IDC Spotlight sponsored by Colt June 2024 Colt and Lumen EMEA Integration: Bringing People Together Chris W. Silberberg Research Manager EMEA Telco Insights Colt and Lumen EMEA Integration: Bringing People Together Introduction The people make the city, not the walls. — Thucydides, 5th Century B.C.E. This phrase is as poignant today, when considering organizations' mergers and acquisitions (M&A), as it was then, in reviewing the contest between the city states of Athens and Sparta. This is the first of three reports analyzing the integration of Lumen EMEA into Colt and focuses on how the organization is bringing its people together as it moves through the integration period. As such, it covers core trends in enterprise business and technology transformation, the importance of people to enabling successful transformation, and the impact that M&A has on people transformation. The final section of the report reviews the steps that Colt is taking to make the integration of the Lumen EMEA operations as smooth as possible for its people and, through them, its customers. AT A GLANCE KEY TAKEAWAYS » Organizational transformation, whether from M&A or through implementing new technologies, will succeed or fail based on how businesses support their people. » Skills shortages are the second-ranked risk factor identified by executives in their technology strategies. » Digital transformation leaders implement organizational models that support their people. On average, they report two times faster revenue growth and 50% greater uplift on customer satisfaction and other metrics versus organizations that are digital laggards. » Key elements that support M&A and technology integrations are change management and the communication of change. Background On November 2, 2023, Colt Technology Services completed the $1.8 billion acquisition of Lumen EMEA. In practical terms, this involved the acquisition of: • • • • • 1,300 employees across 16 countries 1,630,031km of fiber connecting 125 European cities in 34 EMEA countries 11,000km of metropolitan network in 24 countries 12 cable landing stations in six countries 10 subsea cable systems (six transatlantic and four in Europe) This is a major acquisition for Colt — one that significantly enhances its scale in EMEA and the composition of its talent base, as well as providing it with additional capabilities and new product sets with which to serve its customer base. Colt and Lumen EMEA Integration: Bringing People Together Pressure to Transform The business landscape of 2024 is coping with the aftermath and ongoing effects of several global shocks. These include the COVID-19 pandemic, the dislocation of global trade, significant conflicts in Ukraine and the Middle East, and rising geopolitical tensions. The results of IDC’s Enterprise Resiliency and Spending Survey, conducted worldwide every month, have shown business sentiment remains negative: 70% of executives polled in December 2023 expect a recession in the next 12 months. This is 1 percentage point less than executives polled 12 months before. These shocks — in tandem with long-term trends around the digitalization of the global economy — are placing acute pressure on leaders to transform their organizations to stay connected to their customers and to increase business resiliency. At the same time, these forces are creating significant challenges for leaders on their transformation road map (Figure 1). Figure 1. Risk Factors of Most Concern for Enterprise Leaders' Tech Strategies and Spending for January–December 2024 Inflation driving up vendor pricing beyond budget expectations 37.5% Staffing/labor shortages preventing effective use of technology 32.0% Impact of recession on expected business revenue 29.6% Not being able to get access to IT hardware due to supply chain constraints 28.8% 0% 5% 10% 15% 20% 25% 30% 35% 40% Source: IDC's Future Enterprise Resiliency and Spending (FERS) Survey, December 2023 (n = 881) To manage these risks and improve business resiliency, many enterprises are simplifying their operations and conducting M&A to increase scale in their markets. Digital transformation plays an important role in both operational simplification and M&A integration. IDC sees executives consistently growing investments in digital transformation to support their business strategies, with 38% of executives planning to spend more on IT in 2024 vs. 19% planning to spend less (IDC's FERS Survey, December 2023). This spending is spread across a range of technologies, but a common thread is the need for a firm connectivity foundation upon which to integrate and build further value. As such, IDC expects businesses to spend $38 billion more on connectivity in 2027 than they did in 2023 (IDC Telecom Services Tracker). The number of businesses that expect to have extensive connectivity capabilities will more than double within the same period (IDC's Future of Connectivity Survey, 2023). Business leaders are not investing in technology alone. They require a solid people base to IDC #EUR252141424 Page | 2 Colt and Lumen EMEA Integration: Bringing People Together implement and realize the benefits, as technology investments will deliver minimal return on investment