Tourism Management 99 (2023) 104783 Contents lists available at ScienceDirect Tourism Management journal homepage: www.elsevier.com/locate/tourman Employee turnover dynamics in the hospitality industry vs. the overall economy Tarik Dogru a, *, Sean McGinley a, Abhinav Sharma a, Cem Isık b, Lydia Hanks a a b Florida State University, Dedman College of Hospitality, Tallahassee, FL, USA Anadolu University, Faculty of Tourism, Tepebaşı, Eskişehir, Turkey A R T I C L E I N F O A B S T R A C T Keywords: Employee turnover Market model Voluntary turnover Modern portfolio theory COVID-19 pandemic Hospitality High employee turnover is a widely known reality for the hospitality industry. However, the extent to which employee turnover in the hospitality industry depends on overall economic activities or idiosyncratic charac­ teristics of the hospitality industry is not clear. The purpose of this study is to examine the extent to which the employee turnover rate in the hospitality industry is sensitive to the overall US economy. Also, the COVID-19pandemic has further exacerbated an already convoluted issue of employee turnover for hospitality busi­ nesses. Therefore, we further investigate the extent to which employee turnover rate in the hospitality industry are sensitive to the overall US economy during the pandemic period. The results show that employee turnover in the hospitality industry has the highest sensitivity to the economy. However, employee turnover in the hospi­ tality industry decreases the most in the overall US economy when economy-wide turnover increases. The theoretical and practical implications are extensively discussed. 1. Introduction High employee turnover is a reality for the hospitality industry, with the industry leading private sector turnover rates prior to the pandemic (US Bureau of Labor Statistics, 2018;2019). The high rate of turnover is a major expense for hospitality companies due to lost productivity, recruitment, selection, and training costs (Simons & Hinkin, 2001). Turnover is so impactful on businesses that it is one of the most highly studied phenomena in the management and organization literature (Jex & Britt, 2018). Due to the high rate of turnover and its impact on firms’ profitability, the topic is also widely discussed in the hospitality cannon (e.g., McGinley et al., 2020; McGinley & Shi, 2022) and was covered in two recent meta-analyses focusing on the topic (Guzeller & Celiker, 2019; Park & Min, 2020). Fig. 1 shows the historical employee turnover rates in major US sectors between 2001 and 2021. While it is widely accepted that the hospitality industry has a high turnover rate (Job Openings and Labor Turnover Survey, Bureau of Labor Statistics, 2022) and this is a frequently studied topic (Guzeller & Celiker, 2019; Park & Min, 2020), the debate on the reasons that turn­ over is so commonplace has yet to be settled. However, the fundamen­ tally high employee turnover rate in the hospitality industry and its subsectors does not necessarily show the sensitivity of the hospitality industry to overall economic conditions in the context of employee turnover rates. Neo-Career theories like the Protean Career (Hall, 2004) suggest that as more jobs are present in the general economy, turnover will increase due to workers defining success subjectively, having an interest in improving employability, skills, and professional networks, and generally being self-directed in their career progression ambitions. Neo-career theories suggest that people are looking to remain employ­ able in the labor market and therefore seek to acquire transferable skill and broad professional networks (Baruch, 2014; Waters et al., 2014), meaning that some industries might have idiosyncratic characteristics and may encourage workers to behave independently of the overall economy. Recent evidence supports the work of neo-career theorists, by suggesting that trends such as economic expansions or contractions are likely to affect trends in major sectors (Dogru & Sirakaya-Turk, 2017). However, the extent to which changes in employee turnover rate in the hospitality industry depend on overall economic activities has not yet been examined, leaving a gap in both evidence and theory. Similarly, the extent to which changes in employee turnover rate in the hospitality industry depend on idiosyncratic characteristics of the hospitality in­ dustry is also not clear, given the extensive debate in the scholarly conversation. Therefore, the purpose of this study is to examine the extent to which * Corresponding author. E-mail address: tdogru@dedman.fsu.edu (T. Dogru). https://doi.org/10.1016/j.tourman.2023.104783 Received 23 December 2022; Received in revised form 21 April 2023; Accepted 22 April 2023 Available online 26 April 2023 0261-5177/© 2023 Elsevier Ltd. All rights reserved. T. Dogru et al. Tourism Management 99 (2023) 104783 changes in employee turnover rate in the hospitality industry are sen­ sitive to the changes in the overall US economy. Additionally, the COVID-19 pandemic has further exacerbated an already convoluted issue of employee turnover for the hospitality industry. During the recent pandemic, the employee turnover rate spiked to about 65% in the hospitality industry overall, 70% in the accommodations and food ser­ vices sector, and 43% in the arts, entertainment, and recreation sectors, respectively (see Fig. 1). However, it is not clear whether the recent pandemic has changed the sensitivity of the employee turnover rate in the hospitality industry to the overall economic conditions. Therefore, we further investigate the extent to which changes in employee turnover rate in the hospitality industry are sensitive to the changes in the overall US economy during the pandemic period. Accordingly, this study seeks to answer the following questions. 