ELEMENTS OF BUSINESS STRATEGY
&
STARBUCKS CORPORATION
1
Gurpreet Singh
FIVE ELEMENTS OF STRATEGY
Starbucks
Strategy
2
ARENAS
Arenas:
Where will
we be
active?
3
VEHICLES & DIFFERENTIATORS
Vehicles: How
will we get
there?
Differentiators:
How will we
Win?
4
STAGING & ECONOMIC LOGIC
Staging:
What will be
our speed
and
sequence of
moves?
Economic
Logic: How
will we
obtain our
returns
5