COMSATS University Islamabad, Sahiwal Campus
Analyzing a Multinational Company Operating in
Pakistan
Introduction to Business
Submitted To: Mr. Amaar Zahid
Name: Umar Usama Babar
Registration no.: SP23-BCS-144
Section: 4-C
Date of Submission: 26th September, 2024
Assignment #01
Table of Contents
Toyota Indus/Toyota Pakistan ......................................................................................................... 4
1.
Background .............................................................................................................................. 4
1.1 Product and Raw Materials ................................................................................................... 4
1.2 Social Media ......................................................................................................................... 5
2.
Stakeholders............................................................................................................................. 5
2.1 Shareholders .......................................................................................................................... 5
Foreign Companies ................................................................................................................. 5
2.2 Suppliers ............................................................................................................................... 5
2.3 Communities ......................................................................................................................... 6
2.4 Customers ............................................................................................................................. 6
2.5 Employees ............................................................................................................................. 6
3.
Campaign and Ads .................................................................................................................. 6
4.
Disaster Aid Campaigns .......................................................................................................... 7
4.1 CSR Campaigns .................................................................................................................... 8
4.2 Broader Approach to Corporate Social Responsibility ......................................................... 8
5.
Young Talent Program ............................................................................................................ 8
6.
Hiring Process for Computer Science Graduates.................................................................... 9
6.1 Internship Program................................................................................................................ 9
Eligibility criteria .................................................................................................................... 9
6.2 Apprenticeship Program........................................................................................................ 9
6.3 Roles and Position for CS students ....................................................................................... 9
Eligibility Criteria ................................................................................................................... 9
References ..................................................................................................................................... 10
Toyota Indus/Toyota Pakistan
1. Background
Toyota Motor company was born in 1937 after launching its first ever passenger car in 1936. The
current owner of Toyota Motor Corporation is Akio Toyoda, who is the grandson of Kiichiro
Toyoda the founder of Toyota Motor Corporation.
In Pakistan Toyota began its operations in 1989 when Indus Motor Company Limited was
established as a joint venture between Toyota and House of Habib. The company started its
commercial operations in March 1993. The current CEO of Toyota Indus is Ali Asghar Jamali.
1.1 Product and Raw Materials
Toyota motor corporation mainly provide cars but it also ventures into other businesses like
Housing Corporation, business in diversification, industrial vehicle equipment, and in IT. But in
Pakistan the company main goal is round selling different vehicles like cars, SUVs, Buses, Vans,
etc.
There are several raw materials used by Toyota motor Corporation to make cars. Some of the raw
materials are imported from different countries like China, Korea, Vietnam. Some of the raw
material used by Toyota Motor Corporation are

Different types of steel such as mid, high, ultra-high strength, stainless and galvanized
steel.

Plastics is used in many car parts such as air vents, seats, interior, air bags, door handle.

Toyota use recycled material in their car interiors for example making seat fabric from
recycled PET bottles.

Most of the raw materials comes from scrap cars, these scrap cars are melted down for
making new cars. Other scrap materials that can be recycled or renewable are also used to
make new cars. Toyota Indus manufacture some spare parts, assemble cars and making
some car accessories.
1.2 Social Media

Facebook: Toyota Pakistan Official Facebook Page

YouTube: Toyota Pakistan Official YouTube Channel

Instagram: Toyota Pakistan Official Instagram Page

LinkedIn: Toyota Indus LinkedIn
2. Stakeholders
2.1 Shareholders
In Toyota Indus the main shareholders are the directors, companies that are associated with Toyota
Indus, Foreign Companies, insurances companies and more. These shareholders own a part of the
company and invested their money to profit from the company if business goes well. They also
have a number of rights and responsibilities like managing and promoting the company and its
products. Some of the shareholders Organizations like

THAL LIMITED

HABIB INSURANCE CO.LIMITED
Foreign Companies

TOYOTA TSUSHO CORPORATION

TOYOTA MOTOR CORPORATION
The list of shareholding pattern is in the reference
2.2 Suppliers
Toyota Indus has a partnership with Toyota Motor Engineering Egypt which is part of Toyota
global supply chain. Toyota Indus gets two types of vehicles

First are the completely build units that are imported from Japan or Thailand.

