The Pivot Challenge
Team Name: Seeker
Team Member: Shubrottam Kumar (SME, IIT Jodhpur)
Sector: Tech (AI-Online Trademark Platform)
Empowering Brands in the Digital Era with AI-Powered Trademark Protection
Executive Summary – Post-COVID Pivot in India’s TM Filing
Context & Opportunity
•75% Drop & 17.4% Surge
•April 2020 filings plunged 75% during lockdown
•By early 2024, average monthly filings were 17.4% above
pre-COVID levels
•Digital Transformation
•88% of Indian SMEs accelerated digitization post-COVID
•Creates massive demand for online IP-protection tools
Our Pivot: AI-First, Transparent TM Platform
•Problem: Opaque costs, delayed status updates, physical
dependencies
•Solution:
•AI-Powered Class & Risk Predictor for instant, accurate
filings
•End-to-End Digital Dashboard with real-time status and
auto-renewal alerts
•Fixed-Fee Packages (DIY → Essential → Premium) with zero
surprises
Trademark Filings (in Thousand)
50
47
45
42
41
45
43
38
40
35
44
38
40
34
31
31
30
25
24
20
20
15
10
10
5
0
Why Now?
Dec-19 Jan-20 Mar-20
•SME & Startup Boom: Tier-2/3 businesses seeking
affordable, self-serve legal solutions
•Regulatory Readiness: IP India’s push for e-filing APIs & faster processing
•Scalable Revenue: Recurring renewals, add-ons (health audits, brand toolkits)
Apr-20
Jun-20
Aug-20
Sep-20
Nov-20
Jan-21
Feb-21
Apr-21
Critical Challenges in Trademark Filing
Industry Focus: India's Trademark Filing Sector
•India is the 3rd largest trademark filing jurisdiction globally with 540,000 applications in
2024
•67% drop in trademark filings during COVID-19 lockdown (April 2020)
•Recovery exceeded pre-pandemic levels by 17.4% showing market resilience
Core Problems Identified:
•65% rejection rate due to incorrect class selection
•80% of applicants face unexpected costs and hidden fees
•55% of Tier-2/3 businesses struggle with English-only platforms
•Physical dependencies despite digital transformation needs
The Pivot Solution
Core Pivot Statement:
Transform traditional trademark filing from complex, opaque legal process into transparent, digital-first
experience with fixed-fee packages and comprehensive brand-building support.
Key Differentiators:
Fixed-Fee
Packages: No
surprise costs - all
fees included upfront
Multi-Language
Support: Hindi, Tamil,
Marathi interfaces for
regional markets
Brand-Building
Tools: Logo design
and brand name
suggestions included
Real-Time
Tracking: Visual
dashboard with
automated alerts
Hyper-Local
Support: Physical
touchpoints in nonmetro cities
The Pivot Solution
Primary Target:
•Tech startups & D2C brands in Tier-1/2 cities
•Annual revenue ₹1-50 crores
•65% of SMEs enhanced digital capabilities post-COVID
Market Size:
•TAM: 3.2 million active trademark holders in India
•SAM: 350,000 digital-ready businesses
•SOM: 10K-20K paid filings in Year 1
•Legal tech market: ₹464.6M (2023) → ₹1.25B (2030) at 15.2% CAGR
Segment
Value
% SMEs with enhanced digital
capabilities
65%
TAM (active TM holders)
3,200,000
SAM (digital-ready businesses)
LegalTech Market Growth(₹ million)
1400
1200
350,000
10,000
1,084.00
941.7
1000
817.9
800
600
SOM – low estimate (paid filings Yr 1)
1,250.00
464.6
535.2
616.9
710.5
400
200
SOM – high estimate (paid filings Yr 1)
20,000
0
2023
2024
2025
2026
2027
2028
2029
2030
Business Model & Revenue Streams
Three-Tier Service Model:
Package
Price
Features
DIY Lite
₹2,000/year
Self-service filing + AI chatbot
Essentials
₹12,000/mark
Attorney review + guided filing
Premium
₹25,000/mark
Full prosecution + monitoring
Year 1 Revenue Projection: ₹13.9M
•Essential filings: ₹6M (500 × ₹12,000)
•Premium filings: ₹5M (200 × ₹25,000)
•Renewals & monitoring: ₹900K
•Subscriptions: ₹2M
Thank You
Name-Shubrottam Kumar (SME, IIT Jodhpur)
Email- Shubrottamkuma@gmail.com
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