ELEC 3 ENTREPRENEURIAL MANAGEMENT SYLLABUS
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DEGREE/PROGRAM GOALS
OCCUPATIONS FOR GRADUATES
ELEC 3
Entrepreneurial Management
3.0
M-W-F
KHYE MARIE A. SURIGAO
Messenger: Khye Marie Surigao
Gmail: surigaokhyemarie@gmail.com
The course aims to teach the approach entrepreneurs use in identifying opportunity and creating new
ventures; the analytic skills that are needed to practice this approach; and the background knowledge
and managerial skills that are necessary for dealing with the recurring issues involved in starting,
growing, and harnessing the value of new ventures.
The BSBA program aims to:
 Assume supervisory and/ or managerial responsibilities within their organization.
 Pursue graduates studies in business and management.
 Manage a business.
With a focus on Entrepreneurial Management, this prepares them to effectively lead and innovate within
organizations, drive growth, and adapt to dynamic business environments, making them highly capable of
creating and managing successful ventures or enhancing HR functions within existing businesses.
Learning Outcomes: At the end of the course, the student should be able to:
Knowledge:
 Develop knowledge and understanding of key entrepreneurial theories, concepts, and practices
 Develop knowledge on business models, strategies, and opportunities for startup ventures.
 Understanding of Business Planning Frameworks; knowledge of the key components of a business plan, including market analysis, financial
projections, marketing strategies, and organizational structure.
Skills
 Ability to identify and assess business opportunities and risks.
 Proficiency in strategic planning and decision-making for new ventures.
 Effective communication and negotiation skills for business development.
Entrepreneurial Management Course Syllabus
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Values
 Entrepreneurial mindset: fostering creativity, risk-taking, and innovation.
 Ethical leadership and social responsibility in business ventures.
 Strong sense of responsibility and accountability in business operations and human resource management.
 Commitment to continuous learning and personal development.
Number of Hours: 3 hours every week for 18 weeks or 54 hours in a semester
Entrepreneurial Management Course Syllabus
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ENTREPRENURIAL MANAGEMENT LEARNING OUTCOME
TOPIC LEARNING
OUTCOMES
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Define and
understand what is an
entrepreneurship
Discuss the key
concept in the making
of an entrepreneur
Discuss the
challenges in
entrepreneurship
Elaborate the starting
point to
entrepreneurial
success
Discuss the role of
employment in
economy
development
Elaborate the significant
of entrepreneurship and
socio-economic
development
Entrepreneurial Management Course Syllabus
TOPIC
WEEK
Topic 1: Concept of
Entrepreneurship
1-2
Topic 2: Economic
Development of
Entrepreneurship
and Its Competencies
ACTIVITIES/
STRATEGIES
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
PERFORMANCE
INDICATORS/
ASSESSMENT TOOLS
TLO 1
Lecture
 Define what is an
Interactive
entrepreneur
Discussion

Determine the entrepreneurial
Group Reporting
skills and competencies in the
Case Study Analysis
making of an entrepreneur
Quiz
 Identify the factors that
develop entrepreneurial
activities and successes
 Compare and contrast
between a manager and an
entrepreneur
 Explain the challenges in
entrepreneurship
 Determine the starting point
to entrepreneurial success.
TLO 2
 Explain the different factors
in determining economic
growth
Explain the role of employment as a
contributory factor in economic
development
3
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Discuss the factors
that should be studied
before venturing a
new business
Explain the
importance of
environmental
scanning and
importance of
selecting the proper
business location
Discuss the important
role of SWOT
analysis before
starting the business
Discuss the
importance of a
business plan before
business formation
Give the different
phases of a business
plan
Define and explain
the target market
Discuss the types of
products
Define the meaning of
brand name and
product branding
Determine the
appropriate strategies
in branding and
Entrepreneurial Management Course Syllabus
Topic 3: Developing
a Business Plan
3-5
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Topic 4:
Identification of
Target Market
Topic 5: Branding
Strategies
6-7
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Interactive
Discussion
Business Proposal
Project
Business Proposal
Hearing
Prepare a Comprehensive Business
Proposal
a. Business Proposal Formats
are attached herein
Interactive
Discussion
Post-Discussion
Test
TLO 4
 Determine the most
economical and marketable
target market on its proposed
business
 Differentiate the types of
products
 Relate the tips on identifying
market problem
Scheduled Business Proposal
Hearing
a. Business Proposal Criteria is
attached herein
4

