ARELLANO UNIVERSITY
Andres Bonifacio Campus
Pag-asa St. Caniogan, Pasig City
THE FEASIBILITY STUDY OF ESTABLISHING OF
“SHADY KNITS BAG”
Presented to the faculty of the
Senior High School
Arellano University – Andres Bonifacio Campus
In partial fulfillment of the requirement for the strand
of Accountancy, Business and Management
Elumba, Inya Fionna L.
Endonela, Justine Joy L.
Flores, Erica D.
Montemayor, Janna Sofia E.
Nieto, Andjhelyka C.
Pocaan, Michaela Dianne
MAY 2023
APPROVAL SHEET
This feasibility entitled The Feasibility Study of Establishing a “SHADY KNITS BAG” prepared
and submitted by Ms. Janna Sofia E. Montemayor, Ms. Erica D. Flores, Ms. Justine Joy L. Endonela, Ms.
Inya Fionna L. Elumba, Ms. Andjhelyka C. Nieto, and Ms. Michaela Dianne P. Pocaan in fulfillment of
the requirements for the strand of Accountancy, Business and Management has been examined and
recommended for acceptance and approval for final defense.
CHRISTOPHER B. COROS
Teacher, Project Feasibility Study
ORAL DEFENSE COMMITTEE
Approved by the committee passed the Oral Defense with a grade of
.
CHRISTOPHER B. COROS
Teacher, Project Feasibility Study
MA. FE C. ARCIAGA
ABM Strand Coordinator
Panel Chairman
Accepted and approved in partial fulfillment of the requirements for the strand of Accountancy,
Business and Management
ACKNOWLEDGEMENT
First, praises and thanks to the creator, God for his endless blessing all throughout and until this research
finish.
The completion of this study will not be possible without the help of the research adviser Mr.
Christopher Coros. The researchers wanted to thank him for his patience and empathy given to us.
Also, the researchers wanted to give thanks to all participants who give their time and effort to give the
data needed to finish this study.
Lastly, to our loving and caring parents, writers of this study are thankful for our dear parents for their
endless support and encouragement for us to finish this feasibility study.
TABLE OF CONTENTS
INTRODUCTION
CHAPTER I PROJECT SUMMARY………………………………………………………………. 1
A. Business Name………………………………………………………………………………1
B. Business Logo……………………………………………………………………………….1-2
C. Mission………………………………………………………………………………………2
D. Vision………………………………………………………………………………………..2
E. Business Location……………………………………………………………………………3
F. Business Tagline………………...…………………………………………………………...3
G. Nature of Industry…………………………………………………………………………...4
H. Business Investment Cost…………………………………………………………………...4-5
CHAPTER II MARKET STUDY………………………………………………………………….... 6
A. Project Description……………………………………………………………………….....6
A.1. Products / Services Name………………………………………………………....6
A.2. Uses of the Products / Services…………………………………………………....6
A.3. Major User of the Products / Services…………………………………………….7
A.4. Geographical Ares of Dispersion……………….…………………………………8
B. Demand………………………………………………………………………………...…....8-9
C. Supply…………………………………………………………………………………….....9
C.1. Enterprise Supplier…………………………………………………………….…..9-10
C.2. Competitors……………………………………………………………………....10-11
D. Demand and Supply Analysis……………………………………………………………...12
E. Price Study………………………………………………………………………………....12-15
F. Factors Affecting the Market………………………………………………………….…....15
F.1. Demand…………………………………………………………………….……..15
F.2. Supply…………………………………………………………………….………15
F.3. Price………………………………………………………………………….…...15-16
G. SWOT Analysis………………………………………………………………………….....16
H. Marketing Program…………………………………………………………………….…..17-19
CHAPTER III TECHNICAL STUDY…………………………………………………………..… 20
A. The Products / Services………………………………………………………………….....20-22
B. The Product or Services Process…………………………………………………………...22-25
C. Location Size, Layout and Facilities……………………………………………………….26
C.1. Location Size……………………………………………………………….…….26
C.2. Floor Plan Layout, Interior and Exterior Design………………………………...26-27
C.3. Facilities………………………………………………………………………….28
D. Equipment, Furniture & Fixtures and
Supplies…………………………………………………………………………………….28
D.1. Equipment, Furniture and Fixtures………………………………………………28-29
D.2. Production Supplies, Office Supplies and Sanitary Supplies……………….….. 30
E. Utilities……………………………………………………………………………………. 30
F. Waste Disposal…………………………………………………………………………….. 31
G. Labor Requirements………………………………………………………………………..31-32
H. Uniform of Employees …………………………………………………………………….32
CHAPTER IV MANAGEMENT STUDY………………………………………………………...33
A. Business Process………………………………………………………………………….33
B. Form of Ownership……………………………………………………………………… 33-34
C. Organizational Chart…………………………………L………………………………….34
D. Officers and Key Personnel……………………………………………………………….35
E. Working Schedule…………………………………………………………………………36
F. Business Policies and Regulations…………………………………………………………37-38
CHAPTER V FINANCIAL STUDY……………………………………………………………….39
A. Assumption of the Capital…………………………………………………………………39
A.1. Sources of Financing the Project………………………………………………...39
B. Sales Forecast………………………………………………………………………………39-40
C. Compensation………………………………………………………………………………41
D. Financial Statement………………………………………………………………………...42
D.1. Income Statement………………………………………………………………...42
D.2. Cash Flow………………………………………………………………………...42-43
D.3. Balance Sheet……………………………………………………………………..43
CHAPTER VI SOCIO-ECONOMIC STUDY……………………………………………………...44
A. Contribution to the Philippine Economy……………………………………………………44
B. Employment Generation…………………………………………………………………….44-45
C. Environment Conservation…………………………………………………………………..45
APPENDICES…………………………………………………………………………………………47
APPENDIX A: SURVEY QUESTIONNAIRE………………………………………………..………47-48
APPENDIX B: SURVEY RESULT……………………………………………………………………49-57
APPENDIX C: SURVEY DOCUMENTATION………………………………………………………59-62
APPENDIX D: CURRICULUM VITAE………………………………………………………………63-68
Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
INTRODUCTION
Shady Knits is about handmade bags that are made of high-quality wool materials. A side of that,
customer/s can request to customize their own bag; they could request to add charms, mix and match the
color of their bag, and even the strap design. Despite of its design or style, this bag allowed people to
bring their valuable items anywhere instead of carrying those things in hands. This product shows that,
trends in the fashion industry can evolve into not only sophisticated styles but also adorable and unique
styles.
The purpose of this bag is to be a trendsetter in the fashion industry because of its new and unique style.
Also, to introduce in the market the Philippine-made product made by bare hands. In addition, this bag
can help the environment sustainability because since it is made of wool, it can lessen the use of nonbiodegradable.
Furthermore, the company will only focus on the development of the product line of bags thus upcoming
new products will be the fruit of comprehensive study and improvisation of the team resulting in highquality, fashionable products that will increase sales.
CHAPTER I
PROJECT SUMMARY
A. Business Name
“Shady Knits Bag”
The owner and its team came up with the idea of knitting items. The team decided to create a bag made from
knitted items since crocheting and knitting are becoming popular, like crochet flowers, knitting key chains,
etc. The team decided to crochet and knit bags. As a result, the Shady Knits Bag was born. The meaning
behind the business name Shady Knits Bag has many reasons. First, it is Shady because the word Shady
stands for shades or different variations of colors. This product is not just an offering of a single-color bag;
the customer can mix and match their own bag color. Second, it is knitted because the product is made from
knitted wool and yarn. Lastly, it is the most suitable name for this kind of business.
B. Logo
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Figure 1: Logo of Shady Knits Bag
In the figure 1 above is the logo of Shady Knits Bag. First, the hand represents that Shady Knits Bag
was entirely handmade. Then, the magic dust symbolizes the "creativeness" of the creator, and those
colors are the representation of the variation of colors that the Shady Knits offered. Lastly, the font in
the word shady represent wool because Shady knits Bag is made of wool material.
C. Mission
To offer stylist and innovative handmade bag that can meet the demands of the customers. In addition, to
be a trusted brand that creates a safe space for all consumers and staff of this business. Additionally, the
business aims to provide expertise for the items' elegance and usability to meet consumer expectations.
Furthermore, being a unique and aggressive business that would never lose its enthusiasm for
improvement.
D. Vision
To become one of the best and leading producers in the bag industry in the Philippines, we aim to meet
the expectations of consumers in terms of both quality and style. Our goal is to establish ourselves as a
well-known producer and top maker of handmade items throughout all areas of Metro Manila within the
next 10 years. Additionally, we plan to have physical store branches throughout Rizal and Metro Manila
within the next 15 years. We aspire not only to follow trends but to set them in the fashion industry.
Ultimately, our objective is to maintain profitability as a business for many years to come.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
E. Business Location
Figure 2: Picture of the ideal physical store
The place where the physical store or stall of Shady Knit’s Bag can be found in Montalban Town Center
phase II second floor in Montalban Rizal. In the said place, rent ranges 10,000 – 15,000 including the
electricity, water and garbage collection. The researchers chose this area because it is cheaper rather than
any place inside the rural areas.
In addition, the target market of the business are female and LGBTQ+either students, employed,
unemployed and a person who has an eye for this kind of bag/s. The chosen location is a great place
both for the business and the consumer. The location of the store is nearby a school, and most of the
items sold in that area are clothes, which is why it is a great location for the handmade bags.
F. Business Tagline
"Crafted with care, carried with pride."
This tagline is about handmade bags that are made with great attention to detail, quality materials, and a
passion for craftsmanship. The phrase "crafted with care" emphasizes the time, effort, and dedication that
goes into making each bag by hand. The phrase "carried with pride" highlights the pride and satisfaction
that the owner feels when they carry a handmade bag that is not only beautiful but also unique and of
exceptional quality.
Overall, this tagline communicates that the handmade bags are not just accessories but rather works of
art that are made to last and be cherished for years to come. It also suggests that the person who carries
such a bag is someone who values quality, craftsmanship, and individuality.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
G. Nature of Business
Shady Knits Bag belongs to the manufacturing industry. The company is involved in processing the raw
materials into finished products through the use of tools and human labor.
Manufacturing allows businesses to sell finished products at a higher cost than the value of the raw
materials used. (Will Kenton,2022), The company's products are handmade, and handmade goods are
labor-intensive and require a lot of time. That is why, even though the raw materials have a low cost, the
products are still expensive because they are not made by a machine but by an actual person.