2. Literature review This investigation will shed light on competitiveness and strength (or lack thereof) of the hospitality industry relative to the other sectors and the overall economy in terms of employee retention. In the economy before the pandemic-induced changes to the labor markets there was stiff competition for talent (Das & Baruah, 2013). The hospitality in­ dustry was no exception, with Dawson and Abbott (2011) proposing ways to gain a competitive advantage in the high turnover hospitality industry by improving retention rates. Further evidence suggesting a competitive labor market in hospitality can be seen in a review piece published in 2022 discussing challenges and strategies for hospitality firm retention (Ghani et al., 2022). During the post-pandemic recovery period the competition for talent appears to be accelerating, with very high turnover rates in the hospitality industry (Job Openings and Labor Turnover Survey, Bureau of Labor Statistics, 2022), and the issue con­ tinues to be discussed in the extant literature (King et al., 2021). A disproportionately high turnover in hospitality relative to other in­ dustries would corroborate the previously cited literature on drivers of turnover in hospitality firms. These include issues relating to pay (McGinley et al., 2014), work-life balance (Hom & Kinicki, 2001), the impacts of emotional labor (McGinley et al., 2019), the underlying culture of turnover, (Iverson & Deery, 1997), and employee back­ grounds (Han, 2020). On the other hand, if the findings were to uncover certain phases of economic cycles when hospitality turnover is lower than that of the economy overall, one could then seek to understand whether the aforementioned factors which are typically identified as drivers of turnover instead serve as drivers of retention in such periods. Finally, the results will show whether employee turnover rates in the hospitality industry change mainly due to macroeconomic conditions or industry-specific factors, thereby refuting or supporting the work of neocareer theorists (Baruch, 2014; Hall, 2004; Waters et al., 2014), who 1) To what extent are employee turnover rates in the hospitality in­ dustry different from employee turnover rates in the overall U.S. economy and other sectors of the economy? 2) To what extent do employee turnover rates in the hospitality in­ dustry change due to changes in employee turnover rates in the overall U.S. economy (i.e., to what extent are employee turnover rates in the hospitality industry economy-driven)? 3) If economy driven effects were to be detected, would the effects be similar when economy-wide turnover is increasing, versus when economy-wide turnover is decreasing? 4) To what extent do employee turnover rates in the hospitality in­ dustry change irrespectively of the changes in employee turnover rates in the overall U.S. economy (i.e., to what extent are employee turnover rates in the hospitality sector industry-driven)? 5) To what extent does the recent COVID-19 pandemic affect these relationships? Fig. 1. Historical employee turnover rate in major US sectors. 2 T. Dogru et al. Tourism Management 99 (2023) 104783 posit that macroeconomic conditions should drive career progression decisions, as they create the conditions that allow workers to be self-directed, develop their own careers, and satisfy their subjective ambitions. Understanding the relative effect of industry specific factors to macro-economic conditions would not only provide scholars valuable information to continue investigating the phenomenon but may also help managers to respond to conditions in the field better. that employee turnover rate in a given industry increase or decrease as much as the employee turnover rate increase or decrease in the overall U.S. economy. While a βi value lower than 1 suggest that a specific in­ dustry is less sensitive to changes in employee turnover rate in the overall U.S. economy, a βi value higher than 1 indicates a higher sensitivity to changes in employee turnover rate in the overall U.S. economy for a particular industry. For example, a βi value of 1.2 in­ dicates that when employee turnover rate increases by 1% in the overall U.S. economy, employee turnover rate increase by 1.2% in industry i during the specified period. On the other hand, a βi value of 0.6 suggests that