HANOI UNIVERSITY
FACULTY OF MANAGEMENT AND TOURISM
Course Outline
INTERNATIONAL BUSINESS
MANAGEMENT
61MGT3IBM
SPRING 2025
HANOI, 1 - 2025
Course details
Course name
International Business Management
Units of credit
3
Study length
15 weeks
Prerequisite /Co-requisite
61MGT3IBM – International Business Management
Suggested study commitment Approximately 15 hours per week
Year
Spring 2025
Course
Mr. Phan Hoang Quan – quanph@hanu.edu.vn
Coordinator/Lecturer/Tutor Ms. Nguyễn Thu Trang – nguyentrang@hanu.edu.vn
Contact details
Rm. 201, Building C; Tel: (04) 5533 560
Quan Phan: quanph@hanu.edu.vn
The Course outline contains important information. Please ensure that you read it carefully. It is
also strongly recommended that you keep this copy of your Course outline for future reference.
Course aim/rationale
This course is designed as an introductory subject to the conduct of international business. The course
is divided into two parts. The first part is a macro view of international business. The driving forces
behind globalisation are examined, as well as the costs and benefits to nations, industries and individuals
flowing from the globalisation phenomenon. It gives students a framework to understand international
trade and investment's economic, political and cultural dimensions. It examines the pervasive effect of
culture on the manager’s role.
The second part of this subject focuses on the firm-level aspect of international business management.
The process of foreign country market selection by firms is considered, and a number of different
decision models for country selection are discussed. In this part, we explore the development of
international business strategies appropriate for different business operations and the corresponding
types of firm structure to support those strategies. Important aspects of international operations are also
analysed. The course continues strategy implementation by focusing on the IBM issues of preparing and
placing managers in overseas locations, as well as hiring, training, and compensating local managers.
2
Course objectives
On completion of this course, students will:
▪
To be aware of the nature of the global economy and the way in which it is changing;
▪
Understand the fundamental theories that help explain international trade and investment;
▪
Be familiar with the significant aspects of international business development, including
international market selection, modes of entry and alternative organisational structures to
support internationalization.
▪
Develop analytical skills and skills in applying international business concepts to real-life
situations;
Course materials
You must purchase or have access to the following text.
Daniels. J; Radebaugh.L; Sullivan. D, (2022), “International. Business: Environments & operations,
Global Edition”, 17th edition, Pearson. ISBN-13: 9781292419961
The International Business Management course materials will include a textbook, handouts, case studies
and articles distributed during class. Also, the students could spend all their time at the library or on the
Internet, in newspapers, to get a profound and better understanding.
Course structure
The structure of this Course for on-campus students comprises:
•
One 2.5 class hours lecture per week
•
One 2.5 class hours tutorial per week
Proposed weekly schedule:
Week
Topic
Required Reading
1
Globalisation and International Business
Chapter 1
2
The Cultural Environments Facing Business
Chapter 2
3
The Political and Legal Environments Facing Business
Chapter 3
4
The Economic Environments Facing Businesses
Chapter 4
3
5
International Trade and Factor Mobility Theory
Chapters 5, 6
6
Midterm Examination
7
Government Influences on Trade
Chapter 7
8
The Strategy of International Business
Chapter 12
9
Modes of Entry
Chapters 14, 15
10
The Organisation of International Business
Chapter 16
11
International Human Resource Management
Chapter 20
Grading and Assignment
Your course grade is comprised of the following four elements:
1. Active Class Participation (10%)
10 points
2. Weekly Presentation (20%)
20 points
3. In-class quiz (5%)
5 points
4. Midterm Examination (15%)
15 points
5. Final Examination (50%)
50 points
Total
100 points
Each of the assignments is described in more detail below:
1.
Active Class Participation (10%)
Students must attend all classes and be punctual; unexcused absence of more than 20% of the classes
will result in a 'zero' for Class Participation. However, it is more important for students to participate in
class discussions, both online and in the classroom. Remember, you will learn by doing, not passively
listening or observing. To do this, you must be there, prepared, and involved.
Participation Quality. To facilitate active participation by everyone, it is crucial that you have a shared
vision of what constitutes a contribution. Contributions can be and are:
•
Preparation for case study discussion
•
Making observations that integrate concepts and discussions.
•
Citing relevant personal examples.
•
Asking key questions that lead to revealing discussions.
•
Engaging in devil's advocacy: Disagreeing with the instructor when the difference of opinion
serves as both a counterpoint and a way of exploring all sides of a concept, issue, or practice.
•
Working with others to come to a common understanding of the topics
4
•
Pulling your own weight on group projects and participating enthusiastically in group activities:
Being an active group member.
Marks for classroom contribution will be allocated in the following manner:
Students in this category provide leadership in
and out of the classroom and in the online
Exceeds Expectations 9 – 10
classroom and work toward enhancing the
interpersonal dynamics of the class. Rather than
dominating the setting, they act as facilitators,
bringing others into the discussion.
For showing an active interest in in-class
activities
and
participating
in
classroom
(including Google classroom) discussions; for
Meets Expectations 7 – 8
regularly making insightful comments that help
others understand the course material; for being
a positive group member, etc.
For contributing to the classroom experience
Does not Meet Expectations 5 – 6
occasionally.