H. Business Investment Cost
INVESTORS
AMOUNT
Ms. Andjhelyka Nieto
₱ 165,000.00
Ms. Erica Flores
₱ 165,000.00
Ms. Inya Fionna Elumba
₱ 165,000.00
Ms. Janna Sofia Montemayor
₱ 175,000.00
Ms. Justine Joy Endonela
₱ 165,000.00
Ms. Michaela Dianne Pocaan
₱ 165,000.00
TOTAL
₱ 1,000,000.00
TABLE 1: The amount of business owner’s share from their personal savings.
INVESTORS
AMOUNT
Mr. John Paul Endonela
Mrs. Marilyn Endonela
Ms. Paulyn Endonela
Mr. Ver Flores
Ms. Lhorea Yatasa
Mr. Romeo Elumba
Ms. Ira Mari Elumba
Ms. Rinalyn Bas
Mr. Andrei Israel Nieto
Mrs. Jelyn Nieto
Mr. Brandon Topacio
Mr. Armingol Pocaan
Mr. Sonny Montemayor
Mrs. Florian Montemayor
₱35,000.00
₱ 30,000.00
₱ 20,000.00
₱ 30,000.00
₱ 20,000.00
₱ 35,000.00
₱ 30,000.00
₱ 20,000.00
₱ 35,000.00
₱30,000.00
₱ 20,000.00
₱ 30,000.000
₱ 30,000.000
₱ 35,000.00
TOTAL
₱ 400,000.00
TABLE 2: The amount of Friends and Relatives investment as a source of capital.
Shady Knits Bag is a new small business with an initial capital of P 1,400,000.00. This capital
is collected from two distinct sources. The first capital would be the owner's personal savings. Owners’
capital refers to money invested by the owner of a business. This often comes from their personal savings
(https://www.bbc.co.uk/bitesize/2023). Each member had a contribution of ₱165,000.00-₱175,000.00 to
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Acquire or purchase everything that is necessary to start off this business. The Owners think that
beginninga business using their own assets or money is suitable for this kind of business.
Since the company's shareholders are currently unemployed and have no other ways to get the capital
needed to run the business fully and produce enough products for sale, using their own funds indicates
that the owners are willing to accept the risk and will give the company more control over the money it
needs.
Funds for the Shady Knits Bag will also come from other investors made of affection by each member's
friends and family with the amount of ₱400,000.00 to gather sufficient funds to lay the company's
foundation and establish it. The capital used by Shady Knits Bags includes all rent and electricity costs as
well as the cost of buying raw materials for the manufacturing of the product. The raw materials include
plastic canvas mesh/needle, charms, straps, D-rings, locking buttons, wool, and other materials required
for the creation of different product designs.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
CHAPTER II
MARKET STUDY
A. Description of the Product
A.1. PRODUCTS
Figure 2&3: actual pictures of shady knits bag
Shady Knits Bags handmade bags are made from high-quality yarns and wool. Each bag is carefully
crafted by skilled artisans to ensure its durability and uniqueness. One of the unique features of the
Shady Knits Bags is the ability to customize each bag according to the customer's preferences.
Customers can choose from a variety of colors, patterns, and designs to make their bag truly one-of-akind. Additionally, customers can add charms and embellishments to their bag to give it a personal
touch.
The bags are designed to be practical as well as stylish. They are sizable enough to hold all the essentials,
such as phones, wallets, keys, and makeup, making them perfect for everyday use. The bagsalso come
with comfortable straps that make them easy to carry around. Since the bags are handmade, they have a
lower carbon footprint compared to mass-produced bags. Moreover, it's sustainable and made with
natural materials, such as wool and cotton, to make bags.
A2. USE OF THE PRODUCT
Everyday use: This bag can be used for everyday purposes, such as carrying personal items and/or
work supplies.
Fashion accessory: This product can be a stylish accessory to complement an outfit, whether it's a
casual or formal occasion.
Gift: A handmade bag can make a thoughtful and personalized gift for a loved one, especially when it is
customized to their preferences.
Travel: A handmade bag can be used as a carry-on or as a convenient way to transport personal items
during travel.
Beach or pool: A handmade bag can be used to carry sunscreen, and other beach or pool essentials.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
A3. MAJOR USER OF THE PRODUCT
Gender
Female, LGBT
Age
15 years old and above
Family Cycle
Young, single, married with children,
married without children, others
Occupational
Businesswomen, office workers,
professionals, students, housewives
Table 3: Target Market Table
From the table above, the specified market that the company is directing the marketing efforts to offer the
product which is the target audience is identified. Based on the table, the target market is mainly females
and LGBTQ+; ages from 15 years old and above, either employed or unemployed (housewives)as long
as capable of purchasing the product.
Shady Knits Bags' handmade bags are designed to be small, cute, and customizable. It is perfect for
younger and trendier individuals who are looking for a unique and personalized accessory to add to their
outfits.
The bags are also made of wool or yarn, which gives them a soft and cozy feel that may be more appealing
to females and LGBTQ individuals who are more likely to appreciate such textures and aesthetics.
Additionally, the bags customization nature may also appeal to the LGBTQ community, as it allows
individuals to express their unique personalities and styles through their accessories. Therefore, the target
market of females and LGBTQ individuals aged 10 and above seems appropriate for this product.
Additionally, the designs and styles of the Shady Knits Bags may appeal more to the feminine and
LGBTQ+ demographic, as they often feature vibrant colors, cute or whimsical patterns, and charms or
embellishments that may be more popular among these groups. These bags may also be seen as a fashion
accessory, which may appeal more to individuals who are interested in expressing their personalstyle and
identity through their accessories. Furthermore, younger individuals, such as teenagers, may be more
interested in following trends and trying new styles, which may make them more likely to be interested
in customization and unique products like those offered by Shady Knits Bags.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
A4. GEOGRAPHICAL AREAS OF DISPERSION
Figure 4: Google Map of Montalban Town Center
The researcher’s chosen location is at Montalban Town Center, 2 Rodriguez Hwy, Rodriguez, 1860 Rizal.
The reason why the team chooses the said place is because with a daily rent of 650 pesos that already
includes electricity and water expenses; it is a practical and cost-efficient decision for the ShadyKnits
Bags business. The daily rent cost is relatively affordable compared to other commercial spaces that may
require higher monthly rental fees and other fees. This allows the business to allocate resourcestowards
other important aspects such as marketing, production, and materials sourcing.
It provides convenience since the business does not have to worry about arranging and expenses of
electricity and water connections. It is also convenient for customers to visit and for the business to
receive deliveries of materials and supplies and also situated in a safe and secure area to ensure the
safety of the business and staffs.
B. DEMAND
Market Segmentation
Age
Gender
Family cycle
Status/Position
Location
ethnicity
15-50
Female, LGBT
Young, single, married with children, married
without children, others
Student, employed, unemployed
Montalban
Filipino
Table 4: Market Segmentation
In terms of age, marketers segmented it by 15-50 years old which mostly in this generation people are
earning money and money wise.
In terms of gender, marketers segmented it by female and LGBT (lesbian, gay, bisexual, transgender)
since our product falls under fashion that designed for them.
In terms of family cycle, marketers segmented it by young, single, married with children, married
without children which include almost all possible purchases.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
In terms of status/position, marketers segmented it by student, employed and unemployed if you are
financially stable or supported to purchase the product.
In terms of location and ethnicity, the customers are Filipino that are leaving around Montalban.
Psychographic Segmentation
Based on the interest and lifestyle of the customer, marketers targeted fashionistas or anyone who has an
interest in this kind of product, since there are more likely females and females are the largest segment.
A connoisseur person (a person who has expert knowledge of something, esp. an art, food etc. and is
qualified to judge and appreciate its quality) that will possibly appreciate the product and also high
percentage of them are women the product are unique and has the quality so the possibly of them to
patronizing the product is high.
Behavioral Segmentation
Based on the data gathered from the survey, most of them are likely to spend or shopping in traditional
store or physical store to prevent scams, to check the quality, and to see the product physically rather
than to modernize shop or online shopping. In addition, majority of the answers are willing to spend
more on customized or personalized rather than the on-hand items. Which, it benefits the Shady Knits
since it offered customized items and as a result, the team will focus more on developing the physical
store and expanding the said business so it can accommodate other potential buyers from different
places.
Geographic segmentation
Zip code
City/municipality
Region
Country
Urban or rural
Table 5: Geographic Segmentation
1860
Montalban
Calabarzon
Philippines
Rural
The table above has shown the geographical segmentation of the participants or potential buyers in the
chosen location. As a first mover, the company will focus first on introducing the product locally.
Mainly, products are offered in Region IV-A (Calabarzon), having Montalban as the most populous in
the country where the store is located, which are mainly female and LGBTQ+ are mostly there.
C.SUPPLY
C.1 ENTERPRISE SUPPLIER
Shady Knits Bag is a starting new business; there are two suppliers in raw materials. The main supplier
is for the supplies need to make the actual product and the other one for the packaging the product.
To start up, the first chosen supplier is the PinkShop located in Mandaluyong, Metro Manila. This is the
first chosen supplier or enterprise supplier because of its high rating and satisfaction from their
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Customers, they have all the raw materials that the business need for the product. In, addition, their items
are a lot cheaper than other supplier the owners looked.
The other supplier is Liana’s Supermarket & Department store located in Pasig City, Metro Manila. This
store has offered a wide range of goods, including packaging products such as paper bag and adjustable
drawstring organza bag. Due to this store's high rate, it was chosen as the packing supplier. Also, based
on the customer feedback, the seller is attentive to the concerns and questions of the buyers. Therefore,
we had a good justification for selecting this shop. Thegroup selected this shop in particular because to
its affordable prices. In essence, the team selected particular shops because they provide moderately
priced yet high-quality goods
C.2 COMPETITORS
UNIQUE SELLING POINT
The unique aspects of Shady Knits Bags' products are:
Handmade: Each bag is carefully crafted by hand, which makes each bag one-of-a-kind. This gives the
bags a unique touch that is not found in mass-produced bags.
Customizable: Customers have the option to customize their bags according to their preferences. They
can choose the color, design, and even the strap of their bag, which makes it a personalized item that
reflects their individual style.
Materials: Shady Knits Bags' products are made from wool or yarn, which gives them a soft and cozy
feel that is not commonly found in other bags. This material also allows for a wider range of color
options and intricate designs.
Charm additions: Customers can also add charms to their bags to make them even more unique and
personalized. This option is not commonly found in other bag products.
Overall, the handmade and customizable nature of Shady Knits Bags' products, along with the use of
wool or yarn and charm additions, makes bags unique and distinct from other bag products on the
market.
