Company Analysis: WDVC Travel and Tours Agency
Executive Summary
WDVC Travel and Tours Agency, founded on April 21, 2015, is a passionate endeavor inspired by
its owner’s love for travel and exploration. The agency specializes in providing comprehensive
travel services, including domestic and international airline bookings, tour packages, and VISA
assistance, with a focus on customer satisfaction and affordability. WDVC strives to exceed
customer expectations by offering personalized after-sales service and competitive pricing.
The company envisions being a top supplier of Philippine tour packages while promoting
sustainable travel practices. Over the years, WDVC has gained profitability and loyalty from its
clients by staying attuned to market trends and consistently improving its services.
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Company Overview
Business Name: WDVC Travel and Tours Agency
Business Owner: Mr. Winston De Veyra Come
Established: April 21, 2015
Core Offerings:

Domestic and international airline ticketing

Fast craft, bus, and car rental bookings

Hotel reservations

Tour packages

VISA assistance
Vision:
To be a top supplier of Philippine tour packages, focusing on sustainable travel, exceeding
customer expectations, and growing across borders in products and services.
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Target Market
WDVC targets frequent travelers, including Overseas Filipino Workers (OFWs), private and
government organizations, and business professionals attending seminars or conducting business
trips. The agency also serves tourists seeking customized and affordable travel packages.
Competitive Advantage
WDVC sets itself apart through:

Affordable pricing strategies tailored to the needs of its clients.

Excellent after-sales support and customer service.

A personal approach to understanding customer preferences.
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Operational Insights
WDVC was founded using the owner’s personal savings and earnings from private and
government sector employment. It complies with all legal requirements, including a DTI
Certificate, BIR Certificate of Registration, and Mayor's Business Permit, ensuring legitimacy.
The business merely focuses on not only their sales but the satisfaction of the traveler’s to, the
owner making sure being updated to the newest services to be offered to his clients. Maintaining
the client’s loyalty while ensuring the monthly sales target to be achieved is one of the competitive
advantages of the business. Since this is the owner’s passion, he can easily give a balance between
work and life. To ensure its professional competence the owner continuously learns from industry
through training and summits.
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Market Position and Competition
The primary competitors of WDVC Travel and Tours include:
1. Other local and national travel agencies.
2. Online travel booking platforms, which provide convenience to tech-savvy travelers.
To stay competitive, WDVC focuses on offering unique services, ensuring affordability, and
staying updated with the latest trends in the travel industry.
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Marketing Strategy

Channels: Promotes services through personal referrals, social media, and participation in
travel expos.

Customer Retention: Builds loyalty through personalized customer support and followup services.
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SWOT Analysis
Strengths:

Passion-driven leadership with deep knowledge of travel and tourism.

Affordable pricing and strong customer service focus.

Diverse product and service offerings.
Weaknesses:

Limited brand recognition compared to larger competitors.

Reliance on traditional marketing methods in a digital-first environment.
Opportunities:

Expansion into corporate travel management.

Leveraging digital platforms for marketing and sales.

Developing eco-tourism packages to meet rising demand for sustainable travel.
Threats:

Intense competition from online platforms.

External factors such as travel restrictions or economic downturns.
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Future Outlook
WDVC aims to strengthen its market position by offering new and innovative travel packages
while maintaining its competitive pricing strategy. By embracing digital tools and sustainable
travel practices, the agency is poised for steady growth in the coming years.
Quote from the Founder:
“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.”
Strategy Formulation
Here’s a strategy formulation for WDVC Travel and Tours Agency:
1. Porter’s Five Forces
a. Industry Rivalry:

High competition from online platforms and traditional travel agencies.

Strategy: Differentiate through personalized service, exclusive tour packages, and loyalty
programs.
b. Threat of Potential Entrants:

Moderate threat due to legal and operational barriers

Strategy: Build brand loyalty and create a strong online presence to establish dominance.
c. Threat of Potential Substitutes:

High threat from DIY travel bookings and online aggregators.

Strategy: Offer added value (e.g., itinerary customization, real-time support).
d. Bargaining Power of Suppliers:

Moderate Power (airlines, hotels, transports providers)

Strategy: Negotiate long-term partnerships for discounts and exclusive deal
e. Bargaining Power of Buyers:

High power as customers can easily switch to competitors.

Strategy: Maintain competitive pricing and focus on excellent customer service.
2. Cost Leadership Strategy

Negotiate clients with bulk deals at lower cost and maintain a competitive pricing

Give a discount to a loyal customer.
3. Blue Ocean Strategy

Develop eco-friendly and sustainable travel packages (e.g., carbon-neutral tours).

Provide cultural immersion experiences with local guides for international and domestic
destinations.
4. Value Chain Analysis
This tool would help the owner in identifying value-adding activities in the business to enhance
customer satisfaction and profitability.
Primary Activities:
Inbound Logistics:
a.

Build partnerships with airlines, hotels, and transport providers to negotiate better deals.
b. Operations:

Streamline ticket booking and itinerary customization using technology.
c. Marketing and Sales:

Use targeted advertising (e.g., social media, Google Ads) to reach specific customer
segments.
d. Service:

Strengthen customer relationships through real-time assistance and post-trip feedback
mechanisms.
Support Activities:
a. Firm Infrastructure:

Regularly update licenses and legal compliance documents.
b. Human Resource Management:

Train staff on the latest travel trends and customer service skills.
c. Technology Development:

Invest in a user-friendly website to enhance the client experience.
5. SWOT Analysis
Strengths:

Passion-driven business owner with extensive knowledge of travel and tourism.

Wide range of services (airline tickets, hotel bookings, tour packages, visa assistance, etc.).

Affordable pricing and excellent after-sales customer service.

Vision to focus on sustainable travel and customer satisfaction.
Weaknesses:

Initial struggle to attract customers during early operations.
Opportunities:

Growing travel demand post-pandemic.

Partnership opportunities with hotels, airlines, and transport companies.

Use of social media and digital marketing to expand visibility.
Threats:

Competition from online booking platforms and other travel agencies.

Economic downturns affecting travel behavior.

Rapid changes in tourism trends and global crises (e.g., pandemics, conflicts).