BALA301
Final Assessment - Business Analytical Report (individual)
Assessment Task:
4
Type:
Final Assessment - Individual-Report
Description:
Business Analytics Project (Maximum 3000 words)
Learning Outcome Measured:
1,2,3,4,5
Total Marks
100
Weighting:
40%
Due Date:
Hand in to:
TurnItIn submission required by:
Week 11
Lecturer
Online in Moodle submission
Task Topic: Data-Driven Analysis on Sustainable Development in Dubai
Instructions:
Using
the
datasets
available
on
the
DubaiPulse
website
(https://www.dubaipulse.gov.ae/data/category). write an individual analytical report focusing on
sustainable development in Dubai. Your report must be data-driven, incorporating relevant
datasets to support your analysis, arguments, and recommendations.
Requirements:
1. Industry Focus
Choose one specific industry or development sector. Examples include, but are not
limited to: Business, Environment, Health, Education, Housing, Tourism, Transport, etc.
You may focus on one or more departments or authorities within that sector (e.g., RTA
in Transport, DHA in Health).
2. Data Utilization
o Your report must use real datasets from the DubaiPulse website.
o All findings, insights, and recommendations must be supported by the data
extracted from these datasets.
3. Analytical Depth
o Demonstrate your ability to interpret data trends and evaluate their implications.
o Critically assess how the current state of development in your chosen sector aligns
with sustainable development goals (SDGs).
o Identify challenges and opportunities using data evidence.
4. Personal Thinking & Critical Thinking
o Go beyond description: provide your own insights and original arguments.
o Critically evaluate government or institutional strategies where relevant.
o Propose data-supported recommendations for improvement or innovation in the
chosen field.
5. References (at least 10 references)
Report Structure Suggestion:
1. UOWD Cover Page (with your student number and name)
2. Introduction
o Introduce the chosen industry/sector
o Define the scope and objective of your report
o Briefly explain the concept of sustainable development in the Dubai context
3. Methodology
o Describe the datasets selected and why
o Explain any analytical tools, models or theories used
4. Findings & Analysis
o Present and analyze data
o Discuss relevant trends, anomalies, and sector performance
5. Discussion
o Critically evaluate current policies or initiatives
o Explore causes and effects based on data
o Reflect on the broader social, economic, or environmental impact
6. Recommendations
o Offer practical, data-driven suggestions for policy makers or stakeholders
o Align recommendations with Dubai's Vision 2030/2040 and global SDGs
o Reiterate the importance of data-driven planning in sustainable development
7. References
Grading Rubric
Summary
Clear summary of the analysis
10%
Captivating language and flow
Highlighted striking findings, limitations and recommendations
A solid background to the contexts
30%
Introduction
Introducing the problem (or the gap), significance of the problem and the benefit of
undertaking the analysis
Literature
Appropriate research question
Review
Correct usage of citations, evidence and sources
30%
Methods
and A solid understanding of analysis procedure
Appropriate model selection and validation
analysis
Correct interpretation of the results
Logically organized results and Brief recap of the report
20%
Practical
implication and Indepth and insightful reflection of personal thinking, ideas and practices, demonstrating capacity to
move beyond statistics
conclusion
Exhibits a strong capacity to critically analyse and synthesise feedback gathered from relevant
stakeholders
Applies skilful use of high-quality and relevant journals and sources to support and justify resulting
decisions
Structure
format
[Synthesis of your results, particularly in identifying future directions/improvement will
be highly regarded]
Limitations
10%
and Demonstrating detailed attention to and successful
execution of a wide range of conventions, with particular attention to specific discipline
and/or writing task(s)
Using the appropriate genre of writing and referencing
according to required style