind Dokkhota.com. He brings a strong background in business strategy
and a deep understanding of the local Bangladeshi market.
 Skills Profile:
o
Business Strategy: Experienced in market analysis, business model development.
o
Leadership: Proven ability to build and motivate teams to execute on a shared vision.
o
Networking: Strong connections within the local startup and business community.
Md Saiful Islam - Co-Founder & Chief Technology Officer (CTO)
Mr. Saiful is the technical architect of the Dokkhota.com platform. He is responsible for all aspects of
technology.
 Skills Profile:
o
Full-Stack Development: Expertise in modern web and mobile technologies, including
backend (Node.js/Python), frontend (React), and database (PostgreSQL) architecture.
30
o
Mobile App Development: Proficient in native development for both Android (Kotlin)
and iOS (Swift).
o
Cloud Infrastructure: Experienced in deploying and managing scalable applications
on AWS and Azure.
Junayed Hasan Khan Pranto - Co-Founder & Chief Marketing Officer (CMO)
Mr. Pranto leads the company's user acquisition and brand-building efforts. He is responsible for
developing and executing the comprehensive marketing strategy.
 Skills Profile:
o
Digital Marketing: Expertise in performance marketing (Facebook/Google Ads), SEO,
content marketing, and social media management.
o
Brand Strategy: Skilled in developing brand positioning, messaging, and executing goto-market campaigns.
o
Community Management: Experienced in building and engaging online communities
to foster brand loyalty.
o
Data Analysis: Proficient in using analytics tools to measure campaign performance
and drive data-informed marketing decisions.
Md. Mahmudul Hasan- Co-Founder & Chief Operating Officer (COO)
Mr. Mahmudul oversees the daily operations of Dokkhota.com, ensuring seamless coordination across
departments and the consistent delivery of services.
 Skills Profile:
o
Operational Management: Skilled in designing workflows, managing operational
KPIs, and scaling platform operations.
o
Customer Support Strategy: Proficient in developing service processes to ensure high
customer satisfaction and timely issue resolution.
o
Process Optimization: Adept at identifying inefficiencies and implementing systems
that improve productivity and reduce costs.
Md. Al-Mamun Islam - Co-Founder & Chief Financial Officer (CFO)
Mr. Zaman is responsible for the financial strategy, planning, and sustainability of Dokkhota.com. He
manages budgeting, cost controls, fundraising efforts, and financial reporting, ensuring the business
maintains long-term fiscal health and transparency.
 Skills Profile:
o
Financial Planning & Analysis: Experienced in preparing financial models, forecasts,
and performance reports for strategic decision-making.
o
Budgeting & Cost Control: Skilled in optimizing spending across departments to
maintain efficiency during growth and scaling phases.
o
Fundraising & Investor Relations: Adept at preparing pitch decks, managing investor
communications, and supporting capital raising activities.
o
Regulatory Compliance: Knowledgeable about tax, audit, and regulatory frameworks
relevant to Bangladeshi startups.
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9.2 Board of Directors
Upon incorporation as a Private Limited Company, the initial Board of Directors will consist of the key
founders:
 Md. Tanvir Ahammed, CEO

Md Saiful Islam, CTO

Junayed Hasan Khan Pranto, CMO

Md. Mahmudul Hasan, COO

Md. Al-Mamun Islam, CFO
The board will be expanded to include investor representatives following the successful completion of
the seed funding round.
9.3 Board of Advisors
To supplement the management team's expertise, Dokkhota.com has assembled a strategic Board of
Advisors composed of distinguished industry leaders.
 Academic Advisor: Dr. Md. Abdul Momen, Head of Marketing Department from the Faculty
of Business Administration, Jatiya Kabi Kazi Nazrul Islam University. This advisor provides
invaluable guidance on forming university partnerships and understanding the student
demographic.