PRICE
The team decided that the price range of 299.99 pesos – 499.99 pesos. In this price range, it is the most
suitable for the handmade wool bag after taking into account the overall cost of the product.
Additionally, the group assures that customers will obtain stylish, premium bags at a fair price.
The team's pricing approach is built on providing goods and services at fair costs. Product pricing is the
practice of an organization charging a lower price for the core product and a higher price for add-ons.
This approach is suitable for the shop as it is for other companies that profit more from cross-selling
goods in addition to a fundamental core product.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
QUALITY
Shady Knits bags offer high quality handmade bags. The said brand is handcrafted with genuine
enthusiasm, uniqueness, and an abundance of positivity. Shady knits bags are sustainable because the
owners ensure that they utilize the best quality of the raw materials. This shows why the handcrafted bag
is both incredibly stylish and durable. The team makes sure that the quality fulfils the consumers'
expectations.
CONVINIENCE AND LOCATION
The researchers conducted their feasibility study and concluded that Montalban Town Center is the right
and most convenient location the team choose for the shady knits bag’s physical store. The team chooses
Montalban Town Center as their business location because it’s simpler to attract more peoples or to get
more customers since the location is near the school of Asian institute computer studies.
Therefore, the owners of such an area as a small business have a great deal of advantages. Another
factor is the affordable rent for the stall and the good thing is it includes the cost of the electricity and
water bills.
PRODUCT RANGE
Shady knits bag offers 2 different products which is the handbag and the sling bag. The company also
offers different variations when it comes to colors such as white & blue, white & beige, cream & brown
or just a single color. And for the designs of the bag, the customer can decide whether it has charms or
without charms. Therefore, this becomes the strength of the company to expand the range of the Shady
Knits Bag.
CUSTOMER SERVICE
In terms of Customer Service, Shady Knits Bags ensures that the customer’s satisfaction is the top
priority. The group provides quick service; also the group is very accommodating and friendly so thatthe
customers will be comfortable. The owners will ensure that they will try their best to surpass or meet the
customers expectation; the bags are in good terms and customers will not need to wait because the
customer service team response quickly especially the shop is on-site or have a physical outlet.
Females and members of the LGBTQ+ community are the Shady Knits Bag's primary target market, and
their high expectations for the goods may result in demand for the business. Shady Knits Bag will be
transparent and truthful at all stages in the consumer journey in order to meet customer demands and
prevent misunderstanding. Teams would make sure customers were aware about the bag before making
a purchase. Shady Knits Bag will also use realistic promotions, as well as reviews or feedback of other
consumers.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
D. Demand and Supply Analysis
Based on the gathered data, 46 out of 50 participants are willing to buy this handmade bag, while 3 out
of 50 are not, and only 1 is neutral or unsure. The majority of the participants are willing to buy this
product, resulting in a high quantity demand. Therefore, it needs a high quantity of supply to meet the
demand. In conclusion, the owner's stock of supplies can last for about a year so that this business can
supply all the demand.
E. PRICE STUDY
Price of bag
Per piece of Handbag/sling bag but on hand (without charms and single color)
Raw Materials
Plastic Canva
Plastic Needle
Wool
Chain (gold or pearl)
D rings
Locks
Packaging box
Paper bag
Quantity
1
1
1
1
2
2
1
1
Additional
Mark Up (payment in
rent, salaries of
employees, other
expenses like bills)
Cost
10
5
25
30
2
8
13
10
Cost
186.99
Total
10
5
25
30
4
16
13
10
113
Total
186.99
299.99
Table 6: Price Study of a common bag
As shown in the table above, the pricing strategy used is the cost + markup strategy where all expenses
are included. In addition, in the mark up, it includes the salary of the employees, rent, and other
expenses. Also, the owners used the most common method marketing strategy called “price charms’
where all the ending number is 9. That is why the plain bag is 299.00 pesos only.
Sling bag/ handbag but on hand (single color with charms)
Raw Materials
Plastic Canva
Plastic Needle
Wool
Chain (gold or pearl)
D Rings
Locks
Charms
Quantity
1
1
1
1
2
2
6
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Cost
10
5
25
30
2
8
5
Total
10
5
25
30
4
16
30
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Packaging
Paper bag
1
1
13
10
Additional
Mark up (payment in
rent, salaries of
employees, other
expenses like bills)
Cost
186.99
13
10
143
Total
326.99
329.99 pesos
Table 7: Price Study Table with charms)
As shown in the table above, the pricing strategy used is the cost + markup strategy where all expenses
are included. In addition, in the mark up, it includes the salary of the employees, rent, and other
expenses. Also, the owners used the most common method marketing strategy called “price charms’
where all the ending number is 9. That is why the plain bag is 329.99 pesos only.
Sling bag/handbag (double colors without charms)
Raw Materials
Plastic Canva
Plastic Needle
Wool (Cream White
& Brown, White&
Cream White,Blue
&White, Pink &
Black)
Chain (gold or pearl)
D Rings
Locks
Packaging box
Paper bag
Quantity
1
1
2
Cost
10
5
25
Total
10
5
50
1
2
2
1
1
30
2
8
13
10
30
4
16
13
10
138
Total
201.99
Additional
Mark up (payment in
rent, salaries of
employees, other
expenses like bills)
Cost
201.99
339.99
Table 8: Price Study Table (double colors)
As shown in the table above, the pricing strategy used is the cost + markup strategy where all expenses
are included. In addition, in the mark up, it includes the salary of the employees, rent, and other
expenses. Also, the owners used the most common method marketing strategy called “price charms’
where all the ending number is 9. That is why the plain bag is 339.99 pesos only.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Handbag/sling bag (double colors with charms)
Raw Materials
Plastic Canva
Plastic Needle
Wool (Cream White
& Brown, White&
Cream White,Blue
&White, Pink&
Black)
Chain (gold or pearl)
D Rings
Locks
Packaging
Charms
Paper bag
Glue stick
Quantity
1
1
2
Cost
10
5
25
Total
10
5
50
1
2
2
1
6
1
1
30
2
8
13
5
10
1
30
4
16
13
30
1
1
169
Total
250.99
Additional
Mark up (payment in
rent, salaries of
employees, other
expenses like bills)
Cost
250.99
419.99
Table 9: Price Study Table (double colors with charms)
Based on the table above, the pricing strategy used is the cost + markup strategy
where all expenses areincluded. In addition, in the mark up, it includes the salary of the employees, rent,
and other expenses. Also, the owners used the most common method in marketing strategy called “price
charms’ where all the ending number is 9. That is why the plain bag is 419.99 pesos only.
Handbag/sling bag (customized)
Raw Materials
Plastic Canva
Plastic Needle
Wool
Chain (gold or pearl)
D Rings
Locks
Packaging
Charms
Letter (optional)
Paper bag
Glue Stick
Quantity
1
1
2
1
2
2
1
6
1
1
1
Additional
Arellano University- Andres Bonifacio Campus
Cost
10
5
25
30
2
8
13
5
15
10
1
Cost
Total
10
5
50
30
4
16
13
30
15
10
1
184
Total
14
Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Mark up (payment in
rent, salaries of
employees, other
expenses like bills)
315.99
315.99
499.99
Table 10: Price Study Table (customized)
In the table above, the pricing strategy used is the cost + markup strategy where all expenses are
included. In addition, in the mark up, it includes the salary of the employees, rent, and other expenses.
Also, the owners used the most common method marketing strategy called “price charms’ where all
stheending number is 9. That is why the plain bag is 499.99 pesos only.
In addition, the company will be going to make sure that their products are adequately priced. They are
establishing a fair and justifiable price for the costumer. They are using Market-based Pricing and CostPlus Pricing Strategy, which the price of a product is set according to current market prices for the same
or similar products but still considering the cost of producing the product. This kind of pricing strategies
approaches consumers since they want to have a fair and affordable price, yet they get a high-quality
product.
F. FACTORS AFFECTING THE MARKET
F.1.DEMANDS
Shady Knits Bags knows that every consumer’s income is limited, and for working students, budgeting
their earnings is a hard task to do. Due to the changing income of the consumer this affect the company’s
demand because, as their income is high the demand is also high but if their income is low, the consumer
will purchase fewer quantities, causing the demand to go down and the demand of the product will also
go down. The solution of Shady Knits Bag is to market the goods to customers. If shady Knits Bag’s
marketing strategy is effective, more people will become aware of the product and the demand will
increase.
F.2. SUPPLY
Supply is affected by cost of the production of the materials the company needed. Wool is the primary
component of the bag handmade by Shady Knits. Which means it is difficult to locate high-quality wool
similar to the fabric used in shady knit bags, resulting in a negative effect on availability of shady knits
bag’s supply.
F. 3 PRICE
Since shady knits bag is a handmade bag business, it affects when the demand increases. More
employees or manpower will be needed and because of this, the prices will also be affected because the
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Company’s expenses will increase. Shady Knits Bag is still a startup or small business; the price will
alsohave an impact on the competition as we must meet the pricing of the competitors.
G. SWOT ANALYSIS
WEAKNESSES
STRENGTH
- Not enough brand recognition.
- Open for changes.
Fashion trends are always changing.
- Can offer customize bags.
Owners does not have expertise
- Made by hand.
instarting business.
- Unique designs.
THREATS
OPPORTUNITIES
- Inflation Rate is one of the
- Feedbacks and complaints
are always heard.
reason for price changes.
Have a safe space for customers and
employees.
Regarding to the location, most
- Need a lot of permits like
barangayclearance, mayor’s
permit etc,
of the stores in the area are
selling clothes and none of them
- Does not have online store.
are selling bags or customized
items.
Figure 5: SWOT ANALYSIS
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
H. Marketing Program
Figure 6: Soft Launch Poster
Since Shady Knits bag is new in the market, the marketing campaign the owners will used is the Product
Launch Campaign. A product launch is a planned effort to bring a new product to market. The goal is
tomake sure that everyone inside the company, your partners and target customers know about your
new product (https://280group.com/what-is-product-management/documents-templates/productlaunch- plan/) . This type of marketing program is great for business is just starting and do not have
enough brand recognition. The owners will just conduct a simple or soft launch of this product by
posting it online.
Target Market
The target audience are females and members of LGBTQ+, whether employed or not, student, or selfemployed and ages 15 and above, as long as they can buy the handmade bag. The location is great
because aside it is inside the mall and there is no direct competition on the said location, the location is
also near the school and the shop is near fire exit. To sum up, it is a great place to start this business,
easy to attain potential buyers, and much cheaper than other places inside the Metro Manila.
