ReFabX
ReFabX
PITCH DECK BY GAURANG PALEKAR
INDIAN INSTITUTE OF TECHNOLOGY ,GUWAHATI
LACK OF GARMENT
LIFECYCLE
TRANSPARENCY
INACCESSIBILITY OF
SUSTAINABILITY TECH
FOR SMES
ABSENCE OF END-OFLIFE RECYCLING &
TAKE-BACK SYSTEMS
IDENTIFYING THE PROBLEMS
FRAGMENTED &
UNORGANIZED SUPPLY
CHAINS
DIFFICULTY IN EPR &
ESG COMPLIANCE
Problem Identification
Problem Identification
Advanced Tech Stack with Modular Design
India-Centric Execution & Affordability
Competitive Landscape
Competitive Landscape Overview
01
02
04
05
07
Key Partners
Key Activities
Value Proportions
Customer Relationships
Customer Segments
Who are our suppliers and
partners?
What are the key activities our value
propositions require?
What value do we deliver
to our customers?
What type of relationship does each
segment of customers expect?
For whom are we
creating value?
Hardware
Vendors
Blockchain
Providers
Recyclers &
Circular
Economy
Hubs
ESG &
Certification
Bodies
Logistics &
Supply Chain
Firms
08
Government &
Regulatory
Agencies
Customer
Onboarding &
Support, Data
Analytics &
Reporting
Platform
Development,
Hardware
Integration
03
Key Resources
Traceability
Lifecycle
Tracking
SaaS platform,
IoT & Tagging
Hardware,
Blockchain
Infrastructure
Data Analytics
Tools, Skilled
Personnel
Circular Fashion
Enablement
Regulatory
Compliance
09
R&D & Product
Development
Marketing &
Sales
dedicated
account
managers for
premium clients
06
Channels
How do we reach each of our
customer segments?
Direct sales &
Online
Marketing
Sustainable
Fashion
Brands
Exporters &
Manufacturers
Retailers & Ecommerce
Platforms
Recyclers &
Upcyclers
industry
events &
Partnerships
Eco-conscious
Consumers
Revenue Streams
What value are our customers willing to pay for?
In our business model, what are the most important costs?
IoT & Tagging
Hardware
Sustainability
Analytics
To satisfy our customers, what are
the key resources we need?
Cost Structure
Technology
Infrastructure
Transparency
Customer
success teams
& online
support
Operations &
Support
SaaS
Subscriptions
Freemium
Model upgrades
Data Insights &
Reports
Consulting &
Integration
Services
Transaction
Fees
Business Model Canvas
Business Model Canvas
Partner with AEPC, CMAI, CPCB, and Mission LiFE.
Launch community initiatives for circular
economy.
Provide EPR automation, subsidies support, and
recycling integrations.
Introduce Digital Product Passport (DPP) and
ESG metrics.
Launch blockchain-based certification and
lifecycle tracking.
Use pilot feedback to refine smart contract
design.
Onboard D2C brands, exporters, and select
retailers.
Offer freemium traceability plans and analytics.
Collect traceability and compliance data at SKUlevel.
Deployment and Optimization of Marketing Funnel
Description:
Expand to Tier-II fashion hubs (Surat, Jaipur).
Scale consumer app engagement and reporting
features.
Refine data integrations and dashboard UX.
Launch in Mumbai, Bengaluru, and Pune.
Deploy IoT sensors, QR code tagging, and data
dashboards.
Begin partnership-building and validate product-market
fit.
Go-to-Market Strategy
Go-to-Market Strategy
Year
Branda(Total)
Paying Brands
ARPB in (₹)
Saas Revenue in (₹)
Year 1
20
5-8
1,50,000
7,50,000-12,00,000
Year 2
100
25-40
1,95,000
48,75,000-78,00,000
Year 3
300
75-120
2,53,000
1.90Cr.-3.40Cr.
Year 4
500
125-200
3,29,550
4.11Cr.-6.59Cr.
Year 5
1750
188-300
4,28,415
8.50Cr.-12.85Cr.
*ARPB stands for Average Revenue Per Paying Brand
Breakeven &
Profitability
Initial Costs: ₹1.37Cr–₹3.35Cr
Recurring Costs (Annual):
₹16L–₹44L
Breakeven Point:
Conservative: Year 4
Realistic: Mid-Year 3
Optimistic: Late-Year 2
Profitability Achieved: Year 3
(Realistic), Year 2 (Optimistic)
Key Drivers
SaaS Revenue Growth: 30%
YoY ARPB Increase
High Conversion Rates:
25%–40% (Freemium → Paid)
Margin Expansion: Low
recurring costs, scalable tech
Diversified Monetization:
Premium features, APIs, ESG
dashboards, consulting
Summary
ARR Growth: ₹7.5L →
₹12.85Cr
Positive ROI: From Year 3
Breakeven: Achieved by
Year 3 (Realistic)
Sustainable Model: Highmargin SaaS + lean ops
Revenue Projections
Revenue Projections and Profitability
OVERVIEW
End-to-End Transparency: Enables full traceability and
real-time lifecycle tracking of garments.
Automated Compliance: Simplifies EPR/ESG reporting,
tailored to Indian regulations.
SME Empowerment: Offers affordable tools for small
manufacturers to digitize and meet sustainability goals.
Circular Consumer Engagement: Drives recycling and
resale through take-back programs and rewards.
IMPACT
Unified Tech Stack: Integrates IoT, blockchain & AI to
power real-world garment circularity.
Built for India: Targets the $200B+ Indian textile
market with EPR-aligned, affordable solutions.
Scalable & Modular: Flexible pricing and plug-andplay tools for SMEs to large enterprises.
Market-Ready: Strategic partnerships + phased GTM
to accelerate adoption and scale impact.
SOLUTION OVERVIEW
SOLUTION OVERVIEW
THANK YOU