when employee turnover rate increases by 1% in the overall U.S. economy, employee turnover rate in industry i increase by 0.6% during the specified period. The coefficient alpha, ai , shows the extent to which employee turnover rate in an industry changes independently of the changes in employee turnover rate in overall U.S. economy. For instance, an ai value of 0.3 suggests that employee turnover rate in industry i have increased 0.3% independently of the changes in employee turnover rate in the overall U.S. economy. Similarly, ai value of − 0.3 indicates that employee turnover rate in industry i have decreased 0.3% irrespectively of the changes in employee turnover rate in the overall U.S. economy. Based on the postulations of the modern portfolio theory and the market model, while the βi coefficient is referred to as the overall economy driven effect on employee turnover rate industry i, the coefficient alpha, ai , is referred to as the specific industry driven effect on employee turnover rate in industry i. 3. Methodology 3.1. Sample and data The study’s sample consists of all major industries with two-digit or three-digit North American Industry Classification System (NAICS) codes, as well as the arts, entertainment, recreation, accommodation, and food services subsectors of the hospitality industry for the period from December 2001 to August 2022. Accordingly, the total sample size includes 260 observations. This period includes all the available monthly and annual employee turnover data from the earliest date to the most recent date. Changes in monthly employee turnover rates in major industries with two-digit or three-digit NAICS codes, and employee turnover rates in arts, entertainment, and recreation and accommoda­ tion and food services subsectors of the hospitality industry in the U.S. serve as the study’s dependent variables. Changes in monthly employee turnover rate in the overall U.S. economy serve as the study’s inde­ pendent variable. Employee turnover data were obtained from the Bureau of Labor Statistics, which is a branch of the United States Department of Labor. We must note that a single hospitality industry is not classified by the Bureau of Labor Statistics. Instead, the Bureau of Labor Statistics cate­ gorizes the hospitality industry along with the leisure industry, collec­ tively referred as the leisure and hospitality industry. Therefore, although the main comparisons on the sensitivity of employee turnover in the hospitality industry to overall US economy was made based on the leisure and hospitality industry figures, we separately examined the sensitivity of employee turnover in arts, entertainment, and recreation and accommodation and food services subsectors to overall US economy. 3.3. Summary statistics Prior to conducting the main analysis of the study, we analyzed the mean differences between employee turnover rates in major sectors and Table 1 Summary statistics and mean differences. 3.2. Empirical approach Ordinary least squares regression was used to estimate the market model, which predicts the relationship between the changes in employee turnover rate in a particular industry and in the overall US economy. To estimate the market model, the changes in employee turnover rate was calculated as follows. Cit = ETit − 1 ETit− 1 (1) where Cit is the changes in employee turnover rate of industry i on time t, ETit is the employee turnover rate for industry i in time t, and ETit− 1 is the employee turnover rate for industry i in time t-1. To estimate the changes in employee turnover rate and sensitivity, the market model was employed. The market model is specified as follows. Cit = ai + βi Cmt + eit (2) where Cit is the changes in employee turnover rate for industry i in time t, Cmt is the employee turnover rate in the overall U.S. economy in time t, which is calculated using formula (2), eit is the random disturbance term, and ai and βi are the parameters of the market model. All models include month and year fixed effects to control for time-specific economic, conditions, seasonality, and other conditions over time. The beta coefficient, βi shows the extent to which employee turnover rate in an industry change correspondingly with the employee turnover rate in the overall U.S. economy. In this context, a βi value of 1 implies Industry Mean Mean Differences Pvalues Ranking Accommodation and Food Services Hospitality Retail Trade Arts, Entertainment, and Recreation Professional and Business Services Trade, Transportation, and Utilities Construction Other Services Transportation and Warehousing Real Estate and Rental and Leasing Mining and Logging Health Care and Social Assistance Education and Health Services Non-Durable Goods Manufacturing Information Financial Activities Wholesale Trade Manufacturing Finance and Insurance Educational Services Durable Goods Manufacturing 49.70% 23.40% 0.000 1 47.20% 34.60% 32.50% 20.90% 8.30% 6.20% 0.000 0.000 0.009 2 3 4 31.20% 4.90% 0.218 5 27.60% 1.30% 1.000 6 24.10% 23.80% 22.00% − 2.20% − 2.50% − 4.30% 1.000 1.000 1.000 7 8 9 21.90% − 4.40% 0.745 10 20.70% 20.70% − 5.60% − 5.60% 0.044 0.051 11 12 19.70% 18.00% − 6.60% − 8.30% 0.003 0.000 13 14 18.00% 16.40% 16.10% 15.20% 14.50% 14.30% 13.50% − 8.30% − 9.90% − 10.20% − 11.10% − 11.80% − 12.00% − 12.80% 0.000 0.000 0.000 0.000 0.000 0.000 0.000 15 16 17 18 19 20 21 Notes: Mean and mean difference numbers in thousands. Mean employee voluntary turnover in the overall US is on average about 26.30% annually during the study period. Ranking is based on mean values. P-values shows the statistical significance levels of mean difference tests based on the US employee voluntary turnover vs employee voluntary turnover in respective industry. 