CREATING, MANAGING AND
DELIVERING AUGMENTED
REALITY EXPERIENCES FOR THE
ENTERPRISE
#LIVEWORX
Michael Rygol
Victor Gerdes
VP, Product Management
Technology Platform Group
PTC
VP, Product Management
Technology Platform Group
PTC
1
Agenda
1
Why augmented reality for
the enterprise?
2
Vuforia Studio Overview
3
How it works
“Any sufficiently advanced
technology is indistinguishable
from magic.”
- Arthur C. Clarke’s Third Law
4 Where to learn more
5 How to get started
2
WHY AUGMENTED REALITY IN THE ENTERPRISE?
According to a study last year by Boeing and the University of Iowa, Augmented Reality can…
• Increase first-time fix rate by 90%
• Speed procedures by 30%
Visualize
Instruct
Interact
Enhance the user’s view of the
physical world with the overlay of
actual or hypothetical digital
information
Train or guide users on how to
perform a task through the overlay
of graphical instructions or realtime expert guidance
Manipulate digital information
with natural user interfaces or
control a product through an
augmented digital user interface
#LIVEWORX
Forward looking information is subject to change without notice. Copyright PTC 2016
3
THE CHALLENGES OF AUGMENTED REALITY IN THE ENTERPRISE
Billions of Things need
billions of apps, right?
How do I find the right app?
How do I manage those apps?
Do you have the software
development resources to build these
apps? How long will it take?
Can you re-purpose your
enterprise data for AR?
Gigabytes of CAD data?
How will you leverage your
IoT data in AR?
How will your apps
recognise your Things?
How will your tool chain
scale into production?
#LIVEWORX
6
WHAT IF YOU COULD CREATE AND USE AUGMENTED REALITY EXPERIENCES IN
LESS THAN A MINUTE? … WITH YOUR ENGINEERING DATA?
#LIVEWORX
7
WELCOME TO THE VUFORIA STUDIO SUITE
ThingMark
Identify and
track Things
Create Experiences
#LIVEWORX
Consume Experiences
Manage and Deliver Experiences
8
Vuforia View Enterprise allows people to
experience products in a whole new way using
a unique approach that understands “Things”.
Vuforia View Enterprise delivers rich, use-case
specific mobile user experiences of seamlessly
connected product data
These Experiences are enhanced by 3D
product navigation and augmented reality
interaction.
9
It’s here – NOW!
#LIVEWORX
10
Vuforia View
Enterprise
1
Free to download
2
Integrated Augmented Reality
3
4
5
PTC Vuforia View delivers AR-enabled Experiences to the
entire Enterprise
Simple access via the Apple App store.
Display contextualised content and 3D
engineering data.
Object identification and tracking
ThingMarks enable recognition and
tracking of vast numbers of products.
Internet of Things
Display real-time IoT data on your mobile
device.
Supports Many Experiences
One App enables the deployment of all
experiences for service, operation, etc.
11
VUFORIA VIEW TYPICAL USE CASE 1 – “TABLETOP AR”
1
Launch Vuforia View
2
Scan ThingMark and identify product
3
Select Experience
4
Quick.
Easy.
Compelling.
#LIVEWORX
Navigate around product – see
in-context information and 3D
representations
Authored by
Vuforia Studio
Relevant experiences for this
thing obtained from Vuforia
Experience Service
Forward looking information is subject to change without notice. Copyright PTC 2016
In-context display of
3D data
12
VUFORIA VIEW TYPICAL USE CASE 2 – AR ON PHYSICAL PRODUCT
1
Launch Vuforia View
2
Scan ThingMark and identify product
3
Select Experience
4
Quick.
Easy.
Compelling.
#LIVEWORX
Navigate around physical product –
see in-context information and 3D
representations
Relevant experiences for this
thing obtained from Vuforia
Experience Service
Forward looking information is subject to change without notice. Copyright PTC 2016
13
Vuforia Studio
Enterprise
1
Simple UI Design
PTC Vuforia Studio is the only Augmented Reality software
designed with the enterprise customer in mind.