Selling Price
The team decided to sell the bag at 299.99 - 499.99 pesos. The reason why the owners price the bag
worth 299.99 – 499.99 pesos because of the Market-based pricing and Cost-Based Pricing. Also,
becauseof the ‘charm prices’ strategy. The charm prices strategy is about ending the price in 9 or .99 to
make it look cheaper than they really are. In addition, according to Mr. Lee E. Hibbett “Ending a price
in .99 is based on the theory that “because we read from left to right, the first digit of the price resonates
with us the most.” That is why shopper thinks that every price ends with “9” or for example is, product
for 4.99 pesos than an identical one for 5 pesos, the item that starts with a 4 just seems like a better deal
than the one that starts with 5.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Packaging
Figure 7-9: Packaging of Shady Knits Bag
Shady Knits offers two types of packaging based on their intended use. The first type is the regular
Adjustable Drawstring Organza Bags. The team opted for this packaging not only to enhance the bag’s
appearance but also for its versatility. The consumer can use the organza bag in various ways, and also
provides protection to the bag from potential damage. Moreover, it is an environmentally friendly
packaging.
The second type of packaging offered by Shady Knits is a paper bag. This packaging is convenient for
customers who need to carry the bag around. It also doubles as a gift wrap, so if the customer intends
to gift the bag, there’s no need for additional wrapping.
Lastly, Shady Knits ensures that the bag remains safe from external factors after purchase.
Promotion and Advertisement
Figure 10: Advertisement Poster
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
The picture above is the sample advertisement poster of this brand. Based on the data collected, in terms
of advertising, majority of answers prefer online advertisement that is why, posting on social media
platforms are the number priority of introducing the Shady Knits Bag. This business will have its own
Facebook page and Instagram account for advertisement and a place to answers all concerns, inquiries,
and problems. Furthermore, the close friend’s recommendation is second on the advertisement prefer of
the participants. So, this brand will do its best to offer a high-quality product, customer friendly
environment, and better management so this brand will be recommended and discover to other people.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
CHAPTER III
TECHNICAL STUDY
A. The Product
The Shady Knits Bags’ offers a handmade bag that made from wool or yarn crafted into bag. One of
the advantages of this business is that the customer has a freedom to customize their own bag, they can
add charms, choose the color of their bag, and even the strap. It is small and cute bag that the consumer
can bring everywhere. Also, there is a lot of bags offered in the market but only few shops offer
handmade and customize bag. Its terms of capacity of the bag, phones, wallets, ids, and other valuable
things can fit to the bag. Lastly, this bag is not just a simple and elegant looking bag but also it is made
with qualitymaterials like the charms, pearl, or gold strap, and even the pattern grids etc, so that it can
be used for a long time.
A1. (RAW MATERIALS AND COST)
SUPPLIES
NAME
Plastic
canvas
PICTURE OF THE
SUPPLIES
IT’S USAGE
Used as a
foundation for
needle
point or other
embroider, such
as wool knitting.
UNIT
COST
₱ 30.00
QUANTIT
Y
3,600
₱ 36,000.00
AMOUNT
Plastic
needle
Used for
stitching on
plastic canvas.
₱ 5.00
3,600
₱ 18,000.00
Charms
A piece of
decoration in the
bag.
₱ 5.00
12,600
₱ 63,000.00
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Strap
(Pearl &
Chain)
Used for simply
carrying weight
comfortably on
the shoulder.
₱ 30.00
3,600
₱
108,000.00
D rings
Used as tie off
points to attach
the strap in the
bag.
₱ 2.00
7,200
₱ 14,400.00
Locking
button
Will make the
bag easy to open
and close.
₱ 8.00
7,200
₱ 57,600.00
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Wool
(7mm)
Used in creation
of the bag.
₱ 25.00
4,696
₱
117,400.00
Paper bag
Used for
packaging the
consumer’s
goods.
₱ 10.00
3,600
₱ 36,000.00
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Adjustable
Drawstring
Organza
Bag
A material used
to pack the
product.
₱ 13.00
3,600
₱ 46,800.00
Glue stick
A glue stick is
used to
stick/glue the
charms
₱ 1.00
3,600
₱3,600.00
₱500,800.0
0
TOTAL
Table 8: Raw Materials
B. Product Process
1. Draw 4 markings in the grid for the
pattern. Count four grids from left to right
and from bottom to top. You will repeat
the same. thing on the other side of the
pattern grid.
2. You will need 40- 50 cm of yarn then start
knitting. Start from the Outside of the
pattern then continue knitting until it looks
like in the photo. (To lock it, turn put the
excessyarn into the middle of the row and
cut the excess yarn)
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
3. Continue knitting until it looks like in the photo on the side.
Skipthe first and fourth row in the middle of the pattern grid.
4. Get the cream yarn, put the two ends together and cut at
Least 40- 50cm yarn and start knitting from the first row in
the middle to the second row.
5. Continue knitting until it looks like in the photo shown.
6. Get at least 45-50 cm of blue yarn and start knitting
frombottom to top and top to bottom.
7. It should be look like this. Calculate the four lines
behind, and then pass the end of the yarn through the four
lines.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
8. To fix the D-shape buckle, used the excess yarn 3 stitches are enough.
9. After all the procedures above, it will look like this.
10. Next one, get the cream yarn and cut at least 60-70 cm and
start knitting below (just like in the photo) and continue knitting
the entire blank grid. The height of the cream row should be four
grids high.
11. When stitching in the middle part, the cream row should be five
grids high. If there is enough yarn left, hide it before it became too
short. Then get 60-70 cm cream yarn and start knitting from the
back,pass the yarn through 4 or 5 lines and continue knitting again.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
12. It should look like this. The next one is going to stitch the
wholething to turn it into bag.
13. Fold the other side of the grid then get 50-60 cm of cream
yarn. Start stitching, double the strict in the first grid. Then
continue stitching the whole bag. Same produce on the other side
of the grids.
14. Connecting all sides of the grids,it will look like in the
picture.
15. Put the locks in the bag count 4 fromleft to right and versa.
16. Lastly add the strap and some decorations to the bag.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
C. LOCATION SIZE, LAYOUT, ANDFACILITIES
C.1.Location Size
15-18 sqm or 3*5 meters
The location size is estimated at around 15–18 sq m, which is a great deal for starting a new business
like Shady Knits Bag. Aside from the price of the rent, the location is near the fire exit, so the safety
of the staff can easily be ensured in case of emergency. Also, the size of this location is good enough
for the workspace for the employees. Lastly, the owners chose this location not just because of the
cheaper rent but also because it is best for the staff to work in this place, like because it is spacious,
near fire exits, etc., because one of the goals of this business is to make a safe space for customers
and staff.
C.2. Location Layout
FLOOR PLAN
Figure 11: Floorplan
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Interior
Figure 12: Interior Design
Exterior
Figure 13: Exterior Design
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
C.3. Location facilities
For Storage Room:
Materials
Door
Doorknob
Bulb Light 45W
Bulb Socket 3by3
Light Switch
Electrical Wires
Electrical Tapes
Paint
Nails 4.5 mm
Plywood
Total
Cost
1800
109 pesos
51 pesos
23 pesos
27 pesos
35 pesos
9 pesos
199 for 1L
19 pesos for 20 pcs
550 pesos
3,426 pesos
Quantity
1
1
1
1
1
2
1
1
2
2
Table 9: Materials need for stock room.
Labor
construction worker
Total
Cost
500
Days of Work
2
Quantity
3
Total
1500 per day
3000 pesos
Table 10: Labor Cost
The building where the store is located, is already built before shady knits operates. Moreover, regarding
to the storeitself it has a storage room for storing the products, there is also a counter side for payment
and sales sector of storehowever there is no cost of construction for the staff that is incharge with the
payment and sales sector of the store. The inside of the store only has a storage room, a counter, cabinet
for storing the display products, and a mirror for the people to look for the perfect bag that fits their
taste. The store doesn't have a comfort room for the reason of thelocation has a comfort room inside the
building, therefore the staffs and the customers will just use the comfort roominside the mall.
D. Equipment, Furniture, & Fixture, and supply
D.1 Equipment, Furniture & Fixtures
EQUIPMENT/FURNITURE
S/
FIXTURES NAME
Wooden shelf (7 tier)
PICTURE OF THE
EQUIPMENT
Arellano University- Andres Bonifacio Campus
IT’S USAGE
UNIT
COST
QUANTIT
Y
AMOUN
T
The wooden
shelf provides
a place to
store and
display
items/products
.
₱
988.00
2
₱ 1,976.00
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Counter/Cashier desk
(100*40*90 cm)
Swivel Chair
Sofa
CCTV
Mirror
It is the point
of contact
where the
customers will
go if they
want to pay
for their
purchases.
A swivel chair
for the counter
will let the
staff to take a
rest.
₱
3,689.0
0
1
₱ 3,689.00
₱
829.00
1
₱ 829.00
A sofa for the
waiting area
will give
comfort for
the costumers
while they
wait for their
turn at the
counter.
CCTV can
prevent breakins and other
serious crime.
₱
499.00
1
₱ 499.00
₱
1,338.0
0
1
₱ 1,338.00
₱
895.00
1
₱ 895.00
Mirror helps
the costumer
to make a
purchase.
There are
some
customers
who most
likely want to
try on the
product.
₱9,226.00
TOTAL
Table 11: Furniture Cost Table
This table provides the equipment, furniture, and fixtures that the company needs to run the business,
along with theirpictures, usage, quantity and am
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
D.2 SUPPLIES
IT’S USAGE
UNIT
COST
A document
that the staff
will primarily
use to
confirm that
they received
a payment or
another
businessrelated item.
Use for
writing in
acknowledge
ment receipt.
₱
16.00
Alcohol
(1gallon)
Broom and
dustpan
SUPPLIES
NAME
PICTURE OF THE
SUPPLIES
Acknowledge
ment Receipt
(90pages)
Ballpen
(1box/12pcs)
QUA
NTIT
Y
3
AMOUNT
₱
69.00
1
₱ 69.00
Used to clean
and disinfect.
₱
125.00
3
₱ 375.00
Used to
sweep and
remove dirt.
₱
243.00
2
₱ 486.00
₱ 48.00
₱2,310.00
TOTAL
Table 12: Supplies Cost Table
This table provides the supplies that the company needs to run the business, along with their pictures,
usage, quantityand amount.