Technology & Scaling Advisor: Md. Siam Hosen, Founder of courseelo and sion clothing
brand. This advisor provides mentorship on overcoming technical scaling challenges, building
an engineering culture, and long-term technology roadmapping.

Finance & Investment Advisor: A partner at a local venture capital firm. This advisor provides
critical guidance on financial strategy, future fundraising rounds, and corporate governance.
9.4 Company Structure
Dokkhota.com will operate under a flat organizational structure initially to promote agility and open
communication.
Organizational Chart (Year 1):
CEO
CTO
Developer
CMO
CFO
COO
Customer
Support
Representative
32
X. Overall Schedule
The operational timeline for Dokkhota.com is structured into four distinct phases over a 12-month
period, beginning in Q3 2025. This schedule provides a clear roadmap for funding, development,
market launch, and initial growth, ensuring that key milestones are met in a timely and efficient manner.
Each phase has specific objectives and deliverables critical to the company's success.
Phase 1: Funding & Foundation (Q3 2025: July - September)
This initial phase is focused on securing the necessary capital and establishing the legal and strategic
foundation of the company.
 July 2025:


o
Finalize the comprehensive business plan and financial model.
o
Develop a professional investor pitch deck.
o
Initiate targeted outreach to pre-identified angel investors and venture capital firms.
August 2025:
o
Secure a lead investor and term sheet for the seed funding round.
o
Engage legal counsel to begin the process of company incorporation.
o
Secure the "dokkhota.com" domain name and relevant social media handles.
September 2025:
o
Officially close the seed funding round.
o
Complete registration as a Private Limited Company with the RJSC (Registrar of Joint
Stock Companies and Firms).
o
File trademark applications for the "Dokkhota" name and logo.
o
Formally kick-off the UI/UX design process with detailed wireframing and user flow
mapping.
Phase 2: Core Development & Pre-Launch Marketing (Q4 2025: October - December)
This phase is dedicated to building the core technology platform while simultaneously creating market
anticipation.


October 2025:
o
Onboard the core development team (backend, frontend, mobile).
o
Finalize the detailed technical architecture and database schema.
o
Commence backend development, focusing on user authentication, profile management,
and API creation.
o
Launch a "Coming Soon" landing page with an email sign-up form for early access.
November 2025:
o
Begin parallel development of the web application and native mobile apps
(Android/iOS).
o
Finalize technical integration plans with bKash and Nagad.
33

o
Launch the University Ambassador Program recruitment drive across target campuses.
o
Begin content marketing efforts with blog posts targeting both potential freelancers and
clients.
December 2025:
o
Reach the "Alpha" stage of development, where core features (gig creation, ordering,
messaging) are functional for internal testing.
o
Run initial digital ad campaigns to drive sign-ups to the early access list.
o
Finalize the selection and training of the first cohort of University Ambassadors.
Phase 3: Launch & Initial Traction (Q1 2026: January - March)
This phase covers the final testing, official launch, and the critical first months of operation.
 January 2026:


o
Begin intensive internal QA and bug fixing based on Alpha testing.
o
Deploy University Ambassadors to begin on-campus pre-registration drives for
freelancers.
o
Onboard and train the initial Customer Support team.
February 2026:
o
Conduct a closed Beta/User Acceptance Testing (UAT) with a pilot group of 50 students
and 20 business owners to gather feedback and identify final issues.
o
Implement final refinements to the platform based on UAT feedback.
March 2026:
o
Official Platform Launch: Deploy the web platform and submit the Android and iOS
apps to the Google Play Store and Apple App Store.
o
Execute the full Go-to-Market marketing campaign across all channels.
o
KPIs: Onboard the first 1,000 verified student freelancers and 200 active clients by the
end of the month.
Phase 4: Growth & Optimization (Q2 2026: April - June)
This phase focuses on leveraging initial data to optimize operations and scale user acquisition.