without a knowledgeable, empowered, and engaged workforce. The Importance of People to Transformation Transformation, whether it stems from M&A or from implementing new technologies, will succeed or fail based on how an organization supports its people to transform. No tool is useful without someone to wield it. The user must understand why the tool is needed, how it is used, what it does, and where and when to use it for maximum value. Often, managing the people part of transformation initiatives is the hardest, which has contributed to the development of the management consultancy industry. A company's organizational model is a key component of IDC’s annual Digital Executive Sentiment Survey, which supports the analysis of progress on enterprise digital transformation. The organizational model of digitally leading businesses provides an integrated technology architecture and IT strategy to support the engagement, retention, and acquisition of employees to fulfill a business' talent needs. This support for people — coupled with leadership in data and AI, operational processes, and digital business models — enables digital leaders to significantly outperform digital laggards. According to IDC survey data, EMEA digital leaders, on average, achieved the following improvements in 2023 vs. the slowest to adopt digital business models: • • • • Fourfold greater cost savings Twofold faster revenue growth Twofold faster time to market A 50% uplift in customer satisfaction People determine both the outcomes and success of transformation and the pace of it. Digital skills in AI, cloud, cybersecurity, data science, and software development are needed in growing numbers in all business verticals. IDC calculated in 2022 that, without access to the right mix of digital skills, the average digital project is delayed by eight months. Underlining the importance of access to the right talent, executives identified skills shortages as the second greatest risk factor for their technology strategies in IDC's FERS Survey of December 2023. To overcome these skill challenges, enterprises are pursuing a mix of strategies, including: • • • • Acquiring critical skillsets through aggressive talent acquisition practices and salary increases Targeted M&A of competitors, start-ups, or adjacent businesses with the skillsets that the company needs to thrive Internal upskilling and retention programs to retain existing skillsets and migrate talent from business areas with lower skill deficits to those facing skills recruitment pressures Greater reliance on partners to provide and maintain capabilities that organizations cannot staff and build in house within the timeframes required IDC #EUR252141424 Page | 3 Colt and Lumen EMEA Integration: Bringing People Together These strategies are not mutually exclusive, with businesses adopting a multifaceted approach to overcoming skills shortages. Of these, M&A can provide the most significant increase in the immediate availability of talent and resources with which a business can fulfill its talent and transformation needs, but it also introduces its own challenges to retaining that talent and delivering on digital transformation. The Impact of M&A on People Transformation Within the expansive field of transformation, M&A activity can lead to the most significant changes for organizations, especially where it impacts the core of a business affecting its products, processes, customers, and of course people. It is a time of significant uncertainty for employees, customers, and partners as the systems, processes, and organizational structures of different business elements are integrated. Businesses undergoing these integrations tend to see short- to medium-term increases in employee churn as roles are reduced in business overlap areas. Individuals can feel they do not identify with the new business, or they become exhausted by the ongoing need to change and iterate the organization. Though often a time of uncertainty, an M&A change is not, in and of itself, negative. Most deals have a significant positive rationale concerning how the organizations coming together can better support their customers — such as through increased product ranges and capabilities that neither of the pre-merged entities were able to completely address on their own. For individuals, the change effects of M&A activities offer new opportunities to reskill, experience additional parts of the combined business, and be exposed to different ways of working from the merging employee bases. Key elements that make or break integrations are change management and the communication of change. The more transparent the integrating company is with its employees and customers, the more it can regulate the uncertainty the integration creates, even at times when there are no complete answers. Communication should be two ways, with regular feedback loops, which help make the integration better for stakeholders and give them a sense of ownership, making it easier to support the changes taking place and improve the integration's implementation. Colt Profile Colt Technology Services was founded in 1992 and has since gone on to build a global networking business across four continents. Colt's