Year 9 Business & Economics – Alternate Task
Summative Assessment – Sports Franchise Business Pitch
Task Name

Sports Team Business Pitch
Due Date

Friday Week 9
Focus Question

How can owning and managing a professional sports team be turned into a successful
business opportunity?
Task Description
You will take on the role of a sports team manager or new owner (e.g., buying the Memphis
Grizzlies, managing a new AFL expansion team). Your task is to treat the team as a business
and pitch a plan to grow it successfully and make it profitable.
Your pitch should include:
- An overview of your chosen team or a fictional one
- The problem or opportunity your business plan focuses on (e.g., low fan engagement, poor
merchandise sales, need for youth development)
- A plan for how to grow the business (product, service, marketing or expansion)
- A breakdown of your costs and predicted profits
- A request for investment and how much equity you’re offering
- A clear explanation of what makes your plan different or better than existing options
Learning Intentions
- Understand how market gaps and innovation apply to sports business models.
- Explore the financial elements that contribute to a successful sports business.
- Develop a persuasive and informed business pitch.
Success Criteria
- Clearly identify a business opportunity within a sports franchise.
- Develop and justify a plan that includes financial projections and realistic strategies.
- Deliver a structured and persuasive pitch to potential investors.
- Use key business vocabulary and concepts (e.g., equity, revenue, marketing, expenses).
Assessment Conditions
- Group task (3–4 students)
- Presentation length: 3–5 minutes
- Must include a visual element (e.g., slides, poster, mock-ups)
- Research must be presented clearly and any statistics or references acknowledged