Business Jargon: Jargon About Success
1. Low Hanging Fruit
Meaning: The most easily achievable tasks or goals
Example : “Let’s start by fixing the website’s broken links — it’s low hanging fruit that can
improve user experience immediately.”
2. Move the Needle
Meaning: Make a noticeable or significant change
Example : “Our latest marketing campaign really moved the needle in terms of brand awareness.”
3. Move the Dial
Meaning: Change people’s ideas or shift public perception
Example : “We need a bold idea that can move the dial on how people view our sustainability
efforts.”
4. Make Hay While the Sun Shines
Meaning: Make the most of a good opportunity or favorable circumstances
Example : “Sales are booming right now — let’s make hay while the sun shines and launch that
new product line.”
5. Leverage
Meaning: Use something you already have to gain a new or better advantage
Example : “We should leverage our partnership with influencers to reach a broader audience.”
6. KPI (Key Performance Indicator)
Meaning: A measurable value that shows how effectively a company is achieving key objectives
Example : “One of our main KPIs this quarter is to increase customer retention by 15%.”
7. Push the Envelope
Meaning: Do something that goes beyond the usual limits to achieve something great
Example : “This design really pushes the envelope — it's innovative and nothing like we've done
before.”
Quiz Time
👤: "We should leverage our social media followers to increase awareness of our new product."
What does the word leverage mean in this sentence?
A. To ignore social media followers because they are unimportant
B. To use something you already have to gain more advantage ✅
C. To completely change the social media strategy