OPPORTUNITIES IN
DIGITAL ERA
Dr. R. PRASANNA ME., Ph.D.,
Assistant Professor
SRM Institute of Science and Technology,
Ramapuram Campus,
Chennai.
Digital Era
Cost Per Post: US$889,000
Cost Per Post: US$695,000
Cost Per Post: Rs 2 cores
Digital Innovtion
1
Top 5 Digital Jobs
2
1. Social Media Manager
2. The Blogger/The Vlogger
3. SEO Specialist
4. App Designer/ Digital
Designer
5. Digital Marketing
Specialist
3
4
5
TOP 10 YOUTUBE
CHANNELS
• Jump Cuts
• Nakkalites
• Mic Set
• Madan Gowri
• Black Sheep
• Parithabangal
• Put Chutney
• Eruma Saani
• Sothanaigal
• Madras Central
DIGITAL MARKETING
DIGITAL MARKETING
• Video/ audio production
• Interactive Technology
• Mobile Marketing
• Search Engine optimization
(SEO)
• Search Engine Marketing (SEM)
• Social Media
• E-Commerce
• Email Marketing
• Marketing Automation
• Content Management
• Web development
• Web Design
• Copy Writing and editing
Digital Business Model
Top Brands
Behavior and Needs
Digital Goals
BYJU’S SUCCESS STORY
• Currently, Byju has the expertise
with a more than 700 highquality product development
team, 200 content creators who
develop quality content; 150
creative media teams to make
interesting videos and more
than 100 technology teams.
Covid 19 – The perfect storm
for digital
• Education
• Entertainment
• Data Analytics
• IT Industry & BPO Industry
• Digital Health Solutions
Conventional Opportunities
• Campus Hiring
• Off Campus Hiring
• Contest Based Hiring
• Hackathon Hiring
THANKS
FOR
WATCHING
I WELCOME
COMMENTS
&
FEEDBACKS
SUBSCRIBE “PASSIONATE
PROFESSOR” AND KEEP LEARNING
HAPPY LEARNING STUDENTS.
-R.PRASANNA ME,(Ph.D)
PASSIONATE PROFESSOR
19