E. Utilities
Regarding to utilities expenses, water and electricity expenses are already included in the rent
expenses. On theother hand, internet expenses are ranging up to 4,500 pesos for the whole 3 months.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
F. Waste Disposal
About the waste disposal, aside of the garbage bag that cost 494 pesos for 200 pieces, there is no other
charges regarding collecting the waste or trash. All trash during and after the operation will be collected
after the mall hoursby the staff of the establishment without extra charges.
G. Labor Requirement
Job Position
Accounting Manager
Marketing Staff
Production Staff
Arellano University- Andres Bonifacio Campus
Job Specification
• Male or Female
• 25 – 50 years old
• Bachelor of business
administration or
related field graduate
• Excellent leadership
and communication
skills.
• Strong understanding
of accounting, finance,
and management
principles.
• Attention to detail and
the ability to analyze
large amounts of data
• Male or female
• 25 – 50 years old
• Bachelor’s degree in
marketing,
communications or
related.
• Proven work experience
in marketing.
• Solid knowledge of
market research
techniques.
• Thorough knowledge of
social media and web
analytics
• Male or female
• 25 – 50 years old
• High school graduate
• Previous experience
working in a factory is
beneficial.
• Able to work as part of
a team.
Target Salary (monthly)
₱ 13,500.00
₱ 12,960.00
₱ 12,960.00
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Cashier
Employee/ Sales Staff
• Good communication
skills.
• Male or female
• 25 – 50 years old
• High school graduate
• Customer service or
cashier experience.
• Ability to handle
transactions accurately
and responsibly.
• Basic math skills
• Helpful, courteous
approach to resolving
complaints.
•Male or Female
• 20– 45 years old
•High school graduate
•Excellent communication
skills.
•Prior experience in
retail.
•Strong customer
service skills.
•Friendly, helpful,
confident and
engaging personality
₱12,150.00-
₱12,960.00
Table 13: Salary Expenses
H. Uniform of Employees
The picture in the side is the Uniform of shady
knits bag. The uniform Color is white because to
make the employees Look great, neat, and simple.
Also, there will be A name tag for every staff so they
will be easy To be recognized of the customer.
Figure 14: Uniform of Employees
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
CHAPTER IV
MANAGEMENT STUDY
A. Business Process
Time Schedule
Activity
8:30 am – 9:00 am
9:00 am – 10:00 am
Arrival of employees to the store
Preparing of the opening the shop, checking
of inventory, and display adjustment
10:00 am – 12:00 pm
Start of the production and operation of
Shady Knits Bag
12:00 pm- 1:00 pm
Lunch Break
1:00 pm – 6:00 pm
Continuing of the production and operation
of Shady Knits Bags
6:00 pm- 7:00 pm
Diner Break of the employees
7:00 pm – 8:30 pm
Continuation of the operation in the store
8:30 pm- 9:00 pm
Preparation of closing the store, Checking of
Inventories, and out of the employees
9:00 pm onwards
Closing of the establishment
Table 14: Business Process of Shady Knits Bag
The table above is the business process or operation of Shady Knits Bag. The starting operation will start at
8:30 am – 9:00 am where it is the time the staffs should be at the shop. 9:00 am – 10:00 am is where the
preparation of the opening the shop happens. Also, in this time, the staff will check the inventories to know if
there are enough stuff can supply in a day, and to do adjust or set up the display or the product of the Shady
Knits Bag. Then, 10:00 am – 12:00 am will be the start of answering inquires and accepting the potential
customers. From 12:00 pm- 1:00 pm is the lunch break of the employees. 1:00 pm – 6:00 pm is the continuation
of the operation of business. 6:00 pm – 7:00pm is the diner time for the staff. Next, 7:00 pm to 8:30 pm is the
continuation of the business operation. After that, 8:30 pm – 9:00 pm the preparation of closing the shop,
checking inventories, and out time of the employees. 9:00pmis the closing time of the establishment.
B. Form of Ownership
The partnership business structure was chosen for the handmade wool bag business because it offered a number
of advantages. One of the primary benefits of forming a partnership was the ability to combine financial
resources. Starting a business can be costly, and by pooling funds, able to invest in high-quality materials, and
develop marketingcampaigns that reached a wider audience. By sharing the financial burden, were also able to
reduce individual risk and feel more secure knowing that there's a person to rely on in case of unexpected
expenses or setbacks.
Another advantage of a partnership business structure was the opportunity to leverage the owner's
complementary skills and expertise. By working with someone who had different strengths and perspectives,
the owners are able to divide up the workload in a way that made sense. For example, other owners might be
particularly skilled at designingand crafting the bags, while the other owners might excel at marketing and
sales. By dividing up the responsibilitiesin this way, the owners are able to ensure that each task was handled
by the person best equipped to handle it, which allowed to work more efficiently and effectively.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
The partnership structure also provided legal protection for the owners. By creating a partnership agreement that
outlined their respective roles and responsibilities, the owners were able to minimize the risk of
misunderstandings or disputes down the line. The agreement spelled out how decisions would be made, and how
profits would be shared.This helped to ensure that the partners were aligned in their goals and committed to the
success of the business.
As the business continues to grow, the partnership structure provides the owners with the flexibility to
explore new opportunities and pursue ambitious projects. The owners are committed to supporting each other
and working collaboratively to ensure the long-term success of the business.
C. Organizational Chart
Figure 15: Organizational Chart
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
D. Officers and Key Personnel
Job Position
Job Specification
Position Requirements
Accounting Staff
• Male or Female
• 25 – 50 years old
• Bachelor of business
administration or
related field graduate
Marketing Staff
• Male or female
• 25 – 50 years old
• Bachelor’s degree in
marketing,
communications or
related.
Production Staff
• Male or female
• 25 – 50 years old
• High school graduate
Cashier
• Male or female
• 25 – 50 years old
• High school graduate
Sales Staff/Employees
•Male or Female
• 20– 45 years old
•High school graduate
• Excellent leadership
and communication
skills.
• Strong understanding
of accounting, finance,
and management
principles.
• Attention to detail and
the ability to analyze
large amounts of data
• Proven work experience
in marketing.
• Solid knowledge of
market research
techniques.
• Thorough knowledge of
social media and web
analytics.
• Previous experience
working in a factory is
beneficial.
• Able to work as part of
a team.
• Good communication
skills.
• Customer service or
cashier experience.
• Ability to handle
transactions accurately
and responsibly.
• Basic math skills
• Helpful, courteous
approach to resolving
complaints.
•Excellent communication
skills.
•Prior experience in
retail.
•Strong customer
service skills.
•Friendly, helpful,
confident and
engaging personality
Table 15: Key Personnel of Shady Knits Bag
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
E. Working Schedule
Time
8:30 am9:00 am
9:00 am10:00 am
10:0012:00 pm
12:001:00pm
1:00-6:00
pm
6:00-7:00
pm
Monday
Time-in
Tuesday
Time-in
Wednesday Thursday
Time-in
Time-in
Friday
Time-in
Saturday
Time-in
Set-up of
the store
Operation
Time
Lunch
break
Operation
Time
Break time
Set-up of
the store
Operation
Time
Lunch
break
Operation
Time
Break time
Set-up of
the store
Operation
Time
Lunch
break
Operation
Time
Break time
Set-up of
the store
Operation
Time
Lunch
break
Operation
Time
Break time
Set-up of
the store
Operation
Time
Lunch
break
Operation
Time
Break time
Set-up of
the store
Operation
Time
Lunch
break
Operation
Time
Break time
7:00- 8:30
pm
8:30 –
9:00 pm
9:00 pm
Operation
Time
Preparation
of closing
Closing
Operation
Time
Preparation
of Closing
Closing
Operation
Time
Preparation
of Closing
Closing
Operation
Time
Preparation
of Closing
Closing
Operation
Time
Preparation
of Closing
Closing
Operation
Time
Preparation
of Closing
Closing
Table 16: schedule of the operation in shady knits bag
Interpretation
8:30 am- 9:00 am will be the time in of the staff or worker of the physical store
9:00- 10:00 am the staff will start to set up the store and products so that the store can already be open in
theopening time of 9:00am
9:00-12:00 pm, at the time of 9:00 am the store will be officially open until to 12:00pm 12:00-1:00pm the
staff is required to eat their lunch until 1:00 pm in the afternoon.
1:00-6:00 pm, when 1:00 pm strike, the staff is required to go back to work and open the store again until
5:00 pm6:00-7:00 pm, the owners give a 1hr break for the staff to take a rest for a while after 6 hours of
working.
7:00 pm – 8:30 pm, the break is done, the staff will continue to work until
9:00pm9:00-10:00 pm, will be the official closing time of the store.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
F. Organizational Rules and Polices
Dress Code
The staff of Shady Knits Bag has its own uniform that the employees should wear. However, since this
company is building a friendly and safe environment, LGBTQ+ employees have the right to cross-dress;
they have the freedom of choice to choose what uniform they want, whether ladies or men's. Also, there
will be a wash day every Wednesday and Friday, so the employees can wear casual attire that is not
revealing. In this way, employees have time to wash their uniform clothes. The picture below shows the
uniforms of the employees.
Figure 16: Uniform of Employees
Attendance
Attendance is a must. Employees of Shady Knits Bag are required to go show up on or before 8:30 am.
And the time of out for the staff is 9:00 pm or closing time of the establishment. 3 consecutive late is
considered as 1 absent.And 5 straight absents without valid reason/s the staff will have a 1- 3 weeks
suspension. Employees absent will be just valid if they comply a reason like they are sick, family member
die, other serious matter. Late and absent will have deduction to their salaries. And perfect attendance
staff will have an award every end of the month.
Working while in the influence of drugs or alcohol
This is a very serious matter, since Shady Knits want to create a safe place for everyone; if the staff will be
found guilty in the said act the first offense will be 2 weeks suspension and second offense the staff will be
fired from thecompany.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
All employees have their own working station.
For the employees to have their work done, they will have their own station, no phones allowed during work
hoursunless emergency happens.
Benefits and Award
Shady Knits will have a monthly award for the employees like perfect attendance, employee of the month,
and other awards that will boost employees motivation to make their job great and create a healthy competition
insidethe company. At the end of the year, there will be a employee of the year that will have a certain award
like cash,travel to a certain place, or major prize.