3 T. Dogru et al. Tourism Management 99 (2023) 104783 the employee turnover rates in the overall U.S. economy. Table 1 pre­ sents the average employee turnover rates in major sectors of the U.S. economy along with the mean differences between these sectors and the overall U.S. economy during the study period. We further ranked the sectors based on the employee turnover rates, where sectors with highest employee turnover rate ranked on top. The results showed that employee turnover rate in the overall U.S. economy is approximately 26%, on average during the study period. The sub­ sector of the hospitality industry, namely the accommodation and food services sector is ranked number one with an average employee turnover rate of almost 50% followed by the overall hospitality industry with an average employee turnover rate of about 47%. The arts, entertainment, and recreation subsector of the hospitality industry was also found to have one of the highest employee turnover rates of about 32%, on average, and ranked number four during the study period. The mean differences of the hospitality industry and its subsectors are not only statistically but they are also economically significant. employee turnover rate in the hospitality sector has the highest sensi­ tivity to the changes in the overall U.S. economy. The economy-driven effect or the beta coefficient of 1.828 (p < 0.01) suggests that employee turnover rate in the hospitality industry is about 1.8 times higher than employee turnover rate in the overall U.S. economy. While employee turnover in the arts, entertainment, and recreation sector of the hospitality industry changes almost in parallel with the changes in employee turnover rate in the overall U.S. economy (β = 0.990, p < 0.01), employee turnover rate in the accommodation and food services sector is nearly twice that of the overall U.S. economy (β = 1.975, p < 0.01). Although there are other sectors that are similar to the hospitality industry, which are also more responsive to changes in employee turn­ over rates in the overall U.S. economy, such as the real estate and rental and leasing (β = 1.530, p < 0.01) and the professional and business services (β = 1.534, p < 0.01) sectors, employee turnover in the hospi­ tality industry appears to have the highest sensitivity to changes in employee turnover rate in the overall U.S. economy. The results also showed that employee turnover rates in the other sectors of the economy are, in general, less responsive to the changes in employee turnover rate in the overall U.S. economy. Specifically, educational services (β = 0.345, p < 0.05), mining and logging (β = 0.469, p < 0.05), durable goods manufacturing (β = 0.492, p < 0.01), and other services (β = 0.514, p < 0.05) industries appear to have the lowest responsiveness to the changes in employee turnover rate in the overall U.S. economy. For perspective, when the employee turnover rate increases by 1% in the overall U.S. economy, the employee turnover rate in other service sectors increases by 0.5% whereas the employee turn­ over rate in the hospitality industry increases by about 1.82% percent. These results collectively suggest that the hospitality industry has the highest sensitivity to the overall economic activities in terms of employee turnover rate. The findings from the analyses presented in Table 2 also show that the hospitality industry and its subsectors do not have a statistically significant industry-driven effect on employee turnover. The industrydriven effect or the alpha coefficient of − 0.001, which is statistically insignificant, indicates that changes in the employee turnover rate in hospitality are primarily economy-driven. That is, idiosyncratic char­ acteristics do not significantly affect employee turnover in the hospi­ tality industry and that the rate of employee turnover in the hospitality industry changes solely due to changes in employee turnover dynamics in the overall U.S. economy. Similar findings are also present in majority of the industries with a few exceptions. Specifically, manufacturing, financial activities, finance and insurance, real estate and rental and leasing, and professional and business services industries present a negative alpha coefficient ranging between − 0.004 and − 0.008, sug­ gesting that employee turnover rate decreases in these industries inde­ pendently of the overall economic conditions. We also observe structural weakness in