Customer Questionnaire
Reports
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Customer Questionnaire
Age group
Gender
16 Responses
16 Responses
18-24
56%
12 75%
Female
9
1
Male
2 13%
N/A
2 13%
25-34
6%
6
Under 18
38%
0
18-24
Reports
Under 18
2
4
6
8
10
12
14
25-34
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Customer Questionnaire
Overall satisfaction
How often do you purchase outdoor clothing or gear?
16 Responses
17 Responses
10
Occasionally (Once or twice a year)
41%
50%
8
8
38%
6
6
38%
31%
31%
31% 31%
5
5
5
31%
5
5
25%
25%
25%
4
4
4 4
4
23%
19%
19%
19%
3
3
3
3
2
0
7
8%
1 0%
0
13% 13%
13%
2
2
0%
0
2
6%
1 0%
0
6%6%
very few months)
24%
4
2
Never
12%
4
Rarely (Less than once a year)
24%
1 1
Delivery time How satis e… How would y… How satis e… Do you belie…
Very satis ed
Satis ed
Reports
Neutral
Unsatis ed
Very unsatis ed
Occasionally (Once or twice a year)
Frequently (Every few months)
Rarely (Less than once a year)
Never
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Customer Questionnaire
Have you ever purchased a product from the north face
16 Responses
What product do you associate most with the north face (Select
all that apply)
19 Responses
Jackets
74%
Yes
88%
14
14
2
2
No
13%
Other (Please spec
11%
3
Backpacks
16%
Yes
Reports
No
Jackets
Backpacks
Other (Please specify)
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Customer Questionnaire
If you selected other please specify here
How would you rate the quality of the north face products
2 Responses- 14 Empty
16 Responses
Data
Responses
BEANIES, CAPS
1
tracksuits
1
Data
Reports
4.06
16
Avg. Response
Responses
Response
%
5
31%
8
50%
2
13%
1
6%
0
0%
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Customer Questionnaire
What factors in uence your decision to buy The north face
products
Where do you usually purchase the north face products?
23 Responses
14 Responses- 2 Empty
Data
O cial brand stores
48%
Responses
the quality and the colours
1
quality
1
The quality of the products.
1
Price sometimes
1
price
1
nice aesthetics and good quality
1
TIKTOK RECOMMENDED
1
WARMTH
1
6
Other entries
Reports
11
6
6
e (e.g., Amazon, ASOS)
26%
Retail stores (e.g., JD Spo
26%
O cial brand stores
Online (e.g., Amazon, ASOS)
Retail stores (e.g., JD Sports, REI)
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Customer Questionnaire
In your opinion, how has the north face changed in recent years
in terms of product quality, innovation or marketing?
Which sources do you usually use to research outdoor clothing
brands before purchasing? (Select all that apply)
14 Responses- 2 Empty
32 Responses
Data
Responses
north face has adapted to what people would like and have
di erent products that can be o ered to certain people
Social media in uencers
31%
1
10
no
1
It has not.
1
Its more innovative and the products has improved massively
that i would make repeated purchases. Its good quality and its
worth the price.
1
they have make their products better
1
PRODUCT QUALITY GONE DOWN
1
A LITTLE BIT.
1
IT HASNT CHANGED AT ALL
1
Reports
Online reviews
28%
9
5
Friends/Family recom
16%
8
Brand website
25%
Social media in uencers
Online reviews
Brand website
Friends/Family recommendations
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Customer Questionnaire
If you selected other please specify here
How do you rate the price-to-value ratio of The north face
product?
1 Response- 15 Empty
14 Responses- 2 Empty
Data
Responses
Ohh coursework ok
1
Data
Reports
3.14
14
Avg. Response
Responses
Response
%
2
14%
3
21%
5
36%
3
21%
1
7%
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Thank You!
Customer Questionnaire
Reports
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