Group 3 - MKT101
THE CURRENT
MARKETING
STRATEGY
Hoa Sen Steel One Member
Company Limited
TABLE OF CONTENT
1.Introduction
2.Microenvironment
and
macroenvironment
3.Analyze the
results of the
market research
4.Analysis of
current 4Ps
marketing strategy
5.Recommendation
s and Conclusion
6.References
I. Introduction
A. Company background
Company introduction: Hoa Sen Steel Company
Limited, established on November 9, 2006, originally as
Hoa Sen Steel Joint Stock Company, focuses on coldrolled steel manufacturing and trading. It is the first
subsidiary of Hoa Sen Group. The company renamed
itself on December 24, 2007, and opened the Phu My
Cold-Rolled Steel Plant Branch on December 27, 2012.
Its cold-rolling line plays a crucial role in supplying
materials for the Group’s sheet metal and steel pipe
production.
VISSION & MISSION
VISSION
MISSION
To become the leading corporation in
manufacturing and trading
corrugated iron, steel, construction
materials, and interiors in Vietnam
with a sustainable development
strategy for the purpose of
community development,
environmental protection, and
bringing the highest value to society.
To provide products and services
associated with the Hoa Sen brand,
ensuring international quality,
reasonable prices, diverse designs,
environmental friendliness, and best
meeting the needs of society.
CORE VALUE
HONESTY
COMMUNITY
DEVELOPMENT
Honesty and transparency in
all activities.
Always sharing with the
community its achievements is
a very humane beauty of Hoa
Sen Group that has penetrated
the minds of many Vietnamese
people.
Continuously developing,
bringing the Hoa Sen brand
to new heights.
B. Product/service offerings
Hoa Sen Steel Company is responsible for producing 12 types of products and
has a total of 79 steel products on the Hoa Sen Group's online website.
C. Profile of target customer and target market
Construction
contractors and
construction companies
Individuals and
households
Target customer
Distributors and
retailers
TARGET CUSTOMER
CONSTRUCTION
CONTRACTORS AND
CONSTRUCTION COMPANIES
INDIVIDUALS AND
HOUSEHOLDS
DISTRIBUTORS AND
RETAILERS
This customer group primarily consists
of those with a high demand for
corrugated iron and steel for large-scale
projects. Hoa Sen supplies high-quality
materials suitable for various
applications, including residential,
industrial, and commercial buildings.
For this segment, Hoa Sen Steel also
has product lines for civil housing
construction, suitable for small-scale
projects. The company often promotes
products such as galvanized steel and
cold-rolled steel, targeting consumers
who need to renovate or build houses.
The company has a wide
distribution network with official
agents and small retailers. These
are important partners that help
Hoa Sen Steel's products reach
customers nationwide.
C. Profile of target customer and target market
Geographic
segmentation
Target market
Industrial segment
TARGET MARKET
GEOGRAPHIC SEGMENTATION
Domestic: Hoa Sen Steel Sheet currently has a wide
distribution network across provinces and cities,
supplying products to many localities from urban to
rural areas.
INDUSTRIAL SEGMENT
Construction industry: serving civil and
industrial projects.
Mechanical manufacturing and processing
industry: Enterprises producing industrial
equipment and components.
II. Microenvironment and
macroenvironment
A. MICROENVIRONMENT
1.The company
ORGANIZATIONAL MODEL &
OPERATION OF HOA SEN GROUP
ORGANIZATIONAL STRUCTURE MODEL
- HOA SEN GROUP COMPANY
2. Supplier
3. Marketing intermediaries:
Distribution system and stores: As of December
31, 2024, Hoa Sen Steel is distributed through
nearly 500 branches and stores nationwide by
Hoa Sen Group, one of the largest construction
material distributors in the country and
internationally. This extensive distribution system
benefits Hoa Sen Steel Company significantly.
Marketing: In addition, the company is also
marketed online through 4 self-managed media
channels with large followings: Tiktok, Youtube,
Facebook, Their websites.
4. Competitors
Market share: Based on financial reports and capacity profiles, in the first quarter of
2021, Hoa Sen Steel Company occupied ⅓ of the steel material market nationwide
and is leading the steel market nationwide.