Easy to use “drag and drop” user interface
simplifies creation of Augmented Reality
Experiences
Content Integration
2
3
Seamlessly integrate existing real-world
3D content and SLM data for powerful 3D
workflow and augmented service work
instructions
AR Animations
Create animated Augmented Reality
experiences quickly and effortlessly by
re-using sequences from Creo Illustrate
Internet of Things
4
5
Integrate IoT sensor data and enterprise
system data from ThingWorx to display
real-time product information
Add ThingMarks
Place ThingMarks onto the product or
“floor” to enable product identification
and visual tracking
15
Vuforia Studio
Enterprise
6
Create User Experiences
Built-in widgets accelerate experience
design to add interactive UI components
7
Experience Preview
8
Simplified Publishing
9
10
Preview UX design prior to publishing
Publish your experience to Vuforia
Experience Service with a single click
CSS Editing
Create custom Experience styles
Extend with Javascript
Build extended capabilities with
embedded Javascript
16
Creating Experiences with Vuforia Studio Enterprise
1
Launch Vuforia Studio, login and
create project
Open and place 3D data
2
Place ThingMark on model or “floor”
3
3D content is optimised
4
Decorate with augmentations; define UX,
form factor, import animations
5
Bind augmentations to Thing
definition
6
Save and Publish Experience to Vuforia
Experience Service
Experience and resources are
saved to Vuforia Experience
Service and ready for delivery
to Vuforia View
#LIVEWORX
Forward looking information is subject to change without notice. Copyright PTC 2016
17
RE-USE YOUR ENTERPRISE 3D DATA
• Directly import multiple 3D file formats:
– Creo View PVZ
– STEP
– IGES
– STL
– OBJ
– VRML
– DGN
• PTC and Partners provide
adapters to translate the following
to Creo View:
– Autodesk Inventor,
– SolidWorks
– Siemens NX,
– JT,
– Creo Elements/Direct
– Shipbuilding adapters available
from Virtalis
– CATIA V5 from Theorem
#LIVEWORX
19
#LIVEWORX
20
MULTI-CAD 3D AR EXPERIENCE : CREO VIEW + STEP + DGN
#LIVEWORX
Forward looking information is subject to change without notice. Copyright PTC 2016
21
Optimize and Protect
your 3D data
1
Choose from 3 automatically
generated derivatives of source data
… at various levels of fidelity and size
2
3
4
Removes IP
Strips out accurate CAD B-REP geometry
Shrinks data
100x + data compression*
Speeds delivery. Improves interaction.
Makes your real-world CAD
data work in AR!
No remodeling required.
#LIVEWORX
*Reduction varies according to format and other factors
22
OPTIMIZATION EXAMPLE
Creo Parametric model size : 695Mb
Creo View default data size : 88Mb (8x compression)
“High” Setting
“Med” Setting
“Low” Setting
Size : 5.2Mb
133x compression
Size : 2.6Mb
267x compression
Size : 1.4Mb
496x compression
#LIVEWORX
23
1.37MB - GREAT DATA COMPRESSION!
Go!
#LIVEWORX
24
Operations
Configuration
Widgets
Experience
components
Resources
used
#LIVEWORX
Canvas
2D and 3D
UI
Component
Properties
Thing Properties &
Services
Connections
Forward looking information is subject to change without notice. Copyright PTC 2016
25
UI Authoring
1
Designed for building
mobile experiences
2
Drag’n’drop from pre-defined
widgets
Interactive Preview
3
4
Make connections:
Display data from IoT values and
services. Control displays from actions
Full editing control
Justification, layout, undo/redo ,etc.
2D layout authoring
5
Interactive design preview
23 Widgets
Review prior to publishing
#LIVEWORX
Data connections
26
V Add Animations
and Sequences
1
Show step by step
instructions
2
Re-purpose content from
Creo Illustrate
3
Directly import .pvi files
4
Control the playback via
interactive buttons
5
Bring your AR to life!
Create Animated Sequence in Creo Illustrate
Import PVI (sequence file)
#LIVEWORX
Bind action to button
29
VUsing ThingMarks
1
Add a specific ThingMark or
ThingMark Template
ThingMark = serial number
ThingMark template = part number
2
3
4
Place ThingMark on “floor”
“table” or product
ThingMark placed on “floor”
Scale and position
ThingMark
Mate mode automatically “snaps”
to surface
Enter ThingMark ID or bind
dynamic ThingWorx
property
#LIVEWORX
ThingMark placed on product
31
#LIVEWORX
32
AUGMENTED REALITY SERVICE OPERATION
ON THE PHYSICAL PRODUCT
#LIVEWORX
Forward looking information is subject to change without notice. Copyright PTC 2016
33
Connect to your
Things
1
Browse ThingWorx
ThingModel
Thing = serial number
Thing Template = part number
2
3
4
Bind Thing properties or
services to displays in
experience
Place 3D sensor display
Choose 3D sensor display
Display properties in 2D or
3D
Mate mode automatically “snaps”
to surface
Thing data is displayed
dynamically
#LIVEWORX
Bind sensor data to display
Browse ThingWorx ThingModel
Forward looking information is subject to change without notice. Copyright PTC 2016
34
#LIVEWORX
35
AUGMENTED PRODUCT WITH IOT DATA
#LIVEWORX
Forward looking information is subject to change without notice. Copyright PTC 2016
36
HOW DOES IT WORK?
