Course Structure Overview (40 Hours)
Module
Module 1
Introduction to Corporate Strategy
Hour
s
4
Module 2
Strategic Analysis Tools
8
Module 3
Module 4
Strategy Formulation
Corporate-Level Strategy (Diversification,
M&A, Global)
Strategy Implementation & Control
6
4
Strategic Leadership, Innovation, and
Change
Capstone Project + Review
4
Module 5
Module 6
Module 7
Topic
4
10
Approach
Flipped class +
Discussion
Flipped class +
Workshops
Cases + Group Work
Simulation + Debates
Peer Teaching + Role
Play
Guest Lecture + Panel
Presentations +
Reflection
Module wise Plan & Pedagogy Breakdown
Module 1: Introduction to Corporate Strategy (4 Hours)
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Topics: Strategy hierarchy, vision-mission-goals, strategic fit, competitive vs.
corporate strategy
Pre-Class (Flipped):
o Reading: Chapter 1 of “Exploring Strategy” by Johnson et al.
o Video: “What is Strategy?” – Michael Porter (Harvard i-lab)
https://www.youtube.com/watch?v=KvYwKM5bY0s&pp=0gcJCdgAo7VqN5tD
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In-Class: Ice-breaker: Mini Case Discussion (Apple vs. Samsung)
Activity: Build a strategy map for a known brand
Assessment: Online MCQ quiz (10 questions)
Module 2: Strategic Analysis Tools (8 Hours)
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Topics: PESTEL, Porter’s Five Forces, SWOT, Value Chain, VRIO
Pre-Class:
o Videos from Coursera: Strategic Management Essentials
https://www.youtube.com/watch?v=GGAfPz6iMJM
o Reading: Chapter 2 & 3 from “Crafting and Executing Strategy” by Thompson
et al.
In-Class:
o Group breakout rooms (each applies a tool to Tesla, Tata, or Reliance)
o Strategy Lab: Interpreting industry reports using Porter's framework
Assignments:
o Group Submission: Strategic audit of a selected firm (5-page report)

Assessment: Quiz 2 (Scenario-based MCQs)
Module 3: Strategy Formulation (6 Hours)
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Topics: Business-level strategy, Cost leadership vs. Differentiation, Blue Ocean
Strategy
Pre-Class:
o Reading: Kim & Mauborgne’s Blue Ocean Strategy (Harvard Business
Review)
o Video: Netflix’s strategic moves (The Economist Explains)
https://www.youtube.com/watch?v=ZCFkWDdmXG8
In-Class:
o Case Study: Zara or Netflix
o Activity: Strategy Canvas construction in teams
Assignment: Individual: Propose a Blue Ocean move for a traditional industry
Module 4: Corporate-Level Strategy (4 Hours)
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Topics: Diversification, M&A, Strategic Alliances, Global Strategies
Pre-Class:
o Reading: “Corporate Strategy” by Collis & Montgomery
o Video: “GE’s Corporate Portfolio Strategy” (HBR Ideacast)
https://hbr.org/podcast/2018/07/learning-from-ges-stumbles
In-Class:
o Case: Tata’s Global Strategy (Jaguar, Corus)
Assignment:
o Group PPT: Deconstruct a real M&A deal (strategy, synergy, outcome)
Module 5: Strategy Implementation & Control (4 Hours)
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Topics: Balanced Scorecard, Strategic Control Systems, Structure-Culture-Strategy fit
Pre-Class:
o Reading: Kaplan & Norton on Balanced Scorecard
o Video: “Why Strategies Fail” (McKinsey Insights)
https://www.youtube.com/watch?v=lSEfB3g1WD0
In-Class:
o Peer Teaching: Each team teaches one implementation model
o Workshop: Aligning KPIs to strategy
Assessment: Quiz 3 (Applied metrics + structure questions)
Module 6: Strategic Leadership, Innovation, and Change (4 Hours)
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Topics: Strategic leadership, ambidexterity, disruptive innovation, change
management
Pre-Class:
o Video: Clay Christensen on Disruption
(https://www.christenseninstitute.org/theory/disruptive-innovation)
HBR Reading: “The Hard Side of Change Management”
In-Class:
o Guest Lecture: Industry strategist or change leader
o Panel Simulation: “Crisis to Strategy” response for a fictional crisis
Assignment:
o Write a 1000-word “CEO Memo” to stakeholders outlining a strategic pivot
o
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Module 7: Capstone Simulation & Review (10 Hours)
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Activity:
o Capstone Group Project: Strategic Plan for a Startup or NGO
o Deliverables: 15-min presentation + strategy brief (executive summary)
o Feedback: Peer + Faculty rubrics
Review & Reflection: course feedback circle
Final Assessment: Capstone Presentation + Viva