reasons for the
existence of brands
discuss the structure
of product, and
prototype.
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TLO5
 Apply the methods on
creating the business plan
 Creation of proposed
products’ prototype
Discuss the meaning
of 7Ps and their
importance
Discuss the product
lifecycle to create
strategies
Topic 6: Marketing
Mix in The
Development of
Marketing Mix
Discuss the 5Ms on
setting up a business
Elaborate and
differentiate forms of
business ownership and
their advantages and
disadvantages
Topic 7: Management
Requirements
Entrepreneurial Management Course Syllabus
Analyze market needs and
barriers to entry
8-9
11-12

Interactive
Discussion

Group Collaborative
Problem Solving
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Quiz
Write-shop
Business Plan
(Paper 1)

Interactive
Discussion
Group Collaborative
Problem-Solving
Write-shop
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
Business Plan
(Paper 2)
TLO6
 Determine the appropriate
strategies in pricing, products,
place, promotion, packaging,
positioning and people
 Evaluate how effective the
marketing mix to the
organization
 Develop a Sales Strategies
Prepare a Comprehensive Business
Plan; Paper 1 comprises with:
 Company Background
 Marketing Plan
 (comprehensive format and
content is attached herein)
TLO7

Provide the manpower needed in
the proposed business; its job
qualification, description, and
responsibilities
Prepare a Comprehensive Business
Plan; Paper 2 comprises with:
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Management Plan
Operational Plan
5
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Introduce the basic
phasis of financial
statements
Discussion on financial
projections for startups
and small businesses
Topic 8: Finance:
Analyzing Financial
Statements and
Creating Projections
13-14
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Interactive
Discussion
Group Collaborative
Problem-Solving
Write-shop
Business Plan (Paper
3)
(comprehensive format and
content are attached herein)
TLO8
 Prepare financial projections
good for a month, including:
 Sales revenue estimates
 Identify where there is a profit or
loss for a business
 Determine the needed monetary
capital for the proposed business
Prepare a Comprehensive Business
Plan; Paper 3 comprises with:
Submission of Business Plan
Comprehensive
Business Plan
Business Plan Proposal
Presentation
Revised Business Plan
Entrepreneurial Management Course Syllabus
15-16
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17
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18
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Production Plan
Financial Plan
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Finalization of Business Plan
Assessment of Students’ Group
Performance with its criteria
(criteria is attached herein)
(comprehensive structure are
attached herein)
Assessment and
Evaluation of
Group’s Leaders and
Members
Performance
Write-shop
Student Presentation
Oral Defense
Write-shop
Submission of Revised Business Plan
6
Grading Systems:
Attendance
20%
Projects/ Activities/ Quizzes/ Assignments
40%
Major Examinations
40%
Total
100%
Course Requirements:
In order to pass this course, a student must be able to obtain a rating of at least 50% derived from the following fulfilled requirements:
1. Attendance
2. Major Examinations
3. Performance Tasks
4. Project-based
References:
1. Entrepreneurial Management Dr. Marife Agustin-Acierto, LPT, FRI(Rs), CPME ISBN: 978-621-427-056-9
2. https://www.netsuite.com/portal/resource/articles/financial-management/small-business-financial-projections.shtml
3. https://www.bdc.ca/en/articles-tools/start-buy-business/start-business/6-steps-making-financial-projections-new-business
4. https://www.universalclass.com/articles/business/project-management/business-analysis-planning-and-management-requirements.htm
Prepared By:
Noted By:
KHYE MARIE A. SURIGAO
MARIA SHAEN V. VILLANUEVA, LPT, MBA
Instructor, College of Business Administration
Dean, College of Business Administration
Entrepreneurial Management Course Syllabus
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Student’s Acknowledgement
I
, a student of Bachelor of Science in Business Administration hereby acknowledge receipt of the herewith
attached Course Syllabus of ENTREPRENEURIAL MANAGEMENT second semester of SY. 2025-2026.
Date:
Time:
Student’s Signature Over Printed Name
Entrepreneurial Management Course Syllabus
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ANNEX A
BUSINESS PROPOSAL STRUCTURE
I.
Business Name
 Create a brand name
 Justify your brand name using the branding strategy
II.
Product Description