For failing on all the previously identified
Fail - under 5
ways of contributing.
5
2. Group presentation (20%)
2.1. Requirements
The objective of this assignment is to enhance understanding and analytical skills regarding the business
environment and strategic entry decisions in various international markets. Students will have to explore
the business environment and characteristics of a specific industry in selected countries, considering
Vietnam-based companies’ perspectives on international expansion.
2.2. Group Composition and Country/Industry Selection:
-
Form a group of 3-4 members.
-
In the first tutorial, select a country from the following list: Brazil, Russia, India, China, South
Africa, the US, the UK, Germany, France, Italy, Australia, Korea, Japan, and Saudi Arabia.
-
Simultaneously, choose an industry prevalent in the selected country for detailed examination.
2.3. Presentation Structure:
PESTEL Analysis
-
Conduct a comprehensive PESTEL analysis of the chosen country to understand the Political,
Economic, Social, Technological, Environmental, and Legal factors that influence business
operations and strategies.
Core/Dominant Industry Identification
-
Identify and discuss the core or dominant industry in the selected country. Provide insights into
the industry’s development, its significance to the country's economy, and any unique
characteristics that influence business practices.
Vietnamese Company Analysis
-
Select a real company based in Vietnam and proceed with one of the following analyses based
on the company's current market position:
If the company had entered and left/ has never attempted to enter the chosen market:
-
Analyze the opportunities and challenges it would face entering the market.
-
Suggest suitable modes of entry to capitalise on opportunities and mitigate risks/ Evaluate its
decisions to leave the market
If the company is operating in the chosen market:
-
Describe the process of market penetration and the modes of entry used.
-
Evaluate the advantages and disadvantages of the chosen entry mode(s).
-
Analyze the outcomes of the market penetration and recommend strategies for improving
business performance.
2.4. Format and Duration:
-
The presentation will start from Tutorial 5
-
The presentation should not exceed 20 minutes.
6
-
All group members must participate in the presentation delivery.
-
Utilize visual aids, such as slides or charts, to enhance the clarity and impact of your presentation.
2.5. Submission:
Groups must submit a digital copy of the presentation slides (NOT a link to Canva or Google Drive) to
MS Teams before the scheduled presentation date or hand in the hard copy in the tutorial. Ensure all
group members' names and student IDs are clearly indicated on the first slide.
7
Group Presentation marking rubrics
Criteria
Content and
Understanding
– 30%
Analysis and
Application –
30%
Presentation
and Delivery –
20%
Sources and
Citations – 20%
80 and above:
Distinction
Under 50: Fail
50 - 59: Average
60 - 69: Good
70 - 79: Excellent
Limited or incorrect
understanding of the
country's business
environment and industry.
Missing or flawed PESTEL
analysis and industry
insights.
Basic understanding of
some relevant content.
PESTEL analysis lacks
depth.
Good understanding with
clear relevance and detail
in PESTEL analysis and
industry insights.
Excellent and thorough
understanding with
detailed and insightful
PESTEL analysis
Exceptional
understanding, in-depth
knowledge with
originality in PESTEL
analysis and insights.
No clear analysis or
critical thinking. Missing
or not applicable
recommendations.
Attempts at analysis and
recommendations but
lacks depth and support.
Solid analysis and
logically derived
recommendations.
Strong analytical skills
with clear, compelling,
and well-supported
recommendations.
Outstanding analytical
and critical thinking with
innovative and
strategically sound
recommendations.
Poor organisation and
clarity. Significant timing
issues. Uneven or little
participation.
Satisfactory organisation
and clarity. Minor issues
with engagement and
timing.
Good organisation and
effective communication.
Engaging and within the
time limit.
Excellent organisation,
clarity, and engagement.
Captivating and effective
communication.
Distinctive and
professional presentation.
Outstanding organisation,
clarity, and engagement.
Inadequate or no use of
sources. Significant issues
with citations.
Adequate use with some
errors in citations and
referencing.
Good use of credible
sources with correct
citations and references.
Extensive use of credible
sources, appropriately
cited and referenced.
Excellent and extensive
use of a wide range of
sources. Impeccable
citations and references
3. In-class Quiz (5%)
Quizzes will be administered randomly during tutorial classes to ensure ongoing engagement with the
course materials and to provide students with an opportunity for self-assessment and reflection on the
understanding of the key concepts and frameworks in International Business Management.
There will be no prior announcement of the quizzes, emphasising the need for consistent preparedness.
Quizzes will cover material from recent lectures, readings, and previous tutorials. Questions may
include multiple-choice or short answers.
Each quiz will be brief, lasting approximately 10-15 minutes. Quizzes will be given at the beginning,
middle, or end of the tutorial session. Once the quiz begins, latecomers will not be given extra time.
Given the random nature of the quizzes, make-up quizzes will generally not be available. Exceptions
may be considered on a case-by-case basis for documented emergencies or illnesses.
4. Midterm Examination (15%)
The midterm will include multiple-choice questions. There will be NO make-up exams except for
serious, documentable reasons. Please bring a pencil and eraser to the mid-term.
5. Final Exam (50%)
The final examination may consist of several types of questions, including short answers, long
answers, situational questions, and case studies. This is a two-hour examination, and the official
format will be announced by week 8.