education and health services and health care and social assistance sectors, as the industry-driven effects or the alpha coefficients of 0.004 (p < 0.01) and 0.005 (p < 0.01) are observed, respectively. These findings suggest that employee turnover rates in education and health services and health care and social assistance sectors increase independently of overall economic conditions. These findings collectively suggest that a few industries put forth an effort to reduce employee turnover, which shows the structural strength of these industries. Also, a number of industries, such as manufacturing, financial activities, and professional and business services industries have structural weaknesses in employee retention. However, the employee turnover rate in most other industries changes, although with varying rates, based on overall economic activities, including the hos­ pitality industry. The recent pandemic might have had a significant impact on overall economic dynamics, including employee turnover rates. Therefore, we further examined the extent to which changes in employee turnover rate in the hospitality industry are sensitive to the changes in the overall US economy during the pandemic period (i.e., January 2020–August 2022). 4. Results This section presents the findings from the examination of the changes in employee turnover rate in the hospitality industry and its two main subsectors (i.e., arts, entertainment, and recreation and accom­ modation and food services) together with other major sectors of the U. S. economy relative to employee turnover rate in the entire U.S. econ­ omy. In particular, changes in employee turnover rate in a specific sector was compared to employee turnover rate in the overall U.S. economy utilizing the market model. Table 2 presents these results. The results show that the hospitality industry is highly responsive to changes in employee turnover rate in the overall U.S. economy. That is, Table 2 Employees’ voluntary turnover dynamics: Pre-pandemic period. Sectors Industry Driven Effect (α) Economy Driven Effect (β) RSquared Mining and Logging Construction Manufacturing Durable Goods Manufacturing Non-Durable Goods Manufacturing Trade, Transportation, and Utilities Wholesale Trade Retail Trade Transportation and Warehousing Information Financial Activities Finance and Insurance Real Estate and Rental and Leasing Professional and Business Services Education and Health Services Educational Services Health Care and Social Assistance Hospitality Arts, Entertainment, and Recreation Accommodation and Food Services Other Services 0.006 (1.99) 0.002 (0.46) − 0.004b (2.32) − 0.001 (− 1.01) 0.469b (2.05) 0.874a (4.72) 0.645a (7.83) 0.492a (7.31) 0.70 0.83 0.94 0.92 − 0.008a (− 2.82) 0.914a (6.57) 0.88 a 0.95 − 0.001 (− 0.27) 0.012a (3.88) − 0.004 (− 1.15) a 0.680 (5.95) 0.905a (6.96) 1.012a (7.14) 0.78 0.93 0.78 0.002 (0.55) − 0.009a (− 3.17) − 0.007a (− 2.64) − 0.015b (− 2.32) 0.842a (5.86) 1.083a (8.45) 0.929a (8.31) 1.530a (5.29) 0.71 0.80 0.80 0.59 − 0.007b (− 2.49) 1.534a (13.35) 0.90 0.004a (3.62) 0.596a (12.86) 0.93 a 0.006 (3.38) 0.847 (11.43) b 0.003 (0.80) 0.005a (3.21) 0.345 (2.61) 0.640a (11.41) 0.84 0.91 ¡0.001 (-0.08) 0.001 (0.03) 1.828a (12.58) 0.990a (2.65) 0.95 0.80 ¡0.001 (-0.14) 1.975a (10.36) 0.95 0.007 (1.27) b 0.514 (2.11) 0.67 Notes: The dependent variable is the employee turnover rate for respective in­ dustry. All models control for month and year effects. Robust t-statistics are in parentheses. a, b, and c denote 1%, 5%, and 10% statistical significance levels, respectively. 4 T. Dogru et al. Tourism Management 99 (2023) 104783 rates during the pandemic and hence gained a structural strengthened. Table 3 Employees’ voluntary turnover dynamics: During the pandemic period. Sectors Industry Driven Effect (α) Economy Driven Effect (β) RSquared Mining and Logging Construction Manufacturing Durable Goods Manufacturing Non-Durable Goods Manufacturing Trade, Transportation, and Utilities Wholesale Trade Retail Trade Transportation and Warehousing Information Financial Activities Finance and Insurance Real Estate and Rental and Leasing Professional and Business Services Education and Health Services Educational Services Health Care and Social Assistance Hospitality Arts, Entertainment, and Recreation Accommodation and Food Services Other Services 0.002 (0.85) − 0.003c (1.94) − 0.003b (2.19) − 0.003b (2.27) 0.568a (6.12) 0.942a (13.53) 0.887a (16.12) 0.795a (14.09) 0.44 0.78 0.81 0.80 − 0.003 (− 1.59) 1.044a (13.18) 0.76 a 0.92 − 0.001 (− 0.50) 0.001 (0.61) 0.007a (2.97) a 0.679 (6.64) 1.282a (12.73) 0.710a (7.41) 0.73 0.86 0.61 0.001 (0.81) 0.001 (0.81) 0.001 (0.88) 0.001 (0.08) 0.530a (8.05) 0.482a (7.42) 0.424a (5.96) 0.654a (5.29) 0.68 0.57 0.45 0.47 0.006a (3.26) 0.878a (11.99) 0.82 0.003b (2.33) 0.685a (14.72) 0.86 0.002 (1.29) 1.013 (16.77) b − 0.007 (− 2.52) 0.005a (3.21) 0.777 (7.12) 0.669a (13.86) 0.57 0.85 − 0.005 (− 1.18) − 0.018a (− 2.79) 1.955a (12.88) 1.732a (6.94) 0.90 0.69 − 0.003 (− 0.82) 2.024a (12.21) 0.90 b − 0.005 (− 2.07) a a 0.972 (10.05) 5. Discussion