COMPETITIVE ADVANTAGES
THE CLOSED
PRODUCTION AND
BUSINESS PROCESS
helps the company
to proactively
regulate and strictly
control the costs of
each stage in the
production process.
A SYSTEM OF
BRANCHES,
DISTRIBUTION AND
RETAIL STORES
to reach consumers
and manage that
system.
A STRONG, FRIENDLY,
COMMUNITYORIENTED BRAND
through charitable
sponsorship activities.
A UNIQUE CORPORATE
CULTURE
establish a team of
reliable associates
and develop a
professional,
standardized, flexible,
and effective
management system
that can adapt to
market changes and
challenges.
PIONEER IN
INVESTING IN NEW
TECHNOLOGY
with dynamism and
creativity in
production and
business activities,
proactively
integrating into the
international
economy
5. Publics
MEDIA PUBLICS
Traditional media (print, radio, television)
Social media
INTERNAL PUBLICS
Employees
Management and internal shareholders
6. Customer
Business:
ATAD Pre-Engineered Steel Buildings Company
Limited
Tan My Thanh Private Enterprise
Dai Phu Hiep Company Limited
Nhat An Construction Mechanical Company
Limited
Truong Phu Steel Structure & Construction Joint
Stock Company - Binh Duong Branch
TRADECO Construction and Trading Investment
Joint Stock Company
B. MACROENVIRONMENT
1.Demographic
Vietnam's home buying age is in the orange
area, accounting for a high rate and having
great exploitation potential.
The structure is changing with an increasing
proportion of young people, which is
creating great opportunities and demand
POPULATION STRUCTURE
1.Demographic
URBANIZATION
1.Demographic
AGE TO BUY A HOUSE
In previous years, the age of Vietnamese people to buy a house was mainly
from 35-40 or more, depending on each person's economic situation.
After that, the trend of buying a house gradually became younger, around
the age of 25-34 years old.
1.Demographic
AGE TO BUY A HOUSE
In the future, the home buying age may become even younger because
there are more choices and more flexible support policies.
1.Demographic
CONSUMER BUYING TRENDS
Consumers today are increasingly more conscious of product quality and
sustainability. They often look for products that are environmentally
friendly and have clear origins.
2. Economic
Gross domestic product (GDP) in the third quarter of
2024 is estimated to increase by 7.40% over the same
period last year, bringing GDP growth in the first 9
months of 2024 to 6.82%, a quite high increase
compared to the same period in 2023.
=> Increased consumer purchasing power => boosting
housing demand
=> Increased spending on construction products and
materials
2. Economic
Inflation: Consumer price index
(CPI)
in
September
2024
increased by 0.29% compared
to the previous month. Overall
for 9 months, CPI increased by
3.88% over the same period last
year. Vietnam has successfully
controlled inflation in the past 9
months because the cooling of
world inflation has reduced
pressure on domestic prices.
2. Economic
Average income per capita
QUARTER
I/2024
QUARTER
II/2024
QUARTER
III/2024
reaching 5.2 million
VND/month, an
increase of about 8%
compared to the
previous quarter.
7.5 million VND, an
increase of 490
thousand VND
compared to the
same period last year.
7.6 million VND/month, an
increase of 176 thousand
VND compared to the
previous quarter and an
increase of 519 thousand
VND compared to the
same period in 2023.
=> Increased disposable income means consumers
have more money to spend on products.
3. Natural
Climate change
Natural resources
Creating major challenges for the
construction industry. The situation makes
the buildings no longer safe and
conditions no longer comfortable
according to design and planning.
The construction materials industry
depends on natural resources such as
minerals, water, and energy. Therefore,
to ensure enough raw materials,
sustainable exploitation and use of these
resources is very important.
Sustainable
construction trend
This trend is gradually increasing,
with many projects requiring the
use of energy-saving materials and
minimizing environmental impact.
