Marketing Mix: 4 Ps - Worksheet
1. Product - A company designs a new mountain bike with stronger tires and a lightweight frame to meet cu
2. Price - The business offers a discount on bikes during the summer to attract more customers.
3. Place - Bikes are sold both in specialist stores and online, so more people can buy them easily.
4. Promotion - The company advertises on social media and sponsors a local cycling event to raise brand a
Activity:
Write your own examples of the 4 Ps for a product of your choice (e.g., a phone, clothing brand, or snack).
Product: ____________________________________________
Price: _______________________________________________
Place: _______________________________________________
Promotion: ___________________________________________
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