Second are Complete knock down kits. These are locally assembled at Toyota Indus plant
in Karachi.
2.3 Communities
IMC has taken a keen interest in welfare of its neighbouring communities. Through social uplift
programs the company aims to meet the basic need in three broad areas Health, Education and
Livelihoods. This is because the areas in the vicinity are comprised of underprivileged people.
Apart from that company also aims to facilitate the areas with basic needs like provision of food,
medicine and development of youth through sport initiatives.
2.4 Customers
Customers are one of the most significant stakeholders for Toyota Indus. They include individual
buyers, corporate clients, and fleet operators. Customers influence the company by demanding
high-quality vehicles that meet safety, environmental, and performance standards. Toyota Indus
gather feedback from customers, which shapes product designs, features, and after-sales services.
Customer preferences drive innovation and new model development. For instance, the demand for
fuel-efficient cars has led IMC to introduce hybrid vehicles in Pakistan.
2.5 Employees
There are two divisions in employees one a technical and other is non-technical. Toyota Indus
offers training and development programs to enhance employee skills and job satisfaction.
Programs such as the Apprenticeship Program show how IMC invests in young professionals.
Employee efficiency and innovation directly influence production quality and operational success.
Highly skilled employees contribute to optimizing manufacturing processes and product
development.
3. Campaign and Ads
Toyota welcomed Arshad Nadeem to Indus Motor Company
Headquarters in Karachi. All this was to appreciate the unwavering
dedication and historic achievements of Arshad Nadeem, Toyota
gifted A Toyota Fortuner GR-S to Arshad Nadeem for bringing
many victories to the country.
Link: Toyota Pakistan Invites Arshad Nadeem
The recent campaign by Toyota was a collaboration with HBL
NISA for celebrating Women’s Day. The main goal of the
collaboration was to provide support to the women communities
especially for low income. Toyota Pakistan provided priority
delivery of Toyota Yaris in 30 days with 13.99% fixed insurance to
all HBL NISA customers.
Link: Toyota Yaris and HBL NISA
Another Campaign was to promote the launch of its new car
Toyota Yaris. It was done by releasing a YouTube video on
18 May 2022 that current have got 2 million views. The link
to the video: Toyota Yaris .
4. Disaster Aid Campaigns
Toyota Indus Motor Company (IMC) has a history of actively
contributing to disaster relief efforts in Pakistan, particularly
during natural disasters like floods and earthquakes.
During the devastating floods of 2010 and more recently in 2022,
Toyota Indus provided significant financial aid, relief supplies, and
logistical support to the affected areas. The company partnered
with local and international organizations to distribute essential items such as food, water, clothing,
and medicine to flood victims. IMC also contributed to rebuilding efforts by providing financial
assistance to help restore homes and infrastructure in the affected regions.
After the 2005 earthquake in northern Pakistan, Toyota Indus played a
crucial role in providing emergency relief. The company mobilized
resources to deliver supplies and worked with NGOs to provide
temporary shelters for displaced people.
Link: Natural Calamities
4.1 CSR Campaigns
IMC has supported the construction and operation of healthcare facilities in underprivileged
communities. They have also donated medical equipment and supplies to hospitals in times of
need, especially during the COVID-19 pandemic.
Toyota Indus runs environmental sustainability projects as part of its long-term CSR vision. These
include tree plantation drives and initiatives to reduce pollution in local communities.
4.2 Broader Approach to Corporate Social Responsibility
Toyota Indus takes a holistic approach to CSR, focusing on not just disaster relief, but also longterm community development. For sustainability and environmental care Toyota Indus is
committed to reducing its environmental impact through the development of eco-friendly vehicles
and sustainable manufacturing practices.
Through its efforts to promote local manufacturing, IMC has played a role in supporting the
Pakistani economy by creating jobs and developing a skilled workforce.
5. Young Talent Program
Toyota Indus provide internship and apprenticeship programs to young talent. The aim of these
programs is to recruit young talent introduce them to the workings of the company and train them
according to their standards. For students in technology field, the aim of these programs is to train
students how the new technology can be integrated in cars, how SAP and ABAP work. How car
softwares are managed and mostly importantly about security in softwares.
In business field students are taught how customers are being managed. In this field there are
variety of thing that interns have to learn like how cars are sold, there paper work, how customers
can return their car, insurance, check lists, workshop management and more.
6. Hiring Process for Computer Science Graduates
6.1 Internship Program
The hiring process for CS students is very straight forward, for young talent programs Toyota
provides an internship
You can apply for internship online at Toyota Indus main website.
Eligibility criteria

Second last year of their Degree

Any discipline / degree

Minimum CGPA 3.0
First students have to fill their online applications and apply for internship. After applying student
have to conduct a written test and after passing the written exam an interview is conducted at a
specific date. After the interview students have to wait for internship offer.
6.2 Apprenticeship Program
An alternative way for young students to get in Toyota is by apprenticeship program. It is a 3-year
program in which they train students to develop a workforce with advance skill set that will enable
them to earn a good livelihood and secure a better future.
The eligibility criteria and applying process is same as the internship program.
6.3 Roles and Position for CS students
For CS students Toyota provide different positions that revolves around IT. For example: Assistant
Manager of SAP and ABAP, Assistant Manager IT software developer and data processing and
many more.
Eligibility Criteria
Candidate must have Bachelor’s in Computer Science with SAP ABAP Certification from any
reputed university.

At least 3 – 5 years of experience in similar or relevant industry.

Proven experience with financial reporting and accounting processes.

Exceptional interpersonal and communication skills.

Strong problem-solving, positive outcome oriented and solution generate skills.

Job recruitment is also done through LinkedIn
References
1) (n.d.). Retrieved from Toyota Indus : https://toyota-indus.com/
2) (n.d.). Retrieved from Pakwheels: https://www.pakwheels.com/blog/?s=toyota+indus+
3) Pattern of Shareholding. (2024, june 30). Retrieved from Toyota Indus .
4) Enviromental
Sustainability
.
(n.d.).
Retrieved
from
Toyota
:
https://www.toyota.com/usa/environmentalsustainability/materials
5) Kortemeier, T. (2022, Feb 4). Exploring Toyota's Vehicle Metals. Retrieved from Fender
Bender:
https://www.fenderbender.com/running-a-
shop/operations/article/55050233/toyota-motor-north-america-inc-exploring-toyotasvehicle-metals
6) Toyota
Global
.
(n.d.).
Retrieved
from
Materials
:
https://www.toyota-
global.com/company/history_of_toyota/75years/data/automotive_business/products_tech
nology/technology_development/materials/metals/index.html
7) Toyota
Motor
Corporation.
(n.d.).
Retrieved
https://www.britannica.com/money/Toyota-Motor-Corporation
from
Britannica
: