Dear Respondent
Hope you are doing well. I would like to request you to participate in this survey as you are closely
related to the topic of this research. The purpose of this survey is to get some insights regarding the
“Green Purchase Behavior” among Young consumers and what drives them. There are no anticipated
risks, compensation or other direct benefits to you as a participant in this survey. By filling out the
provided survey, you give me the permission to report your responses anonymously in the final
manuscript which will be used only for academic purposes.
This survey will take at best 10 minutes to complete.
Please give your feedback by tick mark (√) on point 5 Likert scale as specified below.
Extremely
Concerned
5
Very
Concerned
4
Moderately
Concerned
3
Slightly
Concerned
2
Not at all
concerned
1
Environmental Concern (EV)
Code
EC1
EC2
EC3
EC4
Description
I am deeply concerned about environmental issues (e.g.,
pollution, climate change).
I feel personally responsible for protecting the environment.
I actively seek information on environmental problems and
solutions.
When humans interfere with nature, it often produces
disastrous consequences.
5
4
3
2
1
Description
5
4
3
2
1
Description
5
4
3
2
1
Perceived Consumer Effectiveness (PCE)
Code
PCE1
PCE2
PCE3
Personal Values (PV)
Code
PV1
PV2
PV3
PV4
I tend to purchase goods that are consistent with my moral
beliefs and personal views.
I consider myself accountable for how my purchases affect
the environment.
Buying eco-friendly brands is consistent with my core beliefs.
I think it is important to live in a way that shows respect for
the environment.
Eco-Label Recognition & Packaging (EL)
Code
EL1
EL2
EL3
Description
5
4
3
2
1
Description
5
4
3
2
1
Description
5
4
3
2
1
5
4
3
2
1
Promotion & Media Exposure (PM)
Code
PM1
PM2
PM3
Social Pressure / Norms (SP)
Code
SP1
SP2
SP3
Green Purchase Behavior (GPB)
Code
GPB1
GPB2
GPB3
GPB4
Description
I often purchase products made from recycled or sustainable
materials.
I try to avoid products that negatively impact the environment,
even if they are more affordable.
I am willing to switch to a different brand if it offers more
environmentally friendly products.
I encourage my peers to make eco-conscious purchasing
decisions.