and conclusion The analysis clearly shows turnover in the hospitality industry to be highly sensitive to the overall economy. Although the industry’s turn­ over numbers ran k higher than all other economic sectors (Job Open­ ings and Labor Turnover Survey, Bureau of Labor Statistics, 2022), this study’s findings uncover the presence of a noticeable linear relationship between turnover in the hospitality sector with that of the overall economy. Specifically, the results show that when the rate of turnover increases economy-wide, the corresponding rate of turnover hospitality increases even more. This might be, for instance, during times of eco­ nomic growth when employees voluntarily quit their jobs to pursue alternative job opportunities that they presumably believe to be more attractive, a key factor that enables individuals to move between com­ panies supporting neo-career theories like the Protean Career (Baruch, 2014; Hall, 2004; Waters et al., 2014). Nonetheless, the linear relations between turnover in the hospitality industry and turnover in the economy overall also suggests when turn­ over declines in general, the corresponding decrease in turnover in the hospitality industry is even more pronounced. Stated differently, when the economy undergoes a fall in voluntary job exits, the associated slide in voluntary departures in hospitality is comparatively even greater, implying better retention in such macroeconomic conditions. This result indicates that despite the challenges the hospitality sector faces when economy-wide turnover increases, it appears that certain characteristics within the hospitality industry provide a certain buffer from excess turnover relative to the rest of the economy during economic cycles when turnover is declining in the general economy. We note, however, that despite these differences between hospitality and other industries in terms of the sensitivity of turnover, from a structural point of view turnover in hospitality is not dissimilar to the rest of the economy in that hospitality tends to follow the same general directional trend as the entire economy. Within the hospitality industry, the high rates of turnover are largely driven by the accommodation and food services subindustries, rather than the recreation and art related subindustries. In this regard, one is inclined to agree with previous studies that contend that the nature and characteristics of the hospitality industry largely explain the movement of the labor market from hospi­ tality to other industries. Among these are attributes such as low wages (McGinley et al., 2014), the failure of hospitality firms to provide em­ ployees with a satisfactory balance between work and life (Hom & Kinicki, 2001), the widespread culture of turnover (Iverson & Deery, 1997) toward which hospitality firms have seemingly adopted an atti­ tude of resignation, and the backgrounds and skill levels of employees who largely make up the hospitality sector (Han, 2020). In addition, our findings also show that during major economic shocks like the COVID-19 pandemic, turnover in the hospitality industry has been particularly sensitive to turnover in the overall economy. In fact, we found that during the pandemic, turnover in the hospitality sector was double the turnover economy wide. 0.76 Notes: The dependent variable is the employee turnover rate for respective in­ dustry. All models control for month and year effects. Robust z-statistics are in parentheses. a, b, and c denote 1%, 5%, and 10% statistical significance levels, respectively. Table 3 presents these results. The results show that the hospitality industry and its subsectors have become even more sensitive to changes to employee turnover rate in the overall U.S. economy during the pandemic period. Specifically, the economy-driven effect or the beta coefficient of 1.955 (p < 0.01) sug­ gests that the rate of employee turnover in the hospitality industry increased about twice as much as employee turnover rate in the overall U.S. economy. Similarly, the employee turnover rate in the accommo­ dation and food services sector changed almost twofold more than the overall U.S. economy (β = 2.024, p < 0.01). While employee turnover in the arts, entertainment, and recreation sector of the hospitality industry changed almost in parallel with the changes in employee turnover rate in the overall U.S. economy (β = 0.990, p < 0.01) during the prepandemic period, employee turnover in the arts, entertainment, and recreation sector of the hospitality industry has become more sensitive to the employee turnover rate in the overall U.S. economy with a beta coefficient of 1.732 (p < 0.01) during the pandemic period. Although the sensitivity of employee turnover rate to the overall U.S. economy has also changed for some other industries, the sensitivities remained un­ changed for most sectors. Furthermore, the examinations from the pandemic period showed results that are similar to the pre-pandemic period in terms of the industry-driven effect on employee turnover rates. However, the arts, entertainment, and