Paid Leaves
Staff will have 14 days leaves where the employees can used anytime. In this way, staff have enough time to
relaxthemselves from work and have time for their love ones. Also, if they work during holiday, employees
will have extra pay but if they work voluntary during holiday, extra pay is not applicable in that case.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
CHAPTER V
FINANCIAL STUDY
A. Assumption of Capital
A.1. Sources of financing the project
Where the capital goes
Cost
Percentage
Raw materials
Renovation
Rent
Business Permits
Equipment, Supplies
Salary
Bills
Emergency Funds
Total
500,800
6,426.00
90,000.00
3,560.00
13,536.00
686,640.00
13,500.00
85,538.00
1,400,000
35.77%
0.46%
6.4%
0.25%
0.97%
49.05%
1.4%
5.7%
100%
Table 17: capital distribution
Based on the table shown above, the total capital of Shady Knits Bag for the entire year is ranging about 1.4
million pesos. Salaries of the employees is where the majority of the funds of this brand allotted the capital with
49.05% or 50%. The second one is the, most necessary to make this business work, the Raw materials with about
35.77% or the cost of 500,800. Then, payment for the rent is 3rd with about 6.4% of the capital spend or allotted.
Emergency fund is fourth with about 5.4% or 85,538 of the capital. Next is the equipment and supplies that the
costis ranging up to less than 14,000 or 0.97%. Bills like internet net bill for the whole year is about 1.4% or
almost 14,000. Next is the renovation in the physical store of Shady Knits Bag, where the owners decided to add
stock room that range about 6,426 pesos or 0.46%. Lastly, the minority of the budget is for business permits with
about 0.25%. Overall, the capital are spend or allotted in the said items earlier and give 100% or a million to start
this business.
B. SALES FORECAST
Handbag/Sling bag (Without charms and single color)
YEAR
QUANTITY
SALES
COST OF GOOD
SOLD
GROSS MARGIN
2023
750
224,992.5
77,250
2024
800
239,992
82,400
2025
900
269,991
92,700
147,742.5
157,592
177,291
Table 18: Sales forecast of slingbag/handbag single color w/o charms
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Handbag/Sling bag (Single color with charms)
YEAR
2023
2024
2025
QUANTITY
650
700
800
SALES
214,493.5
230,993
263,992
COST OF GOOD
SOLD
86,450
93,100
106,400
GROSS MARGIN
128,043.5
137,893
157,592
Table 19: Sales forecast of slingbag/handbag single color with charms
Handbag/Sling bag (Double colors without charms)
YEAR
QUANTITY
SALES
COST OF GOOD
SOLD
GROSS MARGIN
2023
750
254,992.5
96,000
2024
800
271,992
102,400
2025
900
305,991
115,200
158,992.5
169,592
190,791
Table 20: Sales forecast of slingbag/handbag double colors w/o charms
Handbag/Sling bag (Double colors with charms)
YEAR
QUANTITY
SALES
COST OF GOOD
SOLD
GROSS MARGIN
2023
650
273,993.5
102,700
2024
700
293,993
110,600
2025
800
335,992
126,400
171,293.5
183,393
209,592
Table 21: Sales forecast of slingbag/handbag double colors with charms
YEAR
Arellano University- Andres Bonifacio Campus
2023
2024
2025
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
QUANTITY
SALES
COST OF GOOD
SOLD
GROSS MARGIN
800
399,992
138,400
800
399,992
138,400
900
449,991
155,700
261,592
261,592
294,291
Handbag/Sling bag (Customized)
Table 22: Sales forecast o customized bag
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Overall Sales Forecast
QUANTITY
SALES
COST OF GOOD SOLD
GROSS MARGIN
3,600
1,367,464
500,800
866,664
3,800
1,436,962
526,900
910,062
4,300
1,625,957
596,400
1,029,557
Table 23: Overall Sales Forecast of Shady Knits Bag
C: COMPENSATION
PAY SCALE OF ALL EMPLOYEES FOR THE 1 WHOLE YEAR OPERATION.
JOB
PER
DAY
ACCOUNTI
NG
MANAGER
MARKETI
NG STAFF
PRODUCTI
ON STAFF
SALES
STAFF
P 500.00
CASHIER
PER MONTH
(27DAYS)
JAN, MAY, JULY,
AUG, OCT.
P
13,500.00
PER MONTH
(26DAYS)
MAR, APR,
NOV, DEC.
P 13,000.00
PER MONTH
(25DAYS)
FEB, JUNE,
SEPT.
P 12,500.00
P 195,000.00
P 480.00
P 12,960.00
P 12,480.00
P 12,000.00
P 141,780.00
P 480.00
P 12,960.00
P 12,480.00
P 12,000.00
P 141,780.00
P 480.00
P 12,960.00
P 12,480.00
P 12,000.00
P 141,780.00
P 450.00
P 12,150.00
P 11,700.00
P 11,250.00
P 105,300.00
TOTAL:
1
FULL
YEAR
P 725,640.00
Table 24: Pay Scale of the Employees in Shady Knits Bag
The table above shows the pay scale operation of the employees for the 1 whole year. In accordance with the
data, the salary for the function of accounting manager is P195,000.00 in a year The Marketing Staff, Production
Staff, and the Sales staff earning in the same amount of P 141,780.00 in a year while the Cashier earning in the
amount of 105,300.00 in a year. The total amount of the pay scale that the company compensated the employees
amounted to P 725,640.00 in total. Employees work Monday through Saturday; consequently, because they have
a Sunday off, they do not receive a full month's pay
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
D. FINANCIAL STATEMENT
D.1. INCOME STATEMENT
2023
Revenue
₱ 866,664.00
2024
₱910,062.00
Less: Expenses
Rent expense
₱90,000.00
₱120,000.00
Salary expense
₱689,640.00
₱725,640.00
Internet expense
₱13,500.00
₱18,000.00
Permits & Licenses expense
₱3,530
₱1,530
Advertising & Promotional
₱2,000
₱2,000
Expense
Total expense
₱798,670.00
₱867,170.00
Net income
₱67,994.00
₱42,892.00
Table 25: Income Statement of Shady Knits Bag
2025
₱1,029,557.00
₱120,000.00
₱725,640.00
₱18,000.00
₱1,530
₱2,000
₱867,170.00
₱162,387.00
D.2. CASH FLOWS
2023
2024
2025
Operating activities
NET INCOME
₱67,994.00
₱42,892.00
₱162,387.00
Payment to Office Supplies
Payment to Sanitary Supplies
₱ (414.00)
₱ (2,316.00)
₱ (414.00)
₱ (2,316.00)
₱ (414.00)
₱ (2,316.00)
NET CASH PROVIDED BY
OPPERATING ACTIVITIES
₱65,264.00
₱40,162.00
₱159,657.00
₱3,426.00
₱9,226.00
₱
₱
-
₱3,426.00
₱9,226.00
₱ (12,652.00)
₱
-
₱ (12,652.00)
₱1,400,000.00
₱ 1,400,000.00
₱
₱
-
₱
₱
INVESTING ACTIVITIES
Renovation
Purchased- Furniture & Fixtures
NET CASH FLOW USED IN
INVESTING ACTIVITIES
FINANCING ACTIVITIES
Shady Knits Bag, Capital
NET CASH PROVIDED BY
FINANCING ACTIVIES
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Net Cash Movement
₱52,612.00
₱ 40,162.00
Cash, beginning balance
₱
₱ 1,452,612.00
Cash, ending balance
₱ 1,452,612.00
₱ 1,492,774.00
Table 26: Cash Flow of Shady Knits bag for 3 years
₱ 147,005.00
₱ 1,492,774.00
₱ 1,639,779.00
D.3. BALANCE SHEET
2023
2024
2025
₱ 1,452,612.00
₱ 414.00
₱ 2,316.00
₱ 1,455,342.00
₱ 1,492,774.00
₱ 414.00
₱ 2,316.00
₱ 1,495,504.00
₱ 1,639,779.00
₱ 414.00
₱ 2,316.00
₱ 1,642,509.00
NON-CURRET ASSET
Renovation
Furniture & fixtures
TOTAL NON-CURRET
ASSET
₱ 3,426.00
₱ 9,226.00
₱ 12,652.00
₱
₱
₱
₱ 3,426.00
₱ 9,226.00
₱ 12,652.00
TOTAL ASSET
₱ 1,467,994.00
₱ 1,495,504.00
₱ 1,655,161.00
LIABILITIES
TOTAL LIABILITIES
₱
₱
₱
₱
₱
₱
EQUITY
Shady Knits Bag, Capital
Retaining Earnings
TOTAL EQUITY
₱ 1,400,000.00
₱ 67,994.00
₱ 1,467,994.00
₱ 1,452,612.00
₱ 42,892.00
₱ 1,495,504.00
₱ 1,492,774.00
₱ 162,387.00
₱ 1,655,161.00
₱ 1,467,994.00
₱1,495,504.00
₱ 1,655,161.00
ASSET
CURRENT ASSET
Cash
Office Supplies
Sanitary Supplies
TOTAL CURRENT ASSET
TOTAL LIABILITIES AND
EQUITY
-
-
-
-
Table 27: Balance Sheet of Shady Knits Bag
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
CHAPTER VI
SOCIO-ECONOMIC STUDY
A. CONTRIBUTION TO THE PHILIPPINE ECONOMY
Through the use of indigenous materials, it promotes our cultural heritage. Handmade goods serve as
examples of someone's imagination and creativity. The production of raw materials will be boosted by
the producers. Employment is created, particularly for undergraduates.
The company's mission is to produce high-quality, handcrafted knit products that are artistic, inventive,
and creative, such as knitted wool bags, in the preferred style or design of the customer, also known as
personalized or customized, while also offering the best services to clients. Additionally, the business's
owners are constantly working to enhance every aspect of their operations, maintain high levels of
customer satisfaction, and advance personally.
Unquestionably able to give you high-quality products made with the utmost care, these products'
producers and sellers. In addition to owning and maintaining one of the many goods that can be found
locally, you also own and maintain the blood, sweat, and toil of each and every Filipino who put forth
effort in its creation.
Filipino entrepreneurs create jobs not just for themselves but also for other unemployed, helping to grow
businesses by starting and growing their businesses, help contribute to the Philippine economy’s growth
and creating a more competitive economy to make the Philippine economy more competitive. If you’re
considering starting a business in the Philippines, know that you would play an essential role in the
country’s economic development.
B. EMPLOYMENT GENERATION
Shady Knits Bags has the potential to create job opportunities in various ways that can contribute to the
overall economic development of the region or to be specific, in the area of Montalban Rizal. As the
business expands, it can create direct employment opportunities forpeople who have skills in knitting or
crochet, sales, marketing and other skilled people that this business needed or will be need.
The company may also need to hire additional personnel to manage its operations, such as customer
service representatives or production assistants. By providing employment opportunities to people in the
community, Shady Knits Bags can help stimulate the local economy and contribute to the overall
development of the region.