CREATE
Your Content in Vuforia Studio
Mobile
Take your content with you
#LIVEWORX
37
HOW VUFORIA STUDIO ENTERPRISE SUITE WORKS
Launch Vuforia View App
on Mobile Device
Scan a ThingMark
Search
Engine
#LIVEWORX
Select from Related Experiences
Experience
Management
Log In, If Necessary
Begin Using Experience
Access
Control
38
WHAT IS A THINGMARK?
A ThingMark is a unique graphical identifier, scanned by
users with Vuforia View on their mobile devices, that
1.
1
quickly identifies the unique
thing and its relevant
‘experiences’
2 aligns 3D information
2.
contextually and spatially
with the physical thing
Scan a ThingMark
#LIVEWORX
39
HOW DOES A THINGMARK IDENTIFY UNIQUE THINGS?
Identification Approaches
Image Recognition
Vuforia VuMark
Clear space
Detection
contour
Bit-pattern
code
Design area
VuMark Elements
– App typically requires a priori
knowledge of the image(s)
– Encoding Embedded in Image
• Optical machine-readable
representation of data relating to the
object to which it is encoded or attached.
– Customer/app/scenario-specific data
encoding
#LIVEWORX
40
HOW DOES A THINGMARK IDENTIFY UNIQUE THINGS?
• The ThingMark is a particular application
of the VuMark technology
• The ThingMark encodes the unique ID
into an optical machine-readable
representation
Safety
Area
ID Area
Detection
Contour
ThingCode
<Domain ID> + <Instance ID>
Owner
Thing ID
Upon recognition Vuforia View decodes the ThingMark into
a unique numerical ID, which is then subsequently used by
the Vuforia Experience Service to find relevant experiences
Design
Area
Vuforia Studio ThingMark encoding format
<Domain ID> + <Instance ID>
#LIVEWORX
41
BUT…
Why not use existing solutions
to this problem?
QR code
Barcode
Is that ThingMark the only
Identification option?
Data Matrix
“Standard
ThingMark”
#LIVEWORX
“Tailored
ThingMark”
“Custom
ThingMark”
42
FINDING RELEVANT EXPERIENCES
ThingCode
<Domain ID> + <Instance ID>
Select from Related Experiences
Customer
Domain ID: <Domain ID>
Search Engine
Experience
Management
ID
Resolution
Service
Search
Engine
Content
Delivery
Experience
Service
Identity
Registry
#LIVEWORX
Management
Log In, If Necessary
1.
I’d like to buy
2.
I’d like to operate
3.
I’d like to service
Operator
Access Control
Service
Representation
Repository
App
Content
43
UNLIMITED EXPERIENCES - FROM ONE THING TO UNLIMITED THINGS
I want to …
Create Unlimited
Different
Individualized
Experiences for a
Single UnConnected Thing
Associate Experiences
with:
…Create Unlimited
Experiences (NonIndividualized) for
Unlimited Things (UnConnected & Identical)
…Create Unlimited
Different
Individualized
Experiences for a
Single Connected or
Unconnected Thing
…Create Unlimited Individualized
Experiences for Unlimited
Identical Things - Connected or
Unconnected
ThingMark
ThingMark
Thing Instance
Thing Template
Thing Template
or Thing Shape
Fast and Easy
Highly scalable approach
for rapidly creating,
deploying, and (re)using
the same identical
experiences across
multiple identical things,
products, or contexts
Fast and Easy
Highly scalable approach for rapidly
creating, deploying, and delivering
unlimited individualized
experiences for unlimited identical
things, products, or contexts
Highly scalable approach for rapidly creating,
deploying, and delivering unlimited individualized
experiences for unlimited identical or similar
things, products, or contexts
9
For experiences for
ubiquitous non-serialized
things, e.g. pump, brakes,
appliance, etc.
Single, prototype, or
custom, connected
product.
Lot quantities of one
Benefits
Applications
Single, prototype,
proof of concept, or
custom, unconnected
product.
Lot quantities of one
…Create Unlimited Individualized Experiences
for Unlimited Similar or Identical Things Connected or Unconnected
8
Support connected products and
integrating sensor data and
individualized business data such
as service history, owner,
entitlement information, etc.
Support connected products and integrating
sensor data and individualized business data7
such as service history, owner, entitlement
information, etc.
6
5
4
Thing
#LIVEWORX
3
3
3
3
2
2
2
2
1
1
1
1
ThingMark Experiences
Thing
ThingMark Experiences ThingMark
Thing
Experiences
ThingMark
Thing
Template Experiences
3
2
ThingMark
Thing
Template
1
ThingShape
44
HOW DO EXPERIENCES WITH CONNECTED (IOT) THINGS WORK?
Sensor Data
(Thing)
Sensor Data (Thing)
Owner Info (CRM)
Manufacturing Info (ERP)
Launch Vuforia View App
on Mobile Device
Scan a ThingMark
Select from Related Experiences
Search
Engine
Experience
Management
Log In, If Necessary
Vuforia
Studio
Experience
Begin
Using
Experience
ThingWorx
Foundation
Access
Control
Thing
& Thing Template
CRM
#LIVEWORX
Owner Info
ERP
Manufacturing
Info
MES
Service
PLM
ALM
45
CAN I FIND EXPERIENCES FROM DIFFERENT COMPANIES?