April 2026:
o
Closely monitor key metrics: user acquisition cost, transaction volume, and user
satisfaction ratings.
o
Scale the marketing channels that demonstrate the best return on investment.
o
Gather and categorize user feedback to create a roadmap for platform improvements.
May 2026:
o
Begin development of Version 1.1, incorporating new features like "Promoted Gigs".
34
o

Formalize partnership agreements with at least three major universities to create official
student work programs.
June 2026:
o
KPIs: Achieve a cumulative total of 8,000 completed transactions on the platform.
o
Analyze user behavior data to optimize the conversion funnels for both clients and
freelancers.
o
Reach the operational break-even point as monthly revenue begins to consistently
exceed monthly fixed costs.
XI. Financial Projections
This section presents the three-year financial projections for Dokkhota.com. The projections are based
on the assumptions and strategies outlined in the preceding sections of this business plan. The financial
model demonstrates a clear path to profitability and highlights the company's potential for sustainable
growth and a strong return on investment. The statements include the Sources and Uses of Funds, Key
Assumptions, Pro Forma Income Statement, Pro Forma Balance Sheet, Pro Forma Statement of Cash
Flows, and Ratio Analysis.
11.1 Sources and Uses of Funds Statement
This statement outlines the required capital for launching Dokkhota.com and details the precise
allocation of these funds. The company is seeking a seed investment of BDT 2,700,000.
Sources of Funds
Amount (BDT)
Seed Investment
2,700,000
Total Sources
2,700,000
Uses of Funds
Amount (BDT)
% of Total (Approx.)
Platform Development (Web & Mobile)
Initial Marketing & Launch Campaign
Office Setup & Equipment
Legal & Company Formation
Operational Runway (3 Months Fixed Costs)
Contingency Buffer
Total Uses
600,000
500,000
400,000
100,000
1,050,000
50,000
2,700,000
22.22%
18.52%
14.81%
3.70%
38.89%
1.86%
100.0%
11.2 Assumptions Sheet
The financial projections are built upon the following key assumptions:
Category
Assumption
Value / Rationale
Revenue
Costs
Commission Rate on GMV
Average Transaction Value (ATV)
Number of Gigs (Year 1, 2, 3)
Variable Cost (Payment Gateway Fees)
15.0%
BDT 1,500
8,000 / 25,000 / 70,000
3.0% of Revenue
35
Financial
Monthly Fixed Costs (Salaries, Rent, etc.)
Corporate Tax Rate
Depreciation
BDT 350,000 (increases 10% annually)
27.5% (applied on profit)
20% per year (straight-line on
equipment)
0 (Platform model is cash/escrow
based)
Accounts Receivable / Payable
11.3 Pro Forma Income Statements (For Years Ending Dec 31)
(All figures in BDT)
Year 1
Year 2
Revenue
Gross Merchandise Value (GMV)
Total Revenue (15% Commission)
Cost of Goods Sold (COGS)
Payment Gateway Fees (3% of Revenue)
Gross Profit
Gross Profit Margin
Operating Expenses
Salaries & Wages
Marketing & Advertising
Technology & Infrastructure
Office & Utilities
General & Administrative
Depreciation
Total Operating Expenses
Earnings Before Interest & Tax (EBIT)
Interest Expense
Earnings Before Tax (EBT)
Taxes (27.5% on profit)
Net Profit / (Loss)
12,000,000
1,800,000
37,500,000
5,625,000
105,000,000
15,750,000
54,000
1,746,000
97.0%
168,750
5,456,250
97.0%
472,500
15,277,500
97.0%
2,820,000
360,000
360,000
480,000
180,000
80,000
4,280,000
(2,534,000)
0
(2,534,000)
0
3,102,000
396,000
396,000
528,000
198,000
80,000
4,700,000
756,250
0
756,250
207,969
3,412,200
435,600
435,600
580,800
217,800
80,000
5,162,000
10,115,500
0
10,115,500
2,781,763
(2,534,000)
548,281
7,333,737
11.4 Pro Forma Balance Sheets (As of Dec 31)
(All figures in BDT)
Year 0
ASSETS
Current Assets
Cash
Total Current Assets
Non-Current Assets
Equipment
Less: Accumulated Depreciation
Net Fixed Assets
TOTAL ASSETS
LIABILITIES & EQUITY
Liabilities
Accounts Payable
Total Liabilities
Owner's Equity
Common Stock (Initial Investment)
Retained Earnings
Total Equity
Year 3
Year 1
Year 2
Year 3
2,700,000
2,700,000
246,000
246,000
874,281
874,281
8,288,018
8,288,018
400,000
0
400,000
3,100,000
400,000
80,000
320,000
566,000
400,000
160,000
240,000
1,114,281
400,000
240,000
160,000
8,448,018
0
0
0
0
0
0
0
0
2,700,000
0
2,700,000
(2,534,000)
2,700,000
(1,985,719)
2,700,000
5,348,018
2,700,000
166,000
714,281
8,048,018
36
TOTAL LIABILITIES & EQUITY
2,700,000
166,000
11.5 Pro Forma Cash Flows (For Years Ending Dec 31)
(All figures in BDT)
Year 1
Cash Flow from Operating Activities
Net Profit / (Loss)
(2,534,000)
Depreciation
80,000
Net Cash from Operations
(2,454,000)
Cash Flow from Investing Activities
Purchase of Equipment
(400,000)
Net Cash from Investing
(400,000)
Cash Flow from Financing Activities
Proceeds from Seed Investment
2,700,000
Net Cash from Financing
2,700,000
Net Change in Cash
(154,000)
Cash at Beginning of Year
2,700,000
Cash at End of Year
11.6 Ratio Analysis
Ratio
Profitability Ratios
Gross Profit Margin
Net Profit Margin
2,546,000
714,281
8,048,018
Year 2
Year 3
548,281
80,000
468,281
7,333,737
80,000
7,253,737
0
0
0
0
0
0
468,281
2,546,000
0
0
7,253,737
3,014,281
3,014,281
10,268,018
Year 1
Year 2
Year 3
Industry Benchmark
97.0%
N/A (Loss)
97.0%
10%
97.0%
46.45.0%
>80% (Excellent)
>15% (Excellent)
XII. Appendices
This section contains supplementary materials that provide additional detail and support for the
information presented in the main body of the business plan. These documents are available upon
request for due diligence purposes.
Appendix A: Management Team Resumes
This appendix contains the detailed professional resumes of the core management team, outlining their
relevant experience, skills, and academic qualifications.