In addition to direct employment opportunities, the growth of Shady Knits Bags can also leadto indirect
employment opportunities. For instance, the business can collaborate with local suppliers to source
materials or with courier services for delivery. This can create a ripple effect, as these individuals will
also have more resources to support their families and local businesses, which can have a positive impact
on the entire community.
In conclusion, the growth of Shady Knits Bags can create employment opportunities for people in the
community, as well as contribute to the overall economic development of the region. By providing
direct and indirect employment opportunities, the business can help stimulate the local economy and
contribute to the overall well-being of the community. Thiscan have long-lasting positive effects, not
just on the business, but on the entire community as well.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Shady Knits Bags owners will prioritize the well-being and stability of my employees byimplementing
various measures.
Firstly, the leaders of this business will ensure that all employees are paid fair and competitive wages
based on their position and level of experience. Additionally, to provide benefits such as health
insurance and bonuses to reward employees for their hard work andloyalty to the company. This would
create a stable income for employees that they can depend on and allow them to have a better quality
of life.
Secondly, one of the goals of this company is to create a positive and supportive work environment
that fosters personal and professional growth for employees. This would includeproviding training and
development opportunities, offering a safe and comfortable workplace, and encouraging open
communication and collaboration among team members. By creating a positive work culture,
employees will feel valued and motivated to contribute to the success of the company.
Lastly, by prioritizing the well-being of my employees, the people who create this business believe that
they will be more productive, loyal, and committed to the success of the company, leading to longterm stability for both the business and its employees.
C. Environment Conservation
One of the raw materials that is used by the product of shady knit’s bag is a wool, wool came from the
fur of a sheep that has been trimmed. Shearing is a function most effectively for sheep, for the reason
of it helps to keep their skin healthy and reduces body their body temperature. The materials used in
the product assist to protect the sheep from discomfort andirritation, as well as suffering, and other
ailments that could make put them in pain.
The program that the company can establish to help the government in protecting the environment is
through reducing plastic waste, shady knit’s bag uses paper as their packaging to reduce the plastic
waste that could be a cause of pollution, the company encourages its customer to use the paper
packaging to their plants, as time goes by paper will slowly biodegrade, but before it does its thing it
will help the plants to keep on being moist and will also prevent weeds from growing through it
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
APPENDICES
APPENDIX A: SURVEY QUESTIONNAIRE
Name:
Status/Position:
Gender:
Age:
I. Direction: Encircle your own perception.
1. Do you like customize/personalized items?
-Yes
-No
2. What kind of bag do you usually use?
-Sling Bag
-Handbag
-Both
3. Are you familiar with Handmade Wool Bag?
-Yes
-No
4. Have you seen or used this type of bag?
-Yes
-No
5. Is the thickness or quality of the Shady Knits Bag being suitable to keep your important things?
-Yes
-No
6. Is this product being visually eye catching to you?
-Yes
-No
7. Are you satisfied in this product?
-Yes
-No
8. What color do you choose if you will buy this product?
-White & Blue
-White & Beige
-Cream & Brown
-Single Color
II. Direction: Kindly put check from 1-5 your own perception towards the bag:
1 is the lowest and 5 is the highest.
1
2
3
4
5
Product Design
Product Quality
Product Price
Product Packaging
III. Direction: Answer the following:
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
9. Is there any recommendations or suggestion to make the bags improve its quality? If yes,
please state your reason/s.
10. Any suggestions to help the owners of the shady knits bags improve their product?
11. Will you buy this bag? If yes, what will be your reason/s?
12. What do you think an advantages of having this bag?
13. Do you have any color recommendations that you think will enrich the bag’s appearance?
If yes, what it is?
14. Which do you prefer to buy?
A. Physical Store
B. Online Shop
Then state your reason/s why?
15. What social media platform you often used?
16. Which of these 3 make you buy a certain product?
-Traditional Advertising
- Online Advertising
-Close Friends Recommendation
If none of these, kindly state:
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
APPENDIX B: SURVEY RESULT
Table 1
Frequency Distribution of the Respondents According to their Age
Age
10-20
21-30
31-40
41-50
Total
Frequency
31
4
10
5
50
Percentage (%)
63%
8%
20%
10%
100%
As shown in the table 1, respondents aged ten-twenty (10-20) years old got the highestpercentage which
is 63% or thirty-one (31) respondents out of fifty (50) respondents. Respondents aged thirty-one to forty
(31-40) got 20% or ten (10) respondents. Respondents aged forty-one to fifty (41-50) got 10% or five (5)
respondents. Respondents aged thirty-one to forty (31-40) got 20% or ten (10) respondents. And
respondents aged thirty-one to forty (31-40) got the lowest percentage which is 8% or four (4) respondents.
Table 2
Frequency Distribution of Respondents According to their Gender
Gender
Male
Female
Total
Frequency
6
44
50
Percentage (%)
12%
88%
100%
Table 3 shows the percentage of respondents in terms of gender. From those who had been surveyed,
female respondents were 88% with a total of forty-four (44) out of fifty (50) respondents from Montalban
Town Center. The percentage of male is 12% with the total ofsix (6) respondents from Montalban Town
Center.
Table 3
Frequency Distribution of Respondents According to their Status/Position
Status/position
Frequency
Percentage (%)
Student
25
50%
Employed
20
40%
Unemployed
5
10%
Total
50
100%
Based on the table 3, student got the highest percentage which is 48% or twenty-five (25) respondents
out of fifty (50) respondents from Montalban Town Center. Employed got 40% or twenty-one (20)
respondents. And the unemployed got the lowest percentage which is 10%or five (5) respondents from
Montalban Town Center.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Table 4
Does respondents prefer customize/personalized items
Categories
Yes
No
Total
Frequency
49
1
50
Percentage (%)
98%
2%
100%
As shown in table 4, category one (1) “Yes” has a highest percentage which is 98% or forty- nine (49)
respondents. On the other hand, category two (2) “No” has 2% or one (1) respondents. The results
showed that the respondents from Montalban Town Center preferred customizes/personalized items.
Table 5
Kind of bag that respondents usually used
Categories
Sling bag
Hand bag
Both
Total
Frequency
28
1
21
50
Percentage (%)
56%
2%
42%
100%
As shown in table 5, category one (1) “Sling Bag” has a highest percentage which is 56% or twenty-eight
(28) respondents. Category three (3) “Both” has 42% or twenty-one (21) respondents. On the other hand,
category two (2) “Hand Bag” has the lowest percentage which is 2% or one (1) respondents. The results
showed that mostly of the respondents from Montalban Town Center usually used Sling Bag.
Table 6
Familiarity of respondents in handmade wool bag
Categories
Frequency
Percentage (%)
Yes
38
76%
No
12
24%
Total
50
100%
As shown in table 6, category one (1) “Yes” has a highest percentage which is 76% orthirty-eight (38)
respondents. On the other hand, category two (2) “No” has 24% or twelve (12) respondents. The results
showed that mostly of the respondents from Montalban TownCenter are familiar in Handmade Wool
Bag.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Table 7
Does respondent see or used this Handmade Wool Bag
Categories
Yes
No
Total
Frequency
40
10
50
Percentage (%)
80%
20%
100%
As shown in table 7, category one (1) “Yes” has a highest percentage which is 80% or forty (40)
respondents.
On the other hand, category two (2) “No” has 10% or ten (10) respondents. The results showed that mostly
of the respondents from Montalban Town Center alreadyused/saw a Handmade Wool Bag.
Table 8
Does the quality of shady knits bag suitable to keep important things
Categories
Yes
No
Total
Frequency
48
2
50
Percentage (%)
96%
4%
100%
As shown in table 8, category one (1) “Yes” has a highest percentage which is 96% or forty- eight (48)
respondents. On the other hand, category two (2) “No” has 4% or two (2) respondents. The results showed
that the quality of shady knits bag suitable to keep importantthings.
Table 9
Does the product eye catching?
Categories
Yes
No
Total
Frequency
49
1
50
Percentage (%)
98%
2%
100%
As shown in table 9, category one (1) “Yes” has a highest percentage which is 98% or forty-nine (49)
respondents. On the other hand, category two (2) “No” has 2% or one (1) respondents. The results showed
that the respondents from Montalban Town Center find theproduct eye catching.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Table 10
Does respondents satisfy in the product
Categories
Yes
No
Total
Frequency
49
1
50
Percentage (%)
98%
2%
100%
As shown in table 10, category one (1) “Yes” has a highest percentage which is 98% or forty-nine (49)
respondents. On the other hand, category two (2) “No” has 2% or one (1) respondents. The results showed
that the respondents from Montalban Town Center are satisfied in the product.
Table 11
Color that the respondents choose if they buy the product.
Categories
White and Blue
White and Beige
Cream and Brown
Single Color
Total
Frequency
6
18
16
10
50
Percentage (%)
12%
36%
32%
20%
100%
As shown in table 11, category two (2) “White and Beige” has a highest percentage which is 36% or
eighteen (18) respondents. Category three (3) “Cream and Brown” has 32% or sixteen respondents.
Category four (4) “Single Color” has 20% or ten (10) respondents. On the other hand, category one (1)
“White and Blue” has the lowest percentage which is 12% or six (6) respondents. The results showed
that mostly of the respondents from Montalban TownCenter preferred the color White and Beige if they
buy the product.
Table 12
The respondents own perception towards the product
Categories
5
4
3
2
1
Frequency
WM
Verbal
Interpretation
Product
Design
Product
Quality
Product
Price
Product
Packaging
Average
Weighted
Mean
35
12
3
0
0
50
4.64
37
8
5
0
0
50
4.64
25
20
5
0
0
50
4.4
27
16
7
0
0
50
4.4
Highly
Satisfied
Highly
Satisfied
Highly
Satisfied
Highly
Satisfied
Highly
Satisfied
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4.52
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
As shown in table 12, the respondents own perception towards the product. Category one (1) “Product
Design” and category two (2) “Product Quality” has the mean of 4.64. Category three (3) “Product
Price” and category four (4) “Product Packaging” has a mean of 4.4. All ofthe category are interpreted
as Highly Satisfied. The results shown that the respondents are satisfied in the product as evidence by
its average weighted mean of 4.52.
Table 13
Recommendations and Suggestions of the Participants towards the Improve of the Bag’s
Quality.
Categories
None
Use of thicker materials
Total
Frequency
46
4
50
Percentage
92%
8%
100%
Based on the shown data above, 92% of it show that there is no suggestion or recommendations of the
participants and 8% suggest to used thicker materials to improve thebag quality.
