Lecture / Seminar: “Composing the Page to Tell a Story”
Anthropomorphism
Telling a Story
through multiple
transforming views
Massimo Scolari
NC257 S36 A4 M4
Aldo Rossi
*NA1123 R831 A636
Rendow Yee
*NA2708 Y42 A
Rendow Yee
*NA2708 Y42 A
Rendow Yee
*NA2708 Y42 A
Rendow Yee
*NA2708 Y42 A
Diller + Scofidio
*NA737 D56 A4 F
Walter Pichler
*N6811.5 P48 A4 WE
Walter Pichler
*N6811.5 P48 A4 WE
Walter Pichler
*N6811.5 P48 A4 WE
Walter Pichler
*N6811.5 P48 A4 WE
Walter Pichler
*N6811.5 P48 A4 WE
Walter Pichler
*N6811.5 P48 A4 WE
Walter Pichler
*N6811.5 P48 A4 WE
Walter Pichler
*N6811.5 P48 A4 WE
Walter Pichler
*N6811.5 P48 A4 WE
Hans Hollein
*NA1011.5 H737 H249
Hans Hollein
*NA1011.5 H737 H249
Aldo Rossi
*NA1123 R831 A636
Aldo Rossi
*NA1123 R831 A636
Aldo Rossi
*NA1123 R831 A636
Aldo Rossi
*NA1123 R831 A636
Aldo Rossi
*NA1123 R831 A636
Aldo Rossi
*NA1123 R831 A636
Diller + Scofidio
*NA737 D56 A4 F
Diller + Scofidio
*NA737 D56 A4 F
Student Examples
Composing the Page to Tell a Story through
Mixed Media and Combined Images
SARC162
‘Design Communication’
Lecture / Seminar: “Composing the Page to Tell a Story”
Original student image
Modified student image
Source materials for modified image (taken from Lecture 2a)
Student Project: Tara-Lee Brennan 2007
Victoria University School of Architecture
ITDN 412 Coordinator: Daniel K. Brown
Student Project: Maya Kano 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Aimee Wiles 2006
Victoria University School of Architecture
ITDN 485 Coordinator: Sam Kebbell
Student Project: R. Gregg Crimp 1995
Victoria University School of Architecture
ARCH 481 Coordinator: Clarence Aasen
Student Project: Ari Stevens 2008
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Welfe Bowyer 2004
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Welfe Bowyer 2004
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Daniel Sullivan 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Jan Chong 2007
Victoria University School of Architecture
ITDN 412 Coordinator: Daniel K. Brown
Student Project: Kim Tapsell 2007
Victoria University School of Architecture
ITDN 412 Coordinator: Daniel K. Brown
Student Project: Matt Mitchell 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Julie Williamson 2007
Victoria University School of Architecture
ITDN 412 Coordinator: Daniel K. Brown
Composing your Overall Presentation
Lay out your final presentation NOW.
You will discover many answers to your project design arise
from seeing the final images together.
Use ‘marker’ images for any that are not yet completed.
The final presentation layout MUST effectively evidence your intentions.
Write down NOW 5-10 sentences that summarise
everything you plan to say in your final review.
Ensure you have all the images – in order – necessary to establish your argument.
They should reflect the same sequence as the 5-10 sentences of your argument.
SARC162
‘Design Communication’
Lecture / Seminar: “Composing the Page to Tell a Story”
Establish Hierarchy and Focus
Lay out your presentation so that you direct our eye
to what you will say in the order you will say it.
Use larger images for your main argument, moving to smaller images
for the subsequent statements.
SARC162
‘Design Communication’
Lecture / Seminar: “Composing the Page to Tell a Story”
Ineffective presentation…
Every image at the same degree of
dominance does not enable focus
or encourage dialogue.
Student Project: Julie Williamson 2007
Victoria University School of Architecture
ITDN 412 Coordinator: Daniel K. Brown
Student Project: Julie Williamson 2007
Victoria University School of Architecture
ITDN 412 Coordinator: Daniel K. Brown
Invite your methodology to contribute to your final presentation.
Include a “portrait” shot to provide focus.
Victoria University School of Architecture
Student Project: Nathan Corbett 2007
ITDN 412 Coordinator: Daniel K. Brown
Establish Hierarchy and Focus
Use colour, and use it strategically.
Our eye first sees warm colours and then moves to cooler colours.
This is because warm colours appear to move forward and cool back.
So use colour to direct the focus of your argument
to the points you wish to emphasize.
SARC162
‘Design Communication’
Lecture / Seminar: “Composing the Page to Tell a Story”
Student Project: Elisabeth Vullings 2003
Victoria University School of Architecture
DESN 384 Coordinator: Daniel K. Brown
Student Project: Elisabeth Vullings 2003
Victoria University School of Architecture
DESN 384 Coordinator: Daniel K. Brown
Student Project: Charlotte Goguel 2005
Victoria University School of Architecture
DESN 384 Coordinator: Daniel K. Brown
Student Project: Matthew French 2005
Victoria University School of Architecture
DESN 384 Coordinator: Daniel K. Brown
Student Project: Elly Yoon 2005
Victoria University School of Architecture
DESN 384 Coordinator: Daniel K. Brown
Student Project: Sarah-Jo Barley 2007
Victoria University School of Architecture
ITDN 412 Coordinator: Daniel K. Brown
Student Project: Annis Lee 2007
Victoria University School of Architecture
ITDN 412 Coordinator: Daniel K. Brown
Sample Completed Final Presentations
from ARCH 482
Include at least one “Money Shot” on each panel.
Invite your methodology (process) drawings to participate in the presentation.
Sequence your images as you sequence your verbal argument.
Your presentation should make your argument for you,
and should guide you as to what you will say next.
SARC162
‘Design Communication’
Lecture / Seminar: “Composing the Page to Tell a Story”
Invite your
methodology to
contribute to your final
presentation.
Student Project: Claire Sharpe 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
This final presentation layout begins with methodology,
then progresses sequentially through the verbal argument to the final design,
ending with a “portrait” of the overall concept.
Student Project: Claire Sharpe 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Claire Sharpe 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Claire Sharpe 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Claire Sharpe 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Claire Sharpe 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Justin Beckermann 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Chris Winwood 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Chris Winwood 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Invite the critic’s eye to discover more and more as
he or she comes closer to your images.
SARC162
‘Design Communication’
Lecture / Seminar: “Composing the Page to Tell a Story”
Student Project: Chris Winwood 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Chris Winwood 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Chris Winwood 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Blair Parkinson 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Blair Parkinson 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Blair Parkinson 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Images relating to methodology
Student Project: Blair Parkinson 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
Student Project: Blair Parkinson 2006
Victoria University School of Architecture
ARCH 482 Coordinator: Mark Southcombe
DESN301
‘Project Advancement and Portfolio Design’
Senior Lecturer Lee Gibson
Victoria University Faculty of Architecture and Design
http://www.vimeo.com/3977946
DESN301
‘Project Advancement and Portfolio Design’
Senior Lecturer Lee Gibson
Victoria University Faculty of Architecture and Design
Lecture / Seminar: “Composing the Page to Tell a Story”