recreation subsector of the hospitality industry showed a structural strength during the pandemic with an alpha coef­ ficient of − 0.018 (p < 0.01). That is, employee turnover rate decreases in the arts, entertainment, and recreation subsector of the hospitality in­ dustry independently of the overall economic conditions during the pandemic period. This finding suggests that arts, entertainment, and recreation subsector has put forth an effort to reduce employee turnover 5.1. Theoretical and practical implications During periods of abundant job postings, it may be particularly important for the hospitality sector to learn from other industries that are more successful in retaining employees. Sectors like education, mining and logging, and certain types of manufacturing seem particu­ larly resilient against economy-wide fluctuations in turnover. Not sur­ prisingly, these industries are also among those that are characterized by comparatively higher wage levels than hospitality (Dogru et al., 2019). Moreover, one assumes that more extensive training and additional skill levels are better rewarded in these other occupational sectors. As such, hospitality firms must explore measures that would make them more competitive in labor markets and attract employees with higher skill 5 T. Dogru et al. Tourism Management 99 (2023) 104783 levels. Certainly, there is a need for better wages in hospitality. Nonetheless, an increase in wages alone would likely be insufficient for the hospitality industry to achieve desirable levels of employee retention. Prospect theory (Kahneman & Tversky, 1979) predicts that d iminishing sensi­ tivity is a fundamental characteristic of human preferences. This would mean that wages do matter and that every additional dollar does in­ crease employee satisfaction, but that the marginal satisfaction induced by every additional dollar increase in wages is lower than that of the previous dollar. This in turn underlines the need for improvements in other dimensions of the job, including fringe benefits (Dale-Olsen, 2006). Furthermore, the results also corroborate Hom and Kinicki’s (2001) theoretical arguments regarding the importance of providing a satisfactory work life balance to employees. Also, while high employee turnover is a widely discussed reality for the hospitality industry, the extent to which employee turnover in the hospitality industry depends on overall economic activities or idiosyn­ cratic characteristics of the hospitality industry was not previously examined. The findings from this study provide empirical evidence showing that employee turnover in the hospitality industry mainly driven by the overall economic activities. From an empirical perspec­ tive, in this study, we utilized the market model, which is developed based on the modern portfolio theory and it has been extensively used with stock market data in much of the event study literature in fields like finance, marketing, management. Although its applications can go beyond these contexts, the market model has not been widely utilized in the context of employment and turnover. Utilizing the market model, this study provides support for the postulations of the modern portfolio theory in the employment and turnover context. There also is a perception that hospitality firms offer low-quality employment opportunities, and that hospitality jobs are for mainly for those who have no other employment options (McIntosh & Harris, 2012). This image is unlikely to change overnight, and potentially contributes to the transitory nature of hospitality employment. In trying to keep costs at a minimum, hospitality firms themselves might have contributed to this perception by hiring hourly minimum wage workers rather than salaried employees whenever possible. This recruiting strategy, however, results in ineffective orientation, socialization, and training, which then restricts growth opportunities, all of which lead to higher turnover (Mooney et al., 2016). A shift towards more full-time employees and more emphasis on professional skill development is likely to help in this regard. Opportunities for career growth may also be provided through better succession planning and internal promotions. A case may also be made for local governments and convention and visitors bureaus (CVBs) to provide more resources and support to the hospitality industry. A high performing hospitality industry attracts outof-town visitors, which in turn creates employment and economic op­ portunities for residents. Indeed, there is an extensive literature on the spillover economic benefits that result from a thriving hospitality and tourism industry (Brida et al., 2020; Dogru et al., 2020; Holzner, 2011; Nissan et al., 2011). Turnover hinders hospitality firms from performing efficiently, and the repercussions of high turnover rates extend into the local economy. Subsidies and tax breaks from the government could help provide better wages and benefits. Moreover, such incentives could help local hospitality employers in retaining workers during off-seasons and shoulder