mission statement is to put the power of the digital universe in the hands of its customers. With Colt's more than 6,000 people, it connects over 27,000 customers through the network across more than 40 countries, 230 cities, 1,100 datacenters, and 32,000 buildings. Colt heavily emphasizes its people-first culture, which is baked into its values and its business approach. Colt's first step in the integration of Lumen EMEA is to unite the people of the merging entities. Colt has gained 1,300 employees across 16 countries, equivalent to approximately 25% of their pre-acquisition staff. This is a diverse and distributed workforce, with a mix of expertise, some of which overlaps with pre-existing Colt experience in networks and enterprise services, IDC #EUR252141424 Page | 4 Colt and Lumen EMEA Integration: Bringing People Together such as SD-WAN, as well as some areas like submarine cable networks, where Colt previously had limited expertise. Colt took several steps before the legal day one of the acquisition of Lumen EMEA to support the integration. These included: • • • • • Culture assessment with Colt employees: Colt utilized an employee assessment tool alongside interviews with a subset of employees deployed by external consultants to provide an independent view on its cultural strengths and challenges. From this assessment, Colt scored highly, with 83 out of 100 — above global and industry averages — indicative of a strong and healthy culture with a high level of trust and cohesion. The insights were then used to shape the initial phase of the culture integration journey. The design of employee day-one, week-one, and month-one experiences: Before the legal acquisition took place, Colt developed a clear view of how the business wanted employees to experience the integration in its opening days. This included elements like a CEO video welcome and celebration of a major Colt milestone, a day-one gift for all colleagues, in-person celebrations in set locations with leadership presence, and planned surveys to generate regular feedback on the integration experience after each period. Support for managers: Colt developed a manager toolkit and briefed managers to prepare them for the opening phase of the integration and to support their teams through the initial phase and onboarding process. Countdown to Colt communications initiative: This initiative was targeted at generating a sense of excitement for joining colleagues ahead of the integration. Similarly, for existing colleagues, there were regular updates via communication channels and a special acquisition podcast to keep staff informed. The development of HR systems and an intranet welcome area ahead of day one: Colt saw the intranet and HR systems as critical to providing clarity in early communications, as well as an important initial channel through which to inform and engage colleagues about the integration. Since the acquisition of Lumen EMEA was completed, on November 2, 2023, Colt has taken the following actions to integrate the two employee bases: • • Maximizing communication: Colt has increased regular employee communications to provide clarity for colleagues and generate employee feedback on the integration. Actions include instituting monthly manager calls to keep all employees updated on the latest integration developments; a single intranet area where employees can find information on the integration; and surveys on day one, week one, and month one and after 100 days to measure and respond to feedback on the integration. Unified leadership and performance management: By March 2024, Colt had defined its executive leadership and senior leadership teams. It is now defining the teams and organization structures that will report to senior leadership. Within three months of the acquisition, Colt has also developed a single integrated approach to performance management. IDC #EUR252141424 Page | 5 Colt and Lumen EMEA Integration: Bringing People Together • Supported personal connections: Colt ran a culture buddy program in which 1,200 employees took part, with a one-to-one ratio of Colt-to-Lumen EMEA participants. The program received significant positive feedback, with 86% of post-program survey respondents agreeing that participation had been valuable to them. Colt is fostering further connection through its twice-monthly Global Connection Days, which are diarized to make it easier for colleagues to plan meetings with purpose. It also involves a selection of events to provide opportunities to build connections and friendships. Challenges Change breeds uncertainty, and uncertainty can create risks. A key impact of uncertainty related to M&A deals is usually an uptick in employee turnover. Employees may feel they do not fit into the new culture; they may become exhausted by the ongoing need to change and iterate the organization; or they may find their roles are no longer required. The expertise of Colt's people is a significant competitive advantage. This potential loss of expertise, client relationships, and internal relationships is a significant challenge to manage, and it can have a domino effect on client service, client and employee satisfaction, and short-to-mid-term company