4. Technological
Modern
production
technology
and
machinery
=> Create high quality products with more
reasonable prices
Green and sustainable technology
=> Attract more customers and increase
purchasing power
Information and communication technology
=> Quickly respond to market needs and
improve customer service, creating trust and
satisfaction for consumers
5. Political
INDUSTRY DEVELOPMENT POLICIES
The State has introduced and changed many
policies to promote industry development,
support and encourage businesses to invest.
=> Help businesses solve difficulties
TAX POLICIES
Directly affect product prices. A reasonable tax
policy can help reduce the financial burden on
businesses. At the same time, support programs
from the government help businesses maintain
prices and develop products.
=> If product prices are reasonable due to
favorable tax policies, consumer purchasing
power will increase.
III. Analyze the results of the
market research
A. Secondary research
104 episodes of the program "Vietnamese Family
Home" have been produced and filmed at many
different locations. The crew searched for
characters in 40 provinces and cities, and filmed
live in 17 localities, including Ho Chi Minh City,
Dong Nai, Tien Giang, Binh Duong, etc.
Combined with 205 guests
Not only adding spiritual motivation but also
giving meaningful gifts as an act of "sharing
food and clothes", helping families soon
stabilize their lives.
=> The program has been successful in spreading
the value of love and connecting children with
support units.
1.Efforts of marketing
Television: Broadcast at 8:30 p.m. every Friday on HTV7: Broadcast episodes
recording the journey of orphans and their families, creating emotions and
connecting with the audience.
1.Efforts of marketing
Social media channels
YOUTUBE
Broadcast at 20:45 on
Golden Moon Network
Youtube channel
1.Efforts of marketing
Social media channels
FACEBOOK
The program "Vietnamese Family Warmth" has created a strong
foundation on social networks by establishing a separate fanpage
on Facebook called "Vietnamese Family Warmth". Up to now, this
fanpage has attracted 209,000 followers and 22,000 likes.
1.Efforts of marketing
Social media channels
TIKTOK
The program "Vietnamese Family Home" has also expanded its
communication activities on the TikTok platform, where it has
attracted a significant number of followers. The TikTok account
named "hoasengroup.vn" currently has 711,800 followers and has
achieved 13.1 million likes, showing strong interest from the
community in the content provided by the program.
1.Efforts of marketing
Activities and events: The “Vietnamese Family Home" campaign has organized many events and
community activities with the aim of attracting the participation of artists, donors and audiences,
creating a space to connect and spread good family values. These events not only aim to raise
awareness of the importance of family but also create opportunities for the community to act together
for a common goal.
2. Image and design
All the elements in the logo
combine to convey the message
of a safe, warm place where love
and sharing are paramount. It
also shows a commitment to
supporting and uplifting those in
need.
In addition: The name contain
many profound meanings,
reflecting the core values ​of
family in Vietnamese culture
and society.
3. Transmission Method
Visual
language
Story
Influencer
marketing
The videos often have
quite interesting
content and extremely
exciting challenging
games that attract
many viewers.
The stories often
revolve around poor
lives and difficult
families, making it easy
for viewers to
sympathize.
Cooperating with influential
people has helped the
"Vietnamese Family
Warmth" Campaign reach a
large number of people and
create a strong ripple effect.
4. Motto/ Message
The importance of family
Connection and sharing
The campaign emphasizes that family is a
solid foundation for the development of
each individual and society. A happy home
not only nurtures affection but also forms
personality and moral values.
The campaign encourages connection
between family members through sharing,
support, and love. Family affection is an
essential factor in overcoming difficulties and
creating beautiful memories.
Cultural and traditional values
The meaning of solidarity
The campaign's message also aims to
preserve and promote the cultural and
traditional values ​of Vietnamese families. This
helps future generations better understand
the origin and meaning of home.
The message emphasizes that solidarity in
the family and community is very important.
When people support each other, they can
overcome all difficulties and challenges in life.
5. General message
Make an important contribution to raising
awareness of family values ​i n Vietnamese society,
a core element in the culture and lifestyle of the
people.
Conveyed the message of the importance of
family as a solid foundation for the development
of each individual and the whole society.
This not only helps people realize the value of
family but also encourages them to build and
maintain a happy home, where love and mutual
support are promoted.
B. Primary research
The structure of survey’s form
1.Demographic
Females with a rate of 46%
Males account for 54
=> This shows that the survey has attracted special attention from two factions.