seasons, when the demand for hospitality services might be lower, and the temptation to lay-off some employees may be higher. The results of this study also rekindle the debate on whether cus­ tomers rewarding hospitality workers with money in the form of tips ultimately helps or hurts (see Even & Macpherson, 2014; Shy, 2015). Tipping is an especially common practice in some countries, including the United States (Dogru et al., 2019; Lynn et al., 1993), where tipping of restaurant servers in full-service restaurants is, for the most part, ex­ pected. Nonetheless, tipping potentially shifts a share of the burden of compensation away from employers. Although this custom might pro­ vide adequate earnings to employees during busy periods, it also may have resulted in a situation where restaurant employee earnings are inadequate in off-seasons. One must certainly consider the possibility that this situation then leads to workers resigning to pursue more stable compensation opportunities. If so, a rethinking of this longstanding cultural practice may be warranted. 5.2. Limitations and recommendations for future research Although this research shed light on a range of issues relating to employee turnover in the hospitality industry, important issues that warrant further investigation still remain. In this analysis, U.S. data were used. As a future avenue for research, we recommend that similar studies be conducted using data from other countries that have labor markets that are structurally different from the U.S. Specifically, it would be interesting to compare our findings with results from countries where wage discrepancies between industries are lower. Additionally, it would be useful to conduct similar analysis using data from countries where tipping of hospitality employees is not a standard practice. Also, while there is widespread agreement that hospitality firms must lower turnover, it has also been recognized in the academic scholarship that a certain amount of turnover may be beneficial for or­ ganizations (Hancock et al., 2013; Hausknecht & Trevor, 2011). One can reasonably assume that current turnover levels in hospitality far exceed this optimal level. At the same time, more research is needed to un­ derstand what the optimal rate of turnover in hospitality firms might be. Impact statement A high turnover rate in the hospitality industry is widely accepted and is a frequently studied topic; however, the debate on the reasons why turnover is so commonplace has yet to be settled. This study in­ vestigates the extent to which changes in employee turnover rate in the hospitality industry are sensitive to the changes in the overall US economy before and during the COVID-19 pandemic periods. The results shows that the hospitality industry is highly sensitive to national trends and less competitive than other industries when turnover is increasing economy wide. The sensitivity further increases during the pandemic period. These findings show that employee turnover rates in the hospi­ tality industry are mainly driven due to macroeconomic conditions and not due to industry-specific factors. 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Cornell Hotel and Restaurant Administration Quarterly, 42(4), 65–69. Waters, L., Briscoe, J. P., Hall, D. T., & Wang, L. (2014). Protean career attitudes during unemployment and reemployment: A longitudinal perspective. Journal of Vocational Behavior, 84(3), 405–419. Dr. Abhinav Sharma is an assistant professor of hospitality management in the Dedman College of Hospitality at Florida State University. Dr. Cem Işık is an associate professor in the Faculty of Tourism at the Anadolu University. He received his bachelor’s degree in economics from 9 Eylul and master’s degree in MIS from UST/ Houston/Texas. He earned a doctorate degree in economics from Ataturk University. Prior to joining Anadolu University, Dr. Işık worked at Ataturk University as an assistant professor for seven years. He teaches Tourism Economics and Innovation in Tourism. His research interests include the tourism eco­ nomics, energy economics, innovation, and applied econometrics. Dr. Lydia Hanks is an associate professor of hospitality man­ agement in the Dedman College of Hospitality at Florida State University. Her research interests include consumer behavior, services marketing, and corporate social responsibility. Hanks is on the editorial board of the Journal of Hospitality and Tourism Insights and Tourism Analysis. She serves as a reviewer for numerous academic journals and conferences. Dr. Tarik Dogru (Dr. True) is an associate professor of hos­ pitality management in the Dedman College of Hospitality at Florida State University. Prior to joining Florida State Univer­ sity, Dr. True worked at Boston University as an assistant professor for two years. Dr. True’s research interests span topics in sharing economy (e.g., Airbnb), hospitality finance, corporate finance, tourism economics, employment and wages, climate change, and blockchain technology. 7
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