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Student’s Name Tiffany Acuna
School Name South Collage
Course Code English
Date 06/14/2022
Audience Analysis
Part 1
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The process of gathering as much information as possible about your target audience in
order to have a deeper understanding of their motivations and interests is known as audience
analysis. Analysis of audience interests, expertise, attitudes, and beliefs is the process of
identifying the audience and customizing a speech to their needs and preferences. Focusing on
the audience and delivering an engaging presentation are both essential components of a
successful speaker's performance. Obama inauguration speech the was one of the famous in the
American History since it involved different audience from various status of the American
population. This paper analysis the African American as the audience of the Obama inauguration
speech
There was at ease after listening to this speech. When a speech reaches a tipping point,
the audience's attention is drawn in, and they are more likely to listen to the rest of it. Body
language, says Greene, is the most accurate way to convey information. I completely concur with
him on this aspect (Black, 1989).. Learning about body language particularly posture, speech
tempo, audience engagement, and overall presentation staging was taught to me in "Principles of
Marketing." In the few presentations I've given, I've realized how critical it is to maintain eye
contact with the people in the room.
Part two
African Americans, like members of many other racial and ethnic groups, have seen their
population increase in recent years and now account for approximately 12 percent of the total
population in the United States. According to the Census Bureau, the number of African
Americans living in the United States experienced a growth of 1.2 percent between the years
2015 and 2016 (Albers, 2003).. Despite the fact that this increase is significantly less than that of
populations of Hispanic and Asian origin, it is still more than twice as fast as that of white
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Americans. According to projections made by the United States Census Bureau, the number of
African Americans will grow to 59.7 million by the year 2060, representing 14.3 percent of the
total population of the United States.
Focusing on economic disparity or even more ominous pictures obscures all of the
African-American economy's strength. By 2020, the after-tax disposable income of AfricanAmericans is expected to rise to $1.4 trillion, up from $1.2 trillion in 2017. Approximately $600
billion is spent each year by African-Americans.
In the last few years, African Americans have achieved significant gains in wealth and
education, according to a Nielsen survey. Economically, African-American households have
seen the greatest growth in median income over the previous decade, especially at the upper end
of the income scale. Between the ages of 18 and 64, the median household income of African
Americans climbed at a rate roughly twice as fast as it did for white Americans between the ages
of 18 and 64, according to a new report. There has also been an increase in educational
attainment among African Americans. From 59.3% in 2013 to 70.9 % in 2015, the percentage of
African American high school graduates enrolled in college surpassed both white and Hispanic
students.
References
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Albers, M. J. (2003). Multidimensional audience analysis for dynamic information. Journal of
Technical Writing and Communication, 33(3), 263-279.
Black, K. (1989). Audience analysis and persuasive writing at the college level. Research in the
Teaching of English, 231-253.