1.Demographic
Age diversity in the survey is an extremely important factor, directly
affecting the reliability and representativeness of research results. When a
survey includes the participation of many different age groups, we will
have a more comprehensive picture of the problem being researched,
thereby drawing more accurate and applicable conclusions.
2. Survey on Campaign
Result: 39 people, accounting for
60.9%,
have
heard
about
the
campaign. The remaining 25 people,
accounting for 39.1%, have not heard
about the campaign.
The recognition rate is relatively
stable: Although it may not have
reached the highest level of awareness,
the fact that 60.9% of people surveyed
know about the "Vietnamese Family
Home" campaign shows that the
campaign has achieved a certain level
of spread
2. Survey on Campaign
Social networks are the most effective communication channels: With 23/39 survey participants
(59%) saying they learned about the campaign through social networks, this shows that social
networks are the most effective communication channel in spreading information about the
campaign." Vietnamese Family Shelter".
Referrals from friends and relatives also play an important role: 21/39 people (53.8%) knew about
the campaign through friends and relatives. This shows that word of mouth plays an important role
in spreading information about social activities.
2. Survey on Campaign
Television advertising is averagely effective: Although television advertising is still a popular
communication channel, only 17/39 people (43.6%) participating in the survey said they learned
about the campaign through this channel.
Other channels and events of Hoa Sen Steel Sheet have not been effectively utilized: The
number of people who know about the campaign through other channels and events of Ton Hoa
Sen is very low, some people even do not choose any answer. This shows that these channels have
not been fully exploited to convey information about the campaign.
2. Survey on Campaign
Improve communication activities:
Improve advertising content: 48.7%
Increased activity at events: 79.5%
Improve product quality
Improve product quality: 46.2%
2. Survey on Campaign
Enhance community
activities: 71.8%
Organizing cultural
activities and events: 41%
Promote image through
diverse media channels:
48.7%
Increase promotions and
incentives for customers:
43.6%
Cooperation with social
organizations and partners:
43.6%
=> From the chart above, it can be concluded that consumers are
increasingly interested in the socially responsible activities of
businesses. They want businesses to not only make profits but
also contribute positively to the community.
2. Survey on Campaign
Rate the brand after viewing this campaign
Overwhelmingly positive reviews: Almost all survey participants (97.5%) had a more positive view of
the Hoa Sen Steel Sheet brand after learning about the campaign.
2. Survey on Campaign
Conclude:
The campaign was successful beyond expectations: The
"Vietnamese Family Home" campaign has created a very good
impression in the hearts of consumers, contributing to enhancing
the Hoa Sen Steel Sheet brand image.
Consumers appreciate social activities: Participating in
community activities has helped Hoa Sen Steel Sheet build the
image of a socially responsible brand, trusted and supported by
consumers.
Effective communication strategy: The campaign's
communication activities were successful in conveying messages
and creating sympathy from consumers.
2. Survey on Campaign
Overwhelmingly positive reviews: Nearly all of the survey participants (90%) said that Hoa Sen
Steel Sheet plays an important role in building a warm Vietnamese family home.
Wide recognition: This result shows that the "Vietnamese Family Home" campaign was successful
in conveying the message and receiving widespread recognition from consumers.
2. Survey on Campaign
Most comments gave positive reviews about the campaign. Words like "good", "very good", and "thank
you for the program" show that participants are satisfied with meaningful social activities and
appreciate the contribution that Ton Hoa Sen has made.
3. Survey on Hoa Sen Group
Result: out of a total of 25
people
8 people, accounting for 32%,
do not know about Hoa Sen
Group.
17 people, accounting for
68%, knew about Hoa Sen
Group.
Analysis:
The recognition rate is relatively
stable: Compared to the campaign,
the rate of people knowing about
Hoa Sen Group is higher. This shows
that the Hoa Sen Steel Sheet brand
has
a
certain
recognition
foundation.
3. Survey on Hoa Sen Group
Social networks are the most popular channels: 58.8%
TV advertising still has influence: 23.5%
Word of mouth plays an important role: 17.8%.