 What is/are your product/s? Goods or service?
 Name of the product/s
 Product Description
 Product Usage
 Explanation why you chose this product.
III.
Target Market
 Who are your target market?
 Age, gender, income, etc.
IV.
Business Location
 Why you chose this place?
V.
Packaging
 Give a sketch or layout of your packaging
 Why it is the suitable material for packaging?
Entrepreneurial Management Course Syllabus
Template for Submission Format
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Printed
Short bondpaper
Font style: Times New Roman
Font size: 12
Margin: Normal
Spacing 1.15
Justified
9
ANNEX B
(Cover Page)
Blancia College Foundation Incorporated
Mabini Street, Molave, Zamboanga del Sur
College of Business Administration
Business Proposal
Presented to Ms. Khye Marie A. Surigao
as per the requirement for the Entrepreneurial Management
(Names)
Entrepreneurial Management Course Syllabus
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ANNEX C
Business Proposal Criteria
Indicator
Clarity and Structure
Description
Rate 1-10
The proposal is logically organized, making it easy to understand and evaluate.
Is the proposal well-organized and easy to follow?
Does it clearly outline the purpose, goals, and implementation steps?
Innovation and Value Proposition
Offers a clear solution to a real problem with a unique or competitive advantage.
Is the idea original or does it offer a unique advantage?
Does it solve a real problem or address a clear need?
What is the unique selling point (USP)?
Market Analysis and Feasibility
Demonstrates actual market demand, competitor awareness, and practical viability.
Scalability and Sustainability
Is there clear evidence of market demand or need?
The business model supports long-term growth and sustainable operations.
Can the business grow over time?
Presentation and Persuasiveness
The proposal is communicated convincingly, showing confidence and preparedness.
Was the proposal communicated confidently and convincingly?
Did the presenters effectively answer questions and objections?
Total (50points)
Result Status
Entrepreneurial Management Course Syllabus
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RESULT STATUS: [ACCEPTED (A), ENHANCE (E), REJECTED(R), CREATE NEW(CN)]
Legends:
Accepted (A): 45-50points
Enhance (E): 40-44points
Rejected (R): 30-39points
Create New (CN): 0-29points
Entrepreneurial Management Course Syllabus
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ANNEX D
BUSINESS PLAN STRUCTURE
A. Executive Summary
I. Business Name:
II. Business Idea:
III. Business Description
V. Vision
VI. Goals:
VII. Target Market:
VIII. Legal Structure
IX. Business Logo
X. Selling Location
B. Marketing Plan
I. Industry Overview
II. Target Audience
III. Competitors
IV. Product Description
V. Product Costing
VI. Packaging
VII. Marketing Strategies
C. Management Plan
This section will show how you will manage your business and the people you need to help you in your operations (Job qualification, Job
description, & Job responsibilities)
Entrepreneurial Management Course Syllabus
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D. Operation Plan
How You Will Run the Business
I. Product Distribution Strategy
II. Suppliers & Location
E. Production Plan
This section shows the area, equipment and materials needed for the business.
I. Equipment needed
II. Materials needed
F. Financial Plan
This section shows the money needed for the business; financial projection for a monthly. How much you will take in
I. Start-up Cost
II. Operating Expenses
III. Revenues Projections
IV. Profit /Loss Analysis
V. Contribution of Funds
G. Conclusion
States the feasibility of the business, and the summary of each section of the plan.
H. Appendix
I. Curriculum Vitae
II. Additional Information
III. References
Entrepreneurial Management Course Syllabus
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ANNEX E
Business Plan Oral Defense Criteria
Indicators
Description
Max Points
Business Idea & Clarity
Clear, innovative, and well-articulated concept. Easy to understand.
20
Market Analysis
Strong understanding of target market, segmentation, trends, and competitors.
15
Marketing & Sales Strategy
Realistic and creative plan to reach customers and drive sales.
15
Operations & Management Plan
Well-organized plan for business operations, staffing, and logistics.
15
Financial Projections
Logical, data-supported, and feasible financial estimates.
20
Presentation & Defense Skills
Confident, articulate, well-paced delivery; handles Q&A with clarity and
poise.
15
Score
TOTAL (100points)
Remarks:
Evaluator’s Name
Entrepreneurial Management Course Syllabus
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