Md. Tanvir Ahammed - CEO: Detailed CV showcasing some years of experience in
management, marketing and planning at voluntary organizations, focusing on business strategy
and financial modeling for an edtech.

Md Saiful Islam - CTO: CV detailing several years of technical expertise.

Junayed Hasan Khan Pranto - CMO: Marketing-focused resume with many years of
experience.

Md. Mahmudul Hasan - COO: CV showcasing some capabilities, which ensuring seamless
coordination across departments and the consistent delivery of services.

Md. Al-Mamun Islam - CFO: CV showcasing some capabilities, he manages budgeting, cost
controls, fundraising efforts, and financial reporting, ensuring the business maintains long-term
fiscal health and transparency.
Appendix B: Platform Mockups : (Ongoing Work)
This appendix provides high-fidelity visual mockups of the Dokkhota.com platform. Below are
37
placeholders representing the key screens.

Homepage and Gig Discovery: https://dokkhota.subtitlee.com/

Freelancer Profile Page: https://dokkhota.subtitlee.com/freelancer/lisa-johnson/

Secure Messaging Interface: https://dokkhota.subtitlee.com/login/

Order Placement and Escrow Process: https://dokkhota.subtitlee.com/product/websiteseo-audit-and-optimization-3/
Appendix C: Detailed Financial Assumptions
This appendix offers a more granular breakdown of the financial model to support the projections in
Section XI.
 Month-by-Month Projections (Year 1): A detailed spreadsheet showing the projected rampup of users, transactions, revenue, and costs on a monthly basis for the first 12 months of
operation.


