Outline for Group Project on Cheerio's
Marketing Strategy
Title: Marketing Research for Cheerio's
Group Members: Ayan Hasan, Amit Kumar, Simran Jeet Kaur, Mansi Patel
Course: Foundations of Marketing
Instructor: Giovanni Grano
Date: October 11, 2024
Table of Contents
1. Group Contract
2. Group Resume Form
3. Research Objective Question
o
3.1 Research Objective
o
3.2 Research Question
o
3.3 Research Strategy
o
3.4 Secondary Research Sources
GROUP CONTRACT
Group Name: Creative People
Course Name and Code: Foundations of Marketing
Date: : October 11, 2024
The success of our group will depend on the hard work of all members and we all are agree to
the following guidelines .
1. Attendance Commitment:
Each group member agrees to show up to class and to outside group meetings on time.
Initials: Member 1: A.H (A00306381)
Initials: Member 2: A.K (A00307534)
Initials: Member 3: S.J.K (A00299036)
Initials: Member 4: M.P (A00298123)
2. Late Arrival Policy:
If a group member is less than five minutes late, then they quietly join the group
without making any disturbance.
Initials: Member 1: A.H (A00306381)
Initials: Member 2: A.K (A00307534)
Initials: Member 3: S.J.K(A00299036)
Initials: Member 4: M.P (A00298123)
3. Consequence for being late:
Group members who are avoidably late must send a message to the group member
that they will be late.
Initials: Member 1: A.H (A00306381)
Initials: Member 2: A.K (A00307534)
Initials: Member 3: S.J.K(A00299036)
Initials: Member 4: M.P (A00298123)
4. Absence Policy:
A group member who is absent more than two times will be dismissed from the
group.
Initials: Member 1: A.H (A00306381)
Initials: Member 2: A.K (A00307534)
Initials: Member 3: S.J.K(A00299036)
Initials: Member 4: M.P (A00298123)
5. Academic Integrity:
If a member submits plagiarized material and/or cheats, the group agrees to bring this
to the instructor’s attention immediately.
Initials: Member 1: A.H (A00306381)
Initials: Member 2: A.K (A00307534)
Initials: Member 3: S.J.K(A00299036)
Initials: Member 4: M.P (A00298123)
6. Familiarity with Academic Honesty:
Each member agrees to familiarize themselves with and abide by the institution’s
rules for Academic Honesty.
Initials: Member 1: A.H (A00306381)
Initials: Member 2: A.K (A00307534)
Initials: Member 3: S.J.K(A00299036)
Initials: Member 4: M.P (A00298123)
7. Respect and Communication:
Members agree to treat each other with respect and If a member treats someone
inappropriately then they will receive a warning, and if they continues then they will
be asked to leave the group meeting for that session.
Initials: Member 1: A.H (A00306381)
Initials: Member 2: A.K (A00307534)
Initials: Member 3: S.J.K(A00299036)
Initials: Member 4: M.P (A00298123)
8. No Interruptions:
No "cross talking" is allowed. Members will not interrupt when someone else is
speaking.
Initials: Member 1: A.H (A00306381)
Initials: Member 2: A.K (A00307534)
Initials: Member 3: S.J.K(A00299036)
Initials: Member 4: M.P (A00298123)
9. Dominating Conversations:
If a group member is dominating the conversation, it is the responsibility of the
timekeeper to politely ask that person to allow others to speak.
Initials: Member 1: A.H (A00306381)
Initials: Member 2: A.K (A00307534)
Initials: Member 3: S.J.K(A00299036)
Initials: Member 4: M.P (A00298123)
10. Additional Rules:
All members must contribute equally to group tasks and decisions.
Group decisions will be made by all the members whenever possible.
Signatures:.
Print Name
Signature
Member 1
Ayan Hasan
Member 2
Amit Kumar
Member 3
Simran Jeet Kaur
Member 4
Mansi Patel
GROUP RESUME
Please complete the following resume as a team:
Student
Name
Previous
education or
marketing
experience
General
knowledge of
marketing course
content
Specialized
knowledge
(presentation,
graphic design, or
job experience)
Specialized skills
(writing, proofreading,
drawing, formatting,
facilitating, etc.)
Ayan
Hasan
Ayan had
completed senior
secondary school
Basic
understanding of
digital marketing
I have experience in
making presentation
in a better and easy
way to learn .
Strong skills in writing
and formatting
documents, which can
help in team assignments
to do in excellent way.
Amit
Kumar
Just did senior
secondary in my
hometown.
Good
understanding of
marketing
concepts
Amit can make adds
for marketing
excellent communication
and editing skills, and can
make high-quality written
content.
Simran
Jeet
Kaur
Completed 12th
from commerce .
Just basic
understanding of
marketing
principles
Have a great
knowledge that how
to solve problems.
have great writing skills
which will help my team
in doing the assignments.
Mansi
Patel
No formal
education in
marketing, just
familiar with
making strategies
and social media
trends.
Experience in
creating social media
content
skills in making design
and video editing, which
can enhance our
presentations.
taking in
Cambrian college.
3. Research Objective Question
3.1 Research Objective
Objective: Identify the consumer preferences and behaviour’s to enhance Cheerio's
market strategy.
3.2 Research Question
Question: What are the factors thar influence people to purchase Cheerio's among
different demographics?
3.3 Research Strategy
Strategy: our research strategy is going to be find about surveys or read the surveys
about health trends which affecting cereal purchases which will help us to understand
the market more . like we can say our strategy is going to be mixed methods
approach.
3.4 Secondary Research Sources
1. Source 1:Food Marketing as a Special Ingredient in Consumer Choices: The Main
Insights from Existing Literature - PMC (nih.gov)
o Use: This source provides statistical data of customers choicess, which will
help us understand market .
2. Source 2:
o Cheerios Marketing Strategy 2024: A Case Study – Latterly.org]
o Use: This case study will help my team to understand customer behaviour,
which will inform my team about analysing Cheerio's target audience.
3. Source 3:
o Global Trends in Breakfast Cereals | Glanbia Nutritionals
o Use: This report contains recent survey results on health trends affecting
cereal purchases, which is relevant to our research question.
4. Source : Mixed Methods Research: How to Combine Data | Maze
Use : this website helps us to learn and understand about mix method approach and I got to
know about this in the video somewhere then we searched it on internet which help us a lot in
learning
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