performance. Colt is clearly aware of this challenge and has responded by ensuring constant, clear, and collaborative communication throughout the integration process to minimize uncertainty for both its employees and its customers. Acquisitions of this scale are always complex, and the companies will take several years to fully integrate across organizational structures, product portfolios, and IT systems. Move too rapidly and you risk major service and operational disruption; move too slowly and you prolong the uncertainty of the overall integration. Colt is taking a very deliberative approach to the integration. While this has many positives for minimizing risks to service and operational disruption, it may result in the overall integration taking longer than stakeholder groups (employees and customers) expected. This disconnect can lead to change fatigue, diminishing perceptions of benefits, and accentuated perceptions of challenges to the integration. To overcome this, Colt must provide regular and clear updates on integration progress and proactively manage stakeholder expectations around when integration milestones will be achieved. Conclusion Enterprises are under pressure from many sides to transform their operations, products, and services. They are implementing a multitude of technology and business strategies to achieve their transformation targets, including through investments in AI, cloud, and connectivity, as well as looking to expand their capabilities and reach through M&A. However, for these strategies to achieve their aims, organizations must not forget the importance of people in their transformation efforts. A company will not fully benefit from an acquisition or a new IT toolset if its employees are not brought on board with the change. With this in mind, enterprises need to focus on three key areas of change management: IDC #EUR252141424 Page | 6 Colt and Lumen EMEA Integration: Bringing People Together • • • Support clear communication: The more transparent the integrating company is with its employees and customers, the more it can regulate their uncertainty during the integration period. Make communication a two-way street: Regular feedback loops for stakeholders will support a sense of change ownership and give them avenues to actively support and improve the implementation. Plan for human factors and plan to adapt — or plan to fail: The more comprehensively the integration plan considers human factors, the smoother the process should go. However, expect to continuously adapt the plan in its execution phase in response to stakeholder feedback to ensure that colleagues and customers buy into the changes and that the implementation benefits from their expertise. In its integration of Lumen EMEA, Colt has so far demonstrated a close adherence to these guidelines — through its clear communication strategy, development of regular feedback opportunities for employees, and proactive consideration of how to adapt the integration for its employees and its customers. IDC #EUR252141424 Page | 7 Colt and Lumen EMEA Integration: Bringing People Together MESSAGE FROM THE SPONSOR Our acquisition of Lumen EMEA elevates Colt to one of the world’s largest business-to-businessonly digital infrastructure companies. Customers benefit from our existing suite of award-winning technologies featuring On Demand and SD WAN alongside an extended portfolio of new services, including new security technologies, market-leading SASE products, and managed hosting and professional services. We will continue to set ourselves apart through our commitment to delivering exceptional customer experience and embedding ESG by design into all we do. One of our values is that we know people matter. Our people are critical to our customers’ success and the success of the acquisition. In welcoming over 1,000 new "Colties" to the business, we’re excited for the future and, most importantly, what we can deliver for our customers. To find out more, head to www.colt.net. About the Analyst Chris W. Silberberg, Research Manager, EMEA Telco Insights Chris Silberberg supports IDC's telco transformation research in EMEA, with a core focus on telco business strategies for talent, sustainability, and structure and technology strategies for BSS/OSS, cloud, AI/ML, and customer experience. IDC #EUR252141424 Page | 8 About IDC International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make factbased technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG, Inc.), the world's leading tech media, data and marketing services company. IDC UK 5th Floor, Ealing Cross, 85 Uxbridge Road London W5 5TH, United Kingdom 44.208.987.7100 Twitter: @IDC idc-community.com www.uk.idc.com Global Headquarters 140 Kendrick Street, Building B Needham, MA 02494 +1.508.872.8200 www.idc.com This publication was produced by IDC Custom Solutions. As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC’s Custom Solutions group helps clients plan, market, sell and succeed in the global marketplace. We create actionable market intelligence and influential content marketing programs that yield measurable results. © 2023 IDC Research, Inc. 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