?
?
?
?
?
Domain ID:
# 100
#LIVEWORX
46
VUFORIA STUDIO GLOBAL EXPERIENCE INDEX
?
?
?
?
?
Domain ID:
# 100
Domain ID:
# 600
• The Vuforia Studio Global Experience Index
Domain ID:
# 200
– Enables discovery of relevant experience available for
every “registered” domain
– Provided for mapping Domain IDs to Vuforia Experience
Services
– A public service hosted by PTC
Domain ID:
# 300
Global
Experience Index
Domain ID:
# 500
Domain ID:
# 400
Domain ID
Registry
#LIVEWORX
https://gxi.vuforia.com
47
VIEW’S “VUFORIA EXPERIENCE SERVER” SETTING OPTIONS
21
Domain ID:
# 100
Domain ID:
# 200
• View’s “Vuforia Experience Serice” setting
options:
1.
1 Default set to Global Experience Index (~Global
Search)
2.
2 My Vuforia Experience Server (~Local Search)
Global
Experience Index
Domain ID
Registry
#LIVEWORX
https://gxi.vuforia.com
48
WHAT IS AN EXPERIENCE AND HOW IS IT PUBLISHED?
Domain ID: # 100
Publish
Search Engine
Experience
Management
ID
Resolution
Service
Content
Delivery
Service
Identity
Registry
Representation
Repository
Access Control
App
Content
Publish
Vuforia Studio Experience
#LIVEWORX
55
CAN EXPERIENCES BE CREATED IN A TEAM?
Different
Experience and
possibly different
things / subjects
Domain ID: # 100
Publish
Publish
Experience
Developer
Experience
Developer
100.123
Publish
Experience
Developer
100.789
100.789
Content Management or Source Control System
#LIVEWORX
56
VUFORIA STUDIO: HIGH SCALABILITY AUGMENTED REALITY
1. Experiences – identical &
individualized
2. Things
3. Templates
5. Across Companies
& Enterprises
6. Users & Roles
7. Geography
8. IoT (Connected Experiences)
9. Enterprise Applications
#LIVEWORX
10. Authors
11. Platforms
57
WANT TO TRY TO VUFORIA STUDIO ENTERPRISE?
Vuforia Studio Pilot Program
Key Pilot Program Features
• Early Access Program
• Generate AR Content for your Enterprise Applications
for Your Use Cases
•
Unlimited Vuforia Studio Installs
•
Unlimited Vuforia View Installs
•
PTC Cloud-Hosted
– Vuforia Experience Service
– Thingworx IoT Hosted Server
• Ideal for Proof of Concept and Pilots
•
• Unlimited Augmented Reality experiences may be
created and consumed for internal testing and
validation only
Creo Illustrate for Preparing 3-D Content and
Animations
•
(100) unique ThingMarks targets & (100)
unique ThingWorx assets
•
• Additional Information
– Product Info;
https://developer.vuforia.com/studio
– Contact PTC Sales:
http://www.ptc.com/vuforia-studio
Priority Customer Support - 24x5 assisted
support by trained Technical Support Engineers
(English only)
•
Access to online PTC Vuforia Studio getting
started tutorials and videos
#LIVEWORX
Forward looking information is subject to change without notice. Copyright PTC 2016
58
PTC PARTNERS WITH VUFORIA DEMOS AT LIVEWORX
Learn more about Vuforia Studio Enterprise, Try out AR
Experiences, and Learn out these Partners can help you!
• Deloitte
• PTC Global Services
• Elisa
• PTC ALM
• Infosys
• PTC CAD
• Kalypso
• PTC PLM
• Transition Technologies
• PTC SLM
• PTC University
There are over 30 Vuforia Studio Demos at LiveWorx!
#LIVEWORX
Forward looking information is subject to change without notice. Copyright PTC 2016
59
SUMMARY
The Vuforia Studio suite provides..
• Ease of Authoring of Augmented Reality Experiences
• Seamless re-use of optimized multi-format 3D
• Context for IOT data
• Exposure of Enterprise data
• A single universal browser for Things and AR
• Management and delivery of Experiences
#LIVEWORX
Forward looking information is subject to change without notice. Copyright PTC 2016
62
WANT TO LEARN MORE?
• Download Vuforia View Enterprise and try
the Welcome Experience
• Visit vuforia.com to find out more
• Contact your PTC sales rep to join the Pilot
Program!
#LIVEWORX
Forward looking information is subject to change without notice. Copyright PTC 2016
63
QUESTIONS?
#LIVEWORX
64