3. Survey on Hoa Sen Group
Most consumers know that Hoa Sen Group produces the following products: 94.1%
A small unknown percentage: 5.9%
3. Survey on Hoa Sen Group
Most consumers know that Hoa Sen Group produces the following products: 94.1%
A small unknown percentage: 5.9%
3. Survey on Hoa Sen Group
Corrugated iron is the most commonly used product: 64.7%
Other products are also popular: In addition to corrugated iron, other products such as steel,
plastic pipes, steel pipes and paint are also chosen by a portion of consumers, although the
rate is not as high as corrugated iron.
3. Survey on Hoa Sen Group
Conclude:
Corrugated iron is the main product: Corrugated iron is the main revenue-generating
product for Hoa Sen Group and is highly appreciated by consumers for its quality. Because of
this, Hoa Sen Group always maintains its leading position in the domestic galvanized steel
market.
Product diversification: Hoa Sen Group has succeeded in
diversifying products, and meeting the needs of many different
customers.
Development opportunities for other products: Products such as
steel, plastic pipes, steel pipes, and paint still have great
development potential. The company needs to focus on
increasing consumer awareness about these products.
3. Survey on Hoa Sen Group
Most consumers appreciate the effectiveness of marketing campaigns: 64.7%
A part rated at average level: 23.5%
The rate of poor reviews is very low: 11.8%
3. Survey on Hoa Sen Group
Most customers highly appreciate product quality: 52.9%
=> This is Hoa Sen's strength and one of the factors that help Hoa Sen Group maintain its
position in the market.
A part rated at a good level: 41.2%
The ratio of average and poor ratings is very low
=> Opportunities for improvement: Although good results have been achieved, the company still
needs to continue making efforts to improve product quality and meet increasing customer
needs.
3. Survey on Hoa Sen Group
Most customers trust Hoa Sen Group: With a rate of 94.1%
Very low distrust rate
3. Survey on Hoa Sen Group
Conclude:
Hoa Sen brand is trusted: Hoa Sen has built a strong
brand and is trusted by customers.
High customer loyalty: The high customer trust rate
shows customer loyalty to the Hoa Sen brand.
Solid foundation for development: Customer trust is a
solid foundation for Hoa Sen Group to continue to
develop and expand the market.
3. Survey on Hoa Sen Group
Product quality is the most important factor: 58.8%
Price is also a factor of concern: 11.8%
Other factors such as customer service and social responsibility are also considered
3. Survey on Hoa Sen Group
Most consumers recognize the Hoa Sen brand: 64.7%
One part rated the recognition level at a very high level: 17.6%
The rate of assessing the level of recognition at medium and low levels is quite low: 29.4%
3. Survey on Hoa Sen Group
Most consumers are regularly exposed to Hoa Sen's advertisements: 87.5%
A small segment is exposed to advertising to a lesser extent: 12.55%
3. Survey on Hoa Sen Group
Most customers want to learn more about Hoa Sen Group: 76.5%
A small part has no intention of learning more: 23.5%
IV. Analysis of current 4Ps
marketing strategy
A. PRODUCT STRATEGY
1.Product Quality and Innovation
HIGH-QUALITY
STANDARDS
Producing high-quality steel
and roofing materials that meet
international standards. They
use advanced technology and
equipment from reputable
manufacturers, such as Nippon
Steel, to ensure their products
are durable, weather-resistant,
and safe for various applications.
PRODUCT
CERTIFICATION
To strengthen trust, Tôn Hoa
Sen certifies its products with
national and international
quality certifications (such as
ISO certifications), which
assures customers that they
meet rigorous quality and
safety standards.
RESEARCH AND
DEVELOPMENT
The company invests in R&D to
improve and expand its product
offerings. This allows them to adapt
to market demands and continually
offer products with enhanced
features, such as increased durability,
corrosion resistance, and aesthetic
variety.
2. Diverse Product Portfolio
STEEL SHEET PRODUCTS
Tôn Hoa Sen’s main product line
includes various types of steel
sheets, such as galvanized steel,
cold-rolled steel, color-coated
steel, and corrugated sheets,
catering to residential, industrial,
and commercial construction
needs.