Table 14
Recommendation and Suggestion of the participants regarding of improve of the bag
Categories
None
Sizes of Bag
Design and Colors
Sewing Notches
Make it Minimalist
Waterproof
Experience
Lessen the Price
Add pockets and zipper
Total
Frequency
26
6
7
1
1
1
1
2
5
50
Percentage
52%
12%
14%
2%
2%
2%
2%
4%
10%
100%
As shown in the table above 52% of interviewee answered they have no opinions or recommendation
regarding of the improve of the bag while, 14% answered colors and design need to improve; 12%
responded, to improve the bag, it needs other bag sizes. Some answered to add pockets and zipper to
the bag with 10% followed by lowering or lessening the bag price and Sewing notches, make it
minimalist, waterproof, and learn from experience has 2%. These all suggestion are heard and step by
step, the owners will try to aim all of it,
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Table 15
Participants Reasons if they will buy the bag.
Categories
Frequency
Percentage
Yes, because it is trendy
2
4%
23
46%
Yes, because it is beautiful
and cute
Yes, because I like the bag
3
6%
Yes, for gift
4
8%
1
2%
Yes, if there is other
variatons
Yes because of the bag
12
24%
quality and it is useful
No
5
10%
Total
50
100
The majority of the data gathered, they will buy the bag because of it is cute and beautiful with a 46%
followed by, the reason. About 24% will buy the product because it is useful andquality. Almost 10%
will not buy however some will buy it for gift with 8%. 6% of the gathered data is that the potential
buyers will buy the bag because they like the bag, and 2% said they buy the bag because it is trendy,
lastly, 2% said they will buy if there are other options of the bag.
Table 16
Advantages of this product in the market according to the interviewee
Categories
Frequency
Percentage
Aesthetic
4
8%
Handy and it is useful
18
36%
Durability and design
12
24%
Unique
4
8%
Customized
3
6%
Easy to use
2
4%
For gift
1
2%
Not leather
1
2%
None
5
10%
Total
50
100%
As shown in the table 16, the majority responded it is handy and useful with 36% then durability and
design with 24% . However, 10% said they do not know the advantages of theproduct. Next, Unique
and aesthetic are the advantages of the shady knits bag with 8% then some answered it is customized
with 6% and 4% answered it is easy to use and the minorityresponded not leather and for gift with 2%.
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
Table 17
Color Recommendations
Categories
None
Black & White
Dark Colors
Pink
Pastel Colors
Violet
Black
Blue
All colors
Nude
Khaki
White
Maroon & White
Pink & White
Red & Black
Total
Frequency
15
6
4
4
3
3
3
4
2
1
1
1
1
1
1
50
Percentage
30 %
12%
8%
8%
6%
6%
6%
8%
4%
2%
2%
2%
2%
2%
2%
100%
Regarding the color recommendations,30% does not have any color recommendation. Mix
and match color black and white; dark colors and pink have about 8%. Pastel colors, violet,
band black have 6% and all colors have 4% then khaki, nude, white, maroon-white, pinkwhite, and red-black all have 2%.
Table 18
Interviewee’s perception on buying.
Categories
Frequency
Percentage
Physical Store
37
74%
Online Shop
12
24%
Both
1
2%
Total
50
100%
Based on the data gathered, majority likes physical store with 74% and online shop have
about 24%, about 2% said they both like the said shop,
Table 19
Reasons of why they prefer Physical Store
Categories
They could check the quality
and see the actual product
To avoid scam
Cheap
Attractive in person
Easy to return the items
None
Total
Frequency
24
Percentage
65%
4
2
1
1
5
37
11%
5%
3%
3%
13%
100%
In the table 19, it represents the reasons why they prefer physical store. Majority answered
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
that they prefer physical store to check the actual product with 65% followed by some just like
shopping in physical store with 13%. Then, the reason of to avoid scam with 11%. Then,about
5% answered because is cheaper. Furthermore, the reasons attractive in person and it ismuch
easier to return the items with 2%
Table 20
Reason why they prefer Online Shop
Categories
Frequency
Percentage
Convenient
6
50%
For the voucher and discount
1
8%
Cheap
1
8%
Save transportation money
1
8%
None
3
26%
Total
12
100%
Half of the responded they prefer online shop because it is convenient, about 26% they just like
online shop, and the reasons for the discount, it is cheap, and save transportation money have the
same percentage of 8%.
Table 21
Their social media platforms they frequently used.
Categories
Facebook
Instagram
Messenger
Tiktok
Shopee
Lazada
Anykind
Total
Frequency
32
10
3
2
1
1
1
50
Percentage
64%
20%
6%
4%
2%
2%
2%
100%
The majority of the answers used Facebook with 64% then Instagram with 20% then,followed by
Messenger with 6%, then Tiktok has 4% and lastly, Shoppe, Lazada, and anykind of apps are all tie
with 2%
Table 22
Their perception in advertising
Categories
Frequency
Percentage
Traditional Advertising
5
10%
Online Advertising
21
42%
24
48%
Close Friend
Recommendation
Total
50
100%
As in the table shown, Close friend recommendation is the majority answered of the participants
with 48% followed by online advertising that has 42% and the minority answered 10%
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
APPENDIX C: SURVEY DOCUMENTATION
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
APPENDIX D: CURRICULUM VITAE
NAME: Janna Sofia E. Montemayor
ADDRESS: 234. A.Bernardo St. Ugong Pasig City
CONTACT #:09999311562
PERSONAL INFORMATION
AGE:18 DATE OF BIRTH: January 28 2005
PLACE OF BIRTH: Pasig
NATIONALITY: Filipino
GENDER: Female
RELIGION: Catholic
MOTHER; Florian E. Montemayor
OCCUPATION: BHW
FATHER: Sonny D.V Montemayor
OCCUPATION: OFW
SKILLS:





Media Editing
Advance Skills in Microsoft Software
Time Management
Leadership Skill
EDUCATIONAL BACKGROUND
ELEMENTARY: Francisco Legaspi Memorial School
JUNIOR HIGHSCHOOL: Ugong Pasig National High School
SENIOR HIGHSCHOOL: Arellano University-Andres Bonifacio
Arellano University- Andres Bonifacio Campus
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
NAME: Erica D. Flores
ADDRESS: 454 T.Sulit Street Aguho Pateros Metro Manila
CONTACT #: 09452565915
PERSONAL INFORMATION
AGE: 18 yrs old
DATE OF BIRTH: January 1, 2005
PLACE OF BIRTH: Pateros
NATIONALITY: Filipino
GENDER: Female
RELIGION: Roman Catholic
MOTHER: Jhoy Diego
OCCUPATION: Housewife
FATHER: Ver Flores
OCCUPATION: Self-employed
SKILLS:




verbal and written communication
time management
multitasking
basic knowledge of ms word, excel and powerpoint
EDUCATIONAL BACKGROUD
ELEMENTARY: Pateros Elementary School
JUNIOR HIGHSCHOOL: Pateros National Highschool
SENIOR HIGHSCHOOL: Arellano University – Andres Bonifacio Campus
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
NAME: Inya Fionna L. Elumba
ADDRESS: 35 2nd St. Gremville, Subd. Brgy. San Roque, Pateros, Metro Manila
CONTACT #: 09263082800
PERSONAL INFORMATION
AGE: 18 yrs old
DATE OF BIRTH: September 10,2004
PLACE OF BIRTH: Negros Occidental
NATIONALITY: Filipino
GENDER: Female
RELIGION: Roman Catholic
MOTHER; Ma. Estela L. Elumba
OCCUPATION: House wife
FATHER: Romeo E. Elumba
OCCUPATION: Self-employed
SKILLS:



Creativity
Multitasking
Time management
EDUCATIONAL BACKGROUD
ELEMENTARY: P. Manalo Elementary School
JUNIOR HIGHSCHOOL: Pateros National High School
SENIOR HIGHSCHOOL: Arellano University - Andres Bonifacio Campus
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
NAME: Andjhelyka Nieto
ADDRESS: Green breeze ph1 blk6 l233 san isidro rod. Rizal
CONTACT #:09618908413
PERSONAL INFORMATION
AGE: 17 yrs old
DATE OF BIRTH: June 23, 2005
PLACE OF BIRTH: Quezon city
NATIONALITY: Filipino
GENDER: Female
RELIGION: Christian
MOTHER; Jelyn C. Nieto
OCCUPATION: Manager
FATHER: Andrei nieto
OCCUPATION: Installer
SKILLS:


communication skills
basic computer skills
EDUCATIONAL BACKGROUD
ELEMENTARY: Eulogio Rodriguez Elementary school
JUNIOR HIGHSCHOOL: GENERAL LICERIO GERONIMO MEMORIAL NATIONAL
HIGHSCHOOL
SENIOR HIGHSCHOOL: Arellano University A. Bonifacio Campus
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
NAME: Justine Joy L. Endonela
ADDRESS:1110 P. Rosales Street Sta.Ana Pateros Metro Manila
CONTACT #:09683034399
PERSONAL INFORMATION
AGE:18
DATE OF BIRTH: February 06, 2005
PLACE OF BIRTH: Pateros
NATIONALITY: Filipino
GENDER: Female
RELIGION: Catholic
MOTHER; Marilyn L. Endonela
OCCUPATION: Cook
FATHER:John Paul A. Endonela
OCCUPATION: Chef
SKILLS:




Critical Thinking
Time Management
Adaptability
Flexibility
EDUCATIONAL BACKGROUD
ELEMENTARY: Pateros Elementary School
JUNIOR HIGHSCHOOL: Pateros National High School
SENIOR HIGHSCHOOL: Arellano University-Andres Bonifacio
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Feasibiity Study of Establishing Shady Knits Bag along Montalban Town Center
NAME: Michaela Dianne P. Pocaan
ADDRESS: 7 Natasha st. Sgt. De Leon ext. Santolan, Pasig City
CONTACT #: 09555816075
PERSONAL INFORMATION
AGE: 18
DATE OF BIRTH: February 17,2005
PLACE OF BIRTH: QMCC LABOR HOSPITAL QUEZON CITY
NATIONALITY: FILIPINO
GENDER: FEMALI
RELIGION: CATHOLIC MOTHER; ALMA P. POCAAN
OCCUPATION: HOUSE WIFE
FATHER: ARMENGOL S. POCAAN
OCCUPATION: BARBERS
SKILLS:




Crafting design
time management
good in communication
leadership
EDUCATIONAL BACKGROUD
ELEMENTARY: Santolan Elementary School
JUNIOR HIGHSCHOOL: Santolan High School
SENIOR HIGHSCHOOL: Arellano University-Andres Bonifacio Campus
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