Unit
1
2
3
4
5
6
7
8
9
10
COURSE STRATEGIC MANAGEMENT MGT 3011 SYLLABUS
Topics
STRATEGIC LEADERSHIP – MANAGING STRATEGY-MAKING
PROCESS FOR COMPETITIVE ADVANTAGE
Introduction to Strategic Management. Strategy, Strategy-making Process,
Discussion on Mission, Vision, Values, Emergent Strategy, and Scenario
Planning. (Chap.1 – Managing Strategic Making Process for Competitive
Advantage)
EXTERNAL & INTERNAL ANALYSIS
Identifying Opportunities & Threats, Porter’s Five Factors/Forces Model,
PESTLE Model, Strategic Groups, Limitation of Models (Chap.2 – External
Analysis)
INTERNAL ANALYSIS
Identifying Strengths and Weaknesses, Resource-based Model, Value Chain
Analysis (Chap.3 - Internal Analysis)
FUNCTIONAL-LEVEL STRATEGY
Functional level Strategies, Achieving Superior Efficiency, Quality, Innovation,
and Customer Responsiveness (Chap.4 – Building competitive Advantage
through functional level strategy)
BUSINESS-LEVEL STRATEGY
Generic Business Level Strategies, Low Cost, Differentiation, Identifying
Customers and Market Segmentation, Blue Ocean Strategy (Value Innovation)
(Chap.5- Building competitive advantage business-level strategy)
BUSINESS-LEVEL STRATEGY & INDUSTRY ENV.
Strategies in Fragmented, Embryonic and Growth, Mature and Declining
Industries. (Chap -6 Business-level strategy & industry environment)
INTERNATIONALIZATION
Globalization, Global and National Environments, Global Expansion, Choosing a
Global Strategy, and Global Strategic Alliances (Chap.8 – Strategy in Global
Environment)
CORPORATE LEVEL STRATEGY
Horizontal Integration (Single Industry Strategy), Vertical Integration (Entering
New Industries), Strategic Outsourcing (Chap.9 - Corporate-level strategy:
horizontal integration, vertical integration & strategic outsourcing)
Profitability and Diversification, Types of Diversification, Disadvantages of
Diversification, Internal New Ventures, Acquisitions, Joint Ventures (Chap 10 Corporate-level strategy: formulating & implementing related & unrelated
diversification)
IMPLEMENTATION & CONTROL
Implementing Strategy Through Organizational Design, Strategic Control
Systems, Functional Structure, Product & Market Structure, Matrix & ProductTeam Structures, (Chap -12 Implementing strategy in companies that compete in
a single industry)
STRUCTURE
Multidivisional Structure (Advantages, Problems, etc.), Structure, Control,
Culture, and Corporate-Level Strategy, Global Strategy (Multi domestic,
Transnational Strategy, etc.) (Chap -13 - Implementing strategy in companies that
compete across industries & companies)
Total Sessions
No. of Sessions
2
3
2
3
3
3
2
5
4
3
30