CONSTRUCTION
MATERIALS
In addition to steel sheets, Tôn
Hoa Sen has diversified its
offerings to include a range of
other building materials, such as
plastic pipes and other
accessories for construction.
CUSTOMIZED SOLUTIONS
Tôn Hoa Sen provides products
tailored to specific requirements,
offering customized steel
products for different
construction projects, including
factories, homes, and commercial
buildings
3. Brand Positioning and Customer Trust
REPUTABLE BRAND IMAGE
Tôn Hoa Sen is known as a
reputable and reliable brand for
steel products and construction
materials in Vietnam. They
position themselves as a market
leader, which is reflected in their
extensive distribution network
and widespread brand
recognition.
CUSTOMER SERVICE
EXCELLENCE
To enhance customer
satisfaction, Tôn Hoa Sen
provides customer service
through a well-established
network of retail outlets and
distribution centers, aiming to
be responsive to customer
needs and maintain customer
loyalty.
4. Sustainable and Environmentally
Friendly Practices
ENVIRONMENTALLY RESPONSIBLE
MANUFACTURING
Tôn Hoa Sen prioritizes
environmentally friendly
manufacturing processes. By
implementing energy-efficient
practices and reducing waste, the
company not only complies with
environmental regulations but also
meets the growing consumer demand
for sustainable products.
RECYCLING AND WASTE
MANAGEMENT
The company incorporates
recycling in its production
processes and minimizes
waste to reduce its
environmental footprint.
B. PRICING STRATEGY
1.COMPETITIVE PRICING
Market-Oriented Pricing: Tôn Hoa Sen adopts a market-oriented pricing
strategy, setting prices based on the prevailing market rates for similar
products. By analyzing competitors’ prices, the company ensures its prices
remain competitive while maintaining high quality.
Proportionate value: The company emphasizes
providing value for money, ensuring that its
products are priced reasonably relative to their
quality.
This
helps
attract
price-sensitive
customers while fostering brand loyalty among
those seeking reliable products.
B. PRICING STRATEGY
2. FLEXIBLE PRICING POLICY
Adaptable Pricing: The company adopts a flexible pricing policy that allows
for adjustments based on market conditions, raw material costs, and demand
fluctuations. This adaptability enables Tôn Hoa Sen to respond effectively to
changes in the industry landscape.
Promotions and Discounts: Tôn Hoa Sen frequently
offers promotions, discounts, and special pricing for bulk
purchases or long-term contracts. These incentives help
stimulate sales and encourage customer loyalty.
B. PRICING STRATEGY
3. GEOGRAPHICAL PRICING
Regional Pricing Strategy: Tôn Hoa Sen may adjust its pricing strategy based on
regional market conditions and distribution costs. For instance, prices might vary
in urban versus rural areas, reflecting differences in logistics and competition
levels.
C. PLACE STRATEGY
Nationwide Network of
Factories in Three
Regions
Extensive System of
Stores and Branches
Diverse Distribution
Channels
Factory Network: Tôn Hoa Sen
operates 10 factories located
across the three main regions of
Vietnam (North, Central, and
South), which helps optimize
transportation costs and quickly
meet market demand.
Widespread Retail and
Branch Network: The company
has built a nationwide network
of stores and branches to
ensure that products are
conveniently and promptly
available to customers.
Multi-Channel Distribution: In
addition to direct retail stores,
Tôn Hoa Sen collaborates with
dealers, distributors, and retail
partners, allowing products to
reach a broad range of
customer segments
D. PROMOTION STRATEGY
1.Advertisement
Traditional Media
Channels
Digital Advertising
Creative Content and
Brand Messaging
D. PROMOTION STRATEGY
2. Public relations
Community and Charity Activities
Event and Seminar Organization
Ton Hoa Sen is one of the leading
companies actively engaged in
community and charitable activities
The company regularly hosts customer
appreciation days, conferences, and
seminars on topics related to the roofing
and steel industries
3. Personal selling
Extensive Sales Network
Support and After-Sales Policies
Ton Hoa Sen has a widespread network
of branches and agents across the
country, making it easy for the company
to reach customers in various regions
Beyond direct consultations, Ton Hoa
Sen has support and after-sales policies
to ensure customer satisfaction postpurchase
V. Recommendations and Conclusion
A. Cost optimization
Check and cut unnecessary costs in production and management activities.