Salary Breakdown:
o
Detailed breakdown for all planned hires, including base salary, performance bonuses,
and benefit allocations.
o
(Year 1 Team): Monthly Salary: CEO (35,000), CTO (35,000), CMO (35,000), CFO
(35,000), COO (35,000), Developer (30,000), And Customer Support Representative
(30,000). Annually 10% increase their salary. Currently we do not provided any bonus
or allowances.
Marketing Channel Cost Estimates: (Ongoing Work)
o

Assumed Cost-Per-Click (CPC), Conversion Rates, and Customer Acquisition Cost
(CAC) for primary channels like Facebook Ads and Google Ads, based on current local
industry benchmarks.
Sensitivity Analysis: (Ongoing Work)
o
Analysis showing how a +/- 10% change in key assumptions (e.g., Average Transaction
Value, commission rate, user growth rate) would impact the timeline to profitability and
overall cash flow.
Appendix D: Market Research Data & Sources
This appendix includes the supporting data and sources for the information presented in the Industry
Analysis.
 Global Freelance Market Standing:

o
According to the Oxford Internet Institute's "iLabour" report, Bangladesh is the secondlargest supplier of online labour globally, confirming a massive existing talent pool.
o
Source: Oxford Internet Institute News - https://www.oii.ox.ac.uk/newsevents/coverage/oxford-bangladesh-second-largest-source-of-online-workers/
Internet Penetration Data:
o
The Bangladesh Telecommunication Regulatory Commission (BTRC) reports that as of
late 2023, the number of internet subscribers in the country reached 131 million, with
38
the vast majority being mobile internet users. This confirms the mobile-first accessibility
of our target market.
o


Digital Payment (MFS) Adoption:
o
Data from Bangladesh Bank shows that the number of Mobile Financial Service (MFS)
accounts has surged to over 239 million, with total transactions reaching nearly BDT
1.72 trillion in a single month. This confirms the deep penetration and user trust in the
digital payment methods our platform relies on.
o
Source: Bangladesh Bank MFS Comparative Summary https://www.bb.org.bd/fnansys/paymentsys/mfstrend_latest.pdf
Informal Market Analysis:
o

Source: BTRC Internet Subscriber Statistics - https://btrc.gov.bd/site/page/347df7fe409f-451e-a415-65b109a207f5/-
Analysis of key competitor Facebook groups (e.g., "Entrepreneurs and e-Commerce of
Bangladesh," "Freelancers of Bangladesh") shows high activity with thousands of daily
posts but also includes numerous public complaints regarding payment fraud and lowquality work, validating our core value proposition.
Primary Survey Summaries:
o
Summaries of initial surveys conducted with combined (85+) university students and
small business owners in Bangladesh. Key findings indicate that 85% of students are
seeking flexible earning opportunities, and 90% of business owners would prefer a
secure, local-currency platform over informal channels if one were available.
o
Here is spreadsheet:
https://docs.google.com/spreadsheets/d/12MwuQVoWFz2koGhmz_E8h3387_j747ke
wS-lTUK_96U/edit?usp=sharing
39
Sources:
1) https://www.sheba.xyz/
2) https://www.sohopathi.com/
3) https://www.fiverr.com/
4) https://www.upwork.com/
5) https://skill.jobs/
6) https://shikhbeshobai.com/
7) https://www.facebook.com/DigitalMarketingBGD/
8) https://www.khanit.com.bd/
9) https://www.workana.com/
10) https://www.freelancer.com.bd/
11) https://bdjobs.com/
12) https://techdokkhota.com/
13) https://bohubrihi.com/
14) https://shikho.com/
15) https://www.startupbangladesh.vc/
16) https://www.priyo.com/
17) https://www.facebook.com/groups/thefreelancersofbd
40