Research and apply energy-saving measures to reduce production dynamics.
B. Strengthen relationships with customers
Understand and respond to customer needs in a crisis context to maintain and develop friendly
relationships.
Improve customer service and respond quickly to customer feedback.
Presentations are
LOW BUDGET FILMMAKING
C. Improve flexibility
communication tools that can
Adjust production plans and inventory management to reflect variations in market demand.
be demonstrations, lectures,
Develop contingency plans for emergencies and crises.
speeches, reports, and more.
D. Focus on sustainability
Invest in cleaner technology and production processes to meet environmental protection
requirements.
Build long-term strategies based on sustainable principles to create trust from customers and
investors
VI. References
1. Ho-So-Nang-Luc-Tap-doan-Hoa-Sen.pdf
2. Tôn Hoa Sen - Catalogue
3. Sản phẩm & Kênh phân phối - Hoa Sen Group
4. 20240108-hsg-bao-cao-thuong-nien-ndtc-2022-2023.pdf
5. Tik tok, Youtube, Facebook, Their websites.
6. Hệ thống đô thị Việt Nam phát triển mạnh về số lượng và chất lượng
7. Vietnam Demographics 2024 (Population, Age, Sex, Trends) - Worldometer
8. Thế hệ trẻ và nhu cầu mua nhà
9. Bao-cao-tam-ly-nguoi-tieu-dung-va-cac-xu-huong-BDS-cuoi-nam-2024.pdf
10. 3 xu hướng vật liệu xây dựng mới tại Việt Nam và thế giới
11. Báo cáo tình hình KINH TẾ - XÃ HỘI quý III và 9 tháng năm 2024
12. Vượt siêu bão số 3, tăng GDP quý III đạt tới 7,4%
13. Nguồn cung nhà ở trong nửa đầu năm tăng 182% - Nhịp sống kinh tế Việt Nam & Thế giới
14. CPI 9 tháng tăng 3,88% khi lạm phát thế giới hạ nhiệt | Thời báo Tài chính Việt Nam
VI. References
15. BỘ LAO ĐỘNG - THƯƠNG BINH VÀ XÃ HỘI-Quý I: Thu nhập bình quân đầu người đạt 5,2 triệu
đồng/tháng
16. Những điểm tích cực và hạn chế của thị trường lao động Việt Nam quý II và 6 tháng đầu năm 2024 –
General Statistics Office of Vietnam
17. Báo cáo tình hình kinh tế – xã hội quý III và 9 tháng năm 2024 – General Statistics Office of Vietnam
18. Biến đổi khí hậu ảnh hưởng đến các công trình xây dựng
19. Biến đổi khí hậu với cơ sở hạ tầng và công trình xây dựng
20. Đảm bảo đủ nguyên liệu sản xuất vật liệu xây dựng
21. Dây Chuyền Sản Xuất - Ống Nhựa Hoa Sen
22. Ống nhựa Hoa Sen hé lộ thành công từ chiến lược đổi mới công nghệ - Hoa Sen Group
23. Tập đoàn Hoa Sen đưa năng lượng sạch vào sản xuất tại các nhà máy - Hoa Sen Group
24. Hệ thống kênh truyền thông chính thức của Tập đoàn Hoa Sen (Hoa Sen Group) - Hoa Sen Group
25. Thủ tướng chỉ đạo tháo gỡ khó khăn, thúc đẩy sản xuất, kinh doanh vật liệu xây dựng
26. Giảm thuế giá trị gia tăng để hạ giá thành sản phẩm hàng hóa, kích cầu tiêu dùng
27. Mái Ấm Gia Đình Việt tròn 2 tuổi: Một hành trình đầy cảm xúc với hơn 300 trẻ em mồ côi được giúp
đỡ - Hoa Sen Group
28. Logo tôn Hoa Sen thương hiệu tôn tốt nhất Việt Nam
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